Firefox Flicks 2013 | MozCamp Asia | SingaporePresentation Transcript
FIREFOX FLICKSSingapore | 17th November
FIREFOX FLICKSA project by the Firefox Brand EngagementTeam + The Mozilla CommunityA global short-film contest to tell the story ofFirefox.
HISTORYFirst Flicks in 2006
FLICKS 2012In 2012 we re-activated this successful projectwith a simple call: "Tell the story of Firefox"
Highlights 2012* 400 videos submissions* 250+ articles published in the media* Successful "wrap party" at CannesInternational Film Festival with Celebrity Judgeappearances* Several community events
WHY DID PEOPLE PARTICIPATE?"BECAUSE ILOVE FIREFOX"
4 GEO-CATEGORIES:North America, Latin America, Europe & Asia,Africa & Australia3 VIDEO CATEGORIES EACH:30-second spot, Public Service Announcement,Animation
PRIZES* 2x Panavision price (film-equipment-rentalworth 60.000$)* 4x 10.000$ (stipendium) + runner-ups andcategory winners* Winners were invited to screen their videos atthe Cannes Film Festival
HOLLYWOOD JUDGES* Edward Norton (Known e.g. from "Fight club")* Shauna Robertson (Producer of "Meet the parents" or"Forgetting Sarah Marshall")* Jeffrey Silver (Producer of Tron:Legacy and "300")* Ben Silverman (Produced "The Office" and "Ugly Betty")* Couper Samuelson (Producer of "DestinationWedding")
WHAT ELSE DOES MOZILLA HAVEWHAT OTHERS DONT?An amazingcommunity!
ENJOY SOME WINNING VIDEOS OFFLICKS 2012!
Community Events 2012
THANKS TO THE +1000 PARTICIPANTS ANDALL THE MOZILLIANS FROM AROUND THEGLOBE THAT SUPPORTED THIS INITIATIVE.
Goal: Drive awareness of Firefoxs mobilestrategyFLICKS 2013
DO YOU WANT TO GET INVOLVED?* Help us to spread the word on Twitter,Facebook,etc.* Localize postcards and posters + spread themDo a talk/visit a university* Host a Flicks event (Talk and/or film-screening)* Be part of the short-list-team, help theHollywood judges* Be a submission-moderator