Rovo Verkeers voorlichting 2.0
       Consumers show the way




                            Vincent Everts
woensdag 25 no...
Gedragsverandering
                             Online & Offline


woensdag 25 november 2009
woensdag 25 november 2009
woensdag 25 november 2009
woensdag 25 november 2009
TED.COM



                                  $6000 voor 3 dagen
                                    3000 aanwezigen
      ...
Tedx Amsterdam
                20 sprekers
              33 Vrijwilligers
            5000+ verzoeken
             400 dee...
woensdag 25 november 2009
woensdag 25 november 2009
woensdag 25 november 2009
Who is
 Vincent Everts?




woensdag 25 november 2009
InterimIC innovation acceleration
                              Innovation study trips:
                              2008...
MobiMiles 2001




woensdag 25 november 2009
Videoblogger



                            Talk to Me!




woensdag 25 november 2009
woensdag 25 november 2009
woensdag 25 november 2009
Gadgets in verkeer




woensdag 25 november 2009
Leuke voorbeelden




woensdag 25 november 2009
Onveiligheid 2.0




woensdag 25 november 2009
find, collect,
                              publish
                            www.yubby.com
woensdag 25 november 2009
What are we going to talk about?

                   Web 1.0 Viral Marketing (PP)
            time consumption            ...
Web
                            1.0




woensdag 25 november 2009
7


woensdag 25 november 2009
Broadband internet
                 Netherlands leading in Europe
  80%
                    Netherlands: 74% (2007)

  60%...
How do we spend our time?

              TV:           39% 178 min.
                                                      ...
Time & advertisement
                                    TV 3 hours/day/user
                                    Advertise...
woensdag 25 november 2009
• $20 miljard sales
                            • 1 Billion searches/day
                            • Money from Adwords
...
IMPACT ON BUSINESS
                                                 12



woensdag 25 november 2009
woensdag 25 november 2009
woensdag 25 november 2009
DELL Case




woensdag 25 november 2009
Dell notebooks




woensdag 25 november 2009
woensdag 25 november 2009
woensdag 25 november 2009
E-commerce worldwide
                            2008: 400 billion euro

                2009: 500 miljard euro
          ...
Social tools   Productinformatie
woensdag 25 november 2009
Product info       what else do people buy

                             what do they recommend?

                        ...
kindle
      Buy books wirelessly
                                  Download everything
                                  ...
beta




woensdag 25 november 2009
woensdag 25 november 2009
•




woensdag 25 november 2009
WEB 2.0
    •   Weblogs
    •   Flickr
    •   Wiki’s
    •   RSS
    •   RSS readers
    •   Del.icio.us
    •   Youtube
...
Web2.0 tools for
                             event industry



woensdag 25 november 2009
Who talks



woensdag 25 november 2009
woensdag 25 november 2009
Blogs demografie




                                              Bron: Technorati 2008
woensdag 25 november 2009
Weblogs




                            Everyone blogs!
woensdag 25 november 2009
Professional




woensdag 25 november 2009
7 guidelines
             1.        Know what you are doing
             2.        Avoid marketing talk
             3.   ...
www.hvzeeland.nl
woensdag 25 november 2009
woensdag 25 november 2009
woensdag 25 november 2009
woensdag 25 november 2009
woensdag 25 november 2009
RSS
woensdag 25 november 2009
RSS Readers




woensdag 25 november 2009
woensdag 25 november 2009
woensdag 25 november 2009
Email is broken




woensdag 25 november 2009
Communication 2.0




woensdag 25 november 2009
Why call
woensdag 25 november 2009
                            via computer?
It’s
                            personal!


woensdag 25 november 2009
The phenomenon



woensdag 25 november 2009
woensdag 25 november 2009
80


woensdag 25 november 2009
“What are you doing in 140 characters”




woensdag 25 november 2009
It’s now mainstream!




woensdag 25 november 2009
tweet
     deck




woensdag 25 november 2009
Social Networking



woensdag 25 november 2009
woensdag 25 november 2009
woensdag 25 november 2009
Internet goes mobile


                                              88


woensdag 25 november 2009
Mobile internet is
                             where internet
                             was 5 years ago


woensdag 25 ...
New services:
                      location, location, location




                                                     ...
Video Everywhere



woensdag 25 november 2009
35
15-02-07        ROOS - Regionale TV in 2010    35
woensdag 25 november 2009
woensdag 25 november 2009
woensdag 25 november 2009
Growth of YouTube
                                              300                                                       ...
Internetvideo
        is not just
        YouTube!
woensdag 25 november 2009
TV vs Web viewing
                            Obama inauguration


35.5M TV viewers
69.8M Web viewers


woensdag 25 novemb...
woensdag 25 november 2009
woensdag 25 november 2009
woensdag 25 november 2009
With these HD devices
                  anyone can do it!




woensdag 25 november 2009
Easy & everywhere




       •       Create videos with ease
       •       Let customers create
               videos abo...
Lifestreaming

                              • Quick & easy -
                                live with 1 click
          ...
Blogworld
                            Inspiring example



woensdag 25 november 2009
woensdag 25 november 2009
Find
                   35+ sources
                            (more on the way)




       Find, Collect, Publish
woensd...
Friends & profiles




woensdag 25 november 2009
+35 video sources




                            & more to follow!
woensdag 25 november 2009
Collect
Drag & drop
Edit meta
data
See
previews


                   Find, Collect, Publish
woensdag 25 november 2009
Player page




woensdag 25 november 2009
Manage video




woensdag 25 november 2009
Publish it with
                               widgets




woensdag 25 november 2009
woensdag 25 november 2009
Elections 2.0




                              Obama Girl
woensdag 25 november 2009
+ Event =

                            E-Events
woensdag 25 november 2009
Marketing
                              2.0



woensdag 25 november 2009
Vincent Everts
                                   www.vincente.nl
                                   www.yubby.com
       ...
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Rovo Verkeersvoorlichting 2.0

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Rovo Verkeersvoorlichting 2.0

  1. 1. Rovo Verkeers voorlichting 2.0 Consumers show the way Vincent Everts woensdag 25 november 2009
  2. 2. Gedragsverandering Online & Offline woensdag 25 november 2009
  3. 3. woensdag 25 november 2009
  4. 4. woensdag 25 november 2009
  5. 5. woensdag 25 november 2009
  6. 6. TED.COM $6000 voor 3 dagen 3000 aanwezigen 2 jaar van te voren uitverkocht Op uitnodiging woensdag 25 november 2009
  7. 7. Tedx Amsterdam 20 sprekers 33 Vrijwilligers 5000+ verzoeken 400 deelnemers 20 plekken life feed Duizenden meekijkers Flickr, Youtube, Life Feed woensdag 25 november 2009
  8. 8. woensdag 25 november 2009
  9. 9. woensdag 25 november 2009
  10. 10. woensdag 25 november 2009
  11. 11. Who is Vincent Everts? woensdag 25 november 2009
  12. 12. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA 2008: Japan Healthcare innovation event Innovation in Government woensdag 25 november 2009
  13. 13. MobiMiles 2001 woensdag 25 november 2009
  14. 14. Videoblogger Talk to Me! woensdag 25 november 2009
  15. 15. woensdag 25 november 2009
  16. 16. woensdag 25 november 2009
  17. 17. Gadgets in verkeer woensdag 25 november 2009
  18. 18. Leuke voorbeelden woensdag 25 november 2009
  19. 19. Onveiligheid 2.0 woensdag 25 november 2009
  20. 20. find, collect, publish www.yubby.com woensdag 25 november 2009
  21. 21. What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trends woensdag 25 november 2009
  22. 22. Web 1.0 woensdag 25 november 2009
  23. 23. 7 woensdag 25 november 2009
  24. 24. Broadband internet Netherlands leading in Europe 80% Netherlands: 74% (2007) 60% 40% 20% CY BG EL RO PL IE PT CZ SK IT FR SI ES LT HU LV DE EE AT LU UK BE DK SE FI NL 2006 2007 Source: Eurostat 2007 woensdag 25 november 2009
  25. 25. How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers Magazines woensdag 25 november 2009
  26. 26. Time & advertisement TV 3 hours/day/user Advertisement !200M public + !600 commercial advertisment/hour TV watching ! 0,06 Time online: 1,5 h pp/day Online adds !500M/yr Adds ! 0,07 pp/h NewsPapers 20 min/day !750M adv revenue Adds ! 0,50 pp/h Magazines18 m/day Advertisement !700 Reclame inkomsten: ! 0,70 pp/ph woensdag 25 november 2009
  27. 27. woensdag 25 november 2009
  28. 28. • $20 miljard sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etc woensdag 25 november 2009
  29. 29. IMPACT ON BUSINESS 12 woensdag 25 november 2009
  30. 30. woensdag 25 november 2009
  31. 31. woensdag 25 november 2009
  32. 32. DELL Case woensdag 25 november 2009
  33. 33. Dell notebooks woensdag 25 november 2009
  34. 34. woensdag 25 november 2009
  35. 35. woensdag 25 november 2009
  36. 36. E-commerce worldwide 2008: 400 billion euro 2009: 500 miljard euro +25% bron: thuiswinkel.org woensdag 25 november 2009
  37. 37. Social tools Productinformatie woensdag 25 november 2009
  38. 38. Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customers woensdag 25 november 2009
  39. 39. kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterface woensdag 25 november 2009
  40. 40. beta woensdag 25 november 2009
  41. 41. woensdag 25 november 2009
  42. 42. • woensdag 25 november 2009
  43. 43. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks woensdag 25 november 2009
  44. 44. Web2.0 tools for event industry woensdag 25 november 2009
  45. 45. Who talks woensdag 25 november 2009
  46. 46. woensdag 25 november 2009
  47. 47. Blogs demografie Bron: Technorati 2008 woensdag 25 november 2009
  48. 48. Weblogs Everyone blogs! woensdag 25 november 2009
  49. 49. Professional woensdag 25 november 2009
  50. 50. 7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have fine print woensdag 25 november 2009
  51. 51. www.hvzeeland.nl woensdag 25 november 2009
  52. 52. woensdag 25 november 2009
  53. 53. woensdag 25 november 2009
  54. 54. woensdag 25 november 2009
  55. 55. woensdag 25 november 2009
  56. 56. RSS woensdag 25 november 2009
  57. 57. RSS Readers woensdag 25 november 2009
  58. 58. woensdag 25 november 2009
  59. 59. woensdag 25 november 2009
  60. 60. Email is broken woensdag 25 november 2009
  61. 61. Communication 2.0 woensdag 25 november 2009
  62. 62. Why call woensdag 25 november 2009 via computer?
  63. 63. It’s personal! woensdag 25 november 2009
  64. 64. The phenomenon woensdag 25 november 2009
  65. 65. woensdag 25 november 2009
  66. 66. 80 woensdag 25 november 2009
  67. 67. “What are you doing in 140 characters” woensdag 25 november 2009
  68. 68. It’s now mainstream! woensdag 25 november 2009
  69. 69. tweet deck woensdag 25 november 2009
  70. 70. Social Networking woensdag 25 november 2009
  71. 71. woensdag 25 november 2009
  72. 72. woensdag 25 november 2009
  73. 73. Internet goes mobile 88 woensdag 25 november 2009
  74. 74. Mobile internet is where internet was 5 years ago woensdag 25 november 2009
  75. 75. New services: location, location, location 94 woensdag 25 november 2009
  76. 76. Video Everywhere woensdag 25 november 2009
  77. 77. 35 15-02-07 ROOS - Regionale TV in 2010 35 woensdag 25 november 2009
  78. 78. woensdag 25 november 2009
  79. 79. woensdag 25 november 2009
  80. 80. Growth of YouTube 300 now: 13 hour of video millions of unique visitors added every minute 225 march 2007 Viacom sues YouTube for $1 miljard october 2006 Google buys 150 july 2006 YouTube for Daily more then $1,65 billion april 2005 100 million first video watched videos 75 and 65.000 added 0 jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun woensdag 25 november 2009
  81. 81. Internetvideo is not just YouTube! woensdag 25 november 2009
  82. 82. TV vs Web viewing Obama inauguration 35.5M TV viewers 69.8M Web viewers woensdag 25 november 2009
  83. 83. woensdag 25 november 2009
  84. 84. woensdag 25 november 2009
  85. 85. woensdag 25 november 2009
  86. 86. With these HD devices anyone can do it! woensdag 25 november 2009
  87. 87. Easy & everywhere • Create videos with ease • Let customers create videos about you woensdag 25 november 2009
  88. 88. Lifestreaming • Quick & easy - live with 1 click • If you have a webcam you can stream woensdag 25 november 2009
  89. 89. Blogworld Inspiring example woensdag 25 november 2009
  90. 90. woensdag 25 november 2009
  91. 91. Find 35+ sources (more on the way) Find, Collect, Publish woensdag 25 november 2009
  92. 92. Friends & profiles woensdag 25 november 2009
  93. 93. +35 video sources & more to follow! woensdag 25 november 2009
  94. 94. Collect Drag & drop Edit meta data See previews Find, Collect, Publish woensdag 25 november 2009
  95. 95. Player page woensdag 25 november 2009
  96. 96. Manage video woensdag 25 november 2009
  97. 97. Publish it with widgets woensdag 25 november 2009
  98. 98. woensdag 25 november 2009
  99. 99. Elections 2.0 Obama Girl woensdag 25 november 2009
  100. 100. + Event = E-Events woensdag 25 november 2009
  101. 101. Marketing 2.0 woensdag 25 november 2009
  102. 102. Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente woensdag 25 november 2009

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