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Exam 1

Exam 1

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Fb Fb Presentation Transcript

  • facebook
    Social Media
    & Online Social Networking
    • word-of-mouth communication plays a big part in sales
    • Internet & Web 2.0
    • With today’s tech, people can communicate anywhere, anytime
    For some, this is the only way to communicate
    social media
    • People’s thoughts & opinions have been empowered through public exposure
    • Positive feedback is great
    • Negative feedback can be catastrophic
    • “Many companies are being victimized by social media rather than capitalizing on it because they’re too slow & ill equipped to react to negative comments that can damage their brands.”
    social media
    • According to Global Web Index’s Annual Report, 51,000 said….
    social media
    • Great way to interact with customers
    • Why Facebook is a great way to participate in social media
    • They’re the leader in online social networking
    • They’re content is diverse and are involved in many facets of social media
    YouTube
    Yelp.com
    Digg
    • They also provide a haven for business-customer interactions
    social networking
    • 500,000,000 active users
    • Facebook’s reach is more than doubled, when compared to the competition
    • Facebook has a global reach
    facebook
    • Content is diverse
    • Incorporates other social media in one place
    • Mobile applications as well
    • Not limited to one form of social media
    facebook
    • Provide an easy solution for businesses to interact with customers
    • Create fan pages
    • Diverse
    • Interactions
    • Side advertisements
    • Tools:
    • Tutorials
    • Reports
    • stats
    facebook
  • facebook
    • The modern cyber world has gone “social”
    • Customer interaction is crucial
    • Negative comments & feedback can be catastrophic
    • We must make an investment in social media and facebook is an easy way in
    facebook