The future of DM today!
Vincent Everts
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Who is
Vincent Everts?
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InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia
Innovation in
health care:
2006: India
2007: USA
2008: Japan
Healthcare
innovation event
Innovation in
Government
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Videoblogger
Talk to Me!
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•§
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find, collect, publish
www.yubby.com
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• kassa
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What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
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Web
1.0
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7
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How do we spend our time?
TV: 39% 178 min.
4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 26 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
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Time & advertisement
TV 3 hours/day/user
Advertisement !200M public + !600 commercial
advertisment/hour TV watching ! 0,06
Time online: 1,5 h pp/day
Online adds !500M/yr
Adds ! 0,07 pp/h
NewsPapers 20 min/day
!750M adv revenue
Adds ! 0,50 pp/h
Magazines18 m/day
Advertisement !700
Reclame inkomsten: ! 0,70 pp/ph
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• $20 miljard sales
• 3 Billion searches/day
• Only money from Adwords
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IMPACT ON BUSINESS
12
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E-commerce worldwide
2008: 400 billion euro
2009: 500 miljard euro
+25%
bron: thuiswinkel.org
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Social tools Productinformatie
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Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
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kindle
Buy books wirelessly
Download everything
wirelessly
E-ink technologie reads
the best
240.000 titels
30 hours battery &
fantastic userinterface
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Blogs demografie
Bron: Technorati 2008
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Weblogs
Everyone blogs!
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Try for free
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Also professional
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7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine print
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RSS
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RSS Readers
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Email is broken
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Communication 2.0
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Why call
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via computer?
It’s
personal!
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Wordprocessing 1951
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Wordprocessing 1985
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Wordprocessing 2008
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Revisions
Onlinecompare
collaboration
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Best Web 2.0 software
Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
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Social Networking
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Internet goes mobile
88
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Mobile internet is
where internet
was 5 years ago
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Video Everywhere
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1,5 Mio
1,2 Mio
BOOM
\"Platte\"
TV
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HDTV & PVR’s in US
# PVR’s % PVR’s
2008 28,6M 25%
2014 52,3M 44%
source: MAGNA
25% has HDTV & PVR
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Connected devices
100
100 M
75
50 57 M
25
0
2009 2013
Connected devices will
almost double in 4 years
source: Park Associates
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Next: Internet TV’s
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35
15-02-07 ROOS - Regionale TV in 2010 35
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Growth of YouTube
300 now:
13 hour of video
millions of unique visitors
added every
minute
225 march 2007
Viacom sues YouTube
for $1 miljard
october 2006
Google buys
150 july 2006 YouTube for
Daily more then $1,65 billion
april 2005 100 million
first video
watched videos
75 and 65.000 added
0
jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009
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Internetvideo
is not just
YouTube!
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Tudou.com bigger YouTube
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How big is video?
13,072,164,000 312 minutes
of video watched
videos available
on average
3.5 minutes
average duration 75.5% of internet audience
of the video viewed online video
watched
source: ComScore Feb 2009
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TV vs Web viewing
Obama inauguration
35.5M TV viewers
69.8M Web viewers
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2008 stats
1,6M unique visitors
44% increase from 2007
130M streams started
70% increase from 2007
source: Uitzendinggemist.nl / NPO
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Watch it anywhere
Samenvatting
Hele
uitzending
Widgets
Clips
Updates
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With these HD devices
anyone can do it!
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Easy & everywhere
• Create videos with ease
• Let customers create
videos about you
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Web 2.0 Trend:
Co-Creation
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49
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Find
35+ sources (more on the way)
Find, Collect, Publish
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Friends & profiles
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+35 video sources
& more to follow!
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Collect
Drag & drop
Edit meta data
See previews
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Find, Collect, Publish
Player page
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Manage video
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Publish it with widgets
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Elections 2.0
Obama Girl
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Elections 2.0
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The phenomenon
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80
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“What are you doing in 140 characters”
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Customer service
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Twittering during TV
High peaks =
broadcast
Low peaks =
rerun
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Track viewers interest
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When & how
do I use Twitter?
source: Twitstats.com of @vincente
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It’s now mainstream!
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tweet
deck
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Marketing
2.0
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Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
woensdag 20 mei 2009
Presentatie voor http://www.detoekomstvandm.nl/ waa more
Presentatie voor http://www.detoekomstvandm.nl/ waar direct marketeers praten over de toekomst van het vak. DM moet leren luisteren en vervolgens de online conversatie aangaan. less
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