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Focusplaza presentatie Vincent Everts
 

Focusplaza presentatie Vincent Everts

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Fast moving Consumer Goods are going to the mobile, social internet. Niet erg snel maar wel zeker.

Fast moving Consumer Goods are going to the mobile, social internet. Niet erg snel maar wel zeker.

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    Focusplaza presentatie Vincent Everts Focusplaza presentatie Vincent Everts Presentation Transcript

    • FocusPlaza & Mobile + Internet trends 30 november 2010 Vincent Everts +31647180864maandag 6 december 2010
    • Vincent Everts?maandag 6 december 2010
    • InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA 2008: Japan Healthcare innovation event Innovation in Governmentmaandag 6 december 2010
    • Tudou.com bigger YouTubemaandag 6 december 2010
    • Social Media 2.0maandag 6 december 2010
    • • Mijn Toolsmaandag 6 december 2010
    • Videoblogger Talk to Me!maandag 6 december 2010
    • • kassamaandag 6 december 2010
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    • Make your own company TV Channelmaandag 6 december 2010
    • find, collect, publish www.yubby.commaandag 6 december 2010
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    • What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trendsmaandag 6 december 2010
    • Web 1.0maandag 6 december 2010
    • 7maandag 6 december 2010
    • How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers Magazinesmaandag 6 december 2010
    • Time & advertisement TV 3 hours/day/user Advertisement €200M public + €600 commercial advertisment/hour TV watching € 0,06 Time online: 1,5 h pp/day Online adds €500M/yr Adds € 0,07 pp/h NewsPapers 20 min/day €750M adv revenue Adds € 2,00 pp/h Magazines18 m/day Advertisement €700 Reclame inkomsten: € 2,50 pp/phmaandag 6 december 2010
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    • • $20 miljard sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etcmaandag 6 december 2010
    • Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTubemaandag 6 december 2010
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    • IMPACT ON BUSINESS 12maandag 6 december 2010
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    • DELL Casemaandag 6 december 2010
    • Dell notebooksmaandag 6 december 2010
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    • tekstmaandag 6 december 2010
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    • E-commerce worldwide 2010: €500B +10% Web influenced: €3000B bron: forrestermaandag 6 december 2010
    • Online bestedingen 2009: 7,3 miljard euro 2009: 8 miljard euro +10% Web-influenced 48 miljardmaandag 6 december 2010 bron: thuiswinkel.org
    • Social tools Productinformatiemaandag 6 december 2010
    • Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customersmaandag 6 december 2010
    • Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. Any gap between the two drives a conversation on the social Web. LondonCalling.mobi Dave  Evans    bit.ly/nublackmaandag 6 december 2010
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    • LondonCalling.mobimaandag 6 december 2010
    • LondonCalling.mobimaandag 6 december 2010
    • LondonCalling.mobimaandag 6 december 2010
    • kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterfacemaandag 6 december 2010
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    • 67maandag 6 december 2010
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    • Playmate 71maandag 6 december 2010
    • Negroponte 72maandag 6 december 2010
    • betamaandag 6 december 2010
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    • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooksmaandag 6 december 2010
    • Who talksmaandag 6 december 2010
    • Blogs demografie Bron: Technorati 2008maandag 6 december 2010
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    • 7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have fine printmaandag 6 december 2010
    • RSSmaandag 6 december 2010
    • RSS Readersmaandag 6 december 2010
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    • Communication 2.0maandag 6 december 2010
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    • “What are you doing in 140 characters”maandag 6 december 2010
    • Customer servicemaandag 6 december 2010
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    • Why callmaandag 6 december 2010 via computer?
    • It’s personal!maandag 6 december 2010
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    • Wordprocessing 1951maandag 6 december 2010
    • Wordprocessing 1985maandag 6 december 2010
    • Wordprocessing 2008maandag 6 december 2010
    • Revisions Onlinecompare collaborationmaandag 6 december 2010
    • Web 2.0 softwareSocial bookmarking del.icio.usWeb 2.0 startpagina Netvibes & iGoogleOnline to do lists Ta-da list & Remember the MilkPeer production news Digg & eKudosPhoto management Flickr & PicasaWeb wordprocessing Google DocsOnline calendar Google CalendarProject management BasecampMindmapping Mindmeistermaandag 6 december 2010
    • Get feedbackmaandag 6 december 2010
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    • Social Networkingmaandag 6 december 2010
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    • Twitter/linkedin/Facebook corperate strategy Product/Mrk/Sales Tone of voice Toolsmaandag 6 december 2010
    • Video Everywheremaandag 6 december 2010
    • 3515-02-07 ROOS - Regionale TV in 2010 35maandag 6 december 2010
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    • Social Media 2.0maandag 6 december 2010
    • Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864maandag 6 december 2010