Public days swedisch broadcasting presentation Vincent
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the influence of mobile, over the top & social media on tv now & in the future. From broadcasting to massive conversations

the influence of mobile, over the top & social media on tv now & in the future. From broadcasting to massive conversations

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Public days swedisch broadcasting presentation Vincent Public days swedisch broadcasting presentation Vincent Presentation Transcript

  • Tuesday, February 22, 2011
  • TV & New Media Follow the consumer feb 22 2011 Vincent Everts +31647180864Tuesday, February 22, 2011
  • TV & New Media Follow the consumer feb 22 2011 Vincent Everts +31647180864Tuesday, February 22, 2011
  • Vincent Everts?Tuesday, February 22, 2011
  • Vincent Everts?Tuesday, February 22, 2011
  • InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilTuesday, February 22, 2011
  • InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilTuesday, February 22, 2011
  • Tudou.com bigger YouTubeTuesday, February 22, 2011
  • Tudou.com bigger YouTubeTuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Social Media 2.0Tuesday, February 22, 2011
  • • Mijn ToolsTuesday, February 22, 2011
  • VideobloggerTuesday, February 22, 2011
  • Videoblogger Talk to Me!Tuesday, February 22, 2011
  • Videoblogger Talk to Me!Tuesday, February 22, 2011
  • • kassaTuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Future of TV?Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Cut the cableTuesday, February 22, 2011
  • 1.6 miljoen in 2 yr (1,6% of total)Cut the cableTuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • On demand IP videoTuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Apple TVTuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Make your own company TV ChannelTuesday, February 22, 2011
  • Make your own company TV ChannelTuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • What are we going to talk about?Tuesday, February 22, 2011
  • What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trendsTuesday, February 22, 2011
  • Web 1.0Tuesday, February 22, 2011
  • Web 1.0Tuesday, February 22, 2011
  • 7Tuesday, February 22, 2011
  • 7Tuesday, February 22, 2011
  • 7Tuesday, February 22, 2011
  • 7Tuesday, February 22, 2011
  • 7Tuesday, February 22, 2011
  • How do we spend our time? 4% 6% 39% 19% 33%Tuesday, February 22, 2011
  • How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers MagazinesTuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Time & advertisement TV 3 hours/day/user Advertisement €200M public + €600 commercial advertisment/hour TV watching € 0,06 Time online: 1,5 h pp/day Online adds €500M/yr Adds € 0,07 pp/h NewsPapers 20 min/day €750M adv revenue Adds € 2,00 pp/h Magazines18 m/day Advertisement €700 Reclame inkomsten: € 2,50 pp/phTuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • • $32 billion sales • 20 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etcTuesday, February 22, 2011
  • Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTubeTuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Android biggest OS in 2010 (usa) 41Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • iPhone 4Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • §Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • IMPACT ON BUSINESS 12Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • DELL CaseTuesday, February 22, 2011
  • DELL CaseTuesday, February 22, 2011
  • Dell notebooksTuesday, February 22, 2011
  • Dell notebooksTuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • E-commerce worldwide 2010: €500B +15% Web influenced: €3000B bron: forresterTuesday, February 22, 2011
  • Social tools ProductinformatieTuesday, February 22, 2011
  • Social tools ProductinformatieTuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customersTuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. LondonCalling.mobiTuesday, February 22, 2011
  • Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. LondonCalling.mobiTuesday, February 22, 2011
  • Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. LondonCalling.mobiTuesday, February 22, 2011
  • Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. Any gap between the two drives a conversation on the social Web. LondonCalling.mobi Dave  Evans    bit.ly/nublackTuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Customer serviceTuesday, February 22, 2011
  • Customer serviceTuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • It’s now mainstream!Tuesday, February 22, 2011
  • It’s now mainstream!Tuesday, February 22, 2011
  • Twittering during TV High peaks = broadcast Low peaks = rerunTuesday, February 22, 2011
  • Track viewers interestTuesday, February 22, 2011
  • kindleTuesday, February 22, 2011
  • kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterfaceTuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • 78Tuesday, February 22, 2011
  • 79Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Playmate 83Tuesday, February 22, 2011
  • betaTuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksTuesday, February 22, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksTuesday, February 22, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksTuesday, February 22, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksTuesday, February 22, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksTuesday, February 22, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksTuesday, February 22, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksTuesday, February 22, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksTuesday, February 22, 2011
  • Who talksTuesday, February 22, 2011
  • Blogs demografie Bron: Technorati 2008Tuesday, February 22, 2011
  • Blogs demografie Bron: Technorati 2008Tuesday, February 22, 2011
  • Blogs demografie Bron: Technorati 2008Tuesday, February 22, 2011
  • ProfessionalTuesday, February 22, 2011
  • ProfessionalTuesday, February 22, 2011
  • 7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have fine printTuesday, February 22, 2011
  • RSSTuesday, February 22, 2011
  • RSS ReadersTuesday, February 22, 2011
  • RSS ReadersTuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Social NetworkingTuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Internet is pain!Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Communication 2.0Tuesday, February 22, 2011
  • Communication 2.0Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • “What are you doing in 140 characters”Tuesday, February 22, 2011
  • Customer serviceTuesday, February 22, 2011
  • Customer serviceTuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • It’s now mainstream!Tuesday, February 22, 2011
  • It’s now mainstream!Tuesday, February 22, 2011
  • Twittering during TV High peaks = broadcast Low peaks = rerunTuesday, February 22, 2011
  • Track viewers interestTuesday, February 22, 2011
  • Why callTuesday, February 22, 2011 via computer?
  • It’s personal!Tuesday, February 22, 2011
  • It’s personal!Tuesday, February 22, 2011
  • It’s personal!Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Wordprocessing 1951Tuesday, February 22, 2011
  • Wordprocessing 1985Tuesday, February 22, 2011
  • Wordprocessing 1985Tuesday, February 22, 2011
  • Wordprocessing 2008Tuesday, February 22, 2011
  • Wordprocessing 2008Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Online collaborationTuesday, February 22, 2011
  • RevisionsTuesday, February 22, 2011 compare
  • Web 2.0 softwareSocial bookmarking del.icio.usWeb 2.0 startpagina Netvibes & iGoogleOnline to do lists Ta-da list & Remember the MilkPeer production news Digg & eKudosPhoto management Flickr & PicasaWeb wordprocessing Google DocsOnline calendar Google CalendarProject management BasecampMindmapping MindmeisterTuesday, February 22, 2011
  • Web 2.0 Trend: Co-CreationTuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • 49Tuesday, February 22, 2011
  • Impact of internet on TV!Tuesday, February 22, 2011
  • The New TV? • Digital TV • Harddisk recorder / PVR • HDTV • Internet TVTuesday, February 22, 2011
  • 1,5 Mio 1,2 Mio BOOM "Platte" TVTuesday, February 22, 2011
  • 1,5 Mio 1,2 Mio BOOM "Platte" TVTuesday, February 22, 2011
  • 1,5 Mio 1,2 Mio BOOM "Platte" TVTuesday, February 22, 2011
  • Penetration of HD recorders (estimated)Tuesday, February 22, 2011
  • HDTV & PVR’s in US # PVR’s % PVR’s 2009 35,6M 33% 2014 52,3M 44% source: MAGNA 33% has HDTV & PVRTuesday, February 22, 2011
  • Connected devices 100 100 M 75 50 57 M 25 0 2009 2013 Connected devices will almost double in 4 years source: Park AssociatesTuesday, February 22, 2011
  • Next: Internet TV’sTuesday, February 22, 2011
  • Next: Internet TV’sTuesday, February 22, 2011
  • Video EverywhereTuesday, February 22, 2011
  • 3515-02-07 ROOS - Regionale TV in 2010 35Tuesday, February 22, 2011
  • 3515-02-07 ROOS - Regionale TV in 2010 35Tuesday, February 22, 2011
  • 3515-02-07 ROOS - Regionale TV in 2010 35Tuesday, February 22, 2011
  • 3515-02-07 ROOS - Regionale TV in 2010 35Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • • life in a dayTuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Growth of YouTube 300 now: 13 hour of videomillions of unique visitors added every minute 225 march 2007 Viacom sues YouTube for $1 miljard october 2006 Google buys 150 july 2006 YouTube for Daily more then $1,65 billion april 2005 100 million first video watched videos 75 and 65.000 added 0 jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun Tuesday, February 22, 2011
  • Growth of YouTube 300 now: 13 hour of videomillions of unique visitors added every minute 225 march 2007 Viacom sues YouTube for $1 miljard october 2006 Google buys 150 july 2006 YouTube for Daily more then $1,65 billion april 2005 100 million first video watched videos 75 and 65.000 added 0 jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Top 10 Online Web Brands Ranked by Total Streams 13% groei in tijd per kijker bron: Nielsen VideoCensusTuesday, February 22, 2011
  • YouTube uploads per minuut 40 30 20 10 2007 I 2008 II 0 2009 iii 2010 IITuesday, February 22, 2011
  • Life of a YouTube video bron: Silicon Alley InsiderTuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • www.witopia.netTuesday, February 22, 2011
  • Future of TV?Tuesday, February 22, 2011
  • Cut the cableTuesday, February 22, 2011
  • 1.6 miljoen in 2 jaar (1,6% van het totaal)Cut the cableTuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • On demand IP videoTuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Apple TVTuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • Tuesday, February 22, 2011
  • TV vs Web viewing Obama inauguration35.5M TV viewers69.8M Web viewersTuesday, February 22, 2011
  • Social Media 2.0Tuesday, February 22, 2011
  • Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864Tuesday, February 22, 2011