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From Word of Mouth to word of mouse, how every company should world on social media

From Word of Mouth to word of mouse, how every company should world on social media

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    Marketing club-oldenburg Marketing club-oldenburg Presentation Transcript

    • Future Communication – Sind Sie noch (dr)in? dinsdag 11 mei 2010
    • Future Communication – Sind Sie noch (dr)in? Social Media Follow the consumer Vincent Everts +31647180864 dinsdag 11 mei 2010
    • Future Communication – Sind Sie noch (dr)in? Social Media Follow the consumer Vincent Everts +31647180864 dinsdag 11 mei 2010
    • Who is Vincent Everts? dinsdag 11 mei 2010
    • Who is Vincent Everts? dinsdag 11 mei 2010
    • InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA 2008: Japan Healthcare innovation event Innovation in Government dinsdag 11 mei 2010
    • InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA 2008: Japan Healthcare innovation event Innovation in Government dinsdag 11 mei 2010
    • Social Media 2.0 dinsdag 11 mei 2010
    • • Mijn Tools dinsdag 11 mei 2010
    • • Mijn Tools dinsdag 11 mei 2010
    • • Mijn Tools dinsdag 11 mei 2010
    • Videoblogger dinsdag 11 mei 2010
    • Videoblogger Talk to Me! dinsdag 11 mei 2010
    • • kassa dinsdag 11 mei 2010
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    • dinsdag 11 mei 2010
    • dinsdag 11 mei 2010
    • Make your own company TV Channel dinsdag 11 mei 2010
    • Make your own company TV Channel dinsdag 11 mei 2010
    • find, collect, publish www.yubby.com dinsdag 11 mei 2010
    • find, collect, publish www.yubby.com dinsdag 11 mei 2010
    • find, collect, publish www.yubby.com dinsdag 11 mei 2010
    • find, collect, publish www.yubby.com dinsdag 11 mei 2010
    • find, collect, publish www.yubby.com dinsdag 11 mei 2010
    • find, collect, publish www.yubby.com dinsdag 11 mei 2010
    • find, collect, publish www.yubby.com dinsdag 11 mei 2010
    • What are we going to talk about? dinsdag 11 mei 2010
    • What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trends dinsdag 11 mei 2010
    • Web 1.0 dinsdag 11 mei 2010
    • Web 1.0 dinsdag 11 mei 2010
    • 7 dinsdag 11 mei 2010
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    • 7 dinsdag 11 mei 2010
    • 7 dinsdag 11 mei 2010
    • 7 dinsdag 11 mei 2010
    • dinsdag 11 mei 2010
    • How do we spend our time? dinsdag 11 mei 2010
    • How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers Magazines dinsdag 11 mei 2010
    • Time & advertisement TV 3 hours/day/user Advertisement €200M public + €600 commercial advertisment/hour TV watching € 0,06 Time online: 1,5 h pp/day Online adds €500M/yr Adds € 0,07 pp/h NewsPapers 20 min/day €750M adv revenue Adds € 2,00 pp/h Magazines18 m/day Advertisement €700 Reclame inkomsten: € 2,50 pp/ph dinsdag 11 mei 2010
    • dinsdag 11 mei 2010
    • • $20 miljard sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etc dinsdag 11 mei 2010
    • Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTube dinsdag 11 mei 2010
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    • Google kom hier! 26 dinsdag 11 mei 2010
    • IMPACT ON BUSINESS 12 dinsdag 11 mei 2010
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    • DELL Case dinsdag 11 mei 2010
    • DELL Case dinsdag 11 mei 2010
    • Dell notebooks dinsdag 11 mei 2010
    • Dell notebooks dinsdag 11 mei 2010
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    • tekst dinsdag 11 mei 2010
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    • E-commerce worldwide 2008: 950 billion euro 2009: 1200 miljard euro +25% bron: thuiswinkel.org dinsdag 11 mei 2010
    • Social tools Productinformatie dinsdag 11 mei 2010
    • Social tools Productinformatie dinsdag 11 mei 2010
    • dinsdag 11 mei 2010
    • Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customers dinsdag 11 mei 2010
    • Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. LondonCalling.mobi dinsdag 11 mei 2010
    • Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. LondonCalling.mobi dinsdag 11 mei 2010
    • Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. LondonCalling.mobi dinsdag 11 mei 2010
    • Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. Any gap between the two drives a conversation on the social Web. LondonCalling.mobi Dave  Evans    bit.ly/nublack dinsdag 11 mei 2010
    • kindle dinsdag 11 mei 2010
    • kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterface dinsdag 11 mei 2010
    • 43 dinsdag 11 mei 2010
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    • . 46 dinsdag 11 mei 2010
    • beta dinsdag 11 mei 2010
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    • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks dinsdag 11 mei 2010
    • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks dinsdag 11 mei 2010
    • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks dinsdag 11 mei 2010
    • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks dinsdag 11 mei 2010
    • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks dinsdag 11 mei 2010
    • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks dinsdag 11 mei 2010
    • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks dinsdag 11 mei 2010
    • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks dinsdag 11 mei 2010
    • Who talks dinsdag 11 mei 2010
    • Blogs demografie Bron: Technorati 2008 dinsdag 11 mei 2010
    • Blogs demografie Bron: Technorati 2008 dinsdag 11 mei 2010
    • Blogs demografie Bron: Technorati 2008 dinsdag 11 mei 2010
    • dinsdag 11 mei 2010
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    • dinsdag 11 mei 2010
    • Free dinsdag 11 mei 2010
    • Free dinsdag 11 mei 2010
    • Professional dinsdag 11 mei 2010
    • Professional dinsdag 11 mei 2010
    • 7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have fine print dinsdag 11 mei 2010
    • RSS dinsdag 11 mei 2010
    • RSS Readers dinsdag 11 mei 2010
    • RSS Readers dinsdag 11 mei 2010
    • dinsdag 11 mei 2010
    • dinsdag 11 mei 2010
    • Communication 2.0 dinsdag 11 mei 2010
    • Communication 2.0 dinsdag 11 mei 2010
    • Why call dinsdag 11 mei 2010 via computer?
    • It’s personal! dinsdag 11 mei 2010
    • It’s personal! dinsdag 11 mei 2010
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    • dinsdag 11 mei 2010
    • 80 dinsdag 11 mei 2010
    • “What are you doing in 140 characters” dinsdag 11 mei 2010
    • Customer service dinsdag 11 mei 2010
    • Customer service dinsdag 11 mei 2010
    • It’s now mainstream! dinsdag 11 mei 2010
    • It’s now mainstream! dinsdag 11 mei 2010
    • tweet deck dinsdag 11 mei 2010
    • Foursquare – location meets social € LondonCalling.mobi dinsdag 11 mei 2010
    • Foursquare – location meets social € LondonCalling.mobi dinsdag 11 mei 2010
    • Foursquare – location meets social € LondonCalling.mobi dinsdag 11 mei 2010
    • Foursquare – location meets social € LondonCalling.mobi dinsdag 11 mei 2010
    • Could Foursquare be the next twitter? € LondonCalling.mobi dinsdag 11 mei 2010
    • Could Foursquare be the next twitter? € LondonCalling.mobi dinsdag 11 mei 2010
    • Foursquare ticks all the boxes  User generated location updates LondonCalling.mobi dinsdag 11 mei 2010
    • Foursquare ticks all the boxes  User generated location updates  Permission based LondonCalling.mobi dinsdag 11 mei 2010
    • Foursquare ticks all the boxes  User generated location updates  Permission based  Loyalty component LondonCalling.mobi dinsdag 11 mei 2010
    • Foursquare ticks all the boxes  User generated location updates  Permission based  Loyalty component  Share with and find your friends LondonCalling.mobi dinsdag 11 mei 2010
    • Foursquare ticks all the boxes  User generated location updates  Permission based  Loyalty component  Share with and find your friends  Statistics for advertisers and brands LondonCalling.mobi dinsdag 11 mei 2010
    • Foursquare ticks all the boxes  User generated location updates  Permission based  Loyalty component  Share with and find your friends  Statistics for advertisers and brands  Competitive / game element LondonCalling.mobi dinsdag 11 mei 2010
    • Foursquare ticks all the boxes  User generated location updates  Permission based  Loyalty component  Share with and find your friends  Statistics for advertisers and brands  Competitive / game element  Simple to access from your mobile LondonCalling.mobi dinsdag 11 mei 2010
    • Social media + loyalty € LondonCalling.mobi dinsdag 11 mei 2010
    • Making money from mobile & social? LondonCalling.mobi dinsdag 11 mei 2010
    • Turn mashups into money LondonCalling.mobi dinsdag 11 mei 2010
    • LondonCalling.mobi dinsdag 11 mei 2010
    • dinsdag 11 mei 2010
    • Wordprocessing 1951 dinsdag 11 mei 2010
    • Wordprocessing 1985 dinsdag 11 mei 2010
    • Wordprocessing 1985 dinsdag 11 mei 2010
    • Wordprocessing 2008 dinsdag 11 mei 2010
    • Wordprocessing 2008 dinsdag 11 mei 2010
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    • Online collaboration dinsdag 11 mei 2010
    • Revisions dinsdag 11 mei 2010 compare
    • Web 2.0 software Social bookmarking del.icio.us Web 2.0 startpagina Netvibes & iGoogle Online to do lists Ta-da list & Remember the Milk Peer production news Digg & eKudos Photo management Flickr & Picasa Web wordprocessing Google Docs Online calendar Google Calendar Project management Basecamp Mindmapping Mindmeister dinsdag 11 mei 2010
    • Get feedback dinsdag 11 mei 2010
    • Get feedback dinsdag 11 mei 2010
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    • Web 2.0 Trend: Co-Creation dinsdag 11 mei 2010
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    • 49 dinsdag 11 mei 2010
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    • Social Networking dinsdag 11 mei 2010
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    • Internet goes mobile 88 dinsdag 11 mei 2010
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    • Mobile internet is where internet was 5 years ago dinsdag 11 mei 2010
    • New services: location, location, location 94 dinsdag 11 mei 2010
    • New services: location, location, location 94 dinsdag 11 mei 2010
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    • Video Everywhere dinsdag 11 mei 2010
    • 35 15-02-07 ROOS - Regionale TV in 2010 35 dinsdag 11 mei 2010
    • 35 15-02-07 ROOS - Regionale TV in 2010 35 dinsdag 11 mei 2010
    • 35 15-02-07 ROOS - Regionale TV in 2010 35 dinsdag 11 mei 2010
    • 35 15-02-07 ROOS - Regionale TV in 2010 35 dinsdag 11 mei 2010
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    • Growth of YouTube 300 now: 13 hour of video millions of unique visitors added every minute 225 march 2007 Viacom sues YouTube for $1 miljard october 2006 Google buys 150 july 2006 YouTube for Daily more then $1,65 billion april 2005 100 million first video watched videos 75 and 65.000 added 0 jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun dinsdag 11 mei 2010
    • Growth of YouTube 300 now: 13 hour of video millions of unique visitors added every minute 225 march 2007 Viacom sues YouTube for $1 miljard october 2006 Google buys 150 july 2006 YouTube for Daily more then $1,65 billion april 2005 100 million first video watched videos 75 and 65.000 added 0 jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun dinsdag 11 mei 2010
    • dinsdag 11 mei 2010
    • Internetvideo is not just YouTube! dinsdag 11 mei 2010
    • Tudou.com bigger YouTube dinsdag 11 mei 2010
    • Tudou.com bigger YouTube dinsdag 11 mei 2010
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    • TV vs Web viewing Obama inauguration 35.5M TV viewers 69.8M Web viewers dinsdag 11 mei 2010
    • With these HD devices anyone can do it! dinsdag 11 mei 2010
    • Easy & everywhere dinsdag 11 mei 2010
    • Easy & everywhere • Create videos with ease • Let customers create videos about you dinsdag 11 mei 2010
    • Lifestreaming • Quick & easy - live with 1 click • If you have a webcam you can stream dinsdag 11 mei 2010
    • Produce your own TV dinsdag 11 mei 2010
    • Produce your own TV dinsdag 11 mei 2010
    • Lifestreaming • Live streaming on mobile phone • Nokia, iPhone, Blackberry • Put on blogs, facebook • Robert Scoble popularized dinsdag 11 mei 2010
    • Find Find, Collect, Publish dinsdag 11 mei 2010
    • Find sources 35+ (more on the way) Find, Collect, Publish dinsdag 11 mei 2010
    • +35 video sources & more to follow! dinsdag 11 mei 2010
    • +35 video sources & more to follow! dinsdag 11 mei 2010
    • Collect dinsdag 11 mei 2010 Find, Collect, Publish
    • Collect Drag & drop Edit meta data See previews dinsdag 11 mei 2010 Find, Collect, Publish
    • Player page dinsdag 11 mei 2010
    • Manage video dinsdag 11 mei 2010
    • Publish it with widgets dinsdag 11 mei 2010
    • Publish it with widgets dinsdag 11 mei 2010
    • Publish it with widgets dinsdag 11 mei 2010
    • Friends & profiles dinsdag 11 mei 2010
    • Elections 2.0 Obama Girl dinsdag 11 mei 2010
    • Elections 2.0 dinsdag 11 mei 2010
    • Elections 2.0 dinsdag 11 mei 2010
    • Elections 2.0 dinsdag 11 mei 2010
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    • Twitter +Blogging +Facebook +Video+IM = Unified communication dinsdag 11 mei 2010
    • Social Media 2.0 dinsdag 11 mei 2010
    • Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864 dinsdag 11 mei 2010