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Stv Sweden TV 2.0 & social media

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Presentation on december 14th at headq of STV (public TV sweden)

Presentation on december 14th at headq of STV (public TV sweden)


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  • 1. TV 2.0 STV Consumers show the way Vincent Everts maandag 14 december 2009
  • 2. Who is Vincent Everts? maandag 14 december 2009
  • 3. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA 2008: Japan Healthcare innovation event Innovation in Government maandag 14 december 2009
  • 4. Novatv.nl maandag 14 december 2009
  • 5. maandag 14 december 2009
  • 6. Videoblogger Talk to Me! maandag 14 december 2009
  • 7. maandag 14 december 2009
  • 8. maandag 14 december 2009
  • 9. maandag 14 december 2009
  • 10. find, collect, publish www.yubby.com maandag 14 december 2009
  • 11. • kassa maandag 14 december 2009
  • 12. What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trends maandag 14 december 2009
  • 13. Web 1.0 maandag 14 december 2009
  • 14. 7 maandag 14 december 2009
  • 15. Broadband internet Netherlands leading in Europe 80% Netherlands: 74% (2007) 60% 40% 20% CY BG EL RO PL IE PT CZ SK IT FR SI ES LT HU LV DE EE AT LU UK BE DK SE FI NL 2006 2007 Source: Eurostat 2007 maandag 14 december 2009
  • 16. How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers Magazines maandag 14 december 2009
  • 17. Time & advertisement TV 3 hours/day/user Advertisement !200M public + !600 commercial advertisment/hour TV watching ! 0,06 Time online: 1,5 h pp/day Online adds !500M/yr Adds ! 0,07 pp/h NewsPapers 20 min/day !750M adv revenue Adds ! 0,50 pp/h Magazines18 m/day Advertisement !700 Reclame inkomsten: ! 0,70 pp/ph maandag 14 december 2009
  • 18. maandag 14 december 2009
  • 19. • $20 miljard sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etc maandag 14 december 2009
  • 20. IMPACT ON BUSINESS 12 maandag 14 december 2009
  • 21. maandag 14 december 2009
  • 22. maandag 14 december 2009
  • 23. maandag 14 december 2009
  • 24. DELL Case maandag 14 december 2009
  • 25. Dell notebooks maandag 14 december 2009
  • 26. maandag 14 december 2009
  • 27. maandag 14 december 2009
  • 28. E-commerce worldwide 2008: 400 billion euro 2009: 500 miljard euro +25% bron: thuiswinkel.org maandag 14 december 2009
  • 29. Social tools Productinformatie maandag 14 december 2009
  • 30. Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customers maandag 14 december 2009
  • 31. kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterface maandag 14 december 2009
  • 32. beta maandag 14 december 2009
  • 33. maandag 14 december 2009
  • 34. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks maandag 14 december 2009
  • 35. Web2.0 tools for TV maandag 14 december 2009
  • 36. Who talks maandag 14 december 2009
  • 37. maandag 14 december 2009
  • 38. Blogs demografie Bron: Technorati 2008 maandag 14 december 2009
  • 39. Weblogs Everyone blogs! maandag 14 december 2009
  • 40. maandag 14 december 2009
  • 41. Try for free maandag 14 december 2009
  • 42. Professional maandag 14 december 2009
  • 43. 7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have fine print maandag 14 december 2009
  • 44. RSS maandag 14 december 2009
  • 45. RSS Readers maandag 14 december 2009
  • 46. maandag 14 december 2009
  • 47. maandag 14 december 2009
  • 48. Email is broken maandag 14 december 2009
  • 49. Communication 2.0 maandag 14 december 2009
  • 50. Why call maandag 14 december 2009 via computer?
  • 51. It’s personal! maandag 14 december 2009
  • 52. maandag 14 december 2009
  • 53. The phenomenon maandag 14 december 2009
  • 54. maandag 14 december 2009
  • 55. 80 maandag 14 december 2009
  • 56. maandag 14 december 2009
  • 57. “What are you doing in 140 characters” maandag 14 december 2009
  • 58. Customer service maandag 14 december 2009
  • 59. It’s now mainstream! maandag 14 december 2009
  • 60. tweet deck maandag 14 december 2009
  • 61. Wordprocessing 1951 maandag 14 december 2009
  • 62. Wordprocessing 1985 maandag 14 december 2009
  • 63. Wordprocessing 2008 maandag 14 december 2009
  • 64. Revisions Onlinecompare collaboration maandag 14 december 2009
  • 65. Best Web 2.0 software Social bookmarking del.icio.us Web 2.0 startpagina Netvibes & iGoogle Online to do lists Ta-da list & Remember the Milk Peer production news Digg & eKudos Photo management Flickr & Picasa Web wordprocessing Google Docs Online calendar Google Calendar Project management Basecamp Mindmapping Mindmeister maandag 14 december 2009
  • 66. Web 2.0 Trend: Co-Creation maandag 14 december 2009
  • 67. maandag 14 december 2009
  • 68. 49 maandag 14 december 2009
  • 69. Social Networking maandag 14 december 2009
  • 70. maandag 14 december 2009
  • 71. maandag 14 december 2009
  • 72. Internet goes mobile 88 maandag 14 december 2009
  • 73. Mobile internet is where internet was 5 years ago maandag 14 december 2009
  • 74. New services: location, location, location 94 maandag 14 december 2009
  • 75. Impact of internet on TV! maandag 14 december 2009
  • 76. The New TV? • Digital TV • Harddisk recorder / PVR • HDTV • Internet TV maandag 14 december 2009
  • 77. 1,5 Mio 1,2 Mio BOOM "Platte" TV maandag 14 december 2009
  • 78. Penetration of HD recorders (estimated) maandag 14 december 2009
  • 79. HDTV & PVR’s in US # PVR’s % PVR’s 2008 28,6M 25% 2014 52,3M 44% source: MAGNA 25% has HDTV & PVR maandag 14 december 2009
  • 80. Connected devices 100 100 M 75 50 57 M 25 0 2009 2013 Connected devices will almost double in 4 years source: Park Associates maandag 14 december 2009
  • 81. Next: Internet TV’s maandag 14 december 2009
  • 82. maandag 14 december 2009
  • 83. Internet overtakes TV If the current growth continues the internet will overtake TV as most consumed media in 2010 maandag 14 december 2009
  • 84. Video Everywhere maandag 14 december 2009
  • 85. 35 15-02-07 ROOS - Regionale TV in 2010 35 maandag 14 december 2009
  • 86. maandag 14 december 2009
  • 87. maandag 14 december 2009
  • 88. Growth of YouTube 300 now: 13 hour of video millions of unique visitors added every minute 225 march 2007 Viacom sues YouTube for $1 miljard october 2006 Google buys 150 july 2006 YouTube for Daily more then $1,65 billion april 2005 100 million first video watched videos 75 and 65.000 added 0 jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun maandag 14 december 2009
  • 89. maandag 14 december 2009
  • 90. Internetvideo is not just YouTube! maandag 14 december 2009
  • 91. Tudou.com bigger YouTube maandag 14 december 2009
  • 92. How big is video? 13,072,164,000 312 minutes of video watched videos available on average 3.5 minutes average duration 75.5% of internet audience of the video viewed online video watched source: ComScore Feb 2009 maandag 14 december 2009
  • 93. maandag 14 december 2009
  • 94. Online video is the most popular online entertainment, with more than 1 in 2 (50%) Europeans watching video An increase of over 300% since 2006 maandag 14 december 2009
  • 95. TV can survive next to PVR & internet But doesn’t receive undivided attention... maandag 14 december 2009
  • 96. TV vs Web viewing Obama inauguration 35.5M TV viewers 69.8M Web viewers maandag 14 december 2009
  • 97. maandag 14 december 2009
  • 98. maandag 14 december 2009
  • 99. maandag 14 december 2009
  • 100. maandag 14 december 2009
  • 101. maandag 14 december 2009
  • 102. maandag 14 december 2009
  • 103. maandag 14 december 2009
  • 104. maandag 14 december 2009
  • 105. maandag 14 december 2009
  • 106. maandag 14 december 2009
  • 107. maandag 14 december 2009
  • 108. Consumers who watch TV on the PC in NL 30% 26% 23% 15% 17% 12% 8% 8% 7% 0% 2004 2005 2006 2007 2008 Q1 & Q2 source: SKO maandag 14 december 2009
  • 109. NBC.com 1 Billion full episode streams in 2 years 43B 43% via embeds & widgets 57B Embeds / Widgets NBC.com source: NewTeeVee maandag 14 december 2009
  • 110. 2008 stats 1,6M unique visitors 44% increase from 2007 130M streams started 70% increase from 2007 source: Uitzendinggemist.nl / NPO maandag 14 december 2009
  • 111. maandag 14 december 2009
  • 112. Watch it anywhere Samenvatting Hele uitzending Widgets Clips Updates maandag 14 december 2009
  • 113. If you don’t do it, someone else will... maandag 14 december 2009
  • 114. With these HD devices anyone can do it! maandag 14 december 2009
  • 115. Easy & everywhere • Create videos with ease • Let customers create videos about you maandag 14 december 2009
  • 116. Lifestreaming • Quick & easy - live with 1 click • If you have a webcam you can stream maandag 14 december 2009
  • 117. Produce your own TV maandag 14 december 2009
  • 118. Lifestreaming maandag 14 december 2009
  • 119. Lifestreaming • Studio in a box maandag 14 december 2009
  • 120. Lifestreaming • Live streaming on mobile phone • Nokia, iPhone, Blackberry • Put on blogs, facebook • Robert Scoble popularized maandag 14 december 2009
  • 121. Lifestreaming Life blogging with mobile without installation maandag 14 december 2009
  • 122. Blogworld Inspiring example maandag 14 december 2009
  • 123. maandag 14 december 2009
  • 124. HD Internetvideo • Super quality • Available in next 5 years everywhere Click to play maandag 14 december 2009
  • 125. Make your own Internet TV Channel maandag 14 december 2009
  • 126. Find 35+ sources (more on the way) Find, Collect, Publish maandag 14 december 2009
  • 127. Friends & profiles maandag 14 december 2009
  • 128. +35 video sources & more to follow! maandag 14 december 2009
  • 129. Collect Drag & drop Edit meta data See previews Find, Collect, Publish maandag 14 december 2009
  • 130. Player page maandag 14 december 2009
  • 131. Manage video maandag 14 december 2009
  • 132. Publish it with widgets maandag 14 december 2009
  • 133. maandag 14 december 2009
  • 134. Elections 2.0 Obama Girl maandag 14 december 2009
  • 135. Elections 2.0 maandag 14 december 2009
  • 136. maandag 14 december 2009
  • 137. Voice+SMS+Email+web +Blogging+Facebook, +Video+IM = TV 2.0 maandag 14 december 2009
  • 138. Marketing 2.0 maandag 14 december 2009
  • 139. Todo list 2009 • 10% viewers online • 1% of users to contribute through reactions, blogs, twitter Emails, IM • Start Mobile presence • 25% of advertisement revenue maandag 14 december 2009
  • 140. TV sweden next level Some thoughts maandag 14 december 2009
  • 141. What subjects Through: Twitter, Blogs, Hyves, Facebook, Ambassadeurs What do they know Experts? Angle? Interest? Foto’s Video’s maandag 14 december 2009
  • 142. What do they think? Direct after Item Email/Twitter/Sms/blog. political opinion subject before & after item appreciation item opinion presenter etc maandag 14 december 2009
  • 143. Individual TV? Know who I am Connection to Facebook, Twitter etc News made for you & your friends On Mobile, PC, TV maandag 14 december 2009
  • 144. Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente maandag 14 december 2009