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Social Media in business Ism award-2013 presentatie Vincent
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Social Media in business Ism award-2013 presentatie Vincent

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Ik gaf een presentatie over social media in een b2b environment. Ik ga een gepassioneerd betoog om te bloggen met video en dat te delen op alle sociale netwerken.

Ik gaf een presentatie over social media in een b2b environment. Ik ga een gepassioneerd betoog om te bloggen met video en dat te delen op alle sociale netwerken.

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  • Vincent, nou dat gepassioneerde betoog is overgekomen! De 'fun-factor' en onbegrensde mogelijkheden van social media spatte eraf. Ik hoop oprecht dat de aanwezige ondernemers uit de Industrie en Bouw het enthousiasme oppakken en in de praktijk gaan brengen.
    B2B verbreek de anonimiteit en laat je innovatieve 'gezicht' zien! Wie wil er dan nog bij een bank werken :-)
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  • 1. Social Media in business Vincent@Everts.net +31647180864 Industrial social media Award @vincente Follow the consumer! Slideshare.net/vincent B2B 8 aprilMonday, April 8, 13
  • 2. Monday, April 8, 13
  • 3. Monday, April 8, 13
  • 4. Monday, April 8, 13
  • 5. Monday, April 8, 13
  • 6. Monday, April 8, 13
  • 7. Volg Vincent Everts live in zijn elektrische Leaf - Live auto lifestats - Live streaming video - Live Google maps - Twitter met bestuurder - Twitter met de auto - InterviewsMonday, April 8, 13
  • 8. Leafplan project •aMonday, April 8, 13
  • 9. Monday, April 8, 13
  • 10. Olie Future?Monday, April 8, 13
  • 11. EV car 2.0Monday, April 8, 13
  • 12. Monday, April 8, 13
  • 13. Vincent Everts?Monday, April 8, 13
  • 14. Monday, April 8, 13
  • 15. Monday, April 8, 13
  • 16. • Mijn ToolsMonday, April 8, 13
  • 17. Monday, April 8, 13
  • 18. Monday, April 8, 13
  • 19. • Einstein?Monday, April 8, 13
  • 20. Monday, April 8, 13
  • 21. Videoblogger Talk to Me!Monday, April 8, 13
  • 22. Social Media 2.0Monday, April 8, 13
  • 23. • kassaMonday, April 8, 13
  • 24. Monday, April 8, 13
  • 25. 4G 2013 onderscheid mobiel en fixed netwerk verdwijntMonday, April 8, 13
  • 26. Monday, April 8, 13
  • 27. Monday, April 8, 13
  • 28. Monday, April 8, 13
  • 29. DELL CaseMonday, April 8, 13
  • 30. Dell notebooksMonday, April 8, 13
  • 31. Monday, April 8, 13
  • 32. Dell & Social MediaMonday, April 8, 13
  • 33. Dell social media • 100k employees • 12 people listen to conversation • 15 people create policy • 30.000 did SMACU Training & can listen • 4.000 can speak on behalf of Dell on Twitter/Facebook/BlogsMonday, April 8, 13
  • 34. • 2007 Twitter: Whats hot? • 2009 4Square Which locations are hot? • 2012 Highlight: Location based social mediaMonday, April 8, 13
  • 35. Location based Social MediaMonday, April 8, 13
  • 36. Whit.li apiMonday, April 8, 13
  • 37. Monday, April 8, 13
  • 38. Monday, April 8, 13
  • 39. Monday, April 8, 13
  • 40. Met je handenMonday, April 8, 13
  • 41. Google GlasMonday, April 8, 13
  • 42. Urthecast Earth HD streamingMonday, April 8, 13
  • 43. Gamification • 100.000 games • 120.000 kidsMonday, April 8, 13
  • 44. Draw Something 20 Million downloads/6 weeksMonday, April 8, 13
  • 45. • Tablets everywhere!Monday, April 8, 13
  • 46. Monday, April 8, 13
  • 47. Monday, April 8, 13
  • 48. Monday, April 8, 13
  • 49. Monday, April 8, 13
  • 50. Monday, April 8, 13
  • 51. What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trendsMonday, April 8, 13
  • 52. 7Monday, April 8, 13
  • 53. How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers MagazinesMonday, April 8, 13
  • 54. Time & advertisement TV 3 hours/day/user Advertisement €200M public + €600 commercial advertisment/hour TV watching € 0,06 Time online: 1,5 h pp/day Online adds €500M/yr Adds € 0,07 pp/h NewsPapers 20 min/day €750M adv revenue Adds € 2,00 pp/h Magazines18 m/day Advertisement €700 Reclame inkomsten: € 2,50 pp/phMonday, April 8, 13
  • 55. Comscore: CPA/CPC You are not rewarded for what you do 85% never clicks on anything during the month 3% does 80% of the clicks 80% increase in visiting websites within 2 month 100% increase in search 17% increase in offline sales 27% increase in online salesMonday, April 8, 13
  • 56. Monday, April 8, 13
  • 57. Monday, April 8, 13
  • 58. Monday, April 8, 13
  • 59. Monday, April 8, 13
  • 60. Why callMonday, April 8, 13 via computer?
  • 61. It’s personal!Monday, April 8, 13
  • 62. Monday, April 8, 13
  • 63. BYOD CYOD 85% doet het! 50% mag het niet 25% recht! 50% doet het toch 45% werkt eraan! 50% is bereidtMonday, April 8, 13
  • 64. Monday, April 8, 13
  • 65. Monday, April 8, 13
  • 66. Who talksMonday, April 8, 13
  • 67. Blogs demografieMonday, April 8, 13
  • 68. Monday, April 8, 13
  • 69. Online bestedingen 2010: 10 billion euro 2012: 12 billion euro Web-influenced 48Monday, April 8, 13 miljard bron: thuiswinkel.org
  • 70. Social tools ProductinformatieMonday, April 8, 13
  • 71. Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customersMonday, April 8, 13
  • 72. Social MediaMonday, April 8, 13
  • 73. Monday, April 8, 13
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  • 80. Monday, April 8, 13
  • 81. Monday, April 8, 13
  • 82. Monday, April 8, 13
  • 83. Customer serviceMonday, April 8, 13
  • 84. “What are you doing in 140 characters”Monday, April 8, 13
  • 85. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam PageMonday, April 8, 13
  • 86. •sMonday, April 8, 13
  • 87. Monday, April 8, 13
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  • 89. Monday, April 8, 13
  • 90. Monday, April 8, 13
  • 91. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam PageMonday, April 8, 13
  • 92. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam PageMonday, April 8, 13
  • 93. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam PageMonday, April 8, 13
  • 94. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam PageMonday, April 8, 13
  • 95. Social media in Business • Collaboration • Customer care • Product research • Monitoring market • Build Authority • Events • Product demo’s • lead generation • Target Marketing • SellMonday, April 8, 13
  • 96. Monday, April 8, 13
  • 97. Internet is pain!Monday, April 8, 13
  • 98. Monday, April 8, 13
  • 99. Social Media 2.0Monday, April 8, 13
  • 100. Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864Monday, April 8, 13