Sony benelux & social media

1,772 views
1,649 views

Published on

Presentation april 21st in brussel

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,772
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Sony benelux & social media

  1. 1. Thursday, April 21, 2011
  2. 2. Sony media &sociale media Vincent@Everts.net +31647180864 @vincenteThursday, April 21, 2011
  3. 3. Sony media &sociale media Vincent@Everts.net +31647180864 @vincenteThursday, April 21, 2011
  4. 4. Vincent Everts?Thursday, April 21, 2011
  5. 5. Vincent Everts?Thursday, April 21, 2011
  6. 6. Innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilThursday, April 21, 2011
  7. 7. Innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilThursday, April 21, 2011
  8. 8. Tudou.com earlier then YouTubeThursday, April 21, 2011
  9. 9. Tudou.com earlier then YouTubeThursday, April 21, 2011
  10. 10. Social Media 2.0Thursday, April 21, 2011
  11. 11. • Mijn ToolsThursday, April 21, 2011
  12. 12. VideobloggerThursday, April 21, 2011
  13. 13. Videoblogger Talk to Me!Thursday, April 21, 2011
  14. 14. • kassaThursday, April 21, 2011
  15. 15. Thursday, April 21, 2011
  16. 16. Thursday, April 21, 2011
  17. 17. Thursday, April 21, 2011
  18. 18. Thursday, April 21, 2011
  19. 19. Thursday, April 21, 2011
  20. 20. Thursday, April 21, 2011
  21. 21. Thursday, April 21, 2011
  22. 22. Thursday, April 21, 2011
  23. 23. Thursday, April 21, 2011
  24. 24. Thursday, April 21, 2011
  25. 25. Thursday, April 21, 2011
  26. 26. Thursday, April 21, 2011
  27. 27. Opkomst internet connected TV bron: GfKThursday, April 21, 2011
  28. 28. Opkomst internet connected TV 2010: 425.000 bron: GfKThursday, April 21, 2011
  29. 29. Opkomst internet connected TV 2010: 425.000 2011: 820.000 2013: 60% bron: GfKThursday, April 21, 2011
  30. 30. Apple TVThursday, April 21, 2011
  31. 31. Thursday, April 21, 2011
  32. 32. Thursday, April 21, 2011
  33. 33. Thursday, April 21, 2011
  34. 34. Thursday, April 21, 2011
  35. 35. Thursday, April 21, 2011
  36. 36. Thursday, April 21, 2011
  37. 37. Thursday, April 21, 2011
  38. 38. Thursday, April 21, 2011
  39. 39. Thursday, April 21, 2011
  40. 40. Thursday, April 21, 2011
  41. 41. Thursday, April 21, 2011
  42. 42. Thursday, April 21, 2011
  43. 43. Cut the cableThursday, April 21, 2011
  44. 44. 1.6 miljoen in 2 yr (1,6% of total)Cut the cableThursday, April 21, 2011
  45. 45. 3D Revolutie?Thursday, April 21, 2011
  46. 46. Thursday, April 21, 2011
  47. 47. • Geen verschil tussen passieve of actieve 3D brillen • Na 8 kijkuren / 5 dagen lang geen negatieve effecten op gezondheidThursday, April 21, 2011
  48. 48. ESPN 3D World Cup bevindingen 90% 60% +5% +15% +17% +34% 30% +27% 0% Presence Reclame retentie Koop intentie Reclame liking Reclame Koop Reclame Kijkplezier Kijkplezier Aanwezigheid aandacht intentie genot 2D 3D bron: Engadget HDThursday, April 21, 2011
  49. 49. Power of online VideoThursday, April 21, 2011
  50. 50. Thursday, April 21, 2011
  51. 51. YouTube uploads per minuutThursday, April 21, 2011
  52. 52. YouTube uploads per minuut 33 22 11 2007 I 2007 II 2008 I 0 2008 II 2009 I 2009 II 2010 I 2010 IIThursday, April 21, 2011
  53. 53. Thursday, April 21, 2011
  54. 54. 2 miljard video’s per dag 33 uur video upload per minuut Bezoekers 15 minuten per dag In 60 dagen wordt net zoveel geupload als 3 TV kanalen in 60 jaar uitzenden 2 de zoekmachine wereldwijd 1 miljard abonneesThursday, April 21, 2011
  55. 55. Thursday, April 21, 2011
  56. 56. 3 miljoen leden gebruiken auto-share om video’s te delen 1 Tweet levert 7 bezoekers Video consumptie per dag: Facebook: 46.2 jaar MySpace: 5.6 jaar Orkut: 12.7 jaar Hi5: 1.2 jaarThursday, April 21, 2011
  57. 57. Life of a YouTube video bron: Silicon Alley InsiderThursday, April 21, 2011
  58. 58. Wat kijken ze? bron: Frank N. Magid Media Futures 2010: Online videoThursday, April 21, 2011
  59. 59. Multi screenThursday, April 21, 2011
  60. 60. Thursday, April 21, 2011
  61. 61. Gebruiksverdeling bron: twist 2011Thursday, April 21, 2011
  62. 62. Tijdsbesteding bron: twist 2011Thursday, April 21, 2011
  63. 63. Welk scherm voor wat? bron: twist 2011Thursday, April 21, 2011
  64. 64. Aandacht per scherm bron: twist 2011Thursday, April 21, 2011
  65. 65. Wat kan je niet missen? bron: twist 2011Thursday, April 21, 2011
  66. 66. Thursday, April 21, 2011
  67. 67. Internet junkies gaan TV redden bron: Harvard Business ReviewThursday, April 21, 2011
  68. 68. De manier waarop we live evenementen bekijken is aan het veranderen bron: Harvard Business ReviewThursday, April 21, 2011
  69. 69. Advertenties tijdens live evenementen blijken direct een hit te zijn op internet bron: Harvard Business ReviewThursday, April 21, 2011
  70. 70. Thursday, April 21, 2011
  71. 71. Thursday, April 21, 2011
  72. 72. Thursday, April 21, 2011
  73. 73. Thursday, April 21, 2011
  74. 74. Thursday, April 21, 2011
  75. 75. Thursday, April 21, 2011
  76. 76. Thursday, April 21, 2011
  77. 77. Thursday, April 21, 2011
  78. 78. Interactie met de beelden op iPad?Thursday, April 21, 2011
  79. 79. Statistieken in sport zijn van levensbelangThursday, April 21, 2011
  80. 80. Live hartslag meten? Het kon al in 1986!Thursday, April 21, 2011
  81. 81. Thursday, April 21, 2011
  82. 82. Thursday, April 21, 2011
  83. 83. Thursday, April 21, 2011
  84. 84. Thursday, April 21, 2011
  85. 85. Thursday, April 21, 2011
  86. 86. Thursday, April 21, 2011
  87. 87. Thursday, April 21, 2011
  88. 88. Thursday, April 21, 2011
  89. 89. Thursday, April 21, 2011
  90. 90. Thursday, April 21, 2011
  91. 91. Thursday, April 21, 2011
  92. 92. iPhone 4Thursday, April 21, 2011
  93. 93. Thursday, April 21, 2011
  94. 94. Thursday, April 21, 2011
  95. 95. Make your own company TV ChannelThursday, April 21, 2011
  96. 96. Make your own company TV ChannelThursday, April 21, 2011
  97. 97. www.yubby.comThursday, April 21, 2011
  98. 98. www.yubby.comThursday, April 21, 2011
  99. 99. Automatisch zoeken op 30 video netwerkenThursday, April 21, 2011
  100. 100. www.yubby.comThursday, April 21, 2011
  101. 101. Eerste week: 2.000 ingezonden video’s 300.000 unieke kijkers www.yubby.comThursday, April 21, 2011
  102. 102. Thursday, April 21, 2011
  103. 103. Thursday, April 21, 2011
  104. 104. Thursday, April 21, 2011
  105. 105. Thursday, April 21, 2011
  106. 106. Thursday, April 21, 2011
  107. 107. Volg Vincent Everts live in zijn elektrische Leaf - Live auto lifestats - Live streaming video - Live Google maps - Twitter met bestuurder - Twitter met de auto - InterviewsThursday, April 21, 2011
  108. 108. Volg Vincent Everts live in zijn elektrische LeafThursday, April 21, 2011
  109. 109. What are we going to talk about?Thursday, April 21, 2011
  110. 110. What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trendsThursday, April 21, 2011
  111. 111. Web 1.0Thursday, April 21, 2011
  112. 112. Web 1.0Thursday, April 21, 2011
  113. 113. 7Thursday, April 21, 2011
  114. 114. 7Thursday, April 21, 2011
  115. 115. 7Thursday, April 21, 2011
  116. 116. 7Thursday, April 21, 2011
  117. 117. 7Thursday, April 21, 2011
  118. 118. How do we spend our time? 4% 6% 39% 19% 33%Thursday, April 21, 2011
  119. 119. How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers MagazinesThursday, April 21, 2011
  120. 120. Time & advertisement TV 3 hours/day/user Advertisement !200M public + !600 commercial advertisment/hour TV watching ! 0,06 Time online: 1,5 h pp/day Online adds !500M/yr Adds ! 0,07 pp/h NewsPapers 20 min/day !750M adv revenue Adds ! 2,00 pp/h Magazines18 m/day Advertisement !700 Reclame inkomsten: ! 2,50 pp/phThursday, April 21, 2011
  121. 121. Thursday, April 21, 2011
  122. 122. • $32 billion sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etcThursday, April 21, 2011
  123. 123. Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTubeThursday, April 21, 2011
  124. 124. Thursday, April 21, 2011
  125. 125. Thursday, April 21, 2011
  126. 126. Thursday, April 21, 2011
  127. 127. Thursday, April 21, 2011
  128. 128. Thursday, April 21, 2011
  129. 129. Thursday, April 21, 2011
  130. 130. Thursday, April 21, 2011
  131. 131. Thursday, April 21, 2011
  132. 132. Thursday, April 21, 2011
  133. 133. Thursday, April 21, 2011
  134. 134. Thursday, April 21, 2011
  135. 135. Thursday, April 21, 2011
  136. 136. Thursday, April 21, 2011
  137. 137. Thursday, April 21, 2011
  138. 138. Thursday, April 21, 2011
  139. 139. Thursday, April 21, 2011
  140. 140. Thursday, April 21, 2011
  141. 141. Complexity is huge! TBG-digitalThursday, April 21, 2011
  142. 142. Thursday, April 21, 2011
  143. 143. Thursday, April 21, 2011
  144. 144. Thursday, April 21, 2011
  145. 145. Thursday, April 21, 2011
  146. 146. Thursday, April 21, 2011
  147. 147. Thursday, April 21, 2011
  148. 148. §Thursday, April 21, 2011
  149. 149. Thursday, April 21, 2011
  150. 150. Thursday, April 21, 2011
  151. 151. Thursday, April 21, 2011
  152. 152. Thursday, April 21, 2011
  153. 153. Thursday, April 21, 2011
  154. 154. Thursday, April 21, 2011
  155. 155. Thursday, April 21, 2011
  156. 156. IMPACT ON BUSINESS 12Thursday, April 21, 2011
  157. 157. Thursday, April 21, 2011
  158. 158. Thursday, April 21, 2011
  159. 159. Thursday, April 21, 2011
  160. 160. Thursday, April 21, 2011
  161. 161. Thursday, April 21, 2011
  162. 162. Thursday, April 21, 2011
  163. 163. Thursday, April 21, 2011
  164. 164. Thursday, April 21, 2011
  165. 165. Thursday, April 21, 2011
  166. 166. DELL CaseThursday, April 21, 2011
  167. 167. DELL CaseThursday, April 21, 2011
  168. 168. Dell notebooksThursday, April 21, 2011
  169. 169. Dell notebooksThursday, April 21, 2011
  170. 170. Thursday, April 21, 2011
  171. 171. Thursday, April 21, 2011
  172. 172. Thursday, April 21, 2011
  173. 173. Thursday, April 21, 2011
  174. 174. Thursday, April 21, 2011
  175. 175. Thursday, April 21, 2011
  176. 176. 17Thursday, April 21, 2011
  177. 177. 17Thursday, April 21, 2011
  178. 178. 17Thursday, April 21, 2011
  179. 179. 17Thursday, April 21, 2011
  180. 180. Thursday, April 21, 2011
  181. 181. tekstThursday, April 21, 2011
  182. 182. tekstThursday, April 21, 2011
  183. 183. Thursday, April 21, 2011
  184. 184. Thursday, April 21, 2011
  185. 185. Thursday, April 21, 2011
  186. 186. Thursday, April 21, 2011
  187. 187. Thursday, April 21, 2011
  188. 188. Thursday, April 21, 2011
  189. 189. Thursday, April 21, 2011
  190. 190. Thursday, April 21, 2011
  191. 191. Thursday, April 21, 2011
  192. 192. Thursday, April 21, 2011
  193. 193. Thursday, April 21, 2011
  194. 194. Thursday, April 21, 2011
  195. 195. Thursday, April 21, 2011
  196. 196. Online bestedingen 2009: 7,3 miljard euro 2010: 9 miljard euro Web-influenced 48 miljardThursday, April 21, 2011 bron: thuiswinkel.org
  197. 197. Social tools ProductinformatieThursday, April 21, 2011
  198. 198. Social tools ProductinformatieThursday, April 21, 2011
  199. 199. Thursday, April 21, 2011
  200. 200. Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customersThursday, April 21, 2011
  201. 201. Thursday, April 21, 2011
  202. 202. Customer serviceThursday, April 21, 2011
  203. 203. Customer serviceThursday, April 21, 2011
  204. 204. Thursday, April 21, 2011
  205. 205. It’s now mainstream!Thursday, April 21, 2011
  206. 206. It’s now mainstream!Thursday, April 21, 2011
  207. 207. “What are you doing in 140 characters”Thursday, April 21, 2011
  208. 208. Thursday, April 21, 2011
  209. 209. Thursday, April 21, 2011
  210. 210. Thursday, April 21, 2011
  211. 211. LondonCalling.mobiThursday, April 21, 2011
  212. 212. LondonCalling.mobiThursday, April 21, 2011
  213. 213. LondonCalling.mobiThursday, April 21, 2011
  214. 214. •sThursday, April 21, 2011
  215. 215. •sThursday, April 21, 2011
  216. 216. kindleThursday, April 21, 2011
  217. 217. kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterfaceThursday, April 21, 2011
  218. 218. Thursday, April 21, 2011
  219. 219. Thursday, April 21, 2011
  220. 220. Thursday, April 21, 2011
  221. 221. Thursday, April 21, 2011
  222. 222. Thursday, April 21, 2011
  223. 223. Thursday, April 21, 2011
  224. 224. 130Thursday, April 21, 2011
  225. 225. Tablet market in 2014 131Thursday, April 21, 2011
  226. 226. 132Thursday, April 21, 2011
  227. 227. Thursday, April 21, 2011
  228. 228. Thursday, April 21, 2011
  229. 229. Thursday, April 21, 2011
  230. 230. SonicViewThursday, April 21, 2011
  231. 231. Playmate 137Thursday, April 21, 2011
  232. 232. Playmate 137Thursday, April 21, 2011
  233. 233. 138Thursday, April 21, 2011
  234. 234. 139Thursday, April 21, 2011
  235. 235. 140Thursday, April 21, 2011
  236. 236. 141Thursday, April 21, 2011
  237. 237. Thursday, April 21, 2011
  238. 238. Thursday, April 21, 2011
  239. 239. Thursday, April 21, 2011
  240. 240. Thursday, April 21, 2011
  241. 241. Thursday, April 21, 2011
  242. 242. Thursday, April 21, 2011
  243. 243. 148Thursday, April 21, 2011
  244. 244. 149Thursday, April 21, 2011
  245. 245. 149Thursday, April 21, 2011
  246. 246. NewsThursday, April 21, 2011
  247. 247. Thursday, April 21, 2011
  248. 248. Thursday, April 21, 2011
  249. 249. Thursday, April 21, 2011
  250. 250. Thursday, April 21, 2011
  251. 251. Thursday, April 21, 2011
  252. 252. Thursday, April 21, 2011
  253. 253. betaThursday, April 21, 2011
  254. 254. Thursday, April 21, 2011
  255. 255. Thursday, April 21, 2011
  256. 256. Thursday, April 21, 2011
  257. 257. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksThursday, April 21, 2011
  258. 258. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksThursday, April 21, 2011
  259. 259. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksThursday, April 21, 2011
  260. 260. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksThursday, April 21, 2011
  261. 261. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksThursday, April 21, 2011
  262. 262. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksThursday, April 21, 2011
  263. 263. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksThursday, April 21, 2011
  264. 264. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksThursday, April 21, 2011
  265. 265. Who talksThursday, April 21, 2011
  266. 266. Blogs demografie Bron: Technorati 2008Thursday, April 21, 2011
  267. 267. Blogs demografie Bron: Technorati 2008Thursday, April 21, 2011
  268. 268. Blogs demografie Bron: Technorati 2008Thursday, April 21, 2011
  269. 269. Thursday, April 21, 2011
  270. 270. Thursday, April 21, 2011
  271. 271. Thursday, April 21, 2011
  272. 272. Thursday, April 21, 2011
  273. 273. Thursday, April 21, 2011
  274. 274. Thursday, April 21, 2011
  275. 275. Thursday, April 21, 2011
  276. 276. Thursday, April 21, 2011
  277. 277. Thursday, April 21, 2011
  278. 278. Thursday, April 21, 2011
  279. 279. Thursday, April 21, 2011
  280. 280. FreeThursday, April 21, 2011
  281. 281. FreeThursday, April 21, 2011
  282. 282. ProfessionalThursday, April 21, 2011
  283. 283. ProfessionalThursday, April 21, 2011
  284. 284. 7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have fine printThursday, April 21, 2011
  285. 285. RSSThursday, April 21, 2011
  286. 286. RSS ReadersThursday, April 21, 2011
  287. 287. RSS ReadersThursday, April 21, 2011
  288. 288. Thursday, April 21, 2011
  289. 289. Thursday, April 21, 2011
  290. 290. Social NetworkingThursday, April 21, 2011
  291. 291. Thursday, April 21, 2011
  292. 292. Thursday, April 21, 2011
  293. 293. Thursday, April 21, 2011
  294. 294. Thursday, April 21, 2011
  295. 295. Thursday, April 21, 2011
  296. 296. Thursday, April 21, 2011
  297. 297. Thursday, April 21, 2011
  298. 298. Internet is pain!Thursday, April 21, 2011
  299. 299. Thursday, April 21, 2011
  300. 300. Thursday, April 21, 2011
  301. 301. Thursday, April 21, 2011
  302. 302. Thursday, April 21, 2011
  303. 303. Communication 2.0Thursday, April 21, 2011
  304. 304. Communication 2.0Thursday, April 21, 2011
  305. 305. Why callThursday, April 21, 2011 via computer?
  306. 306. It’s personal!Thursday, April 21, 2011
  307. 307. It’s personal!Thursday, April 21, 2011
  308. 308. It’s personal!Thursday, April 21, 2011
  309. 309. Thursday, April 21, 2011
  310. 310. Thursday, April 21, 2011
  311. 311. Thursday, April 21, 2011
  312. 312. Thursday, April 21, 2011
  313. 313. Wordprocessing 1951Thursday, April 21, 2011
  314. 314. Wordprocessing 1985Thursday, April 21, 2011
  315. 315. Wordprocessing 1985Thursday, April 21, 2011
  316. 316. Wordprocessing 2008Thursday, April 21, 2011
  317. 317. Wordprocessing 2008Thursday, April 21, 2011
  318. 318. Thursday, April 21, 2011
  319. 319. Thursday, April 21, 2011
  320. 320. Online collaborationThursday, April 21, 2011
  321. 321. RevisionsThursday, April 21, 2011 compare
  322. 322. Web 2.0 Trend: Co-CreationThursday, April 21, 2011
  323. 323. Thursday, April 21, 2011
  324. 324. Thursday, April 21, 2011
  325. 325. 49Thursday, April 21, 2011
  326. 326. Thursday, April 21, 2011
  327. 327. Social Media 2.0Thursday, April 21, 2011
  328. 328. Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864Thursday, April 21, 2011

×