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Product ideation at IIT Delhi

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Product Ideation presentation at IIT, Delhi

Product Ideation presentation at IIT, Delhi

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Transcript

  • 1. Product Ideation 10th April, 2013 Ambitious missions need disruptive thinking
  • 2. Vineet Shukla Currently developing a product for an Indian start-up in the Healthcare domain
  • 3. Things we will cover… !   Minimum Viable product !   Mobile First Approach !   Case studies
  • 4. Concept
  • 5. How many of you have a business idea ?
  • 6. dare to dream 1 32 213 3 12 321 123 235
  • 7. USP or differentiator market leader revenue plan dare to take a different route…
  • 8. Product development approach
  • 9. How do you plan to implement the idea ?
  • 10. Traditional process Creative Business vision Build IT Product Customer
  • 11. Inefficient process Unrealized Little feedback Creative Disconnect BusinessInefficient vision Build IT Late Customer Product Not Useful, Usable or Desirable
  • 12. Customer development Design Continuous Lean thinking Delivery
  • 13. Design Idea s De ea d ign I n Design Ideaea esign Id sig g Ide DesiDn sIid n Id g e gea Idea Design Ide Design Ide sign Idea sign Id ign d Design Idea Design Idea
  • 14. Focus on Minimum
  • 15. and not Minimum
  • 16. Lean thinking Collaborative Customer involved Design & build Minimum Viable product MVP Incremental shipping Fail fast
  • 17. Benefits ! ! ! !   Faster time to market   Validate the idea   Develop the right product   Feedback from Users
  • 18. Case studies Indian Healthcare start-up
  • 19. iscover D Why? Envision Incept Build Evolve What? How? Do! Assess
  • 20. iscover D Why? Envision Incept Build Evolve What? How? Do! Assess End users are very important
  • 21. mobile first approach
  • 22. mobile first approach
  • 23. mobile first approach less real-estate
  • 24. mobile first approach
  • 25. mobile first approach
  • 26. mobile first approach
  • 27. Case studies
  • 28. Case studies
  • 29. Case studies
  • 30. Case studies E4.com
  • 31. Case studies
  • 32. Case studies jobsitewhite.co.uk
  • 33. Case studies and many more…
  • 34. Case studies and many more… visit: www.thoughtworks.com
  • 35. Tools
  • 36. Tools http://launchrock.co/
  • 37. Tools Build, publish and test landing pages http://unbounce.com/
  • 38. Tools E-commerce Customer Intelligence https://www.kissmetrics.com/
  • 39. Questions ? mail to : vineets@thoughtworks.com
  • 40. Feedback What went well mail to : What can be improved vineets@thoughtworks.com