This presentation discusses how to network with professionals through one on one communication, and through social media. It discusses using Twitter, Linkedin and Hootsuite to assist students in finding influecers to advance their career as well as their personal brand. This presentation was custom designed for the Arts Co-op Society of the University of British Columbia.

1. How to
Network in the
age of Digital
and Social
Media
A workshop presented by
Vincent Ng of MCNG
Marketing

2. Traditional Networking is Still
the Best Way
 Nothing will ever replace true person to person
connections when networking.
 Most jobs and business connections are still made
through real life connection.
 It’s much faster to build trust in person than it does
through digital channels.
 Soft skills are becoming more scarce and more
valuable, but digital is essential.

3. How to Approach Person to
Person Network

4. Principle 1: Create a Great
First Impression
 Make eye contact.
 Look the person in the eye and find out their
eye color.
 Have a great handshake (like a tetrapack).
 Get the person’s name even if you have to
ask again.
 Smile but not too big, it’s creepy

5. Exercise 1

6. Principle 2: Set Goals
 Which social networks or groups are going to
help your overall goal?
 Who do you want to specifically meet?
 How many people are you going to meet?
 How much time are you going to dedicate to
social media networking?
 How many events will you be attending in a
month?

7. Exercise 2: Discuss your Goals
 Take 2 minutes and write down 3 goals
you want to achieve in the next 3 months.
 Find a partner and discuss your goals.

8. Principle 3: Balance
Conversation
 Learn to listen, and allow others to finish their
thoughts.
 Ask questions.
 When the conversation stops, volunteer to talk a
bit about yourself and some of your experiences,
be careful not to brag.
 Share stories. Stories are more memorable to
people.

9. Exercise 3:
 Go around and the room and introduce
yourself to someone new.
 Fully practice listening without
interrupting.
 Volunteer some information about
yourself.

10. Principle 4: Connect
 When networking find out at least one personal
aspect and one professional aspect about the
other person.
 What do they love most about their job?
 What do they find most challenging?
 What would they be doing if they weren’t in their
current career?
 What activities help them relax?

11. Exercise 4: Connect
 Within
the next 3 minutes try to find out
something personal and professional from
another person in the room.

12. Principle 5: Ask and Offer Help
 When networking, always see if there is a way that
you can help other people out. It doesn’t have to
be big.
 Be clear but careful of asking for help. “I know this
may seem awkward, but I’m sure we’re all here to
help each other out, so what are you looking for?”
And then state what you’re looking for.

13. Exercise 5: Go and Ask and
Offer Help
 Whatcan you offer people, and what do
you need help with?

14. Priniciple 6: Use Social Media
for Networking
 Start a blog about your passion, and get
people to find you, instead of you finding
them.

15. Create a Slideshare
Presentation
 Slideshare is a great platform to upload
your PowerPoint presentations.
 Turn one of your blog posts or expertise
into a PowerPoint presentation to show
off.

16. Using Linkedin
 Has over 200 million users.
 It’s the number one social network for recruiters.
 Follow company profiles to know new job postings.
 Ensure you fill out all elements of your profile.
 Update your profile regularly, and update your status
regularly.
 Customize your invitation messages.
 Use keywords in your profile, especially the first 100 words.

17. Using Twitter
 Use Hootsuite’s Geo Location to find people you want to
connect with.
 Create private lists of people you want to follow and
engage with.
 Take time to respond and have conversations with them.
 Share valuable content that others may enjoy.
 Help out others where you can and RT great content.

18. Principle 6: Follow Up
 It’s not the first meeting, it’s following up consistently
with someone so that they know who you are. The
more important the relationship the more important
that you follow up regularly.
 1 week and then every three months.
 Don’t be afraid to try again if they don’t respond.
 Reach out on their different social media networks to
stay in contact.

19. Principle 7: Take Chances and
Don’t Give Up
 In the world today it’s easy to want to give
up. Don’t. Keep trying, keep moving forward.
 Networking is not a sprint, it’s a marathon,
and it requires a lot of work to find, develop
and keep meaningful relationships.

20. How to Contact Me:
E – mail : Vince @ MCNGmarketing.com
 Linkedin:
www.linkedin.com/in/mcngmarketing
 Twitter: @VincentNg