Kpn 2 punt 0 presentatie

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Hoe moet KPN omgaan met de explosie van communicatie tools die consumenten gebruiken en business zal gebruiken

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Kpn 2 punt 0 presentatie

  1. 1. Kpn 2.0 Communiceer zoals de consument woensdag 28 april 2010
  2. 2. Informatie 2.0 Volg de consumenten KPN Den Haag Vincent Everts 0647180864 woensdag 28 april 2010
  3. 3. Who is Vincent Everts? woensdag 28 april 2010
  4. 4. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA 2008: Japan Healthcare innovation event Innovation in Government woensdag 28 april 2010
  5. 5. Social Media 2.0 woensdag 28 april 2010
  6. 6. • Mijn Tools woensdag 28 april 2010
  7. 7. Videoblogger Talk to Me! woensdag 28 april 2010
  8. 8. • kassa woensdag 28 april 2010
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  11. 11. Make your own company TV Channel woensdag 28 april 2010
  12. 12. find, collect, publish www.yubby.com woensdag 28 april 2010
  13. 13. What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trends woensdag 28 april 2010
  14. 14. Web 1.0 woensdag 28 april 2010
  15. 15. 7 woensdag 28 april 2010
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  17. 17. How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers Magazines woensdag 28 april 2010
  18. 18. Time & advertisement TV 3 hours/day/user Advertisement €200M public + €600 commercial advertisment/hour TV watching € 0,06 Time online: 1,5 h pp/day Online adds €500M/yr Adds € 0,07 pp/h NewsPapers 20 min/day €750M adv revenue Adds € 2,00 pp/h Magazines18 m/day Advertisement €700 Reclame inkomsten: € 2,50 pp/ph woensdag 28 april 2010
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  20. 20. • $20 miljard sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etc woensdag 28 april 2010
  21. 21. Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTube woensdag 28 april 2010
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  26. 26. Google kom hier! 26 woensdag 28 april 2010
  27. 27. IMPACT ON BUSINESS 12 woensdag 28 april 2010
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  30. 30. DELL Case woensdag 28 april 2010
  31. 31. Dell notebooks woensdag 28 april 2010
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  33. 33. 17 woensdag 28 april 2010
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  35. 35. tekst woensdag 28 april 2010
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  38. 38. E-commerce worldwide 2008: 400 billion euro 2009: 1200 miljard euro +25% bron: thuiswinkel.org woensdag 28 april 2010
  39. 39. Online bestedingen 2008: 5,5 miljard euro 2009: 7 miljard euro +30% bron: thuiswinkel.org woensdag 28 april 2010
  40. 40. Social tools Productinformatie woensdag 28 april 2010
  41. 41. Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customers woensdag 28 april 2010
  42. 42. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. Any gap between the two drives a conversation on the social Web. LondonCalling.mobi Dave  Evans    bit.ly/nublack woensdag 28 april 2010
  43. 43. kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterface woensdag 28 april 2010
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  48. 48. beta woensdag 28 april 2010
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  50. 50. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks woensdag 28 april 2010
  51. 51. Who talks woensdag 28 april 2010
  52. 52. Blogs demografie Bron: Technorati 2008 woensdag 28 april 2010
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  55. 55. Free woensdag 28 april 2010
  56. 56. Professional woensdag 28 april 2010
  57. 57. 7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have fine print woensdag 28 april 2010
  58. 58. RSS woensdag 28 april 2010
  59. 59. RSS Readers woensdag 28 april 2010
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  62. 62. Communication 2.0 woensdag 28 april 2010
  63. 63. Why call woensdag 28 april 2010 via computer?
  64. 64. It’s personal! woensdag 28 april 2010
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  73. 73. 80 woensdag 28 april 2010
  74. 74. “What are you doing in 140 characters” woensdag 28 april 2010
  75. 75. Customer service woensdag 28 april 2010
  76. 76. It’s now mainstream! woensdag 28 april 2010
  77. 77. tweet deck woensdag 28 april 2010
  78. 78. Foursquare – location meets social € LondonCalling.mobi woensdag 28 april 2010
  79. 79. Could Foursquare be the next twitter? € LondonCalling.mobi woensdag 28 april 2010
  80. 80. Foursquare ticks all the boxes  User generated location updates  Permission based  Loyalty component  Share with and find your friends  Statistics for advertisers and brands  Competitive / game element  Simple to access from your mobile LondonCalling.mobi woensdag 28 april 2010
  81. 81. Social media + loyalty € LondonCalling.mobi woensdag 28 april 2010
  82. 82. Making money from mobile & social? LondonCalling.mobi woensdag 28 april 2010
  83. 83. Turn mashups into money LondonCalling.mobi woensdag 28 april 2010
  84. 84. LondonCalling.mobi woensdag 28 april 2010
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  86. 86. Wordprocessing 1951 woensdag 28 april 2010
  87. 87. Wordprocessing 1985 woensdag 28 april 2010
  88. 88. Wordprocessing 2008 woensdag 28 april 2010
  89. 89. Revisions Onlinecompare collaboration woensdag 28 april 2010
  90. 90. Web 2.0 software Social bookmarking del.icio.us Web 2.0 startpagina Netvibes & iGoogle Online to do lists Ta-da list & Remember the Milk Peer production news Digg & eKudos Photo management Flickr & Picasa Web wordprocessing Google Docs Online calendar Google Calendar Project management Basecamp Mindmapping Mindmeister woensdag 28 april 2010
  91. 91. Get feedback woensdag 28 april 2010
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  97. 97. Web 2.0 Trend: Co-Creation woensdag 28 april 2010
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  99. 99. 49 woensdag 28 april 2010
  100. 100. Social Networking woensdag 28 april 2010
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  103. 103. Internet goes mobile 88 woensdag 28 april 2010
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  109. 109. Mobile internet is where internet was 5 years ago woensdag 28 april 2010
  110. 110. New services: location, location, location 94 woensdag 28 april 2010
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  116. 116. Android for the rest of us woensdag 28 april 2010
  117. 117. Video Everywhere woensdag 28 april 2010
  118. 118. 35 15-02-07 ROOS - Regionale TV in 2010 35 woensdag 28 april 2010
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  121. 121. Growth of YouTube 300 now: 13 hour of video millions of unique visitors added every minute 225 march 2007 Viacom sues YouTube for $1 miljard october 2006 Google buys 150 july 2006 YouTube for Daily more then $1,65 billion april 2005 100 million first video watched videos 75 and 65.000 added 0 jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun woensdag 28 april 2010
  122. 122. Internetvideo is not just YouTube! woensdag 28 april 2010
  123. 123. Tudou.com bigger YouTube woensdag 28 april 2010
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  126. 126. TV vs Web viewing Obama inauguration 35.5M TV viewers 69.8M Web viewers woensdag 28 april 2010
  127. 127. With these HD devices anyone can do it! woensdag 28 april 2010
  128. 128. Easy & everywhere • Create videos with ease • Let customers create videos about you woensdag 28 april 2010
  129. 129. Lifestreaming • Quick & easy - live with 1 click • If you have a webcam you can stream woensdag 28 april 2010
  130. 130. Produce your own TV woensdag 28 april 2010
  131. 131. Lifestreaming • Live streaming on mobile phone • Nokia, iPhone, Blackberry • Put on blogs, facebook • Robert Scoble popularized woensdag 28 april 2010
  132. 132. Find 35+ sources (more on the way) Find, Collect, Publish woensdag 28 april 2010
  133. 133. +35 video sources & more to follow! woensdag 28 april 2010
  134. 134. Collect Drag & drop Edit meta data See previews woensdag 28 april 2010 Find, Collect, Publish
  135. 135. Player page woensdag 28 april 2010
  136. 136. Manage video woensdag 28 april 2010
  137. 137. Publish it with widgets woensdag 28 april 2010
  138. 138. Friends & profiles woensdag 28 april 2010
  139. 139. Elections 2.0 Obama Girl woensdag 28 april 2010
  140. 140. Elections 2.0 woensdag 28 april 2010
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  142. 142. Twitter +Blogging +Facebook +Video+IM = Unified communication woensdag 28 april 2010
  143. 143. Social Media 2.0 woensdag 28 april 2010
  144. 144. Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente woensdag 28 april 2010

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