Ricoh social media & sales

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  • 1. Social Media & Sales Vincent@Everts.net +31647180864 Ricoh 6 Nov. @vincente Slideshare.net/vincentWednesday, November 7, 12
  • 2. Wednesday, November 7, 12
  • 3. Olie Future?Wednesday, November 7, 12
  • 4. Olie Future?Wednesday, November 7, 12
  • 5. Volg Vincent Everts live in zijn elektrische Leaf - Live auto lifestats - Live streaming video - Live Google maps - Twitter met bestuurder - Twitter met de auto - InterviewsWednesday, November 7, 12
  • 6. Wednesday, November 7, 12
  • 7. Wednesday, November 7, 12
  • 8. Wednesday, November 7, 12
  • 9. Wednesday, November 7, 12
  • 10. Not always good!Wednesday, November 7, 12
  • 11. Not always good!Wednesday, November 7, 12
  • 12. Tesla Model SWednesday, November 7, 12
  • 13. Tesla Model SWednesday, November 7, 12
  • 14. Tesla Model SWednesday, November 7, 12
  • 15. Wednesday, November 7, 12
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  • 19. Wednesday, November 7, 12
  • 20. Wednesday, November 7, 12
  • 21. Waarom social media?Wednesday, November 7, 12
  • 22. Wednesday, November 7, 12
  • 23. Vincent Everts?Wednesday, November 7, 12
  • 24. Vincent Everts?Wednesday, November 7, 12
  • 25. Innovation acceleration Innovation study trips: 2007: Korea 2008: China 2009: Russia 2010: BrazilWednesday, November 7, 12
  • 26. Innovation acceleration Innovation study trips: 2007: Korea 2008: China 2009: Russia 2010: BrazilWednesday, November 7, 12
  • 27. Tudou.com earlier then YouTubeWednesday, November 7, 12
  • 28. Tudou.com earlier then YouTubeWednesday, November 7, 12
  • 29. Social Media 2.0Wednesday, November 7, 12
  • 30. • Mijn ToolsWednesday, November 7, 12
  • 31. VideobloggerWednesday, November 7, 12
  • 32. Videoblogger Talk to Me!Wednesday, November 7, 12
  • 33. Wednesday, November 7, 12
  • 34. Wednesday, November 7, 12
  • 35. Wednesday, November 7, 12
  • 36. @Wol Jeroen Wollaars, NOS zie www.baldopinions.comWednesday, November 7, 12
  • 37. incrowd: capture events, togetherWednesday, November 7, 12
  • 38. ANWB & video Videos So far over 2.000 videos have been published which generated almost 40.000 unique viewers. Click to watch on YouTube 22Wednesday, November 7, 12
  • 39. 23Wednesday, November 7, 12
  • 40. Wednesday, November 7, 12
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  • 42. Wednesday, November 7, 12
  • 43. DELL CaseWednesday, November 7, 12
  • 44. DELL CaseWednesday, November 7, 12
  • 45. Dell notebooksWednesday, November 7, 12
  • 46. Dell notebooksWednesday, November 7, 12
  • 47. Wednesday, November 7, 12
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  • 51. Wednesday, November 7, 12
  • 52. Wednesday, November 7, 12
  • 53. Dell & Social MediaWednesday, November 7, 12
  • 54. Dell social media • 100k employees • 12 people listen to conversation • 15 people create policy • 30.000 did SMACU Training & can listen • 4.000 can speak on behalf of Dell on Twitter/Facebook/BlogsWednesday, November 7, 12
  • 55. • 2007 Twitter: Whats hot? • 2009 4Square Which locations are hot? • 2012 Highlight: Location based social mediaWednesday, November 7, 12
  • 56. Location based Social MediaWednesday, November 7, 12
  • 57. Location based Social MediaWednesday, November 7, 12
  • 58. Location based Social MediaWednesday, November 7, 12
  • 59. Location based Social MediaWednesday, November 7, 12
  • 60. White pages AppjeWednesday, November 7, 12
  • 61. Whit.li apiWednesday, November 7, 12
  • 62. Whit.li apiWednesday, November 7, 12
  • 63. Whit.li apiWednesday, November 7, 12
  • 64. Whit.li apiWednesday, November 7, 12
  • 65. Wednesday, November 7, 12
  • 66. Lytro cameraWednesday, November 7, 12
  • 67. Lytro cameraWednesday, November 7, 12
  • 68. Lytro cameraWednesday, November 7, 12
  • 69. Measure yourselfWednesday, November 7, 12
  • 70. Measure yourselfWednesday, November 7, 12
  • 71. Measure yourselfWednesday, November 7, 12
  • 72. Measure yourselfWednesday, November 7, 12
  • 73. BodymediaWednesday, November 7, 12
  • 74. The connected everythingWednesday, November 7, 12
  • 75. Wednesday, November 7, 12
  • 76. Wednesday, November 7, 12
  • 77. WeVideoWednesday, November 7, 12
  • 78. Urthecast Earth HD streamingWednesday, November 7, 12
  • 79. Draw Something 20 Million downloads/6 weeksWednesday, November 7, 12
  • 80. What are we going to talk about?Wednesday, November 7, 12
  • 81. What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trendsWednesday, November 7, 12
  • 82. Web 1.0Wednesday, November 7, 12
  • 83. Web 1.0Wednesday, November 7, 12
  • 84. 7Wednesday, November 7, 12
  • 85. 7Wednesday, November 7, 12
  • 86. 7Wednesday, November 7, 12
  • 87. 7Wednesday, November 7, 12
  • 88. 7Wednesday, November 7, 12
  • 89. 2.1 miljard internetgebruikersWednesday, November 7, 12
  • 90. 95% Internet penetratie in NederlandWednesday, November 7, 12
  • 91. 295 miljard E-mails verzonden per dagWednesday, November 7, 12
  • 92. 1 miljard WhatsApp berichten per dagWednesday, November 7, 12
  • 93. 97% Weten wat social media is 68%social media GebruikenWednesday, November 7, 12
  • 94. 1050 miljoen Facebook gebruikersWednesday, November 7, 12
  • 95. How do we spend our time? 4% 6% 39% 19% 33%Wednesday, November 7, 12
  • 96. How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers MagazinesWednesday, November 7, 12
  • 97. Time & advertisement TV 3 hours/day/user Advertisement €200M public + €600 commercial advertisment/hour TV watching € 0,06 Time online: 1,5 h pp/day Online adds €500M/yr Adds € 0,07 pp/h NewsPapers 20 min/day €750M adv revenue Adds € 2,00 pp/h Magazines18 m/day Advertisement €700 Reclame inkomsten: € 2,50 pp/phWednesday, November 7, 12
  • 98. • $32 billion sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etcWednesday, November 7, 12
  • 99. Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTubeWednesday, November 7, 12
  • 100. Wednesday, November 7, 12
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  • 109. Wednesday, November 7, 12
  • 110. • Tablets everywhere!Wednesday, November 7, 12
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  • 120. Wednesday, November 7, 12
  • 121. Internet is pain!Wednesday, November 7, 12
  • 122. Wednesday, November 7, 12
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  • 124. Wednesday, November 7, 12
  • 125. Wednesday, November 7, 12
  • 126. IMPACT ON BUSINESS 12Wednesday, November 7, 12
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  • 135. Wednesday, November 7, 12
  • 136. Online bestedingen 2009: 9 billion euro 2011: 10 billion euro Web-influenced 48 miljardWednesday, November 7, 12 bron: thuiswinkel.org
  • 137. Social tools ProductinformatieWednesday, November 7, 12
  • 138. Social tools ProductinformatieWednesday, November 7, 12
  • 139. Wednesday, November 7, 12
  • 140. Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customersWednesday, November 7, 12
  • 141. betaWednesday, November 7, 12
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  • 143. Wednesday, November 7, 12
  • 144. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksWednesday, November 7, 12
  • 145. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksWednesday, November 7, 12
  • 146. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksWednesday, November 7, 12
  • 147. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksWednesday, November 7, 12
  • 148. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksWednesday, November 7, 12
  • 149. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksWednesday, November 7, 12
  • 150. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksWednesday, November 7, 12
  • 151. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksWednesday, November 7, 12
  • 152. Who talksWednesday, November 7, 12
  • 153. Wednesday, November 7, 12
  • 154. Social NetworkingWednesday, November 7, 12
  • 155. Wednesday, November 7, 12
  • 156. 1Wednesday, November 7, 12
  • 157. Customer serviceWednesday, November 7, 12
  • 158. Customer serviceWednesday, November 7, 12
  • 159. “What are you doing in 140 characters”Wednesday, November 7, 12
  • 160. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam PageWednesday, November 7, 12
  • 161. Wednesday, November 7, 12
  • 162. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam PageWednesday, November 7, 12
  • 163. Wednesday, November 7, 12
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  • 167. •sWednesday, November 7, 12
  • 168. •sWednesday, November 7, 12
  • 169. Wednesday, November 7, 12
  • 170. Wednesday, November 7, 12
  • 171. It’s personal!Wednesday, November 7, 12
  • 172. It’s personal!Wednesday, November 7, 12
  • 173. It’s personal!Wednesday, November 7, 12
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  • 178. Wordprocessing 1951Wednesday, November 7, 12
  • 179. Wordprocessing 1985Wednesday, November 7, 12
  • 180. Wordprocessing 1985Wednesday, November 7, 12
  • 181. Wordprocessing 2008Wednesday, November 7, 12
  • 182. Wordprocessing 2008Wednesday, November 7, 12
  • 183. Wednesday, November 7, 12
  • 184. Wednesday, November 7, 12
  • 185. Online collaborationWednesday, November 7, 12
  • 186. RevisionsWednesday, November 7, 12 compare
  • 187. Web 2.0 softwareSocial bookmarking del.icio.usWeb 2.0 startpagina Netvibes & iGoogleOnline to do lists Ta-da list & Remember the MilkPeer production news Digg & eKudosPhoto management Flickr & PicasaWeb wordprocessing Google DocsOnline calendar Google CalendarProject management BasecampMindmapping MindmeisterWednesday, November 7, 12
  • 188. Get feedbackWednesday, November 7, 12
  • 189. Get feedbackWednesday, November 7, 12
  • 190. Wednesday, November 7, 12
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  • 199. Wednesday, November 7, 12
  • 200. Web 2.0 Trend: Co-CreationWednesday, November 7, 12
  • 201. Wednesday, November 7, 12
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  • 203. 49Wednesday, November 7, 12
  • 204. Wednesday, November 7, 12
  • 205. Sales 1 2 3 & social media • Video testimonials • Blog • Twitter followers • Linkedin: Complimenten & Groepen • Facebook AmbassadeursWednesday, November 7, 12
  • 206. Social Media 2.0Wednesday, November 7, 12
  • 207. Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864Wednesday, November 7, 12