Prepared by Vince Rogers & Associates for the eHow.com Business Success Video Series

1. Business Success
Prepared by
Vince Rogers & Associates
for
Demand Studios

2. What Benefits Have
Marketing
Provided to
Our Economy
and to
Our Lives?

3. Marketing is defined by the
American Marketing Association as
"the activities, institutions, and processes
that create, communicate, deliver, and
exchange products and services that
provide value to businesses, consumers,
and society at large."

4. The benefits that Marketing activities such as
Advertising, Public Relations
and Sales Promotion
provides to businesses are pretty easy to
understand
These activities help companies to
 Increase Revenue:
 Maximize Sales:
 Attract Customers:

5. So What’s
In It For
Us?

6. Marketing helps to create
Competition
between companies
Competition between
companies results in
3 Major Benefits to Consumers

7. 1) Companies use marketing activities to
Promote Good Customer Service
They must make good on their claims of providing good
customer service
in order to satisfy their customers
Companies know that If they
promote good customer service,
but don’t make good on that promise, they will lose
their customers to the competition

8. 2) Competition between firms results in
the availability of an almost unlimited
Wide Variety of Products and Services
being produced and made available to
consumers
Companies are constantly creating and
promoting new varieties of products to
compete for market share with their
competition

9. 3) Maybe most important to consumers
is the fact that competitive marketing activities
between companies results in
Lower Prices for Consumers
Because competing products usually have
similar prices, marketing is used to promote
discounts, coupons, rebates
or any price incentives that will
lure customers away from competing products

10. Also, companies use marketing to
promote other
non-price differences
between competitors products and
services such as
new features, free shipping,
extended warranties
or anything else that will appeal to
targeted consumers

11. The benefits that marketing provides to
businesses and consumers helps to
expand the economy
by making sure that consumers are provided with
a wide variety of well priced products
and good customer service
These factors help to
create a strong economy that produces
successful businesses, low unemployment, and sufficient
tax revenue to provide people with essential
government services
All of these factors should contribute a
higher quality of life for all of us