Businesses that focus on providing aPositive Customer Experience are the most likely to experience Long-Term Success
Companies that do a good job ofSatisfying Customers focus on the Customer’s Needs
The goals of your marketing efforts should be to Create Initial Awareness with potential customers After they are Converted into Actual Customers the company should then seek toCultivate a Long Term Relationship
The goal of gaining a Satisfied Customer should be to convert them into aLife-Long Loyal Customer
The first step tocreating a satisfied customer is Providing a Quality Product or Service that Delivers Value that the customer expected
How do you know whether the customer is satisfied with your product or service? Make sure that you have a system in place to gain feedback from satisfied and dissatisfied customersThis system will provide crucial information that will help you to provide great customer service
What do you dowhen the product or service initially falls short of the customers expectations? You have to make it right as soon as possibleResolving customer dissatisfaction is one of the best ways to earn long-term customer loyalty
What do you do when your product or service meets the customers expectations?Rewarding satisfied customers is equally as important as being responsive to dissatisfied customers Whether it be referral bonuses, repeatcustomer discounts or just a sincere thank you letter, making customers feel appreciated is the key to creating loyal customers
Making a Customer Feel Welcomed, Appreciated and Valued can turn them into more than just a repeat customer Satisfied customers become “Brand Ambassadors”who will advocate for your brand to their friends and family, which will magnify your company’s marketing efforts
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