A PRESENTATION ON“ HUL-SUPER VALUE STORE” BY ROHIT KUMAR BM010127
About Hindustan Unilever Limited Source: http://www.hul.co.in/investor/annual_report_2008.asp
Facts about Hindustan unilever limitedReach 700 Geographic People Listingmillion al Presence More than In nse and bseconsumers Headquartered 15000 ShareholderCovers over in Mumbai employers base 3.5 lacks6.3 millions National sales 13000retails outlets Network office managers andover in 4 metros 299 scientists 2000 andsuppliers and technologiesassociates
DefinitionA very large retail store that stocks highly diversifiedmerchandise, such as groceries, toys, and cameraequipment, or a wide variety of mechandise in a specificproduct line, such as computers or sporting goods.
Distribution Network HUL distribution network is recognised as one of its key strength Its focus not only to the access to there Brand but also to touch consumer with a three way convergence Product availability Brand communication Brand experience
Product Profile Hindustan Uniliver is biggest company in the FMCG Its product divided into various categories 1.Home and personal care product Dets:All the detergents and dishwashers like Vim,Rin,Surf Excel
. Personal care product Oral: toothpaste and toothbrush Skin:soaps,talcum powder,faircream,bodylotion,winter cream like (pears,vaseline,ponds and fair lovely) Hair shampoos (Sunsilk Clinic All clear)
Hindustan Unilever Modern Trade Primary Consumers Customer Stockist Small kirana Retailer ConsumersWholesaler Super value Family Grocer Store Consumers Consumers