Mba twente social innovatie

Social innovatie 2011 volg de consument! Vincent@Everts.net +31647180864 @vincente Slideshare.net/vincenteSaturday, November 5, 2011

• Einstein?Saturday, November 5, 2011

Saturday, November 5, 2011

Volg Vincent Everts live in zijn elektrische Leaf - Live auto lifestats - Live streaming video - Live Google maps - Twitter met bestuurder - Twitter met de auto - InterviewsSaturday, November 5, 2011

Nadelen!Saturday, November 5, 2011

U heeft de toekomst!Saturday, November 5, 2011

Vincent Everts?Saturday, November 5, 2011

Innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilSaturday, November 5, 2011

Tudou.com earlier then YouTubeSaturday, November 5, 2011

Social Media 2.0Saturday, November 5, 2011

• Mijn ToolsSaturday, November 5, 2011

VideobloggerSaturday, November 5, 2011

Videoblogger Talk to Me!Saturday, November 5, 2011

• kassaSaturday, November 5, 2011

•Saturday, November 5, 2011

Power of online VideoSaturday, November 5, 2011

YouTube uploads per minuutSaturday, November 5, 2011

YouTube uploads per minuut 33 22 11 2007 I 2007 II 2008 I 0 2008 II 2009 I 2009 II 2010 I 2010 IISaturday, November 5, 2011

2 miljard video’s per dag 33 uur video upload per minuut Bezoekers 15 minuten per dag In 60 dagen wordt net zoveel geupload als 3 TV kanalen in 60 jaar uitzenden 2 de zoekmachine wereldwijd 1 miljard abonneesSaturday, November 5, 2011

3 miljoen leden gebruiken auto-share om video’s te delen 1 Tweet levert 7 bezoekers Video consumptie per dag: Facebook: 46.2 jaar MySpace: 5.6 jaar Orkut: 12.7 jaar Hi5: 1.2 jaarSaturday, November 5, 2011

Multi screenSaturday, November 5, 2011

Gebruiksverdeling bron: twist 2011Saturday, November 5, 2011

iPhone 4Saturday, November 5, 2011

Make your own company TV ChannelSaturday, November 5, 2011

www.yubby.comSaturday, November 5, 2011

Automatisch zoeken op 30 video netwerkenSaturday, November 5, 2011

www.yubby.comSaturday, November 5, 2011

Eerste week: 2.000 ingezonden video’s 300.000 unieke kijkers www.yubby.comSaturday, November 5, 2011

Future of TV?Saturday, November 5, 2011

Opkomst internet connected TV bron: GfKSaturday, November 5, 2011

Opkomst internet connected TV 2010: 425.000 bron: GfKSaturday, November 5, 2011

Opkomst internet connected TV 2010: 425.000 2011: 820.000 2013: 60% bron: GfKSaturday, November 5, 2011

• Geen verschil tussen passieve of actieve 3D brillen • Na 8 kijkuren / 5 dagen lang geen negatieve effecten op gezondheidSaturday, November 5, 2011

ESPN 3D World Cup bevindingen 90% 60% +5% +15% +17% +34% 30% +27% 0% Presence Reclame retentie Koop intentie Reclame liking Reclame Koop Reclame Kijkplezier Kijkplezier Aanwezigheid aandacht intentie genot 2D 3D bron: Engadget HDSaturday, November 5, 2011

NewsSaturday, November 5, 2011

What are we going to talk about?Saturday, November 5, 2011

What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trendsSaturday, November 5, 2011

7Saturday, November 5, 2011

How do we spend our time? 4% 6% 39% 19% 33%Saturday, November 5, 2011

How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers MagazinesSaturday, November 5, 2011

Time & advertisement TV 3 hours/day/user Advertisement !200M public + !600 commercial advertisment/hour TV watching ! 0,06 Time online: 1,5 h pp/day Online adds !500M/yr Adds ! 0,07 pp/h NewsPapers 20 min/day !750M adv revenue Adds ! 2,00 pp/h Magazines18 m/day Advertisement !700 Reclame inkomsten: ! 2,50 pp/phSaturday, November 5, 2011

Comscore: CPA/CPC You are not rewarded for what you doSaturday, November 5, 2011

Comscore: CPA/CPC You are not rewarded for what you do 85% never clicks on anything during the month 3% does 80% of the clicks 80% increase in visiting websites within 2 month 100% increase in search 17% increase in ofﬂine sales 27% increase in online salesSaturday, November 5, 2011

• $32 billion sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etcSaturday, November 5, 2011

Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTubeSaturday, November 5, 2011

9200 Nokia 2001Saturday, November 5, 2011

Andy Rubin 2005Saturday, November 5, 2011

Developers 77Saturday, November 5, 2011

Why callSaturday, November 5, 2011 via computer?

It’s personal!Saturday, November 5, 2011

MS Paid $6bn for online advertising company aQuantive in 2007 $40B for Tmobile USASaturday, November 5, 2011

MS Paid $6bn for online advertising company aQuantive 668M clients in 2007 145M active users/month 207B minutes +39B minutes 2010 $40B for Tmobile USA $13/$52 user $5/yr $860M/2010 9x Sales Business?Saturday, November 5, 2011

MS Paid $6bn for online advertising company aQuantive 668M clients in 2007 145M active users/month 207B minutes +39B minutes 2010 $40B for Tmobile USA $13/$52 user $5/yr “Microsoft has $860M/2010 always had the 9x Sales ability to take really Business? great technology and ruin it”Saturday, November 5, 2011

Vision 2020 enterprise mobilitySaturday, November 5, 2011

§Saturday, November 5, 2011

Tablet market in 2014 104Saturday, November 5, 2011

SonicViewSaturday, November 5, 2011

IMPACT ON BUSINESS 12Saturday, November 5, 2011

DELL CaseSaturday, November 5, 2011

Dell notebooksSaturday, November 5, 2011

tekstSaturday, November 5, 2011

E-commerce worldwide 2010: !500B +15% Web inﬂuenced: !3000B bron: forresterSaturday, November 5, 2011

Online bestedingen 2009: 7,3 miljard euro 2010: 9 miljard euro Web-inﬂuenced 48 miljardSaturday, November 5, 2011 bron: thuiswinkel.org

Social tools ProductinformatieSaturday, November 5, 2011

Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customersSaturday, November 5, 2011

kindleSaturday, November 5, 2011

kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterfaceSaturday, November 5, 2011

Negroponte 130Saturday, November 5, 2011

Are books going away? 131Saturday, November 5, 2011

betaSaturday, November 5, 2011

Who talksSaturday, November 5, 2011

Blogs demograﬁe Bron: Technorati 2008Saturday, November 5, 2011

FreeSaturday, November 5, 2011

ProfessionalSaturday, November 5, 2011

7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have ﬁne printSaturday, November 5, 2011

RSSSaturday, November 5, 2011

RSS ReadersSaturday, November 5, 2011

Social NetworkingSaturday, November 5, 2011

“What are you doing in 140 characters”Saturday, November 5, 2011

The world is obsessed with FacebookSaturday, November 5, 2011

Internet is pain!Saturday, November 5, 2011

Wordprocessing 1951Saturday, November 5, 2011

Online collaborationSaturday, November 5, 2011

RevisionsSaturday, November 5, 2011 compare

Web 2.0 softwareSocial bookmarking del.icio.usWeb 2.0 startpagina Netvibes & iGoogleOnline to do lists Ta-da list & Remember the MilkPeer production news Digg & eKudosPhoto management Flickr & PicasaWeb wordprocessing Google DocsOnline calendar Google CalendarProject management BasecampMindmapping MindmeisterSaturday, November 5, 2011

Get feedbackSaturday, November 5, 2011

Web 2.0 Trend: Co-CreationSaturday, November 5, 2011

Social Media 2.0Saturday, November 5, 2011

Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864Saturday, November 5, 2011

http://us-w1.rockmelt.com	6
http://paper.li	4
http://a0.twimg.com	1
https://twimg0-a.akamaihd.net	1

Mba twente social innovatie

by vincent everts

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