Upcoming SlideShare
×

# factor analysis

7,271 views
6,785 views

Published on

Published in: Education
18 Likes
Statistics
Notes
• Full Name
Comment goes here.

Are you sure you want to Yes No
• Hi this is a good and a simple ppt to explain Factor analysis. Pls send the ppt to gopalkr@yahoo.com

Are you sure you want to  Yes  No
• very good explanation. Just what I wanted. Thanks

Are you sure you want to  Yes  No
• very nice..

Are you sure you want to  Yes  No
Views
Total views
7,271
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
0
3
Likes
18
Embeds 0
No embeds

No notes for slide
• 5. PSPP, SAS,stata, statistica, spss,
• 1 authentic, Reliable , credible, Honesty , principled, responsible, righteousness, true-blue, trustable2 appeal, charisma, charm, fascination ,glamour, magnetism,3 ability, cleverness , competence, ingeniousness, skillfulness
• ### factor analysis

1. 1. Factor Analysis<br />By:<br /> Vineet Jogalekar<br />Vinayak Potadar<br /> Sucheta S. Sirsikar<br />
2. 2. FACTOR ANALYSIS<br /> A data reduction technique designed to represent a wide range of attributes on a smaller number of dimensions.<br />
3. 3. FACTOR ANALYSIS<br /> For example, suppose that a bank asked a large number of questions about a given branch. Consider how the following characteristics might be represented by just a few constructs (factors). <br />
4. 4. FACTOR ANALYSIS<br />
5. 5.  BENEFITS <br />A more concise representation of the market situation.<br />Fewer questions may be required on future surveys.<br />Identification of groups of interrelated variables to see how they are related to each other.<br />Factor analyses can be used to identify hidden dimensions or constructs which may not be apparent from direct analysis.<br />It is easy and inexpensive to do.<br />
6. 6. CONDUCTING FACTOR ANALYSIS<br />Formulate the problem<br />Determine the method of factor analysis<br />Determine the number of factors<br />Rotate the factors<br />Interpret the factors<br />
7. 7.
8. 8. SPSS DATA<br />
9. 9. COMPONENT MATRIX OBTAINED FROM SPSS<br />
10. 10. WHAT SHALL THESE COMPONENTS BE CALLED?<br />
11. 11. THESE COMPONENTS MAY BE CALLED AS<br />ATTRACTIVENESS<br />TRUSTWORTHINESS<br />EXPERTISE<br />
12. 12. CALCULATE COMPONENT SCORES<br />TRUSTWORTHINESS<br />= (Dependable + Honest + Reliable + Trustworthy + Sincere)/5 (0.6874)<br />ATTRACTIVENESS<br />= (Attractiveness + Classy + Beautiful + Elegant + Sexy)/5 (0.9)<br />EXPERTISE<br />= (Knowledgeable + Qualified)/2 (0.756)<br />
13. 13. APPLICATIONS IN MARKET RESEARCH<br />Used in market segmentation for identifying the underlying variables to group the customers.<br />Identify the brand attributes that influence consumer choice<br />Identify the characteristics of a certain type of customers (eg. price sensitive) <br />
14. 14. THAN<br />ueries????<br />"Q"<br />THAN<br />