Business 2.0
Trends
Vincent Everts

Who is
Vincent Everts?

InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia
Innovation in
health care:
2006: India
2007: USA
Healthcare
innovation event
Innovation in
Government

Video blogger
Talk to Me!
Informal interviews
with interesting
people
from politicians
to starting
enterpreneurs

Study trip China 2008
Visting Tudou; an online video site bigger than YouTube

Strong opinions
7

Web
1.0

7

Broadband internet
Netherlands leading in Europe
Netherlands: 74% (2007)
2006 2007 Source: Eurostat 2007

Weekly surf time
10.0 uur
4,3M Total
7.5 uur
5.0 uur
28% Media mix
2.5 uur
0 uur
13-34 yrs 35-49 yrs 50+ Heavy users

How do we spend our time?
TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 26 min
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines

Media and communicatie spending
Mobile: 5,7 mld (15 mln)
Per household:
Telephone: 2,7 mld (6,7 mln) ! 250 broadband
! 384 phone
Newspapers: 1,5 mld (4.5 mln)
! 180 TV
TV (cable): 1,4 mld (6,7 mln) ! 200 newspaper
Broadband: 1 mld (2,5 mln) Per person:
! 384 mobile
Books: 1,3 mld ! 30 books
Advertisments: 4,5 mld.

Time spent vs
ad income
TV time: 3 hours per day
Total ad income $200 million (public channels) +
$600 million (commercial channels)
Ad income: ! 0,06
Time online: 1,5 hrs person/per day
Online ads 400 million per year
Ad income: ! 0,07
Read time newspapers: 26 min/day
Newspapers 750 million in ads
Ad income: ! 0,50
Reading time magazines: 18 min/day
Ad income: ! 0,70

Age distribution
Source: Trendbox Internet Monitor

Online sales NL
2006: 2,8 miljard euro
2007: 4 miljard euro
2008: 5 miljard euro
+25%
bron: thuiswinkel.org

More than 66% of the
internet users are multi taskers
“What do you do while you are on the internet”
Base: Net users
Source: Forrester’s Consumer Technology Adoption Study

Teenagers are multi taskers
“What do you do while you are on the internet?”
Listening to music/radio
TV is on
On the phone
Eating
Gaming
Friends visiting
Reading
Age
Base: EU-5 Net users
11
Source: Forrester’s Consumer Technology Adoption Study

IMPACT ON BUSINESS
12

DELL Case

17

Now Sponsor
Save!

Consument Website Adviseur

Real estate market
in The Netherlands

Selling a house in The Netherlands

21

News

Top 10 Dutch
news sites:
1. Nu.nl
2. Telegraaf.nl
3. Ad.nl
4. Teletekst
5. Elsevier
6. Zoomin
7. Google Nieuws
8. Volkskrant.nl
9. Nrc.nl
10. MSN

kindle
Kan de Amazon Kindle meer dan
550 jaar aan drukkunst verslaan?

kindle

Ebooks Irex en Amazon
36

Web 2.0
beta

WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Hyves

Blogs demografie
Bron: Technorati 2008

Weblogs

Try for free

Or paid & professional

RSS

34

Track and trace people

Track and trace companies

Video in business

35
15-02-07 ROOS - Regionale TV in 2010 35

YouTube growth
now:
300 Every minute 8
million unique visitors per month
hours of video
juni 2007
is added
YouTube launces
march 2007
Dutch version
225 Viacom sues YouTube
for $1 billion due to
copyright infringment
october 2006
Google buys
150 july 2006 YouTube for
Daily more than $1,65 billion
april 2005 100 million
First video
videos watched
75 65.000 added
0
jan 2005 jun 2005 jan 2006 jun 2006 jan 2007 jun 2007 jan 2008

Brand promotion

Brand and consumers

How to

Try it!
Make video’s and use them on
Youtube, Vimeo, Blip.tv or your
own video site

Cloud computing

New ICT services
Just sign-up!

Wordprocessing 1951

Wordprocessing 1985

Wordprocessing 2008

Revision controle
Online collaboration
and compare

Wordprocessing 2.0!

Fast Easy,
Safe, Secure

Own your servers?

Office 14 in 2009-2010

Basecamp
project management
Dashboard
Milestones
To do lijsten
Communicatie
Bestand uitwisseling
Goedkoop!
www.basecamphq.com

CRM oplossingen

Internet goes mobile
88

My next phone

iPhone

Bold

Communicatie 2.0

50% uses MSN
Gebruik MSN per leeftijdsgroep
90.00%
90.000%
76.875%
63.750%
50.00%
50.625%
40.00%
37.500%
<20 20-35 35-49

Office Communicator
2007

Lotus Same Time

Phone 2.0

80

Outsourcing...

Elections 2.0

Elections 2.0
Obama Girl

Elections 2.0

Social Networking

Innovate at 3 different
• One M2 around you
• Within your organisation
• With the outside world
111

112

Vincent Everts
www.vincente.nl
www.interimic.com
vincent@everts.net
www.twitter.com/vincente