Trends in the
 ICT market



  Vincent Everts
Trends in the
 ICT market



  Vincent Everts
Who is
Vincent Everts?
Who is
Vincent Everts?
InterimIC innovation acceleration
                          Innovation study trips:
                          2008: China
...
InterimIC innovation acceleration
                          Innovation study trips:
                          2008: China
...
PCzapper




              Picking the
           low haning fruit
            of online video
Integration of online video
                 seamlessly on every website
                                on all subjects
I...
Video Management Systeem
                     Integration


                                     Social
           Finding...
Video blogger
Video blogger
                Talk to Me!
                Informal interviews
                with interesting
           ...
The Future of IT
Corperate IT versus
  Consumer IT
Corperate IT
IT 50% of investments
Rule of 3
3 x too late
3 x too expensive
3 x less features
Innovation prevention
        teams
IT & Consumers
IT rocks
Everybody uses IT
IT spreading like wildfire
Great value
Simple, InExpensive,
       Cool
What can we learn?
What will we talk about?
What will we talk about?
Google Docs Web      2.0 software User Generated Content
            Web 1.0 Viral Marketing (PP)...
Web
1.0
Web
1.0
7
7
7
7
7
Broadband internet
Netherlands leading in Europe
Netherlands: 74% (2007)




               2006       2007   Source: Euro...
Broadband internet
Netherlands leading in Europe
Netherlands: 74% (2007)




               2006       2007   Source: Euro...
Weekly surf time
10,0 uur

                                              4,3M Total
 7,5 uur



 5,0 uur
                 ...
Internet user
                is smarter
        Novice   Basic   Experienced    Advanced




  72% is an
                ...
Internet user
                is smarter
        Novice   Basic   Experienced    Advanced




  72% is an
                ...
Age distribution
                           tekst
                    Man
                   Women
tekst
                                              Man
                                             Women
Age distributio...
tekst
                                             Man
                                            Women




Source: Trend...
How do we spend our time?
How do we spend our time?

   TV:       39% 178 min.
  Radio:     33% 151 min.

 Internet:   19%   86 min.

Newspaper:   6...
Media and communicatie spending
Media and communicatie spending
 Mobile: 5,7 billion (19 mln)
                                     Per household:
 Telepho...
Time spent vs
  ad income
    TV time: 3 hours per day
    Total ad income $200 million (public channels) +
    $600 milli...
Online advertising spending is now growing
     at over 30% (dollars in billions)




                                    ...
Search Engine Marketing




                    bron: SearchEngineWatch 2008
More than 66% of the
                    internet users are multi taskers

                        “What do you do while y...
More than 66% of the
                    internet users are multi taskers

                        “What do you do while y...
Teenagers are multi taskers
                     “What do you do while you are on the internet?”

                        ...
Teenagers are multi taskers
                     “What do you do while you are on the internet?”

                        ...
What do we do
on the internet?




              Source: Breedband en de gebruiker 2007
What do we do
on the internet?




              Source: Breedband en de gebruiker 2007
IMPACT ON BUSINESS




                     12
DELL Case
DELL Case
Compare Compare Compare
Online spending
 in The Netherlands

  2006: 2,8 billion euro

2007: 4 billion euro
                 +30%
                ...
17
17
17
17
17
Real estate market
in The Netherlands
Real estate market
in The Netherlands
Real estate market
in The Netherlands
Real estate market
in The Netherlands
Selling a house in The Netherlands
Selling a house in The Netherlands
Selling a house in The Netherlands
Web 2.0
      beta
WEB 2.0
•   Weblogs
•   Flickr
•   Wiki’s
•   RSS
•   RSS readers
•   Del.icio.us
•   Youtube
•   Hyves
WEB 2.0
•   Weblogs
•   Flickr
•   Wiki’s
•   RSS
•   RSS readers
•   Del.icio.us
•   Youtube
•   Hyves
WEB 2.0
•   Weblogs
•   Flickr
•   Wiki’s
•   RSS
•   RSS readers
•   Del.icio.us
•   Youtube
•   Hyves
WEB 2.0
•   Weblogs
•   Flickr
•   Wiki’s
•   RSS
•   RSS readers
•   Del.icio.us
•   Youtube
•   Hyves
WEB 2.0
•   Weblogs
•   Flickr
•   Wiki’s
•   RSS
•   RSS readers
•   Del.icio.us
•   Youtube
•   Hyves
WEB 2.0
•   Weblogs
•   Flickr
•   Wiki’s
•   RSS
•   RSS readers
•   Del.icio.us
•   Youtube
•   Hyves
WEB 2.0
•   Weblogs
•   Flickr
•   Wiki’s
•   RSS
•   RSS readers
•   Del.icio.us
•   Youtube
•   Hyves
WEB 2.0
•   Weblogs
•   Flickr
•   Wiki’s
•   RSS
•   RSS readers
•   Del.icio.us
•   Youtube
•   Hyves
RSS
34
Track and trace people
Track and trace people
Track and trace people
Track and trace people
35
15-02-07   ROOS - Regionale TV in 2010    35
35
15-02-07   ROOS - Regionale TV in 2010    35
35
15-02-07   ROOS - Regionale TV in 2010    35
35
15-02-07   ROOS - Regionale TV in 2010    35
YouTube growth
                                                                                                           ...
YouTube growth
                                                                                                           ...
Tudou.com larger
  than YouTube
Tudou.com larger
  than YouTube
Brand and consumers
Brand and consumers
The Long Tail
The Long Tail
The Long Tail
The Long Tail
Web 2.0 trend:
 Everything is online
Software as a service
Google Docs: Offline
Best Web 2.0 software
Social bookmarking    del.icio.us

Web 2.0 startpage     Netvibes & iGoogle

Online to do lists    T...
Salesforce, showing the way
Salesforce, showing the way
Salesforce, showing the way
Open Source

•   Apache — webserver
•   Drupal — cms
•   Joomla — cms
•   Linux — OS
•   Mediawiki — wiki serversoftware
•...
Web 2.0 Trend:
  Mashups
Mashup
  In technology, a mashup is a
 web application that combines
data from more than one source
  into a single integr...
Voorbeelden

• Mashups stap naar semantische web?
• Geotagging van foto’s
• Google Maps populairst
 (30.000 mash-ups)
Voorbeelden

• Mashups stap naar semantische web?
• Geotagging van foto’s
• Google Maps populairst
 (30.000 mash-ups)
Voorbeelden

• Mashups stap naar semantische web?
• Geotagging van foto’s
• Google Maps populairst
 (30.000 mash-ups)
Voorbeelden

• Mashups stap naar semantische web?
• Geotagging van foto’s
• Google Maps populairst
 (30.000 mash-ups)
Voorbeelden

• Mashups stap naar semantische web?
• Geotagging van foto’s
• Google Maps populairst
 (30.000 mash-ups)
Many different mashups
Many different mashups
How
popular
 is my
website?
What are celebrities donating?
What are celebrities donating?
What are celebrities donating?
What are celebrities donating?
What are people in companies donating?
Web 2.0 Trend:
 Co-Creation
49
Communication 2.0


                    75
Corporate IM
• 10% of companies allows MSN
• Employees use it anyway
  (webmessenger.msn.com)
• IT departments see MSN as ...
Communication 2.0
Communication 2.0
80
82
Outsourcing...
Culture difference?
Social Networking
Internet goes mobile


                       88
Mobile internet




                  89
Mobile internet

            It’s a photo   It’s a video     It’s an
It’s a PC                                            ...
Mobile internet




                  89
iPhone with a real browser
iPhone with a real browser
Google's Phone!
            Android
Motorola, HTC
NTT DoCoMo,
T-Mobile,
Sprint, China
Mobile +30
others
NOT!
Nokia,
Resear...
New services:
location, location, location




                               94
New services:
location, location, location




                               94
The Living Room
    TV 2.0
TV anywhere, anytime, any place
TV anywhere, anytime, any place
New TV
• Digital TV
• HD TV
• Hard drive recorder / PVR
• IP TV
• Mobile TV
• Web TV
What’s next


              110
Enterprise 2.0
   Web 2.0 used by companies
Innovate at 3 different


• One M2 around you
• Within your organisation
• With the outside world




                    ...
Lessons for enterprise
Adopt Web2.0 inside
        company
Blogs, Rss, IM, SAAS, Wiki, Video, photo
Adoption by users
vote with mouse
Move to SAAS
monthly investments
Demand applications
  without Manual
Enabling secure, fine-
grained communication
  across the firewall.

It’s not Inside/Outside
       any more
Freemium model
Fun, relax
Do not take yourself
   too seriously
Vincent Everts

    www.vincente.nl
   www.interimic.com
   vincent@everts.net
www.twitter.com/vincente
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
The Future of corperate and consumer ICT
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The Future of corperate and consumer ICT

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During the first european-korean ICT conference in Okura Amsterdam I presentated a view of corperate ICT versus consumer ICT and what both worlds could learn from each other. 100 slides.

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  • Fantastic job! Could you please send me a copy of it ? I wish it can be used in my teaching.Thank you!

    Email: ecnet.2004@yahoo.com.cn
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The Future of corperate and consumer ICT

  1. 1. Trends in the ICT market Vincent Everts
  2. 2. Trends in the ICT market Vincent Everts
  3. 3. Who is Vincent Everts?
  4. 4. Who is Vincent Everts?
  5. 5. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA Healthcare innovation event Innovation in Government
  6. 6. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA Healthcare innovation event Innovation in Government
  7. 7. PCzapper Picking the low haning fruit of online video
  8. 8. Integration of online video seamlessly on every website on all subjects Integration www.pczapper.tv/demoportal
  9. 9. Video Management Systeem Integration Social Finding Tools VMS Editors Management Legal
  10. 10. Video blogger
  11. 11. Video blogger Talk to Me! Informal interviews with interesting people from politicians to starting enterpreneurs
  12. 12. The Future of IT
  13. 13. Corperate IT versus Consumer IT
  14. 14. Corperate IT
  15. 15. IT 50% of investments
  16. 16. Rule of 3
  17. 17. 3 x too late
  18. 18. 3 x too expensive
  19. 19. 3 x less features
  20. 20. Innovation prevention teams
  21. 21. IT & Consumers
  22. 22. IT rocks
  23. 23. Everybody uses IT
  24. 24. IT spreading like wildfire
  25. 25. Great value
  26. 26. Simple, InExpensive, Cool
  27. 27. What can we learn?
  28. 28. What will we talk about?
  29. 29. What will we talk about? Google Docs Web 2.0 software User Generated Content Web 1.0 Viral Marketing (PP) Time management Travel RSS Explained Web 2.0 Web 2.0 explained ING Online Marketing Day of the Longtail Tudou Mashups Communication 2.0 elections 2.0 Multitasking Social Networking Doritos Superbowl Co-Creation Google Streetview Internet goes mobile Amazon Dell Sucks Living room 2.0 Viral Marketing Real estate Kryptonite Lock What next?! UPC HD ebay news Recruitment bubble 2.0 Google trends
  30. 30. Web 1.0
  31. 31. Web 1.0
  32. 32. 7
  33. 33. 7
  34. 34. 7
  35. 35. 7
  36. 36. 7
  37. 37. Broadband internet Netherlands leading in Europe Netherlands: 74% (2007) 2006 2007 Source: Eurostat 2007
  38. 38. Broadband internet Netherlands leading in Europe Netherlands: 74% (2007) 2006 2007 Source: Eurostat 2007
  39. 39. Weekly surf time 10,0 uur 4,3M Total 7,5 uur 5,0 uur 28% Media mix 2,5 uur 0 uur 13-34 yrs 35-49 yrs 50+ Heavy users
  40. 40. Internet user is smarter Novice Basic Experienced Advanced 72% is an 28% is a experienced starting user user Source: Breedband en de gebruiker 2007
  41. 41. Internet user is smarter Novice Basic Experienced Advanced 72% is an 28% is a experienced starting user user Source: Breedband en de gebruiker 2007
  42. 42. Age distribution tekst Man Women
  43. 43. tekst Man Women Age distribution Source: Trendbox Internet Monitor
  44. 44. tekst Man Women Source: Trendbox Internet Monitor
  45. 45. How do we spend our time?
  46. 46. How do we spend our time? TV: 39% 178 min. Radio: 33% 151 min. Internet: 19% 86 min. Newspaper: 6% 26 min Magazines: 4% 18 min TV Radio Internet Newspapers Magazines
  47. 47. Media and communicatie spending
  48. 48. Media and communicatie spending Mobile: 5,7 billion (19 mln) Per household: Telephone: 2,2 billion (6,7 mln) ! 250 broadband ! 384 phone Newspapers: 1,5 billion (4.5 mln) ! 180 TV TV (cable): 1,4 billion (6,7 mln) ! 200 newspaper Broadband: 2 billion (2,5 mln) Per person: ! 384 mobile Books: 1,3 billion ! 30 books Advertisments: 4,5 billion.
  49. 49. Time spent vs ad income TV time: 3 hours per day Total ad income $200 million (public channels) + $600 million (commercial channels) Ad income: ! 0,06/per person/per hour Time online: 1,5 hrs person/per day Online ads 400 million per year Ad income: ! 0,07 /per person/per hour Read time newspapers: 26 min/day Newspapers 750 million in ads Ad income: ! 0,50 /per person/per hour Reading time magazines: 18 min/day Ad income: ! 0,70 /per person/per hour
  50. 50. Online advertising spending is now growing at over 30% (dollars in billions) Source: eMarketer
  51. 51. Search Engine Marketing bron: SearchEngineWatch 2008
  52. 52. More than 66% of the internet users are multi taskers “What do you do while you are on the internet” Base: Net users Source: Forrester’s Consumer Technology Adoption Study
  53. 53. More than 66% of the internet users are multi taskers “What do you do while you are on the internet” Base: Net users Source: Forrester’s Consumer Technology Adoption Study
  54. 54. Teenagers are multi taskers “What do you do while you are on the internet?” Listening to music/radio TV is on On the phone Eating Gaming Friends visiting Reading Age Base: EU-5 Net users 11 Source: Forrester’s Consumer Technology Adoption Study
  55. 55. Teenagers are multi taskers “What do you do while you are on the internet?” Listening to music/radio TV is on On the phone Eating Gaming Friends visiting Reading Age Base: EU-5 Net users 11 Source: Forrester’s Consumer Technology Adoption Study
  56. 56. What do we do on the internet? Source: Breedband en de gebruiker 2007
  57. 57. What do we do on the internet? Source: Breedband en de gebruiker 2007
  58. 58. IMPACT ON BUSINESS 12
  59. 59. DELL Case
  60. 60. DELL Case
  61. 61. Compare Compare Compare
  62. 62. Online spending in The Netherlands 2006: 2,8 billion euro 2007: 4 billion euro +30% source: thuiswinkel.org
  63. 63. 17
  64. 64. 17
  65. 65. 17
  66. 66. 17
  67. 67. 17
  68. 68. Real estate market in The Netherlands
  69. 69. Real estate market in The Netherlands
  70. 70. Real estate market in The Netherlands
  71. 71. Real estate market in The Netherlands
  72. 72. Selling a house in The Netherlands
  73. 73. Selling a house in The Netherlands
  74. 74. Selling a house in The Netherlands
  75. 75. Web 2.0 beta
  76. 76. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Hyves
  77. 77. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Hyves
  78. 78. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Hyves
  79. 79. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Hyves
  80. 80. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Hyves
  81. 81. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Hyves
  82. 82. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Hyves
  83. 83. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Hyves
  84. 84. RSS
  85. 85. 34
  86. 86. Track and trace people
  87. 87. Track and trace people
  88. 88. Track and trace people
  89. 89. Track and trace people
  90. 90. 35 15-02-07 ROOS - Regionale TV in 2010 35
  91. 91. 35 15-02-07 ROOS - Regionale TV in 2010 35
  92. 92. 35 15-02-07 ROOS - Regionale TV in 2010 35
  93. 93. 35 15-02-07 ROOS - Regionale TV in 2010 35
  94. 94. YouTube growth now: 300 Every minute 8 million unique visitors per month hours of video juni 2007 is added YouTube launces march 2007 Dutch version 225 Viacom sues YouTube for $1 billion due to copyright infringment october 2006 Google buys 150 july 2006 YouTube for Daily more than $1,65 billion april 2005 100 million First video videos watched 75 65.000 added 0 jan 2005 jun 2005 jan 2006 jun 2006 jan 2007 jun 2007 jan 2008
  95. 95. YouTube growth now: 300 Every minute 8 million unique visitors per month hours of video juni 2007 is added YouTube launces march 2007 Dutch version 225 Viacom sues YouTube for $1 billion due to copyright infringment october 2006 Google buys 150 july 2006 YouTube for Daily more than $1,65 billion april 2005 100 million First video videos watched 75 65.000 added 0 jan 2005 jun 2005 jan 2006 jun 2006 jan 2007 jun 2007 jan 2008
  96. 96. Tudou.com larger than YouTube
  97. 97. Tudou.com larger than YouTube
  98. 98. Brand and consumers
  99. 99. Brand and consumers
  100. 100. The Long Tail
  101. 101. The Long Tail
  102. 102. The Long Tail
  103. 103. The Long Tail
  104. 104. Web 2.0 trend: Everything is online Software as a service
  105. 105. Google Docs: Offline
  106. 106. Best Web 2.0 software Social bookmarking del.icio.us Web 2.0 startpage Netvibes & iGoogle Online to do lists Ta-da list & Remember the Milk Peer production news Digg & eKudos Photo management Flickr & Picasa Web word processing Google Docs Online calendar Google Calendar Project management Basecamp Mindmapping Mindmeister
  107. 107. Salesforce, showing the way
  108. 108. Salesforce, showing the way
  109. 109. Salesforce, showing the way
  110. 110. Open Source • Apache — webserver • Drupal — cms • Joomla — cms • Linux — OS • Mediawiki — wiki serversoftware • Mozilla Firefox — webbrowser • OpenOffice.org —
  111. 111. Web 2.0 Trend: Mashups
  112. 112. Mashup In technology, a mashup is a web application that combines data from more than one source into a single integrated tool
  113. 113. Voorbeelden • Mashups stap naar semantische web? • Geotagging van foto’s • Google Maps populairst (30.000 mash-ups)
  114. 114. Voorbeelden • Mashups stap naar semantische web? • Geotagging van foto’s • Google Maps populairst (30.000 mash-ups)
  115. 115. Voorbeelden • Mashups stap naar semantische web? • Geotagging van foto’s • Google Maps populairst (30.000 mash-ups)
  116. 116. Voorbeelden • Mashups stap naar semantische web? • Geotagging van foto’s • Google Maps populairst (30.000 mash-ups)
  117. 117. Voorbeelden • Mashups stap naar semantische web? • Geotagging van foto’s • Google Maps populairst (30.000 mash-ups)
  118. 118. Many different mashups
  119. 119. Many different mashups
  120. 120. How popular is my website?
  121. 121. What are celebrities donating?
  122. 122. What are celebrities donating?
  123. 123. What are celebrities donating?
  124. 124. What are celebrities donating?
  125. 125. What are people in companies donating?
  126. 126. Web 2.0 Trend: Co-Creation
  127. 127. 49
  128. 128. Communication 2.0 75
  129. 129. Corporate IM • 10% of companies allows MSN • Employees use it anyway (webmessenger.msn.com) • IT departments see MSN as a big danger... ....just like they did of e-mail!
  130. 130. Communication 2.0
  131. 131. Communication 2.0
  132. 132. 80
  133. 133. 82
  134. 134. Outsourcing...
  135. 135. Culture difference?
  136. 136. Social Networking
  137. 137. Internet goes mobile 88
  138. 138. Mobile internet 89
  139. 139. Mobile internet It’s a photo It’s a video It’s an It’s a PC It’s a GPS camera camera mp3 player 89
  140. 140. Mobile internet 89
  141. 141. iPhone with a real browser
  142. 142. iPhone with a real browser
  143. 143. Google's Phone! Android Motorola, HTC NTT DoCoMo, T-Mobile, Sprint, China Mobile +30 others NOT! Nokia, Research in Motion, Microsoft, Apple
  144. 144. New services: location, location, location 94
  145. 145. New services: location, location, location 94
  146. 146. The Living Room TV 2.0
  147. 147. TV anywhere, anytime, any place
  148. 148. TV anywhere, anytime, any place
  149. 149. New TV • Digital TV • HD TV • Hard drive recorder / PVR • IP TV • Mobile TV • Web TV
  150. 150. What’s next 110
  151. 151. Enterprise 2.0 Web 2.0 used by companies
  152. 152. Innovate at 3 different • One M2 around you • Within your organisation • With the outside world 111
  153. 153. Lessons for enterprise
  154. 154. Adopt Web2.0 inside company Blogs, Rss, IM, SAAS, Wiki, Video, photo
  155. 155. Adoption by users vote with mouse
  156. 156. Move to SAAS monthly investments
  157. 157. Demand applications without Manual
  158. 158. Enabling secure, fine- grained communication across the firewall. It’s not Inside/Outside any more
  159. 159. Freemium model
  160. 160. Fun, relax Do not take yourself too seriously
  161. 161. Vincent Everts www.vincente.nl www.interimic.com vincent@everts.net www.twitter.com/vincente

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