1 Vincent Everts november 2007 Consumenten en de virtuele wereld Banken 2.0
Who is Vincent Everts Vincent Everts 2
3
PCzapper white label video portals 4
<ul><li>CONTENTS </li></ul><ul><li>Web 1.0 </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Online Marketing </li></ul><ul><li>...
6 WEB 1.0
Broadband penetration internet households 7
<ul><li>Youth  trendsetters </li></ul><ul><li>Elderly  follow (fast) </li></ul><ul><li>Professionals natural </li></ul>8 B...
How do we spend our time? 9 TV: 39% 178 min. Radio: 33% 151 min. Internet: 19% 86 min. Newspaper: 6% 26 min Magazines: 4% ...
More than two-thirds of Net users multi-task; nearly half sometimes listen to the radio while online 10 “ Do you ever do a...
Net users in their teens and 20s are far more likely to multi-task 11 Base: EU-5 Net users Source: Forrester’s Consumer Te...
12 IMPACT ON BUSINESS
13 FD: 08/11/06
14 DELL Case
 
15
16
17
 
 
20
21
NEWS
<ul><li>Top 10 news sites: </li></ul><ul><li>Nu.nl  </li></ul><ul><li>Telegraaf.nl </li></ul><ul><li>Ad.nl </li></ul><ul><...
 
 
 
 
28 WEB 2.0
29
 
31 <ul><li>Weblogs </li></ul><ul><li>Flickr </li></ul><ul><li>Wiki’s </li></ul><ul><li>RSS </li></ul><ul><li>Bloglines </l...
32 1,4 nieuwe blogs per seconde…
RSS
33
34
 
71
Track and trace!
Wie o Wie
35 15-02-07 ROOS - Regionale TV in 2010 35
36 43% 24% 10% 9% 6%
Brand and consumers
 
37
The Long Tail
Web 2.0 trend: EVERYTHING IS ONLINE - SOFTWARE AS A SERVICE 39
40
41 Google Trends
Best WEB 2.0 software <ul><li>Social Bookmarking 	 	 del.icio. us </li></ul><ul><li>Web 2.0 Start Pages 	 	 Netvib es </li...
Salesforce, showing the way
Open Source <ul><li>Filosofie </li></ul><ul><li>Methodologie </li></ul><ul><li>vrije toegang tot de bronmaterialen (source...
Open Source Software <ul><li>Apache  — webserver  </li></ul><ul><li>Drupal  — cms </li></ul><ul><li>Joomla  — cms </li></u...
Gebruik van OSS <ul><li>Ruim 10% procent van alle bedrijven (>50 werkn.) in Nederland gebruikt Linux op de server.  </li><...
 
 
 
Linux gebruik in de afgelopen 4 jaar   Branche   2002 wel,  nu niet   2002 t/m 2006 Linux   2002 niet,  nu wel   2002 niet...
OSS here to stay? <ul><li>IBM en HP hebben hun hardware beschikbaar gemaakt voor Linux.  </li></ul><ul><li>Linux is omarmd...
Web 2.0 trend: MASHUPS 51
Mash-up <ul><li>Een mashup is een web 2.0 applicatie die gebruik maakt van content van een of meerdere bestaande applicati...
Mashup <ul><li>a web application that combines data and/or functionality from more than one source into a single integrate...
Yahoo Pipes
Voorbeelden <ul><li>Populairst met Google Maps/Earth:  30.000 mashups </li></ul>
Voorbeelden <ul><li>Mashups stap naar semantische web?  </li></ul><ul><li>Geotagging van foto’s </li></ul><ul><li>Google M...
Voorbeeld <ul><li>API: Google Maps </li></ul><ul><li>Bron: Architecture 2030 study on climate change </li></ul>
Heel veel soorten mashups
 
Oneindig veel mogelijkheden <ul><li>Meshup matrix is al 125 x 125… </li></ul>
Voorbeeld: Mugshot <ul><li>API: Amazon, AOL IM, Rhapsody, Flickr, YouTube, etc. </li></ul>
Voorbeeld: Upcoming scrobbler <ul><li>API:Last.fm en upcoming.org </li></ul>
Userinterfaces: Marketmap
Web 2.0 trend: USER GENERATED CONTENT 43
44
45
46
Word of mouse
Web 2.0 trend: CO-CREATION 47
48
49
50
56 ONLINE MARKETING
Online adcertising spending Europe <ul><li>The big four: UK, France, Spain, Italy:  € 5 bln in 2006.  </li></ul><ul><li>Pa...
Online advertising spending is now growing at over  30%  (dollars in billions) 58 Source: eMarketer, 2006
Search Engine Marketing market 59
<ul><li>$10 billion sales ($10),  </li></ul><ul><li>Marketvalue 150b </li></ul><ul><li>200 million/day </li></ul><ul><li>5...
61
Landing pages <ul><li>Prospect ‘lands’ on page after clicking on ad </li></ul><ul><li>Specific information about propositi...
Example landing page
AIDA  example Attention Interest Desire Action!
Elements to be optimized 24 verschillende combinaties mogelijk
Website optimizer
Website optimizer
62
63
64 MARKETING 2.0
65
66
Viral Marketing <ul><li>Low costs </li></ul><ul><li>Viral spread </li></ul>67
68
 
71
72
73
74
75 COMMUNICATIE 2.0
MSN <ul><li>NL: 5.8 mln actieve gebruikers </li></ul><ul><li>WW: ± 400 mln </li></ul><ul><li>NL < 20 jaar: 90% MSN </li></...
Corporate IM <ul><li>10% of business allows use of MSN </li></ul><ul><li>Employess use it anyway (webmessenger.msn.com) </...
 
Communicatie 2.0 79
80
81
82
HUISWERK
 
Green!
83 SOCIAL NETWORKING
Social networks <ul><li>Goal: finding friends, a job, clients, etc. </li></ul><ul><li>Problem: connections between people ...
85
86
 
 
88 INTERNET GOES MOBILE
Mobile Internet 89
Everything mobile <ul><li>Hyves </li></ul><ul><li>Nu.nl </li></ul><ul><li>Funda </li></ul><ul><li>YouTube </li></ul><ul><l...
92 iPhone met echte browser
91 Google's Phone! Android Motorola, HTC NTT DoCoMo, T-Mobile, Sprint, China Mobile +30 others NOT! Nokia, Research in Mot...
93
New services: location, location, location 94
Mobile, Social, Location
Mobile, Social, Location
THE LIVING ROOM TV 2.0
 
TV anywhere, anytime, any place
TV verkopen Nederland  (100% schatting NL / basis GfK Panelmarket)   1,2 Mio 1,5 Mio BOOM &quot;Platte&quot; TV
New kinds of television <ul><li>Digital TV </li></ul><ul><li>HD TV </li></ul><ul><li>Harddisk recorder / PVR </li></ul><ul...
PVR – personal video recorder <ul><li>120% of USA households </li></ul><ul><li>Threat to big networks </li></ul><ul><li>Du...
Penetratie harddisk recorders  (voorspelling) 2007 jaar van HDD recorder massapenetratie
 
 
Internet TV <ul><li>Streaming </li></ul><ul><ul><li>Content providers </li></ul></ul><ul><ul><li>Semi-professional </li></...
110 WHAT NEXT?!
 
Conference wiki
Invitation is an Art
Executive Blog
80
82
 
Innovate at 3 different levels <ul><li>One M 2  around you </li></ul><ul><li>Within your organisation </li></ul><ul><li>Wi...
112
Vincent Everts 113 www.vincente.nl www.interimic.com [email_address]
Media- en communicatie-uitgaven <ul><li>Mobiel: 5,7 mld (15 mln) </li></ul><ul><li>Vaste tel: 2,7 mld (6,7 mln) </li></ul>...
Tijdbesteding vs reclame inkomsten <ul><li>Tijd online: 1,5 uur pp/per dag    120 mln uur/week    6 mld uur/jaar Online ...
Upcoming SlideShare
Loading in …5
×

RaboBank privite banking presenttie

3,558 views
3,517 views

Published on

Presentatie voor 250 privite banking marketeers op 19 november

Published in: Business
1 Comment
3 Likes
Statistics
Notes
No Downloads
Views
Total views
3,558
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
71
Comments
1
Likes
3
Embeds 0
No embeds

No notes for slide
  • RaboBank privite banking presenttie

    1. 1. 1 Vincent Everts november 2007 Consumenten en de virtuele wereld Banken 2.0
    2. 2. Who is Vincent Everts Vincent Everts 2
    3. 3. 3
    4. 4. PCzapper white label video portals 4
    5. 5. <ul><li>CONTENTS </li></ul><ul><li>Web 1.0 </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Online Marketing </li></ul><ul><li>Communication 2.0 </li></ul><ul><li>Social Networking </li></ul><ul><li>Internet goes mobile </li></ul><ul><li>Living room 2.0 </li></ul><ul><li>What next?! </li></ul><ul><li>EXTRA’S </li></ul><ul><li>Web 2.0 explained </li></ul><ul><li>RSS Explained </li></ul><ul><li>Day of the Longt ail </li></ul><ul><li>Doritos Su perbowl </li></ul><ul><li>Google Stre etview </li></ul><ul><li>Viral Marketi ng (PP) </li></ul><ul><li>Dell Suck s </li></ul><ul><li>UPC High Definit ion </li></ul><ul><li>Kryptonite Lo ck </li></ul>
    6. 6. 6 WEB 1.0
    7. 7. Broadband penetration internet households 7
    8. 8. <ul><li>Youth trendsetters </li></ul><ul><li>Elderly follow (fast) </li></ul><ul><li>Professionals natural </li></ul>8 Bron: Trendbox Internet Monitor 2006
    9. 9. How do we spend our time? 9 TV: 39% 178 min. Radio: 33% 151 min. Internet: 19% 86 min. Newspaper: 6% 26 min Magazines: 4% 18 min
    10. 10. More than two-thirds of Net users multi-task; nearly half sometimes listen to the radio while online 10 “ Do you ever do any of the following while using the Internet / emailing at home?” Base: Net users Source: Forrester’s Consumer Technology Adoption Study, Q4 2005
    11. 11. Net users in their teens and 20s are far more likely to multi-task 11 Base: EU-5 Net users Source: Forrester’s Consumer Technology Adoption Study, Q4 2005 Age “ Do you ever do any of the following while using the Internet / emailing at home?”
    12. 12. 12 IMPACT ON BUSINESS
    13. 13. 13 FD: 08/11/06
    14. 14. 14 DELL Case
    15. 16. 15
    16. 17. 16
    17. 18. 17
    18. 21. 20
    19. 22. 21
    20. 23. NEWS
    21. 24. <ul><li>Top 10 news sites: </li></ul><ul><li>Nu.nl </li></ul><ul><li>Telegraaf.nl </li></ul><ul><li>Ad.nl </li></ul><ul><li>Teletekst </li></ul><ul><li>Elsevier </li></ul><ul><li>Zoomin </li></ul><ul><li>Google Nieuws </li></ul><ul><li>Volkskrant.nl </li></ul><ul><li>Nrc.nl </li></ul><ul><li>MSN </li></ul>
    22. 29. 28 WEB 2.0
    23. 30. 29
    24. 32. 31 <ul><li>Weblogs </li></ul><ul><li>Flickr </li></ul><ul><li>Wiki’s </li></ul><ul><li>RSS </li></ul><ul><li>Bloglines </li></ul><ul><li>Del.icio.us </li></ul><ul><li>Youtube </li></ul><ul><li>Hyves </li></ul>WEB 2.0
    25. 33. 32 1,4 nieuwe blogs per seconde…
    26. 34. RSS
    27. 35. 33
    28. 36. 34
    29. 38. 71
    30. 39. Track and trace!
    31. 40. Wie o Wie
    32. 41. 35 15-02-07 ROOS - Regionale TV in 2010 35
    33. 42. 36 43% 24% 10% 9% 6%
    34. 43.
    35. 44.
    36. 45. Brand and consumers
    37. 47. 37
    38. 48. The Long Tail
    39. 49. Web 2.0 trend: EVERYTHING IS ONLINE - SOFTWARE AS A SERVICE 39
    40. 50. 40
    41. 51. 41 Google Trends
    42. 52. Best WEB 2.0 software <ul><li>Social Bookmarking del.icio. us </li></ul><ul><li>Web 2.0 Start Pages Netvib es </li></ul><ul><li>Online To Do Lists Voo 2do </li></ul><ul><li>Peer Production News di gg </li></ul><ul><li>Image Storage and Sharing Flickr </li></ul><ul><li>Web-Based Word Processing Google Doc s </li></ul><ul><li>Online Calendars Google Calen dar </li></ul><ul><li>Project Mgt & Team Collaboration BaseCam p </li></ul><ul><li>Mindmapping Mindmeis t e r </li></ul>42
    43. 53. Salesforce, showing the way
    44. 54. Open Source <ul><li>Filosofie </li></ul><ul><li>Methodologie </li></ul><ul><li>vrije toegang tot de bronmaterialen (source) tijdens productie en ontwikkeling van het eindproduct </li></ul><ul><li>Open source cola, hardware, politiek, geneeskunde… </li></ul>
    45. 55. Open Source Software <ul><li>Apache — webserver </li></ul><ul><li>Drupal — cms </li></ul><ul><li>Joomla — cms </li></ul><ul><li>Linux — besturingssysteem </li></ul><ul><li>Mediawiki — wiki serversoftware </li></ul><ul><li>Mozilla Firefox — webbrowser </li></ul><ul><li>OpenOffice.org — kantoorpakket </li></ul><ul><li>Iedereen kan kopieren, bijdragen, verbeteren, verspreiden... </li></ul>
    46. 56. Gebruik van OSS <ul><li>Ruim 10% procent van alle bedrijven (>50 werkn.) in Nederland gebruikt Linux op de server. </li></ul><ul><li>47% van de tweehonderd grootste Nederlandse websites draait Linux als besturingssysteem, 60% gebruikt opensourcesoftware Apache als webserversoftware </li></ul><ul><li>Compleet overzicht ontbreekt, want OSS vaak gratis download </li></ul><ul><li>Investeringen van grote it-leveranciers in OSS 1995-2005: $ 2 mld </li></ul><ul><ul><li>Linux (1,5 mld) </li></ul></ul><ul><ul><li>Firefox (317 mln) </li></ul></ul><ul><ul><li>OpenOffice.org (76 mln) </li></ul></ul><ul><ul><li>MySQL (48 mln) </li></ul></ul><ul><ul><li>php (24 mln) </li></ul></ul><ul><li>(Bron: Netcraft, Automatsering Gids, Harvard Business School) </li></ul>
    47. 60. Linux gebruik in de afgelopen 4 jaar Branche 2002 wel, nu niet 2002 t/m 2006 Linux 2002 niet, nu wel 2002 niet, nu geen Linux a. Manufacturing 1,7% 1,4% 6,9% 90,0% b. Construction 1,2% 1,5% 3,5% 93,9% c. Trade 1,5% 0,9% 6,2% 91,4% d. Transport 2,0% 4,0% 13,6% 80,4% e. Business Services 2,5% 2,5% 8,0% 86,9% f. ICT & Utilities 1,5% 6,1% 16,2% 76,1% g. Banking & Insurance 0,5% 0,5% 3,1% 95,8% h. Education 8,1% 7,5% 16,3% 68,1% i. Government 2,6% 2,0% 6,0% 89,4% j. Healthcare 1,4% 2,8% 11,9% 83,9% Totaal 2,2% 2,4% 8,3% 87,1% Meetmomenten: december 2004 en december 2006, Computer Profile
    48. 61. OSS here to stay? <ul><li>IBM en HP hebben hun hardware beschikbaar gemaakt voor Linux. </li></ul><ul><li>Linux is omarmd door diverse softwareleveranciers, die het besturingssysteem leveren met ondersteuning en service (Novell, Red Hat en Oracle) </li></ul><ul><li>Open source is een vast onderdeel van de it-wereld geworden. </li></ul>
    49. 62. Web 2.0 trend: MASHUPS 51
    50. 63. Mash-up <ul><li>Een mashup is een web 2.0 applicatie die gebruik maakt van content van een of meerdere bestaande applicaties om een nieuwe service te maken. </li></ul><ul><li>Dit kan doordat sites een API hebben </li></ul><ul><li>Publieke API’s en UGC leiden tot veel mashups </li></ul>10 52
    51. 64. Mashup <ul><li>a web application that combines data and/or functionality from more than one source into a single integrated tool </li></ul>52
    52. 65. Yahoo Pipes
    53. 66. Voorbeelden <ul><li>Populairst met Google Maps/Earth: 30.000 mashups </li></ul>
    54. 67. Voorbeelden <ul><li>Mashups stap naar semantische web? </li></ul><ul><li>Geotagging van foto’s </li></ul><ul><li>Google Maps populairst (30.000 mash-ups) </li></ul>54
    55. 68. Voorbeeld <ul><li>API: Google Maps </li></ul><ul><li>Bron: Architecture 2030 study on climate change </li></ul>
    56. 69. Heel veel soorten mashups
    57. 71. Oneindig veel mogelijkheden <ul><li>Meshup matrix is al 125 x 125… </li></ul>
    58. 72. Voorbeeld: Mugshot <ul><li>API: Amazon, AOL IM, Rhapsody, Flickr, YouTube, etc. </li></ul>
    59. 73. Voorbeeld: Upcoming scrobbler <ul><li>API:Last.fm en upcoming.org </li></ul>
    60. 74. Userinterfaces: Marketmap
    61. 75. Web 2.0 trend: USER GENERATED CONTENT 43
    62. 76. 44
    63. 77. 45
    64. 78. 46
    65. 79. Word of mouse
    66. 80. Web 2.0 trend: CO-CREATION 47
    67. 81. 48
    68. 82. 49
    69. 83. 50
    70. 84.
    71. 85. 56 ONLINE MARKETING
    72. 86. Online adcertising spending Europe <ul><li>The big four: UK, France, Spain, Italy: € 5 bln in 2006. </li></ul><ul><li>Paid search: 49% display ads (30%) classified ads (20%) e-mail (1,5%) </li></ul>57
    73. 87. Online advertising spending is now growing at over 30% (dollars in billions) 58 Source: eMarketer, 2006
    74. 88. Search Engine Marketing market 59
    75. 89. <ul><li>$10 billion sales ($10), </li></ul><ul><li>Marketvalue 150b </li></ul><ul><li>200 million/day </li></ul><ul><li>50% market share </li></ul>
    76. 90. 61
    77. 91. Landing pages <ul><li>Prospect ‘lands’ on page after clicking on ad </li></ul><ul><li>Specific information about proposition </li></ul><ul><li>Should cause prospect to act </li></ul>
    78. 92. Example landing page
    79. 93. AIDA example Attention Interest Desire Action!
    80. 94. Elements to be optimized 24 verschillende combinaties mogelijk
    81. 95. Website optimizer
    82. 96. Website optimizer
    83. 97. 62
    84. 98. 63
    85. 99. 64 MARKETING 2.0
    86. 100. 65
    87. 101. 66
    88. 102. Viral Marketing <ul><li>Low costs </li></ul><ul><li>Viral spread </li></ul>67
    89. 103. 68
    90. 105. 71
    91. 106. 72
    92. 107. 73
    93. 108. 74
    94. 109. 75 COMMUNICATIE 2.0
    95. 110. MSN <ul><li>NL: 5.8 mln actieve gebruikers </li></ul><ul><li>WW: ± 400 mln </li></ul><ul><li>NL < 20 jaar: 90% MSN </li></ul><ul><li>50 mln ‘gesprekken’ per dag </li></ul><ul><li>Vergelijk: 90 mln telefoon… </li></ul>
    96. 111. Corporate IM <ul><li>10% of business allows use of MSN </li></ul><ul><li>Employess use it anyway (webmessenger.msn.com) </li></ul><ul><li>IT-staff considers MSN dangerous. Just like they did with email… </li></ul>
    97. 113. Communicatie 2.0 79
    98. 114. 80
    99. 115. 81
    100. 116. 82
    101. 117. HUISWERK
    102. 119.
    103. 120. Green!
    104. 121. 83 SOCIAL NETWORKING
    105. 122. Social networks <ul><li>Goal: finding friends, a job, clients, etc. </li></ul><ul><li>Problem: connections between people are not vsisible </li></ul><ul><li>Value of the network: findable people and their connections </li></ul>84
    106. 123. 85
    107. 124. 86
    108. 127. 88 INTERNET GOES MOBILE
    109. 128. Mobile Internet 89
    110. 129. Everything mobile <ul><li>Hyves </li></ul><ul><li>Nu.nl </li></ul><ul><li>Funda </li></ul><ul><li>YouTube </li></ul><ul><li>Mobile payment </li></ul><ul><li>DAG </li></ul>90
    111. 130. 92 iPhone met echte browser
    112. 131. 91 Google's Phone! Android Motorola, HTC NTT DoCoMo, T-Mobile, Sprint, China Mobile +30 others NOT! Nokia, Research in Motion, Microsoft, Apple
    113. 132. 93
    114. 133. New services: location, location, location 94
    115. 134. Mobile, Social, Location
    116. 135. Mobile, Social, Location
    117. 136. THE LIVING ROOM TV 2.0
    118. 138. TV anywhere, anytime, any place
    119. 139. TV verkopen Nederland (100% schatting NL / basis GfK Panelmarket) 1,2 Mio 1,5 Mio BOOM &quot;Platte&quot; TV
    120. 140. New kinds of television <ul><li>Digital TV </li></ul><ul><li>HD TV </li></ul><ul><li>Harddisk recorder / PVR </li></ul><ul><li>IP TV </li></ul><ul><li>Mobile TV </li></ul><ul><li>Web TV </li></ul>
    121. 141. PVR – personal video recorder <ul><li>120% of USA households </li></ul><ul><li>Threat to big networks </li></ul><ul><li>Dutch advertising bureau (SPOT) says: impact only 7%, “Don’t you worry” </li></ul><ul><li>SKY reports 60% skips commercials </li></ul><ul><li>NL: 55% PVR owners skips commercials </li></ul>
    122. 142. Penetratie harddisk recorders (voorspelling) 2007 jaar van HDD recorder massapenetratie
    123. 145. Internet TV <ul><li>Streaming </li></ul><ul><ul><li>Content providers </li></ul></ul><ul><ul><li>Semi-professional </li></ul></ul><ul><ul><li>Internet underground </li></ul></ul><ul><ul><li>Sharing </li></ul></ul><ul><ul><li>Personal </li></ul></ul><ul><li>Downloadable </li></ul>
    124. 146. 110 WHAT NEXT?!
    125. 148. Conference wiki
    126. 149. Invitation is an Art
    127. 150. Executive Blog
    128. 151. 80
    129. 152. 82
    130. 154. Innovate at 3 different levels <ul><li>One M 2 around you </li></ul><ul><li>Within your organisation </li></ul><ul><li>With the outside world </li></ul>111
    131. 155. 112
    132. 156. Vincent Everts 113 www.vincente.nl www.interimic.com [email_address]
    133. 157. Media- en communicatie-uitgaven <ul><li>Mobiel: 5,7 mld (15 mln) </li></ul><ul><li>Vaste tel: 2,7 mld (6,7 mln) </li></ul><ul><li>Kranten: 1,5 mld (4.5 mln) </li></ul><ul><li>TV (kabel): 1,4 mld (6,7 mln) </li></ul><ul><li>Breedband: 1 mld (2,5 mln) </li></ul><ul><li>Boeken: 1,3 mld </li></ul><ul><li>Reclame: 4,5 mld. </li></ul>114 <ul><li>Per huishouden: </li></ul><ul><li>€ 250 breedband </li></ul><ul><li>€ 384 telefoon </li></ul><ul><li>€ 180 televisie </li></ul><ul><li>€ 200 krant </li></ul><ul><li>Per persoon: </li></ul><ul><li>€ 384 mobiel </li></ul><ul><li>€ 30 boeken </li></ul>
    134. 158. Tijdbesteding vs reclame inkomsten <ul><li>Tijd online: 1,5 uur pp/per dag  120 mln uur/week  6 mld uur/jaar Online reclame 400 mln/jaar  Inkomsten per uur: 400/6.000 = € 0,07 </li></ul><ul><li>  </li></ul><ul><li>Tijd televisie: 3 uur per dag  250 mln uur/week  13 mld uur/jaar Totale reclamegelden 200 (publiek) + 600 (commercieel) = 800 mln/jaar  Inkomsten per uur: 800/13.000 = € 0,06 Leestijd kranten: 26 min/dag  4.5x2=9 mln bereik  1,5 miljard uur/jaar Kranten 750 miljoen advertentie  Inkomsten per uur: 750/1500 = € 0,50 </li></ul>

    ×