Minimal Viable Products

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Introduction to Minimal Viable Product for the Geneva Lean Startup Group meetup of 21.03.2013.

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Minimal Viable Products

  1. 1. Minimal Viable ProductsMonday, March 25, 13
  2. 2. Minimal Viable ProductMonday, March 25, 13
  3. 3. Minimal Viable Product • The version of a new product or service, which allows us to:Monday, March 25, 13
  4. 4. Minimal Viable Product • The version of a new product or service, which allows us to: • learn the most about real customer needsMonday, March 25, 13
  5. 5. Minimal Viable Product • The version of a new product or service, which allows us to: • learn the most about real customer needs • with the minimum effortMonday, March 25, 13
  6. 6. Minimal Viable Product • The version of a new product or service, which allows us to: • learn the most about real customer needs • with the minimum effort • at the highest speedMonday, March 25, 13
  7. 7. The minimal set of features...Monday, March 25, 13
  8. 8. 1/3 inch drill vs. 1/3 inch holeMonday, March 25, 13
  9. 9. Type of features...Monday, March 25, 13
  10. 10. Type of features... • Essential features: • without them your product does not existMonday, March 25, 13
  11. 11. Type of features... • Essential features: • without them your product does not exist • Standard features: • the features of most products of the same kindMonday, March 25, 13
  12. 12. Type of features... • Essential features: • without them your product does not exist • Standard features: • the features of most products of the same kind • Differentiating features: • those feature that make your product “unique”!Monday, March 25, 13
  13. 13. Type of features... • Essential features: • without them your product does not exist • Standard features: • the features of most products of the same kind • Differentiating features: • those feature that make your product “unique”!Monday, March 25, 13
  14. 14. Validate your hypotheses guesses!Monday, March 25, 13
  15. 15. Where to start?Monday, March 25, 13
  16. 16. Validate fast!Monday, March 25, 13
  17. 17. Validate fast! • Anyway, you won’t get it right the first time...Monday, March 25, 13
  18. 18. Validate fast! • Anyway, you won’t get it right the first time... • ...but don’t start randomly: use your (and your customers’) intuitions!Monday, March 25, 13
  19. 19. Validate fast! • Anyway, you won’t get it right the first time... • ...but don’t start randomly: use your (and your customers’) intuitions! • Get rid of the riskiest assumptions firstMonday, March 25, 13
  20. 20. Validate fast! • Anyway, you won’t get it right the first time... • ...but don’t start randomly: use your (and your customers’) intuitions! • Get rid of the riskiest assumptions first • Get out of your own reality distortion fieldMonday, March 25, 13
  21. 21. Have Fun! Illustrations courtesy fromMonday, March 25, 13
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