Rabobank randmeren presentatie

Rabobank Mobile + Internet trends 14 dec 2010 Vincent Everts +31647180864woensdag 15 december 2010

Vincent Everts?woensdag 15 december 2010

InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA 2008: Japan Healthcare innovation event Innovation in Governmentwoensdag 15 december 2010

Tudou.com bigger YouTubewoensdag 15 december 2010

Social Media 2.0woensdag 15 december 2010

• Mijn Toolswoensdag 15 december 2010

Videoblogger Talk to Me!woensdag 15 december 2010

• kassawoensdag 15 december 2010

woensdag 15 december 2010

Make your own company TV Channelwoensdag 15 december 2010

find, collect, publish www.yubby.comwoensdag 15 december 2010

What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trendswoensdag 15 december 2010

Web 1.0woensdag 15 december 2010

7woensdag 15 december 2010

How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers Magazineswoensdag 15 december 2010

Time & advertisement TV 3 hours/day/user Advertisement €200M public + €600 commercial advertisment/hour TV watching € 0,06 Time online: 1,5 h pp/day Online adds €500M/yr Adds € 0,07 pp/h NewsPapers 20 min/day €750M adv revenue Adds € 2,00 pp/h Magazines18 m/day Advertisement €700 Reclame inkomsten: € 2,50 pp/phwoensdag 15 december 2010

• $20 miljard sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etcwoensdag 15 december 2010

Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTubewoensdag 15 december 2010

§woensdag 15 december 2010

IMPACT ON BUSINESS 12woensdag 15 december 2010

DELL Casewoensdag 15 december 2010

Dell notebookswoensdag 15 december 2010

tekstwoensdag 15 december 2010

E-commerce worldwide 2010: €500B +10% Web inﬂuenced: €3000B bron: forresterwoensdag 15 december 2010

Online bestedingen 2009: 7,3 miljard euro 2009: 8 miljard euro +10% Web-inﬂuenced 48 miljardwoensdag 15 december 2010 bron: thuiswinkel.org

Social tools Productinformatiewoensdag 15 december 2010

Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customerswoensdag 15 december 2010

Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. Any gap between the two drives a conversation on the social Web. LondonCalling.mobi Dave Evans bit.ly/nublackwoensdag 15 december 2010

LondonCalling.mobiwoensdag 15 december 2010

kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterfacewoensdag 15 december 2010

Playmate 77woensdag 15 december 2010

Negroponte 78woensdag 15 december 2010

betawoensdag 15 december 2010

WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebookswoensdag 15 december 2010

Who talkswoensdag 15 december 2010

Blogs demograﬁe Bron: Technorati 2008woensdag 15 december 2010

7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have ﬁne printwoensdag 15 december 2010

RSSwoensdag 15 december 2010

RSS Readerswoensdag 15 december 2010

Social Networkingwoensdag 15 december 2010

Twitter/linkedin/Facebook corperate strategy Product/Mrk/Sales Tone of voice Toolswoensdag 15 december 2010

Communication 2.0woensdag 15 december 2010

“What are you doing in 140 characters”woensdag 15 december 2010

Customer servicewoensdag 15 december 2010

Why callwoensdag 15 december 2010 via computer?

It’s personal!woensdag 15 december 2010

Wordprocessing 1951woensdag 15 december 2010

Revisions Onlinecompare collaborationwoensdag 15 december 2010

Web 2.0 softwareSocial bookmarking del.icio.usWeb 2.0 startpagina Netvibes & iGoogleOnline to do lists Ta-da list & Remember the MilkPeer production news Digg & eKudosPhoto management Flickr & PicasaWeb wordprocessing Google DocsOnline calendar Google CalendarProject management BasecampMindmapping Mindmeisterwoensdag 15 december 2010

Get feedbackwoensdag 15 december 2010

Video Everywherewoensdag 15 december 2010

3515-02-07 ROOS - Regionale TV in 2010 35woensdag 15 december 2010

Social Media 2.0woensdag 15 december 2010

Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864woensdag 15 december 2010

Rabobank randmeren presentatie

by vincent everts

Accessibility

Upload Details

Usage Rights

1 Embed 1

Statistics

Rabobank randmeren presentatie Presentation Transcript