Facebook Generation (?) Vincenzo Cosenza (Digital PR) www.vincos.it [email_address] Urbino, Oct, 10th, 2008

United Social Network of the World Facebook overtook Myspace as the #1 social networking site on the Web in terms of visitors not users

Social Network in Italy - Visits http://trends.google.com/websites?q=facebook.com%2C+badoo.com%2C&geo=IT&date=ytd&sort=1

SNS from Google p.o.v.- Italy http://trends.google.com/trends?q=facebook%2C+myspace%2C+badoo%2C+netlog&ctab=0&geo=IT&geor=all&date=ytd&sort=3

Facebook users in the world

121.000 194.500 265.840 573.240 465.000 622.420 1.294.000 Facebook users in Italy aka W hat T he H ell I s G oing O n http://www.facebook.com/ads/ Today 1.600.000

Facebook Generation ? In U.S. there is one group that leads FB adoption (19-24 years old), but in the last month there is a switch towards young (26-34) and middle age (35-44) professionals In Italy we can’t see a clear leading group

In U.S. there is one group that leads FB adoption (19-24 years old), but in the last month there is a switch towards young (26-34) and middle age (35-44) professionals

In Italy we can’t see a clear leading group

Vincenzo Cosenza (Digital PR) www.vincos.it [email_address]