Vincent Everts December presentatie

De digitale wereld en de consument Vincent Everts december 2007 1 1

Who is Vincent Everts 2 2

InterimIC innovation acceleration 3 3

PCzapper white label video portals 4 4

CONTENTS EXTRA’S  Web 2.0 explained Web 1.0   RSS Explained Web 2.0   Day of the Longtail Online Marketing   Doritos Superbowl  Google Streetview Communication 2.0   Viral Marketing (PP) Social Networking   Dell Sucks Internet goes mobile   UPC High Definition Living room 2.0   Kryptonite Lock What next?!  5

WEB 1.0 6 6

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Broadband penetration internet households 7 7

• Youth trendsetters • Elderly follow (fast) • Professionals natural 8 8

• Youth trendsetters • Elderly follow (fast) • Professionals natural Bron: Trendbox Internet Monitor 2006 8 8

How do we spend our time? TV: 39% 178 min. Radio: 33% 151 min. Internet: 19% 86 min. Newspaper: 6% 26 min Magazines: 4% 18 min 9 9

More than two-thirds of Net users multi-task; nearly half sometimes listen to the radio while online “Do you ever do any of the following while using the Internet / emailing at home?” Listen to music/radio 47.60% Have the TV on 34.50% Telephone people 32.90% Eat 22.60% EU-5 Play computer/PC games 15.30% Have friends over 12.20% Read magazines / newspapers 5.50% Never do anything else while online 29.70% Base: Net users 10 Source: Forrester’s Consumer Technology Adoption Study, Q4 2005 10

Net users in their teens and 20s are far more likely to multi-task “Do you ever do any of the following while using the Internet / emailing at home?” Listen to music/radio 80% Have the TV on Telephone people Eat Play computer/PC games Have friends over 60% Read magazines/newspapers Never do anything else while online 40% 20% 0% 16-18 19-20 21-24 25-29 30-34 35-39 Age 40-44 45-49 50-54 55-59 60-64 65 + Base: EU-5 Net users 11 Source: Forrester’s Consumer Technology Adoption Study, Q4 2005 11

IMPACT ON BUSINESS 12 12

13 FD: 08/11/06 13

DELL Case 14 14

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NEWS 23

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Top 10 news sites: 1. Nu.nl 2. Telegraaf.nl 3. Ad.nl 4. Teletekst 5. Elsevier 6. Zoomin 7. Google Nieuws 8. Volkskrant.nl 9. Nrc.nl 10. MSN 24

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WEB 2.0 28 28

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WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • Bloglines • Del.icio.us • Youtube • Hyves 31 30

1,4 nieuwe blogs per seconde… 32 31

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RSS 32

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Track and trace! 36 36

Wie o Wie 37 37

35 35 15-02-07 ROOS - Regionale TV in 2010 38

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43% 24% 10% 9% 6% 36 39

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Brand and consumers 41

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The Long Tail 43

Web 2.0 trend: EVERYTHING IS ONLINE - SOFTWARE AS A SERVICE 39 44

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Google Trends 41 46

Best WEB 2.0 software • Social Bookmarking del.icio.us • Web 2.0 Start Pages Netvibes • Online To Do Lists Voo2do • Peer Production News digg • Image Storage and Sharing Flickr • Web-Based Word Processing Google Docs • Online Calendars Google Calendar • Project Mgt & Team Collaboration BaseCamp • Mindmapping Mindmeister 42 47

Salesforce, showing the way 48 48

Web 2.0 trend: MASHUPS 51 49

Mashup a web application that combines data and/or functionality from more than one source into a single integrated tool 52 50

Voorbeelden • Populairst met Google Maps/Earth: 30.000 mashups 51

Voorbeelden • Mashups stap naar semantische web? • Geotagging van foto’s • Google Maps populairst (30.000 mash-ups) 54 52

Voorbeeld • API: Google Maps • Bron: Architecture 2030 study on climate change 53

Heel veel soorten mashups 54

Voorbeeld: Upcoming scrobbler • API:Last.fm en upcoming.org 55

Userinterfaces: Marketmap 56 56

Web 2.0 trend: USER GENERATED CONTENT 43 57

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Web 2.0 trend: CO-CREATION 47 61

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ONLINE MARKETING 56 66

Online advertising spending is now growing at over 30% (dollars in billions) Source: eMarketer, 2006 58 67

Search Engine Marketing market 59 68

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• $10 billion sales ($10), • Marketvalue 150b • 200 million/day • 50% market share 69

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Landing pages • Prospect ‘lands’ on page after clicking on ad • Specific information about proposition • Should cause prospect to act 71 71

Example landing page 72 72

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MARKETING 2.0 64 74

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Viral Marketing • Low costs • Viral spread 67 77

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COMMUNICATIE 2.0 75 81

MSN • NL: 5.8 mln actieve gebruikers • WW: ± 400 mln • NL < 20 jaar: 90% MSN • 50 mln ‘gesprekken’ per dag • Vergelijk: 90 mln telefoon… 82

MSN Gebruik MSN per leeftijdsgroep 90.00% 90.000% • NL: 5.8 mln actieve gebruikers 76.875% • WW: ± 400 mln 63.750% • NL < 20 jaar: 90% MSN 50.00% • 50 mln ‘gesprekken’ 50.625% per dag 40.00% • Vergelijk: 90 mln<20 37.500% 20-35 35-49 telefoon… 82

Corporate IM • 10% of business allows use of MSN • Employess use it anyway (webmessenger.msn.com) • IT-staff considers MSN dangerous. Just like they did with email… 83

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Communicatie 2.0 79 85

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HUISWERK 89

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SOCIAL NETWORKING 83 91

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INTERNET GOES MOBILE 88 95

Mobile Internet 89 96

Everything mobile 90 97

Everything mobile • Hyves • Nu.nl • Funda • YouTube • Mobile payment • DAG 90 97

iPhone met echte browser 92 98

Google's Phone! Android Motorola, HTC NTT DoCoMo, T-Mobile, Sprint, China Mobile +30 others NOT! Nokia, Research in Motion, Microsoft, Apple 91 99

New services: location, location, location 94 100

Mobile, Social, Location 101

Mobile, Social, Location 102

THE LIVING ROOM TV 2.0 103

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TV anywhere, anytime, any place 105

TV verkopen Nederland 1,5 Mio 1,2 Mio BOOM \"Platte\" TV 106

New kinds of television • Digital TV • HD TV • Harddisk recorder / PVR • IP TV • Mobile TV • Web TV 107

PVR – personal video recorder • 120% of USA households • Threat to big networks • Dutch advertising bureau (SPOT) says: impact only 7%, “Don’t you worry” • SKY reports 60% skips commercials • NL: 55% PVR owners skips commercials 108

Penetratie harddisk recorders (voorspelling) 2007 jaar van HDD recorder massapenetratie 109

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Internet TV • Streaming – Content providers – Semi-professional – Internet underground – Sharing – Personal • Downloadable 112

WHAT NEXT?! 110 113

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Conference wiki 115

Invitation is an Art 116

Executive Blog 117

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PCzapper white label video portals 4 121

Innovate at 3 different levels • One M2 around you • Within your organisation • With the outside world 111 122

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Vincent Everts www.vincente.nl www.interimic.com vincent@everts.net 113 124

Media- en communicatie-uitgaven • Mobiel: 5,7 mld (15 mln) • Per huishouden: – € 250 breedband • Vaste tel: 2,7 mld (6,7 mln) – € 384 telefoon • Kranten: 1,5 mld (4.5 mln) – € 180 televisie • TV (kabel): 1,4 mld (6,7 mln) – € 200 krant • Breedband: 1 mld (2,5 mln) • Per persoon: • Boeken: 1,3 mld – € 384 mobiel – € 30 boeken • Reclame: 4,5 mld. 114 125

Tijdbesteding vs reclame inkomsten • Tijd online: 1,5 uur pp/per dag  120 mln uur/week  6 mld uur/jaar Online reclame 400 mln/jaar  Inkomsten per uur: 400/6.000 = € 0,07 • Tijd televisie: 3 uur per dag  250 mln uur/week  13 mld uur/jaar Totale reclamegelden 200(publiek) + 600(commercieel) = 800 mln/jaar  Inkomsten per uur: 800/13.000 = € 0,06 Leestijd kranten: 26 min/dag  4.5x2=9 mln bereik  1,5 miljard uur/jaar Kranten 750 miljoen advertentie  Inkomsten per uur: 750/1500 = € 0,50 126

Vincent Everts December presentatie

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