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Vincent Everts December presentatie
 

Vincent Everts December presentatie

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Trends rondom web Web1.0 en de overgang naar Web2.0. Social networks, communicatie en marketing 2.0.

Trends rondom web Web1.0 en de overgang naar Web2.0. Social networks, communicatie en marketing 2.0.

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    Vincent Everts December presentatie Vincent Everts December presentatie Presentation Transcript

    • De digitale wereld en de consument Vincent Everts december 2007 1 1
    • Who is Vincent Everts 2 2
    • InterimIC innovation acceleration 3 3
    • InterimIC innovation acceleration 3 3
    • PCzapper white label video portals 4 4
    • CONTENTS EXTRA’S  Web 2.0 explained Web 1.0   RSS Explained Web 2.0   Day of the Longtail Online Marketing   Doritos Superbowl  Google Streetview Communication 2.0   Viral Marketing (PP) Social Networking   Dell Sucks Internet goes mobile   UPC High Definition Living room 2.0   Kryptonite Lock What next?!  5
    • WEB 1.0 6 6
    • 7 7
    • Broadband penetration internet households 7 7
    • Broadband penetration internet households 7 7
    • Broadband penetration internet households 7 7
    • Broadband penetration internet households 7 7
    • • Youth trendsetters • Elderly follow (fast) • Professionals natural 8 8
    • • Youth trendsetters • Elderly follow (fast) • Professionals natural Bron: Trendbox Internet Monitor 2006 8 8
    • • Youth trendsetters • Elderly follow (fast) • Professionals natural Bron: Trendbox Internet Monitor 2006 8 8
    • How do we spend our time? TV: 39% 178 min. Radio: 33% 151 min. Internet: 19% 86 min. Newspaper: 6% 26 min Magazines: 4% 18 min 9 9
    • More than two-thirds of Net users multi-task; nearly half sometimes listen to the radio while online “Do you ever do any of the following while using the Internet / emailing at home?” Listen to music/radio 47.60% Have the TV on 34.50% Telephone people 32.90% Eat 22.60% EU-5 Play computer/PC games 15.30% Have friends over 12.20% Read magazines / newspapers 5.50% Never do anything else while online 29.70% Base: Net users 10 Source: Forrester’s Consumer Technology Adoption Study, Q4 2005 10
    • Net users in their teens and 20s are far more likely to multi-task “Do you ever do any of the following while using the Internet / emailing at home?” Listen to music/radio 80% Have the TV on Telephone people Eat Play computer/PC games Have friends over 60% Read magazines/newspapers Never do anything else while online 40% 20% 0% 16-18 19-20 21-24 25-29 30-34 35-39 Age 40-44 45-49 50-54 55-59 60-64 65 + Base: EU-5 Net users 11 Source: Forrester’s Consumer Technology Adoption Study, Q4 2005 11
    • IMPACT ON BUSINESS 12 12
    • 13 FD: 08/11/06 13
    • 13 FD: 08/11/06 13
    • DELL Case 14 14
    • DELL Case 14 14
    • DELL Case 14 14
    • DELL Case 14 14
    • DELL Case 14 14
    • 15
    • 15
    • 15 16
    • 16 17
    • 16 17
    • 16 17
    • 17 18
    • 17 18
    • 17 18
    • 17 18
    • 17 18
    • 17 18
    • 19
    • 20
    • 20
    • 20
    • 20 21
    • 20 21
    • 20 21
    • 20 21
    • 20 21
    • 21 22
    • 21 22
    • 21 22
    • 21 22
    • NEWS 23
    • 24
    • Top 10 news sites: 1. Nu.nl 2. Telegraaf.nl 3. Ad.nl 4. Teletekst 5. Elsevier 6. Zoomin 7. Google Nieuws 8. Volkskrant.nl 9. Nrc.nl 10. MSN 24
    • Top 10 news sites: 1. Nu.nl 2. Telegraaf.nl 3. Ad.nl 4. Teletekst 5. Elsevier 6. Zoomin 7. Google Nieuws 8. Volkskrant.nl 9. Nrc.nl 10. MSN 24
    • Top 10 news sites: 1. Nu.nl 2. Telegraaf.nl 3. Ad.nl 4. Teletekst 5. Elsevier 6. Zoomin 7. Google Nieuws 8. Volkskrant.nl 9. Nrc.nl 10. MSN 24
    • Top 10 news sites: 1. Nu.nl 2. Telegraaf.nl 3. Ad.nl 4. Teletekst 5. Elsevier 6. Zoomin 7. Google Nieuws 8. Volkskrant.nl 9. Nrc.nl 10. MSN 24
    • 25
    • 25
    • 25
    • 26
    • 27
    • WEB 2.0 28 28
    • 29 29
    • 29 29
    • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • Bloglines • Del.icio.us • Youtube • Hyves 31 30
    • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • Bloglines • Del.icio.us • Youtube • Hyves 31 30
    • 1,4 nieuwe blogs per seconde… 32 31
    • 1,4 nieuwe blogs per seconde… 32 31
    • 1,4 nieuwe blogs per seconde… 32 31
    • 1,4 nieuwe blogs per seconde… 32 31
    • 1,4 nieuwe blogs per seconde… 32 31
    • 1,4 nieuwe blogs per seconde… 32 31
    • 1,4 nieuwe blogs per seconde… 32 31
    • 1,4 nieuwe blogs per seconde… 32 31
    • 32
    • RSS 32
    • 34 33
    • 34
    • 71 35
    • Track and trace! 36 36
    • Wie o Wie 37 37
    • 35 35 15-02-07 ROOS - Regionale TV in 2010 38
    • 35 35 15-02-07 ROOS - Regionale TV in 2010 38
    • 35 35 15-02-07 ROOS - Regionale TV in 2010 38
    • 35 35 15-02-07 ROOS - Regionale TV in 2010 38
    • 36 39
    • 43% 24% 10% 9% 6% 36 39
    • 40 40
    • 40 40
    • 40 40
    • 40 40
    • Brand and consumers 41
    • 37 42
    • The Long Tail 43
    • The Long Tail 43
    • The Long Tail 43
    • The Long Tail 43
    • Web 2.0 trend: EVERYTHING IS ONLINE - SOFTWARE AS A SERVICE 39 44
    • 40 45
    • 40 45
    • 40 45
    • 40 45
    • 40 45
    • Google Trends 41 46
    • Google Trends 41 46
    • Best WEB 2.0 software • Social Bookmarking del.icio.us • Web 2.0 Start Pages Netvibes • Online To Do Lists Voo2do • Peer Production News digg • Image Storage and Sharing Flickr • Web-Based Word Processing Google Docs • Online Calendars Google Calendar • Project Mgt & Team Collaboration BaseCamp • Mindmapping Mindmeister 42 47
    • Salesforce, showing the way 48 48
    • Web 2.0 trend: MASHUPS 51 49
    • Mashup a web application that combines data and/or functionality from more than one source into a single integrated tool 52 50
    • Voorbeelden • Populairst met Google Maps/Earth: 30.000 mashups 51
    • Voorbeelden • Populairst met Google Maps/Earth: 30.000 mashups 51
    • Voorbeelden • Populairst met Google Maps/Earth: 30.000 mashups 51
    • Voorbeelden • Populairst met Google Maps/Earth: 30.000 mashups 51
    • Voorbeelden • Populairst met Google Maps/Earth: 30.000 mashups 51
    • Voorbeelden • Mashups stap naar semantische web? • Geotagging van foto’s • Google Maps populairst (30.000 mash-ups) 54 52
    • Voorbeelden • Mashups stap naar semantische web? • Geotagging van foto’s • Google Maps populairst (30.000 mash-ups) 54 52
    • Voorbeelden • Mashups stap naar semantische web? • Geotagging van foto’s • Google Maps populairst (30.000 mash-ups) 54 52
    • Voorbeeld • API: Google Maps • Bron: Architecture 2030 study on climate change 53
    • Voorbeeld • API: Google Maps • Bron: Architecture 2030 study on climate change 53
    • Heel veel soorten mashups 54
    • Heel veel soorten mashups 54
    • Voorbeeld: Upcoming scrobbler • API:Last.fm en upcoming.org 55
    • Voorbeeld: Upcoming scrobbler • API:Last.fm en upcoming.org 55
    • Userinterfaces: Marketmap 56 56
    • Web 2.0 trend: USER GENERATED CONTENT 43 57
    • 44 58
    • 44 58
    • 44 58
    • 44 58
    • 44 58
    • 44 58
    • 44 58
    • 45 59
    • 46 60
    • 46 60
    • 46 60
    • Web 2.0 trend: CO-CREATION 47 61
    • 48 62
    • 49 63
    • 50 64
    • 50 64
    • 65 65
    • 65 65
    • ONLINE MARKETING 56 66
    • Online advertising spending is now growing at over 30% (dollars in billions) Source: eMarketer, 2006 58 67
    • Search Engine Marketing market 59 68
    • 69
    • 69
    • • $10 billion sales ($10), • Marketvalue 150b • 200 million/day • 50% market share 69
    • 61 70
    • 61 70
    • Landing pages • Prospect ‘lands’ on page after clicking on ad • Specific information about proposition • Should cause prospect to act 71 71
    • Example landing page 72 72
    • Example landing page 72 72
    • Example landing page 72 72
    • 62 73
    • MARKETING 2.0 64 74
    • 65 75
    • 65 75
    • 65 75
    • 66 76
    • Viral Marketing • Low costs • Viral spread 67 77
    • 68 78
    • 72 79
    • 72 79
    • 72 79
    • 72 79
    • 72 79
    • 72 79
    • 73 80
    • 73 80
    • 73 80
    • 73 80
    • 73 80
    • COMMUNICATIE 2.0 75 81
    • MSN • NL: 5.8 mln actieve gebruikers • WW: ± 400 mln • NL < 20 jaar: 90% MSN • 50 mln ‘gesprekken’ per dag • Vergelijk: 90 mln telefoon… 82
    • MSN Gebruik MSN per leeftijdsgroep 90.00% 90.000% • NL: 5.8 mln actieve gebruikers 76.875% • WW: ± 400 mln 63.750% • NL < 20 jaar: 90% MSN 50.00% • 50 mln ‘gesprekken’ 50.625% per dag 40.00% • Vergelijk: 90 mln<20 37.500% 20-35 35-49 telefoon… 82
    • Corporate IM • 10% of business allows use of MSN • Employess use it anyway (webmessenger.msn.com) • IT-staff considers MSN dangerous. Just like they did with email… 83
    • 84
    • 84
    • 84
    • Communicatie 2.0 79 85
    • 80 86
    • 81 87
    • 81 87
    • 82 88
    • 82 88
    • 82 88
    • HUISWERK 89
    • 90
    • SOCIAL NETWORKING 83 91
    • 85 92
    • 86 93
    • 86 93
    • 86 93
    • 86 93
    • 86 93
    • 86 93
    • 86 93
    • 86 93
    • 94
    • 94
    • 94
    • 94
    • INTERNET GOES MOBILE 88 95
    • Mobile Internet 89 96
    • Mobile Internet 89 96
    • Mobile Internet 89 96
    • Everything mobile 90 97
    • Everything mobile 90 97
    • Everything mobile • Hyves • Nu.nl • Funda • YouTube • Mobile payment • DAG 90 97
    • Everything mobile • Hyves • Nu.nl • Funda • YouTube • Mobile payment • DAG 90 97
    • iPhone met echte browser 92 98
    • iPhone met echte browser 92 98
    • Google's Phone! Android Motorola, HTC NTT DoCoMo, T-Mobile, Sprint, China Mobile +30 others NOT! Nokia, Research in Motion, Microsoft, Apple 91 99
    • New services: location, location, location 94 100
    • New services: location, location, location 94 100
    • Mobile, Social, Location 101
    • Mobile, Social, Location 102
    • Mobile, Social, Location 102
    • Mobile, Social, Location 102
    • THE LIVING ROOM TV 2.0 103
    • 104
    • 104
    • 104
    • TV anywhere, anytime, any place 105
    • TV verkopen Nederland 1,5 Mio 1,2 Mio BOOM quot;Plattequot; TV 106
    • TV verkopen Nederland 1,5 Mio 1,2 Mio BOOM quot;Plattequot; TV 106
    • TV verkopen Nederland 1,5 Mio 1,2 Mio BOOM quot;Plattequot; TV 106
    • New kinds of television • Digital TV • HD TV • Harddisk recorder / PVR • IP TV • Mobile TV • Web TV 107
    • PVR – personal video recorder • 120% of USA households • Threat to big networks • Dutch advertising bureau (SPOT) says: impact only 7%, “Don’t you worry” • SKY reports 60% skips commercials • NL: 55% PVR owners skips commercials 108
    • Penetratie harddisk recorders (voorspelling) 2007 jaar van HDD recorder massapenetratie 109
    • 110
    • 111
    • Internet TV • Streaming – Content providers – Semi-professional – Internet underground – Sharing – Personal • Downloadable 112
    • WHAT NEXT?! 110 113
    • 114
    • Conference wiki 115
    • Invitation is an Art 116
    • Executive Blog 117
    • 80 118
    • 82 119
    • 82 119
    • 82 119
    • 120
    • PCzapper white label video portals 4 121
    • Innovate at 3 different levels • One M2 around you • Within your organisation • With the outside world 111 122
    • 112 123
    • Vincent Everts www.vincente.nl www.interimic.com vincent@everts.net 113 124
    • Media- en communicatie-uitgaven • Mobiel: 5,7 mld (15 mln) • Per huishouden: – € 250 breedband • Vaste tel: 2,7 mld (6,7 mln) – € 384 telefoon • Kranten: 1,5 mld (4.5 mln) – € 180 televisie • TV (kabel): 1,4 mld (6,7 mln) – € 200 krant • Breedband: 1 mld (2,5 mln) • Per persoon: • Boeken: 1,3 mld – € 384 mobiel – € 30 boeken • Reclame: 4,5 mld. 114 125
    • Tijdbesteding vs reclame inkomsten • Tijd online: 1,5 uur pp/per dag  120 mln uur/week  6 mld uur/jaar Online reclame 400 mln/jaar  Inkomsten per uur: 400/6.000 = € 0,07 • Tijd televisie: 3 uur per dag  250 mln uur/week  13 mld uur/jaar Totale reclamegelden 200(publiek) + 600(commercieel) = 800 mln/jaar  Inkomsten per uur: 800/13.000 = € 0,06 Leestijd kranten: 26 min/dag  4.5x2=9 mln bereik  1,5 miljard uur/jaar Kranten 750 miljoen advertentie  Inkomsten per uur: 750/1500 = € 0,50 126