Firefox Flicks 2013 |  MozCamp Asia | Singapore
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Firefox Flicks 2013 | MozCamp Asia | Singapore Presentation Transcript

  • 1. FIREFOX FLICKSSingapore | 17th November
  • 2. FIREFOX FLICKSA project by the Firefox Brand EngagementTeam + The Mozilla CommunityA global short-film contest to tell the story ofFirefox.
  • 3. HISTORYFirst Flicks in 2006
  • 4. FLICKS 2012In 2012 we re-activated this successful projectwith a simple call: "Tell the story of Firefox"
  • 5. Highlights 2012* 400 videos submissions* 250+ articles published in the media* Successful "wrap party" at CannesInternational Film Festival with Celebrity Judgeappearances* Several community events
  • 6. WHY DID PEOPLE PARTICIPATE?"BECAUSE ILOVE FIREFOX"
  • 7. 4 GEO-CATEGORIES:North America, Latin America, Europe & Asia,Africa & Australia3 VIDEO CATEGORIES EACH:30-second spot, Public Service Announcement,Animation
  • 8. PRIZES* 2x Panavision price (film-equipment-rentalworth 60.000$)* 4x 10.000$ (stipendium) + runner-ups andcategory winners* Winners were invited to screen their videos atthe Cannes Film Festival
  • 9. HOLLYWOOD JUDGES* Edward Norton (Known e.g. from "Fight club")* Shauna Robertson (Producer of "Meet the parents" or"Forgetting Sarah Marshall")* Jeffrey Silver (Producer of Tron:Legacy and "300")* Ben Silverman (Produced "The Office" and "Ugly Betty")* Couper Samuelson (Producer of "DestinationWedding")
  • 10. WHAT ELSE DOES MOZILLA HAVEWHAT OTHERS DONT?An amazingcommunity!
  • 11. ENJOY SOME WINNING VIDEOS OFFLICKS 2012!
  • 12. Community Events 2012
  • 13. Bhopal (India)
  • 14. Rome
  • 15. Pune
  • 16. San Francisco
  • 17. Kenya
  • 18. Miami
  • 19. Paris
  • 20. Hyderabad
  • 21. Berlin
  • 22. THANKS TO THE +1000 PARTICIPANTS ANDALL THE MOZILLIANS FROM AROUND THEGLOBE THAT SUPPORTED THIS INITIATIVE.
  • 23. Goal: Drive awareness of Firefoxs mobilestrategyFLICKS 2013
  • 24. DO YOU WANT TO GET INVOLVED?* Help us to spread the word on Twitter,Facebook,etc.* Localize postcards and posters + spread themDo a talk/visit a university* Host a Flicks event (Talk and/or film-screening)* Be part of the short-list-team, help theHollywood judges* Be a submission-moderator
  • 25. Timeframe for your activities:JANUARY -JUNE 2013
  • 26. STAY UPDATED!http://firefoxflicks.orgtwitter.com/firefoxflicksfb.com/FirefoxFlicks
  • 27. IDEAS? WANT TO GET INVOLVED?GET IN TOUCH#firefoxflicks on IRCJoin "firefoxflicks" at groups.google.comfirefoxflicks@mozilla.org
  • 28. Tobias Leingrubertobias@mozilla.com@tbxGalaxy Kadiyalaigalaxyk@gmail.com@GalaxyKVineel Reddy Pindipindivineelreddy@gmail.com@vineelreddy