Business Success         Prepared by  Vince Rogers & Associates             for       Demand Studios
How to Make a  CustomerFeel Welcomed
Businesses that focus on           providing aPositive Customer Experience      are the most likely        to experience  ...
Companies that do a      good job ofSatisfying Customers     focus on the Customer’s Needs
The goals of your marketing efforts            should be to      Create Initial Awareness      with potential customers   ...
The goal of gaining a     Satisfied Customer        should be to   convert them into aLife-Long Loyal Customer
The first step tocreating a satisfied customer is           Providing a  Quality Product or Service      that Delivers Val...
How do you know whether the customer is           satisfied with your        product or service? Make sure that you have a...
What do you dowhen the product or service initially falls  short of the customers expectations? You have to make it right ...
What do you do when your product or service      meets the customers expectations?Rewarding satisfied customers is equally...
Making a Customer Feel Welcomed, Appreciated and Valued can turn them  into more than just a repeat customer      Satisfie...
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Business Success 4

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Prepared by
Vince Rogers & Associates
for the
eHow.com
Business Success Video Series

Published in: Business, Education
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Business Success 4

  1. 1. Business Success Prepared by Vince Rogers & Associates for Demand Studios
  2. 2. How to Make a CustomerFeel Welcomed
  3. 3. Businesses that focus on providing aPositive Customer Experience are the most likely to experience Long-Term Success
  4. 4. Companies that do a good job ofSatisfying Customers focus on the Customer’s Needs
  5. 5. The goals of your marketing efforts should be to Create Initial Awareness with potential customers After they are Converted into Actual Customers the company should then seek toCultivate a Long Term Relationship
  6. 6. The goal of gaining a Satisfied Customer should be to convert them into aLife-Long Loyal Customer
  7. 7. The first step tocreating a satisfied customer is Providing a Quality Product or Service that Delivers Value that the customer expected
  8. 8. How do you know whether the customer is satisfied with your product or service? Make sure that you have a system in place to gain feedback from satisfied and dissatisfied customersThis system will provide crucial information that will help you to provide great customer service
  9. 9. What do you dowhen the product or service initially falls short of the customers expectations? You have to make it right as soon as possibleResolving customer dissatisfaction is one of the best ways to earn long-term customer loyalty
  10. 10. What do you do when your product or service meets the customers expectations?Rewarding satisfied customers is equally as important as being responsive to dissatisfied customers Whether it be referral bonuses, repeatcustomer discounts or just a sincere thank you letter, making customers feel appreciated is the key to creating loyal customers
  11. 11. Making a Customer Feel Welcomed, Appreciated and Valued can turn them into more than just a repeat customer Satisfied customers become “Brand Ambassadors”who will advocate for your brand to their friends and family, which will magnify your company’s marketing efforts
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