De toekomst vanKlantcontact        Vincent@Everts.net                       +31647180864                         @vincente...
Vincent Everts?
Social Media   2.0
• Mijn Tools
Videoblogger               Talk to Me!
Volg Vincent Everts live                     in zijn elektrische Leaf- Live auto lifestats- Live streaming video- Live Goo...
Not always good!
Olie Future?
DELL Case
Dell notebooks
Dell & Social Media
Dell social media• 100k employees• 12 people listen to conversation• 15 people create policy• 30.000 did SMACU Training & ...
• 2007 Twitter: Whats hot?• 2009 4Square Which locations are hot?• 2012 Highlight: Location based social media
Location based Social Media
White pages Appje
Whit.li api
Lytro camera
Measure yourself
Bodymedia
The connected  everything
UrthecastEarth HD streaming
internet connected TV       2010: 425.000       2011: 820.000       2013: 60%                    bron: GfK
• Tablets everywhere!
Internet is pain!
What are we going to talk about?           Web 1.0 Viral Marketing (PP) time consumption                                  ...
7
How do we spend our time?   TV:       39% 178 min.               4%                                   6%  Radio:     33% 1...
• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from  Youtube, Google earth/  map, gmail, ...
Google adwords •Easy to set-up •Easy to budget •Price per keywordAlso onYouTube
1 miljardWhatsApp berichten per dag
IMPACT ON BUSINESS                     12
17
tekst
Online bestedingen   2009: 9 billion euro2011: 10 billion euroWeb-influenced 48     miljard              bron: thuiswinkel....
Social tools   Productinformatie
Product info    what else do people buy                  what do they recommend?                  Description of customers...
beta
YouTube uploads    per minute                                                                            33               ...
Who talks
Social Networking
Customer service
“What are you doing in 140 characters”
15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam   Page
The world is obsessed with Facebook
15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam   Page
15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam   Page
•s
Web 2.0 Trend: Co-Creation
49
Social Media   2.0
Vincent Everts       www.vincente.nl       www.yubby.com      www.interimic.nl     vincent@everts.net   www.twitter.com/vi...
Klantbelevingsconferentie.nl
Klantbelevingsconferentie.nl
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Klantbelevingsconferentie.nl
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Klantbelevingsconferentie.nl
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Klantbelevingsconferentie.nl
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Klantbelevingsconferentie.nl
Klantbelevingsconferentie.nl
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Klantbelevingsconferentie.nl
Klantbelevingsconferentie.nl
Klantbelevingsconferentie.nl
Klantbelevingsconferentie.nl
Klantbelevingsconferentie.nl
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Klantbelevingsconferentie.nl

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Hoe moeten we ons voorbereiden voor de klant van morgen? Niet door de klantservice afdeling te reorganiseren maar om het hele bedrijf erbij te betrekken met moderne social media zoals video, blogs, twitter, facebook etc.

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Klantbelevingsconferentie.nl

  1. 1. De toekomst vanKlantcontact Vincent@Everts.net +31647180864 @vincente Slideshare.net/vincent
  2. 2. Vincent Everts?
  3. 3. Social Media 2.0
  4. 4. • Mijn Tools
  5. 5. Videoblogger Talk to Me!
  6. 6. Volg Vincent Everts live in zijn elektrische Leaf- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews
  7. 7. Not always good!
  8. 8. Olie Future?
  9. 9. DELL Case
  10. 10. Dell notebooks
  11. 11. Dell & Social Media
  12. 12. Dell social media• 100k employees• 12 people listen to conversation• 15 people create policy• 30.000 did SMACU Training & can listen• 4.000 can speak on behalf of Dell on Twitter/Facebook/Blogs
  13. 13. • 2007 Twitter: Whats hot?• 2009 4Square Which locations are hot?• 2012 Highlight: Location based social media
  14. 14. Location based Social Media
  15. 15. White pages Appje
  16. 16. Whit.li api
  17. 17. Lytro camera
  18. 18. Measure yourself
  19. 19. Bodymedia
  20. 20. The connected everything
  21. 21. UrthecastEarth HD streaming
  22. 22. internet connected TV 2010: 425.000 2011: 820.000 2013: 60% bron: GfK
  23. 23. • Tablets everywhere!
  24. 24. Internet is pain!
  25. 25. What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 MultitaskingTwitter Amazon Yubby Co-Creation Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral MarketingKryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trends
  26. 26. 7
  27. 27. How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min.Newspaper: 6% 20 min 33%Magazines: 4% 18 min TV Radio Internet Newspapers Magazines
  28. 28. • $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from Youtube, Google earth/ map, gmail, apps etc
  29. 29. Google adwords •Easy to set-up •Easy to budget •Price per keywordAlso onYouTube
  30. 30. 1 miljardWhatsApp berichten per dag
  31. 31. IMPACT ON BUSINESS 12
  32. 32. 17
  33. 33. tekst
  34. 34. Online bestedingen 2009: 9 billion euro2011: 10 billion euroWeb-influenced 48 miljard bron: thuiswinkel.org
  35. 35. Social tools Productinformatie
  36. 36. Product info what else do people buy what do they recommend? Description of customersSocial tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customers
  37. 37. beta
  38. 38. YouTube uploads per minute 33 22 112007 I 2007 II 2008 I 0 2008 II 2009 I 2009 II 2010 I 2010 II
  39. 39. Who talks
  40. 40. Social Networking
  41. 41. Customer service
  42. 42. “What are you doing in 140 characters”
  43. 43. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
  44. 44. The world is obsessed with Facebook
  45. 45. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
  46. 46. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
  47. 47. •s
  48. 48. Web 2.0 Trend: Co-Creation
  49. 49. 49
  50. 50. Social Media 2.0
  51. 51. Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864
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