Stores and Supply chain solution
Concept
● Embedded units: accelerometer + wireless modem.
● Solutions: Micro movement and location analyzed and
visualised...
Identify
trends

Supply chain
management

Test new
offers

Store
experience
Physical store
1) Measure

2) Visualize in the cloud

The arrow shows the
trend

The color the match with
the expected usa...
Product Key performance indicators and actions
●

Interest: The number of touches on an item will reveal the customers int...
Key Benefits
● Unique data of the product usage and position in all
environments
● Fast deployment: Place and start in 15 ...
Comparisons with alternatives
Alternatives

micromove.eu advantages

Customer surveys

- Objectives data
- Major efficienc...
Customers size
Key accounts:
- 1000 units or more (average 1500). Potential development leads
Medium accounts
- 100 units ...
Business Model
- Lead Customer/ Partner
- Joint development
- Solution user
- Share in future revenue

-Generic customer
-...
Organisation
Marketing & sales:
- Lead joint ventures
- Generic customer sales

Mission
- Establish lead joint venture
- S...
Internet of things technology, solutions and embedded units
provider
Contact:
Vincent Laulagnet
vincent.laulagnet@micromov...
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micromove.eu stores and supply chain solution

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micromove.eu stores and supply chain solution

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Transcript of "micromove.eu stores and supply chain solution"

  1. 1. Stores and Supply chain solution
  2. 2. Concept ● Embedded units: accelerometer + wireless modem. ● Solutions: Micro movement and location analyzed and visualised in the cloud. ● Technology: Movement analysis and Wireless communication.
  3. 3. Identify trends Supply chain management Test new offers Store experience
  4. 4. Physical store 1) Measure 2) Visualize in the cloud The arrow shows the trend The color the match with the expected usage - An embedded device (accelerometer + cellular modem) is placed on each tested object - Patterns of usage (e.g. touch) and location are detected and processed in the embedded device - Results are collected in the cloud through cellular networks and visualized from there.
  5. 5. Product Key performance indicators and actions ● Interest: The number of touches on an item will reveal the customers interest. A low interest will highlight product design, marketing or shop placement weaknesses. Comparisons of different shops data will provide further market intelligence. ● Try: The customer interest will materialize in a product trial. The interest/try ratio will give further intelligence on the customer interest and the actual product fit and pricing. At this stage there are opportunities to offer for some registered customers different services as putting all the tried items in the eshop shopping cart for final decision and buying from home. ● Buy: The ratio buy/try is as well very important to monitor. Further design product information will be reflected there e.g. fit. Price adjustments or promotional discounts could be triggered at this stage. Light and music: The perfect music and light matches to a particular collection and a store design could be discovered with music and light interactions with the activities in the store.
  6. 6. Key Benefits ● Unique data of the product usage and position in all environments ● Fast deployment: Place and start in 15 minutes. ● Easy to use and configure
  7. 7. Comparisons with alternatives Alternatives micromove.eu advantages Customer surveys - Objectives data - Major efficiency improvement (no survey design, results collection and analysis needed) Camera analysis - Location limitation removed (homes and public places can be used) - Faster to deploy (no camera installation) - Finer data on user-object interaction Sales and internet data - Usage in all steps of the product development - Data from the physical work - Finer Consumer usage data
  8. 8. Customers size Key accounts: - 1000 units or more (average 1500). Potential development leads Medium accounts - 100 units (less than 1000). (average 150) Small accounts - 10 units (less than 100).(average 20)
  9. 9. Business Model - Lead Customer/ Partner - Joint development - Solution user - Share in future revenue -Generic customer - Fee per month/ per unit - IT integration service
  10. 10. Organisation Marketing & sales: - Lead joint ventures - Generic customer sales Mission - Establish lead joint venture - Sale ready solution Application team - Lead use cases analysis - Algorithm development - Support Mission - Develop use cases with leads - Pattern recognition algorithms - Support the generic customer Solution development team - HW design and adaptation - Embedded SW - Cloud solution development Mission - Implement and test the technical solutions - Vendors collaborations towards size and efficiency improvement Management and support - Leadership - Accounting - HR Mission - Manage, lead and growth
  11. 11. Internet of things technology, solutions and embedded units provider Contact: Vincent Laulagnet vincent.laulagnet@micromove.eu +45 20900061

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