Public days swedisch broadcasting presentation Vincent

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the influence of mobile, over the top & social media on tv now & in the future. From broadcasting to massive conversations

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Public days swedisch broadcasting presentation Vincent

  1. 1. Tuesday, February 22, 2011
  2. 2. TV & New Media Follow the consumer feb 22 2011 Vincent Everts +31647180864Tuesday, February 22, 2011
  3. 3. TV & New Media Follow the consumer feb 22 2011 Vincent Everts +31647180864Tuesday, February 22, 2011
  4. 4. Vincent Everts?Tuesday, February 22, 2011
  5. 5. Vincent Everts?Tuesday, February 22, 2011
  6. 6. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilTuesday, February 22, 2011
  7. 7. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilTuesday, February 22, 2011
  8. 8. Tudou.com bigger YouTubeTuesday, February 22, 2011
  9. 9. Tudou.com bigger YouTubeTuesday, February 22, 2011
  10. 10. Tuesday, February 22, 2011
  11. 11. Social Media 2.0Tuesday, February 22, 2011
  12. 12. • Mijn ToolsTuesday, February 22, 2011
  13. 13. VideobloggerTuesday, February 22, 2011
  14. 14. Videoblogger Talk to Me!Tuesday, February 22, 2011
  15. 15. Videoblogger Talk to Me!Tuesday, February 22, 2011
  16. 16. • kassaTuesday, February 22, 2011
  17. 17. Tuesday, February 22, 2011
  18. 18. Tuesday, February 22, 2011
  19. 19. Tuesday, February 22, 2011
  20. 20. Tuesday, February 22, 2011
  21. 21. Tuesday, February 22, 2011
  22. 22. Tuesday, February 22, 2011
  23. 23. Tuesday, February 22, 2011
  24. 24. Future of TV?Tuesday, February 22, 2011
  25. 25. Tuesday, February 22, 2011
  26. 26. Tuesday, February 22, 2011
  27. 27. Cut the cableTuesday, February 22, 2011
  28. 28. 1.6 miljoen in 2 yr (1,6% of total)Cut the cableTuesday, February 22, 2011
  29. 29. Tuesday, February 22, 2011
  30. 30. Tuesday, February 22, 2011
  31. 31. Tuesday, February 22, 2011
  32. 32. Tuesday, February 22, 2011
  33. 33. On demand IP videoTuesday, February 22, 2011
  34. 34. Tuesday, February 22, 2011
  35. 35. Apple TVTuesday, February 22, 2011
  36. 36. Tuesday, February 22, 2011
  37. 37. Tuesday, February 22, 2011
  38. 38. Tuesday, February 22, 2011
  39. 39. Make your own company TV ChannelTuesday, February 22, 2011
  40. 40. Make your own company TV ChannelTuesday, February 22, 2011
  41. 41. Tuesday, February 22, 2011
  42. 42. What are we going to talk about?Tuesday, February 22, 2011
  43. 43. What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trendsTuesday, February 22, 2011
  44. 44. Web 1.0Tuesday, February 22, 2011
  45. 45. Web 1.0Tuesday, February 22, 2011
  46. 46. 7Tuesday, February 22, 2011
  47. 47. 7Tuesday, February 22, 2011
  48. 48. 7Tuesday, February 22, 2011
  49. 49. 7Tuesday, February 22, 2011
  50. 50. 7Tuesday, February 22, 2011
  51. 51. How do we spend our time? 4% 6% 39% 19% 33%Tuesday, February 22, 2011
  52. 52. How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers MagazinesTuesday, February 22, 2011
  53. 53. Tuesday, February 22, 2011
  54. 54. Time & advertisement TV 3 hours/day/user Advertisement €200M public + €600 commercial advertisment/hour TV watching € 0,06 Time online: 1,5 h pp/day Online adds €500M/yr Adds € 0,07 pp/h NewsPapers 20 min/day €750M adv revenue Adds € 2,00 pp/h Magazines18 m/day Advertisement €700 Reclame inkomsten: € 2,50 pp/phTuesday, February 22, 2011
  55. 55. Tuesday, February 22, 2011
  56. 56. • $32 billion sales • 20 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etcTuesday, February 22, 2011
  57. 57. Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTubeTuesday, February 22, 2011
  58. 58. Tuesday, February 22, 2011
  59. 59. Tuesday, February 22, 2011
  60. 60. Tuesday, February 22, 2011
  61. 61. Tuesday, February 22, 2011
  62. 62. Tuesday, February 22, 2011
  63. 63. Tuesday, February 22, 2011
  64. 64. Android biggest OS in 2010 (usa) 41Tuesday, February 22, 2011
  65. 65. Tuesday, February 22, 2011
  66. 66. Tuesday, February 22, 2011
  67. 67. Tuesday, February 22, 2011
  68. 68. Tuesday, February 22, 2011
  69. 69. Tuesday, February 22, 2011
  70. 70. Tuesday, February 22, 2011
  71. 71. Tuesday, February 22, 2011
  72. 72. Tuesday, February 22, 2011
  73. 73. Tuesday, February 22, 2011
  74. 74. Tuesday, February 22, 2011
  75. 75. Tuesday, February 22, 2011
  76. 76. iPhone 4Tuesday, February 22, 2011
  77. 77. Tuesday, February 22, 2011
  78. 78. Tuesday, February 22, 2011
  79. 79. Tuesday, February 22, 2011
  80. 80. Tuesday, February 22, 2011
  81. 81. Tuesday, February 22, 2011
  82. 82. Tuesday, February 22, 2011
  83. 83. Tuesday, February 22, 2011
  84. 84. §Tuesday, February 22, 2011
  85. 85. Tuesday, February 22, 2011
  86. 86. Tuesday, February 22, 2011
  87. 87. Tuesday, February 22, 2011
  88. 88. Tuesday, February 22, 2011
  89. 89. Tuesday, February 22, 2011
  90. 90. Tuesday, February 22, 2011
  91. 91. Tuesday, February 22, 2011
  92. 92. IMPACT ON BUSINESS 12Tuesday, February 22, 2011
  93. 93. Tuesday, February 22, 2011
  94. 94. Tuesday, February 22, 2011
  95. 95. Tuesday, February 22, 2011
  96. 96. Tuesday, February 22, 2011
  97. 97. Tuesday, February 22, 2011
  98. 98. Tuesday, February 22, 2011
  99. 99. Tuesday, February 22, 2011
  100. 100. Tuesday, February 22, 2011
  101. 101. Tuesday, February 22, 2011
  102. 102. DELL CaseTuesday, February 22, 2011
  103. 103. DELL CaseTuesday, February 22, 2011
  104. 104. Dell notebooksTuesday, February 22, 2011
  105. 105. Dell notebooksTuesday, February 22, 2011
  106. 106. Tuesday, February 22, 2011
  107. 107. Tuesday, February 22, 2011
  108. 108. Tuesday, February 22, 2011
  109. 109. Tuesday, February 22, 2011
  110. 110. Tuesday, February 22, 2011
  111. 111. Tuesday, February 22, 2011
  112. 112. E-commerce worldwide 2010: €500B +15% Web influenced: €3000B bron: forresterTuesday, February 22, 2011
  113. 113. Social tools ProductinformatieTuesday, February 22, 2011
  114. 114. Social tools ProductinformatieTuesday, February 22, 2011
  115. 115. Tuesday, February 22, 2011
  116. 116. Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customersTuesday, February 22, 2011
  117. 117. Tuesday, February 22, 2011
  118. 118. Tuesday, February 22, 2011
  119. 119. Tuesday, February 22, 2011
  120. 120. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. LondonCalling.mobiTuesday, February 22, 2011
  121. 121. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. LondonCalling.mobiTuesday, February 22, 2011
  122. 122. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. LondonCalling.mobiTuesday, February 22, 2011
  123. 123. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. Any gap between the two drives a conversation on the social Web. LondonCalling.mobi Dave  Evans    bit.ly/nublackTuesday, February 22, 2011
  124. 124. Tuesday, February 22, 2011
  125. 125. Customer serviceTuesday, February 22, 2011
  126. 126. Customer serviceTuesday, February 22, 2011
  127. 127. Tuesday, February 22, 2011
  128. 128. It’s now mainstream!Tuesday, February 22, 2011
  129. 129. It’s now mainstream!Tuesday, February 22, 2011
  130. 130. Twittering during TV High peaks = broadcast Low peaks = rerunTuesday, February 22, 2011
  131. 131. Track viewers interestTuesday, February 22, 2011
  132. 132. kindleTuesday, February 22, 2011
  133. 133. kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterfaceTuesday, February 22, 2011
  134. 134. Tuesday, February 22, 2011
  135. 135. Tuesday, February 22, 2011
  136. 136. Tuesday, February 22, 2011
  137. 137. Tuesday, February 22, 2011
  138. 138. Tuesday, February 22, 2011
  139. 139. Tuesday, February 22, 2011
  140. 140. 78Tuesday, February 22, 2011
  141. 141. 79Tuesday, February 22, 2011
  142. 142. Tuesday, February 22, 2011
  143. 143. Tuesday, February 22, 2011
  144. 144. Tuesday, February 22, 2011
  145. 145. Playmate 83Tuesday, February 22, 2011
  146. 146. betaTuesday, February 22, 2011
  147. 147. Tuesday, February 22, 2011
  148. 148. Tuesday, February 22, 2011
  149. 149. Tuesday, February 22, 2011
  150. 150. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksTuesday, February 22, 2011
  151. 151. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksTuesday, February 22, 2011
  152. 152. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksTuesday, February 22, 2011
  153. 153. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksTuesday, February 22, 2011
  154. 154. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksTuesday, February 22, 2011
  155. 155. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksTuesday, February 22, 2011
  156. 156. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksTuesday, February 22, 2011
  157. 157. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksTuesday, February 22, 2011
  158. 158. Who talksTuesday, February 22, 2011
  159. 159. Blogs demografie Bron: Technorati 2008Tuesday, February 22, 2011
  160. 160. Blogs demografie Bron: Technorati 2008Tuesday, February 22, 2011
  161. 161. Blogs demografie Bron: Technorati 2008Tuesday, February 22, 2011
  162. 162. ProfessionalTuesday, February 22, 2011
  163. 163. ProfessionalTuesday, February 22, 2011
  164. 164. 7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have fine printTuesday, February 22, 2011
  165. 165. RSSTuesday, February 22, 2011
  166. 166. RSS ReadersTuesday, February 22, 2011
  167. 167. RSS ReadersTuesday, February 22, 2011
  168. 168. Tuesday, February 22, 2011
  169. 169. Tuesday, February 22, 2011
  170. 170. Social NetworkingTuesday, February 22, 2011
  171. 171. Tuesday, February 22, 2011
  172. 172. Tuesday, February 22, 2011
  173. 173. Tuesday, February 22, 2011
  174. 174. Tuesday, February 22, 2011
  175. 175. Tuesday, February 22, 2011
  176. 176. Tuesday, February 22, 2011
  177. 177. Tuesday, February 22, 2011
  178. 178. Internet is pain!Tuesday, February 22, 2011
  179. 179. Tuesday, February 22, 2011
  180. 180. Tuesday, February 22, 2011
  181. 181. Tuesday, February 22, 2011
  182. 182. Tuesday, February 22, 2011
  183. 183. Communication 2.0Tuesday, February 22, 2011
  184. 184. Communication 2.0Tuesday, February 22, 2011
  185. 185. Tuesday, February 22, 2011
  186. 186. “What are you doing in 140 characters”Tuesday, February 22, 2011
  187. 187. Customer serviceTuesday, February 22, 2011
  188. 188. Customer serviceTuesday, February 22, 2011
  189. 189. Tuesday, February 22, 2011
  190. 190. It’s now mainstream!Tuesday, February 22, 2011
  191. 191. It’s now mainstream!Tuesday, February 22, 2011
  192. 192. Twittering during TV High peaks = broadcast Low peaks = rerunTuesday, February 22, 2011
  193. 193. Track viewers interestTuesday, February 22, 2011
  194. 194. Why callTuesday, February 22, 2011 via computer?
  195. 195. It’s personal!Tuesday, February 22, 2011
  196. 196. It’s personal!Tuesday, February 22, 2011
  197. 197. It’s personal!Tuesday, February 22, 2011
  198. 198. Tuesday, February 22, 2011
  199. 199. Tuesday, February 22, 2011
  200. 200. Tuesday, February 22, 2011
  201. 201. Tuesday, February 22, 2011
  202. 202. Wordprocessing 1951Tuesday, February 22, 2011
  203. 203. Wordprocessing 1985Tuesday, February 22, 2011
  204. 204. Wordprocessing 1985Tuesday, February 22, 2011
  205. 205. Wordprocessing 2008Tuesday, February 22, 2011
  206. 206. Wordprocessing 2008Tuesday, February 22, 2011
  207. 207. Tuesday, February 22, 2011
  208. 208. Tuesday, February 22, 2011
  209. 209. Online collaborationTuesday, February 22, 2011
  210. 210. RevisionsTuesday, February 22, 2011 compare
  211. 211. Web 2.0 softwareSocial bookmarking del.icio.usWeb 2.0 startpagina Netvibes & iGoogleOnline to do lists Ta-da list & Remember the MilkPeer production news Digg & eKudosPhoto management Flickr & PicasaWeb wordprocessing Google DocsOnline calendar Google CalendarProject management BasecampMindmapping MindmeisterTuesday, February 22, 2011
  212. 212. Web 2.0 Trend: Co-CreationTuesday, February 22, 2011
  213. 213. Tuesday, February 22, 2011
  214. 214. Tuesday, February 22, 2011
  215. 215. 49Tuesday, February 22, 2011
  216. 216. Impact of internet on TV!Tuesday, February 22, 2011
  217. 217. The New TV? • Digital TV • Harddisk recorder / PVR • HDTV • Internet TVTuesday, February 22, 2011
  218. 218. 1,5 Mio 1,2 Mio BOOM "Platte" TVTuesday, February 22, 2011
  219. 219. 1,5 Mio 1,2 Mio BOOM "Platte" TVTuesday, February 22, 2011
  220. 220. 1,5 Mio 1,2 Mio BOOM "Platte" TVTuesday, February 22, 2011
  221. 221. Penetration of HD recorders (estimated)Tuesday, February 22, 2011
  222. 222. HDTV & PVR’s in US # PVR’s % PVR’s 2009 35,6M 33% 2014 52,3M 44% source: MAGNA 33% has HDTV & PVRTuesday, February 22, 2011
  223. 223. Connected devices 100 100 M 75 50 57 M 25 0 2009 2013 Connected devices will almost double in 4 years source: Park AssociatesTuesday, February 22, 2011
  224. 224. Next: Internet TV’sTuesday, February 22, 2011
  225. 225. Next: Internet TV’sTuesday, February 22, 2011
  226. 226. Video EverywhereTuesday, February 22, 2011
  227. 227. 3515-02-07 ROOS - Regionale TV in 2010 35Tuesday, February 22, 2011
  228. 228. 3515-02-07 ROOS - Regionale TV in 2010 35Tuesday, February 22, 2011
  229. 229. 3515-02-07 ROOS - Regionale TV in 2010 35Tuesday, February 22, 2011
  230. 230. 3515-02-07 ROOS - Regionale TV in 2010 35Tuesday, February 22, 2011
  231. 231. Tuesday, February 22, 2011
  232. 232. Tuesday, February 22, 2011
  233. 233. • life in a dayTuesday, February 22, 2011
  234. 234. Tuesday, February 22, 2011
  235. 235. Tuesday, February 22, 2011
  236. 236. Growth of YouTube 300 now: 13 hour of videomillions of unique visitors added every minute 225 march 2007 Viacom sues YouTube for $1 miljard october 2006 Google buys 150 july 2006 YouTube for Daily more then $1,65 billion april 2005 100 million first video watched videos 75 and 65.000 added 0 jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun Tuesday, February 22, 2011
  237. 237. Growth of YouTube 300 now: 13 hour of videomillions of unique visitors added every minute 225 march 2007 Viacom sues YouTube for $1 miljard october 2006 Google buys 150 july 2006 YouTube for Daily more then $1,65 billion april 2005 100 million first video watched videos 75 and 65.000 added 0 jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun Tuesday, February 22, 2011
  238. 238. Tuesday, February 22, 2011
  239. 239. Tuesday, February 22, 2011
  240. 240. Top 10 Online Web Brands Ranked by Total Streams 13% groei in tijd per kijker bron: Nielsen VideoCensusTuesday, February 22, 2011
  241. 241. YouTube uploads per minuut 40 30 20 10 2007 I 2008 II 0 2009 iii 2010 IITuesday, February 22, 2011
  242. 242. Life of a YouTube video bron: Silicon Alley InsiderTuesday, February 22, 2011
  243. 243. Tuesday, February 22, 2011
  244. 244. www.witopia.netTuesday, February 22, 2011
  245. 245. Future of TV?Tuesday, February 22, 2011
  246. 246. Cut the cableTuesday, February 22, 2011
  247. 247. 1.6 miljoen in 2 jaar (1,6% van het totaal)Cut the cableTuesday, February 22, 2011
  248. 248. Tuesday, February 22, 2011
  249. 249. Tuesday, February 22, 2011
  250. 250. Tuesday, February 22, 2011
  251. 251. Tuesday, February 22, 2011
  252. 252. On demand IP videoTuesday, February 22, 2011
  253. 253. Tuesday, February 22, 2011
  254. 254. Apple TVTuesday, February 22, 2011
  255. 255. Tuesday, February 22, 2011
  256. 256. Tuesday, February 22, 2011
  257. 257. TV vs Web viewing Obama inauguration35.5M TV viewers69.8M Web viewersTuesday, February 22, 2011
  258. 258. Social Media 2.0Tuesday, February 22, 2011
  259. 259. Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864Tuesday, February 22, 2011
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