Product ideation at IIT Delhi

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Product Ideation presentation at IIT, Delhi

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Product ideation at IIT Delhi

  1. 1. Product Ideation 10th April, 2013 Ambitious missions need disruptive thinking
  2. 2. Vineet Shukla Currently developing a product for an Indian start-up in the Healthcare domain
  3. 3. Things we will cover… !   Minimum Viable product !   Mobile First Approach !   Case studies
  4. 4. Concept
  5. 5. How many of you have a business idea ?
  6. 6. dare to dream 1 32 213 3 12 321 123 235
  7. 7. USP or differentiator market leader revenue plan dare to take a different route…
  8. 8. Product development approach
  9. 9. How do you plan to implement the idea ?
  10. 10. Traditional process Creative Business vision Build IT Product Customer
  11. 11. Inefficient process Unrealized Little feedback Creative Disconnect BusinessInefficient vision Build IT Late Customer Product Not Useful, Usable or Desirable
  12. 12. Customer development Design Continuous Lean thinking Delivery
  13. 13. Design Idea s De ea d ign I n Design Ideaea esign Id sig g Ide DesiDn sIid n Id g e gea Idea Design Ide Design Ide sign Idea sign Id ign d Design Idea Design Idea
  14. 14. Focus on Minimum
  15. 15. and not Minimum
  16. 16. Lean thinking Collaborative Customer involved Design & build Minimum Viable product MVP Incremental shipping Fail fast
  17. 17. Benefits ! ! ! !   Faster time to market   Validate the idea   Develop the right product   Feedback from Users
  18. 18. Case studies Indian Healthcare start-up
  19. 19. iscover D Why? Envision Incept Build Evolve What? How? Do! Assess
  20. 20. iscover D Why? Envision Incept Build Evolve What? How? Do! Assess End users are very important
  21. 21. mobile first approach
  22. 22. mobile first approach
  23. 23. mobile first approach less real-estate
  24. 24. mobile first approach
  25. 25. mobile first approach
  26. 26. mobile first approach
  27. 27. Case studies
  28. 28. Case studies
  29. 29. Case studies
  30. 30. Case studies E4.com
  31. 31. Case studies
  32. 32. Case studies jobsitewhite.co.uk
  33. 33. Case studies and many more…
  34. 34. Case studies and many more… visit: www.thoughtworks.com
  35. 35. Tools
  36. 36. Tools http://launchrock.co/
  37. 37. Tools Build, publish and test landing pages http://unbounce.com/
  38. 38. Tools E-commerce Customer Intelligence https://www.kissmetrics.com/
  39. 39. Questions ? mail to : vineets@thoughtworks.com
  40. 40. Feedback What went well mail to : What can be improved vineets@thoughtworks.com

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