FocusPlaza &    Mobile + Internet trends    30 november 2010           Vincent Everts                               +31647...
Vincent Everts?maandag 6 december 2010
InterimIC innovation acceleration                              Innovation study trips:                              2008: ...
Tudou.com bigger YouTubemaandag 6 december 2010
Social Media                             2.0maandag 6 december 2010
• Mijn Toolsmaandag 6 december 2010
Videoblogger                          Talk to Me!maandag 6 december 2010
• kassamaandag 6 december 2010
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Make your                          own company                           TV Channelmaandag 6 december 2010
find, collect, publish                          www.yubby.commaandag 6 december 2010
maandag 6 december 2010
What are we going to talk about?                   Web 1.0 Viral Marketing (PP)            time consumption               ...
Web                          1.0maandag 6 december 2010
7maandag 6 december 2010
How do we spend our time?              TV:         39% 178 min.                                                     4%    ...
Time & advertisement                                  TV 3 hours/day/user                                  Advertisement €...
maandag 6 december 2010
• $20 miljard sales                          • 1 Billion searches/day                          • Money from Adwords       ...
Google adwords         •Easy to set-up         •Easy to budget         •Price per keyword   Also on   YouTubemaandag 6 dec...
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IMPACT ON BUSINESS                                               12maandag 6 december 2010
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DELL Casemaandag 6 december 2010
Dell notebooksmaandag 6 december 2010
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17maandag 6 december 2010
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tekstmaandag 6 december 2010
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E-commerce worldwide                          2010: €500B                         +10%         Web influenced: €3000B      ...
Online bestedingen                          2009: 7,3 miljard euro                    2009: 8 miljard euro                ...
Social tools   Productinformatiemaandag 6 december 2010
Product info     what else do people buy                           what do they recommend?                           Descr...
Marketing sets the expectation, marketing creates         demand, marketing helps a consumer differentiate           why o...
60maandag 6 december 2010
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LondonCalling.mobimaandag 6 december 2010
LondonCalling.mobimaandag 6 december 2010
LondonCalling.mobimaandag 6 december 2010
kindle      Buy books wirelessly                                  Download everything                                     ...
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Playmate                          71maandag 6 december 2010
Negroponte                          72maandag 6 december 2010
betamaandag 6 december 2010
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WEB 2.0    •   Weblogs    •   Flickr    •   Wiki’s    •   RSS    •   RSS readers    •   Del.icio.us    •   Youtube    •   ...
Who talksmaandag 6 december 2010
Blogs demografie                                            Bron: Technorati 2008maandag 6 december 2010
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7 guidelines             1.       Know what you are doing             2.       Avoid marketing talk             3.       K...
RSSmaandag 6 december 2010
RSS Readersmaandag 6 december 2010
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Communication 2.0maandag 6 december 2010
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“What are you doing in 140 characters”maandag 6 december 2010
Customer servicemaandag 6 december 2010
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Why callmaandag 6 december 2010                          via computer?
It’s                          personal!maandag 6 december 2010
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Wordprocessing 1951maandag 6 december 2010
Wordprocessing 1985maandag 6 december 2010
Wordprocessing 2008maandag 6 december 2010
Revisions               Onlinecompare                      collaborationmaandag 6 december 2010
Web 2.0 softwareSocial bookmarking           del.icio.usWeb 2.0 startpagina          Netvibes & iGoogleOnline to do lists ...
Get feedbackmaandag 6 december 2010
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Social Networkingmaandag 6 december 2010
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Twitter/linkedin/Facebook                             corperate strategy                             Product/Mrk/Sales    ...
Video Everywheremaandag 6 december 2010
3515-02-07        ROOS - Regionale TV in 2010    35maandag 6 december 2010
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Social Media                             2.0maandag 6 december 2010
Vincent Everts                                 www.vincente.nl                                 www.yubby.com              ...
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Focusplaza presentatie Vincent Everts

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Fast moving Consumer Goods are going to the mobile, social internet. Niet erg snel maar wel zeker.

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Transcript of "Focusplaza presentatie Vincent Everts"

  1. 1. FocusPlaza & Mobile + Internet trends 30 november 2010 Vincent Everts +31647180864maandag 6 december 2010
  2. 2. Vincent Everts?maandag 6 december 2010
  3. 3. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA 2008: Japan Healthcare innovation event Innovation in Governmentmaandag 6 december 2010
  4. 4. Tudou.com bigger YouTubemaandag 6 december 2010
  5. 5. Social Media 2.0maandag 6 december 2010
  6. 6. • Mijn Toolsmaandag 6 december 2010
  7. 7. Videoblogger Talk to Me!maandag 6 december 2010
  8. 8. • kassamaandag 6 december 2010
  9. 9. maandag 6 december 2010
  10. 10. maandag 6 december 2010
  11. 11. maandag 6 december 2010
  12. 12. maandag 6 december 2010
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  14. 14. maandag 6 december 2010
  15. 15. maandag 6 december 2010
  16. 16. maandag 6 december 2010
  17. 17. maandag 6 december 2010
  18. 18. Make your own company TV Channelmaandag 6 december 2010
  19. 19. find, collect, publish www.yubby.commaandag 6 december 2010
  20. 20. maandag 6 december 2010
  21. 21. What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trendsmaandag 6 december 2010
  22. 22. Web 1.0maandag 6 december 2010
  23. 23. 7maandag 6 december 2010
  24. 24. How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers Magazinesmaandag 6 december 2010
  25. 25. Time & advertisement TV 3 hours/day/user Advertisement €200M public + €600 commercial advertisment/hour TV watching € 0,06 Time online: 1,5 h pp/day Online adds €500M/yr Adds € 0,07 pp/h NewsPapers 20 min/day €750M adv revenue Adds € 2,00 pp/h Magazines18 m/day Advertisement €700 Reclame inkomsten: € 2,50 pp/phmaandag 6 december 2010
  26. 26. maandag 6 december 2010
  27. 27. • $20 miljard sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etcmaandag 6 december 2010
  28. 28. Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTubemaandag 6 december 2010
  29. 29. maandag 6 december 2010
  30. 30. maandag 6 december 2010
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  33. 33. §maandag 6 december 2010
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  38. 38. maandag 6 december 2010
  39. 39. maandag 6 december 2010
  40. 40. maandag 6 december 2010
  41. 41. maandag 6 december 2010
  42. 42. IMPACT ON BUSINESS 12maandag 6 december 2010
  43. 43. maandag 6 december 2010
  44. 44. DELL Casemaandag 6 december 2010
  45. 45. Dell notebooksmaandag 6 december 2010
  46. 46. maandag 6 december 2010
  47. 47. 17maandag 6 december 2010
  48. 48. maandag 6 december 2010
  49. 49. maandag 6 december 2010
  50. 50. tekstmaandag 6 december 2010
  51. 51. maandag 6 december 2010
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  55. 55. E-commerce worldwide 2010: €500B +10% Web influenced: €3000B bron: forrestermaandag 6 december 2010
  56. 56. Online bestedingen 2009: 7,3 miljard euro 2009: 8 miljard euro +10% Web-influenced 48 miljardmaandag 6 december 2010 bron: thuiswinkel.org
  57. 57. Social tools Productinformatiemaandag 6 december 2010
  58. 58. Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customersmaandag 6 december 2010
  59. 59. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. Any gap between the two drives a conversation on the social Web. LondonCalling.mobi Dave  Evans    bit.ly/nublackmaandag 6 december 2010
  60. 60. 60maandag 6 december 2010
  61. 61. 61maandag 6 december 2010
  62. 62. LondonCalling.mobimaandag 6 december 2010
  63. 63. LondonCalling.mobimaandag 6 december 2010
  64. 64. LondonCalling.mobimaandag 6 december 2010
  65. 65. kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterfacemaandag 6 december 2010
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  70. 70. 70maandag 6 december 2010
  71. 71. Playmate 71maandag 6 december 2010
  72. 72. Negroponte 72maandag 6 december 2010
  73. 73. betamaandag 6 december 2010
  74. 74. maandag 6 december 2010
  75. 75. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooksmaandag 6 december 2010
  76. 76. Who talksmaandag 6 december 2010
  77. 77. Blogs demografie Bron: Technorati 2008maandag 6 december 2010
  78. 78. maandag 6 december 2010
  79. 79. 7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have fine printmaandag 6 december 2010
  80. 80. RSSmaandag 6 december 2010
  81. 81. RSS Readersmaandag 6 december 2010
  82. 82. maandag 6 december 2010
  83. 83. maandag 6 december 2010
  84. 84. Communication 2.0maandag 6 december 2010
  85. 85. maandag 6 december 2010
  86. 86. “What are you doing in 140 characters”maandag 6 december 2010
  87. 87. Customer servicemaandag 6 december 2010
  88. 88. maandag 6 december 2010
  89. 89. maandag 6 december 2010
  90. 90. Why callmaandag 6 december 2010 via computer?
  91. 91. It’s personal!maandag 6 december 2010
  92. 92. maandag 6 december 2010
  93. 93. maandag 6 december 2010
  94. 94. maandag 6 december 2010
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  98. 98. Wordprocessing 1951maandag 6 december 2010
  99. 99. Wordprocessing 1985maandag 6 december 2010
  100. 100. Wordprocessing 2008maandag 6 december 2010
  101. 101. Revisions Onlinecompare collaborationmaandag 6 december 2010
  102. 102. Web 2.0 softwareSocial bookmarking del.icio.usWeb 2.0 startpagina Netvibes & iGoogleOnline to do lists Ta-da list & Remember the MilkPeer production news Digg & eKudosPhoto management Flickr & PicasaWeb wordprocessing Google DocsOnline calendar Google CalendarProject management BasecampMindmapping Mindmeistermaandag 6 december 2010
  103. 103. Get feedbackmaandag 6 december 2010
  104. 104. maandag 6 december 2010
  105. 105. maandag 6 december 2010
  106. 106. maandag 6 december 2010
  107. 107. maandag 6 december 2010
  108. 108. Social Networkingmaandag 6 december 2010
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  111. 111. maandag 6 december 2010
  112. 112. Twitter/linkedin/Facebook corperate strategy Product/Mrk/Sales Tone of voice Toolsmaandag 6 december 2010
  113. 113. Video Everywheremaandag 6 december 2010
  114. 114. 3515-02-07 ROOS - Regionale TV in 2010 35maandag 6 december 2010
  115. 115. maandag 6 december 2010
  116. 116. Social Media 2.0maandag 6 december 2010
  117. 117. Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864maandag 6 december 2010
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