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Marketing club-oldenburg

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From Word of Mouth to word of mouse, how every company should world on social media

From Word of Mouth to word of mouse, how every company should world on social media

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  1. Future Communication – Sind Sie noch (dr)in? dinsdag 11 mei 2010
  2. Future Communication – Sind Sie noch (dr)in? Social Media Follow the consumer Vincent Everts +31647180864 dinsdag 11 mei 2010
  3. Future Communication – Sind Sie noch (dr)in? Social Media Follow the consumer Vincent Everts +31647180864 dinsdag 11 mei 2010
  4. Who is Vincent Everts? dinsdag 11 mei 2010
  5. Who is Vincent Everts? dinsdag 11 mei 2010
  6. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA 2008: Japan Healthcare innovation event Innovation in Government dinsdag 11 mei 2010
  7. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA 2008: Japan Healthcare innovation event Innovation in Government dinsdag 11 mei 2010
  8. Social Media 2.0 dinsdag 11 mei 2010
  9. • Mijn Tools dinsdag 11 mei 2010
  10. • Mijn Tools dinsdag 11 mei 2010
  11. • Mijn Tools dinsdag 11 mei 2010
  12. Videoblogger dinsdag 11 mei 2010
  13. Videoblogger Talk to Me! dinsdag 11 mei 2010
  14. • kassa dinsdag 11 mei 2010
  15. dinsdag 11 mei 2010
  16. dinsdag 11 mei 2010
  17. dinsdag 11 mei 2010
  18. dinsdag 11 mei 2010
  19. dinsdag 11 mei 2010
  20. Make your own company TV Channel dinsdag 11 mei 2010
  21. Make your own company TV Channel dinsdag 11 mei 2010
  22. find, collect, publish www.yubby.com dinsdag 11 mei 2010
  23. find, collect, publish www.yubby.com dinsdag 11 mei 2010
  24. find, collect, publish www.yubby.com dinsdag 11 mei 2010
  25. find, collect, publish www.yubby.com dinsdag 11 mei 2010
  26. find, collect, publish www.yubby.com dinsdag 11 mei 2010
  27. find, collect, publish www.yubby.com dinsdag 11 mei 2010
  28. find, collect, publish www.yubby.com dinsdag 11 mei 2010
  29. What are we going to talk about? dinsdag 11 mei 2010
  30. What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trends dinsdag 11 mei 2010
  31. Web 1.0 dinsdag 11 mei 2010
  32. Web 1.0 dinsdag 11 mei 2010
  33. 7 dinsdag 11 mei 2010
  34. 7 dinsdag 11 mei 2010
  35. 7 dinsdag 11 mei 2010
  36. 7 dinsdag 11 mei 2010
  37. 7 dinsdag 11 mei 2010
  38. dinsdag 11 mei 2010
  39. How do we spend our time? dinsdag 11 mei 2010
  40. How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers Magazines dinsdag 11 mei 2010
  41. Time & advertisement TV 3 hours/day/user Advertisement €200M public + €600 commercial advertisment/hour TV watching € 0,06 Time online: 1,5 h pp/day Online adds €500M/yr Adds € 0,07 pp/h NewsPapers 20 min/day €750M adv revenue Adds € 2,00 pp/h Magazines18 m/day Advertisement €700 Reclame inkomsten: € 2,50 pp/ph dinsdag 11 mei 2010
  42. dinsdag 11 mei 2010
  43. • $20 miljard sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etc dinsdag 11 mei 2010
  44. Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTube dinsdag 11 mei 2010
  45. dinsdag 11 mei 2010
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  53. dinsdag 11 mei 2010
  54. Google kom hier! 26 dinsdag 11 mei 2010
  55. IMPACT ON BUSINESS 12 dinsdag 11 mei 2010
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  66. dinsdag 11 mei 2010
  67. DELL Case dinsdag 11 mei 2010
  68. DELL Case dinsdag 11 mei 2010
  69. Dell notebooks dinsdag 11 mei 2010
  70. Dell notebooks dinsdag 11 mei 2010
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  80. 17 dinsdag 11 mei 2010
  81. dinsdag 11 mei 2010
  82. dinsdag 11 mei 2010
  83. tekst dinsdag 11 mei 2010
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  88. dinsdag 11 mei 2010
  89. E-commerce worldwide 2008: 950 billion euro 2009: 1200 miljard euro +25% bron: thuiswinkel.org dinsdag 11 mei 2010
  90. Social tools Productinformatie dinsdag 11 mei 2010
  91. Social tools Productinformatie dinsdag 11 mei 2010
  92. dinsdag 11 mei 2010
  93. Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customers dinsdag 11 mei 2010
  94. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. LondonCalling.mobi dinsdag 11 mei 2010
  95. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. LondonCalling.mobi dinsdag 11 mei 2010
  96. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. LondonCalling.mobi dinsdag 11 mei 2010
  97. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. Any gap between the two drives a conversation on the social Web. LondonCalling.mobi Dave  Evans    bit.ly/nublack dinsdag 11 mei 2010
  98. kindle dinsdag 11 mei 2010
  99. kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterface dinsdag 11 mei 2010
  100. 43 dinsdag 11 mei 2010
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  102. 45 dinsdag 11 mei 2010
  103. . 46 dinsdag 11 mei 2010
  104. beta dinsdag 11 mei 2010
  105. dinsdag 11 mei 2010
  106. dinsdag 11 mei 2010
  107. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks dinsdag 11 mei 2010
  108. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks dinsdag 11 mei 2010
  109. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks dinsdag 11 mei 2010
  110. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks dinsdag 11 mei 2010
  111. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks dinsdag 11 mei 2010
  112. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks dinsdag 11 mei 2010
  113. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks dinsdag 11 mei 2010
  114. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks dinsdag 11 mei 2010
  115. Who talks dinsdag 11 mei 2010
  116. Blogs demografie Bron: Technorati 2008 dinsdag 11 mei 2010
  117. Blogs demografie Bron: Technorati 2008 dinsdag 11 mei 2010
  118. Blogs demografie Bron: Technorati 2008 dinsdag 11 mei 2010
  119. dinsdag 11 mei 2010
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  122. dinsdag 11 mei 2010
  123. Free dinsdag 11 mei 2010
  124. Free dinsdag 11 mei 2010
  125. Professional dinsdag 11 mei 2010
  126. Professional dinsdag 11 mei 2010
  127. 7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have fine print dinsdag 11 mei 2010
  128. RSS dinsdag 11 mei 2010
  129. RSS Readers dinsdag 11 mei 2010
  130. RSS Readers dinsdag 11 mei 2010
  131. dinsdag 11 mei 2010
  132. dinsdag 11 mei 2010
  133. Communication 2.0 dinsdag 11 mei 2010
  134. Communication 2.0 dinsdag 11 mei 2010
  135. Why call dinsdag 11 mei 2010 via computer?
  136. It’s personal! dinsdag 11 mei 2010
  137. It’s personal! dinsdag 11 mei 2010
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  147. 80 dinsdag 11 mei 2010
  148. “What are you doing in 140 characters” dinsdag 11 mei 2010
  149. Customer service dinsdag 11 mei 2010
  150. Customer service dinsdag 11 mei 2010
  151. It’s now mainstream! dinsdag 11 mei 2010
  152. It’s now mainstream! dinsdag 11 mei 2010
  153. tweet deck dinsdag 11 mei 2010
  154. Foursquare – location meets social € LondonCalling.mobi dinsdag 11 mei 2010
  155. Foursquare – location meets social € LondonCalling.mobi dinsdag 11 mei 2010
  156. Foursquare – location meets social € LondonCalling.mobi dinsdag 11 mei 2010
  157. Foursquare – location meets social € LondonCalling.mobi dinsdag 11 mei 2010
  158. Could Foursquare be the next twitter? € LondonCalling.mobi dinsdag 11 mei 2010
  159. Could Foursquare be the next twitter? € LondonCalling.mobi dinsdag 11 mei 2010
  160. Foursquare ticks all the boxes  User generated location updates LondonCalling.mobi dinsdag 11 mei 2010
  161. Foursquare ticks all the boxes  User generated location updates  Permission based LondonCalling.mobi dinsdag 11 mei 2010
  162. Foursquare ticks all the boxes  User generated location updates  Permission based  Loyalty component LondonCalling.mobi dinsdag 11 mei 2010
  163. Foursquare ticks all the boxes  User generated location updates  Permission based  Loyalty component  Share with and find your friends LondonCalling.mobi dinsdag 11 mei 2010
  164. Foursquare ticks all the boxes  User generated location updates  Permission based  Loyalty component  Share with and find your friends  Statistics for advertisers and brands LondonCalling.mobi dinsdag 11 mei 2010
  165. Foursquare ticks all the boxes  User generated location updates  Permission based  Loyalty component  Share with and find your friends  Statistics for advertisers and brands  Competitive / game element LondonCalling.mobi dinsdag 11 mei 2010
  166. Foursquare ticks all the boxes  User generated location updates  Permission based  Loyalty component  Share with and find your friends  Statistics for advertisers and brands  Competitive / game element  Simple to access from your mobile LondonCalling.mobi dinsdag 11 mei 2010
  167. Social media + loyalty € LondonCalling.mobi dinsdag 11 mei 2010
  168. Making money from mobile & social? LondonCalling.mobi dinsdag 11 mei 2010
  169. Turn mashups into money LondonCalling.mobi dinsdag 11 mei 2010
  170. LondonCalling.mobi dinsdag 11 mei 2010
  171. dinsdag 11 mei 2010
  172. Wordprocessing 1951 dinsdag 11 mei 2010
  173. Wordprocessing 1985 dinsdag 11 mei 2010
  174. Wordprocessing 1985 dinsdag 11 mei 2010
  175. Wordprocessing 2008 dinsdag 11 mei 2010
  176. Wordprocessing 2008 dinsdag 11 mei 2010
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  179. Online collaboration dinsdag 11 mei 2010
  180. Revisions dinsdag 11 mei 2010 compare
  181. Web 2.0 software Social bookmarking del.icio.us Web 2.0 startpagina Netvibes & iGoogle Online to do lists Ta-da list & Remember the Milk Peer production news Digg & eKudos Photo management Flickr & Picasa Web wordprocessing Google Docs Online calendar Google Calendar Project management Basecamp Mindmapping Mindmeister dinsdag 11 mei 2010
  182. Get feedback dinsdag 11 mei 2010
  183. Get feedback dinsdag 11 mei 2010
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  195. Web 2.0 Trend: Co-Creation dinsdag 11 mei 2010
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  200. Social Networking dinsdag 11 mei 2010
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  210. Internet goes mobile 88 dinsdag 11 mei 2010
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  217. Mobile internet is where internet was 5 years ago dinsdag 11 mei 2010
  218. New services: location, location, location 94 dinsdag 11 mei 2010
  219. New services: location, location, location 94 dinsdag 11 mei 2010
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  223. Video Everywhere dinsdag 11 mei 2010
  224. 35 15-02-07 ROOS - Regionale TV in 2010 35 dinsdag 11 mei 2010
  225. 35 15-02-07 ROOS - Regionale TV in 2010 35 dinsdag 11 mei 2010
  226. 35 15-02-07 ROOS - Regionale TV in 2010 35 dinsdag 11 mei 2010
  227. 35 15-02-07 ROOS - Regionale TV in 2010 35 dinsdag 11 mei 2010
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  232. Growth of YouTube 300 now: 13 hour of video millions of unique visitors added every minute 225 march 2007 Viacom sues YouTube for $1 miljard october 2006 Google buys 150 july 2006 YouTube for Daily more then $1,65 billion april 2005 100 million first video watched videos 75 and 65.000 added 0 jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun dinsdag 11 mei 2010
  233. Growth of YouTube 300 now: 13 hour of video millions of unique visitors added every minute 225 march 2007 Viacom sues YouTube for $1 miljard october 2006 Google buys 150 july 2006 YouTube for Daily more then $1,65 billion april 2005 100 million first video watched videos 75 and 65.000 added 0 jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun dinsdag 11 mei 2010
  234. dinsdag 11 mei 2010
  235. Internetvideo is not just YouTube! dinsdag 11 mei 2010
  236. Tudou.com bigger YouTube dinsdag 11 mei 2010
  237. Tudou.com bigger YouTube dinsdag 11 mei 2010
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  246. TV vs Web viewing Obama inauguration 35.5M TV viewers 69.8M Web viewers dinsdag 11 mei 2010
  247. With these HD devices anyone can do it! dinsdag 11 mei 2010
  248. Easy & everywhere dinsdag 11 mei 2010
  249. Easy & everywhere • Create videos with ease • Let customers create videos about you dinsdag 11 mei 2010
  250. Lifestreaming • Quick & easy - live with 1 click • If you have a webcam you can stream dinsdag 11 mei 2010
  251. Produce your own TV dinsdag 11 mei 2010
  252. Produce your own TV dinsdag 11 mei 2010
  253. Lifestreaming • Live streaming on mobile phone • Nokia, iPhone, Blackberry • Put on blogs, facebook • Robert Scoble popularized dinsdag 11 mei 2010
  254. Find Find, Collect, Publish dinsdag 11 mei 2010
  255. Find sources 35+ (more on the way) Find, Collect, Publish dinsdag 11 mei 2010
  256. +35 video sources & more to follow! dinsdag 11 mei 2010
  257. +35 video sources & more to follow! dinsdag 11 mei 2010
  258. Collect dinsdag 11 mei 2010 Find, Collect, Publish
  259. Collect Drag & drop Edit meta data See previews dinsdag 11 mei 2010 Find, Collect, Publish
  260. Player page dinsdag 11 mei 2010
  261. Manage video dinsdag 11 mei 2010
  262. Publish it with widgets dinsdag 11 mei 2010
  263. Publish it with widgets dinsdag 11 mei 2010
  264. Publish it with widgets dinsdag 11 mei 2010
  265. Friends & profiles dinsdag 11 mei 2010
  266. Elections 2.0 Obama Girl dinsdag 11 mei 2010
  267. Elections 2.0 dinsdag 11 mei 2010
  268. Elections 2.0 dinsdag 11 mei 2010
  269. Elections 2.0 dinsdag 11 mei 2010
  270. dinsdag 11 mei 2010
  271. Twitter +Blogging +Facebook +Video+IM = Unified communication dinsdag 11 mei 2010
  272. Social Media 2.0 dinsdag 11 mei 2010
  273. Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864 dinsdag 11 mei 2010

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