Sony benelux & social media
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Presentation april 21st in brussel

Presentation april 21st in brussel

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Sony benelux & social media Sony benelux & social media Presentation Transcript

  • Thursday, April 21, 2011
  • Sony media &sociale media Vincent@Everts.net +31647180864 @vincenteThursday, April 21, 2011
  • Sony media &sociale media Vincent@Everts.net +31647180864 @vincenteThursday, April 21, 2011
  • Vincent Everts?Thursday, April 21, 2011
  • Vincent Everts?Thursday, April 21, 2011
  • Innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilThursday, April 21, 2011
  • Innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilThursday, April 21, 2011
  • Tudou.com earlier then YouTubeThursday, April 21, 2011
  • Tudou.com earlier then YouTubeThursday, April 21, 2011
  • Social Media 2.0Thursday, April 21, 2011
  • • Mijn ToolsThursday, April 21, 2011
  • VideobloggerThursday, April 21, 2011
  • Videoblogger Talk to Me!Thursday, April 21, 2011
  • • kassaThursday, April 21, 2011
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  • Opkomst internet connected TV bron: GfKThursday, April 21, 2011
  • Opkomst internet connected TV 2010: 425.000 bron: GfKThursday, April 21, 2011
  • Opkomst internet connected TV 2010: 425.000 2011: 820.000 2013: 60% bron: GfKThursday, April 21, 2011
  • Apple TVThursday, April 21, 2011
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  • Cut the cableThursday, April 21, 2011
  • 1.6 miljoen in 2 yr (1,6% of total)Cut the cableThursday, April 21, 2011
  • 3D Revolutie?Thursday, April 21, 2011
  • Thursday, April 21, 2011
  • • Geen verschil tussen passieve of actieve 3D brillen • Na 8 kijkuren / 5 dagen lang geen negatieve effecten op gezondheidThursday, April 21, 2011
  • ESPN 3D World Cup bevindingen 90% 60% +5% +15% +17% +34% 30% +27% 0% Presence Reclame retentie Koop intentie Reclame liking Reclame Koop Reclame Kijkplezier Kijkplezier Aanwezigheid aandacht intentie genot 2D 3D bron: Engadget HDThursday, April 21, 2011
  • Power of online VideoThursday, April 21, 2011
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  • YouTube uploads per minuutThursday, April 21, 2011
  • YouTube uploads per minuut 33 22 11 2007 I 2007 II 2008 I 0 2008 II 2009 I 2009 II 2010 I 2010 IIThursday, April 21, 2011
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  • 2 miljard video’s per dag 33 uur video upload per minuut Bezoekers 15 minuten per dag In 60 dagen wordt net zoveel geupload als 3 TV kanalen in 60 jaar uitzenden 2 de zoekmachine wereldwijd 1 miljard abonneesThursday, April 21, 2011
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  • 3 miljoen leden gebruiken auto-share om video’s te delen 1 Tweet levert 7 bezoekers Video consumptie per dag: Facebook: 46.2 jaar MySpace: 5.6 jaar Orkut: 12.7 jaar Hi5: 1.2 jaarThursday, April 21, 2011
  • Life of a YouTube video bron: Silicon Alley InsiderThursday, April 21, 2011
  • Wat kijken ze? bron: Frank N. Magid Media Futures 2010: Online videoThursday, April 21, 2011
  • Multi screenThursday, April 21, 2011
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  • Gebruiksverdeling bron: twist 2011Thursday, April 21, 2011
  • Tijdsbesteding bron: twist 2011Thursday, April 21, 2011
  • Welk scherm voor wat? bron: twist 2011Thursday, April 21, 2011
  • Aandacht per scherm bron: twist 2011Thursday, April 21, 2011
  • Wat kan je niet missen? bron: twist 2011Thursday, April 21, 2011
  • Thursday, April 21, 2011
  • Internet junkies gaan TV redden bron: Harvard Business ReviewThursday, April 21, 2011
  • De manier waarop we live evenementen bekijken is aan het veranderen bron: Harvard Business ReviewThursday, April 21, 2011
  • Advertenties tijdens live evenementen blijken direct een hit te zijn op internet bron: Harvard Business ReviewThursday, April 21, 2011
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  • Interactie met de beelden op iPad?Thursday, April 21, 2011
  • Statistieken in sport zijn van levensbelangThursday, April 21, 2011
  • Live hartslag meten? Het kon al in 1986!Thursday, April 21, 2011
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  • iPhone 4Thursday, April 21, 2011
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  • Make your own company TV ChannelThursday, April 21, 2011
  • Make your own company TV ChannelThursday, April 21, 2011
  • www.yubby.comThursday, April 21, 2011
  • www.yubby.comThursday, April 21, 2011
  • Automatisch zoeken op 30 video netwerkenThursday, April 21, 2011
  • www.yubby.comThursday, April 21, 2011
  • Eerste week: 2.000 ingezonden video’s 300.000 unieke kijkers www.yubby.comThursday, April 21, 2011
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  • Volg Vincent Everts live in zijn elektrische Leaf - Live auto lifestats - Live streaming video - Live Google maps - Twitter met bestuurder - Twitter met de auto - InterviewsThursday, April 21, 2011
  • Volg Vincent Everts live in zijn elektrische LeafThursday, April 21, 2011
  • What are we going to talk about?Thursday, April 21, 2011
  • What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trendsThursday, April 21, 2011
  • Web 1.0Thursday, April 21, 2011
  • Web 1.0Thursday, April 21, 2011
  • 7Thursday, April 21, 2011
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  • How do we spend our time? 4% 6% 39% 19% 33%Thursday, April 21, 2011
  • How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers MagazinesThursday, April 21, 2011
  • Time & advertisement TV 3 hours/day/user Advertisement !200M public + !600 commercial advertisment/hour TV watching ! 0,06 Time online: 1,5 h pp/day Online adds !500M/yr Adds ! 0,07 pp/h NewsPapers 20 min/day !750M adv revenue Adds ! 2,00 pp/h Magazines18 m/day Advertisement !700 Reclame inkomsten: ! 2,50 pp/phThursday, April 21, 2011
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  • • $32 billion sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etcThursday, April 21, 2011
  • Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTubeThursday, April 21, 2011
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  • Complexity is huge! TBG-digitalThursday, April 21, 2011
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  • §Thursday, April 21, 2011
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  • IMPACT ON BUSINESS 12Thursday, April 21, 2011
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  • DELL CaseThursday, April 21, 2011
  • DELL CaseThursday, April 21, 2011
  • Dell notebooksThursday, April 21, 2011
  • Dell notebooksThursday, April 21, 2011
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  • tekstThursday, April 21, 2011
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  • Online bestedingen 2009: 7,3 miljard euro 2010: 9 miljard euro Web-influenced 48 miljardThursday, April 21, 2011 bron: thuiswinkel.org
  • Social tools ProductinformatieThursday, April 21, 2011
  • Social tools ProductinformatieThursday, April 21, 2011
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  • Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customersThursday, April 21, 2011
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  • Customer serviceThursday, April 21, 2011
  • Customer serviceThursday, April 21, 2011
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  • It’s now mainstream!Thursday, April 21, 2011
  • It’s now mainstream!Thursday, April 21, 2011
  • “What are you doing in 140 characters”Thursday, April 21, 2011
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  • LondonCalling.mobiThursday, April 21, 2011
  • LondonCalling.mobiThursday, April 21, 2011
  • LondonCalling.mobiThursday, April 21, 2011
  • •sThursday, April 21, 2011
  • •sThursday, April 21, 2011
  • kindleThursday, April 21, 2011
  • kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterfaceThursday, April 21, 2011
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  • 130Thursday, April 21, 2011
  • Tablet market in 2014 131Thursday, April 21, 2011
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  • SonicViewThursday, April 21, 2011
  • Playmate 137Thursday, April 21, 2011
  • Playmate 137Thursday, April 21, 2011
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  • NewsThursday, April 21, 2011
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  • betaThursday, April 21, 2011
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  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksThursday, April 21, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksThursday, April 21, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksThursday, April 21, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksThursday, April 21, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksThursday, April 21, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksThursday, April 21, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksThursday, April 21, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksThursday, April 21, 2011
  • Who talksThursday, April 21, 2011
  • Blogs demografie Bron: Technorati 2008Thursday, April 21, 2011
  • Blogs demografie Bron: Technorati 2008Thursday, April 21, 2011
  • Blogs demografie Bron: Technorati 2008Thursday, April 21, 2011
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  • FreeThursday, April 21, 2011
  • FreeThursday, April 21, 2011
  • ProfessionalThursday, April 21, 2011
  • ProfessionalThursday, April 21, 2011
  • 7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have fine printThursday, April 21, 2011
  • RSSThursday, April 21, 2011
  • RSS ReadersThursday, April 21, 2011
  • RSS ReadersThursday, April 21, 2011
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  • Social NetworkingThursday, April 21, 2011
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  • Internet is pain!Thursday, April 21, 2011
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  • Communication 2.0Thursday, April 21, 2011
  • Communication 2.0Thursday, April 21, 2011
  • Why callThursday, April 21, 2011 via computer?
  • It’s personal!Thursday, April 21, 2011
  • It’s personal!Thursday, April 21, 2011
  • It’s personal!Thursday, April 21, 2011
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  • Wordprocessing 1951Thursday, April 21, 2011
  • Wordprocessing 1985Thursday, April 21, 2011
  • Wordprocessing 1985Thursday, April 21, 2011
  • Wordprocessing 2008Thursday, April 21, 2011
  • Wordprocessing 2008Thursday, April 21, 2011
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  • Online collaborationThursday, April 21, 2011
  • RevisionsThursday, April 21, 2011 compare
  • Web 2.0 Trend: Co-CreationThursday, April 21, 2011
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  • Social Media 2.0Thursday, April 21, 2011
  • Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864Thursday, April 21, 2011