Eredivisie presentatie toekomst media

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Tijdens de workshop voor de eredivisie hield Vincent Everts een presentatie over de toekomst van TV, Mobiel & social media

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Eredivisie presentatie toekomst media

  1. 1. Mobile & Social media March 18th 2011 Eredivisie workshop Vincent Everts +31647180864Monday, March 21, 2011
  2. 2. Mobile & Social media March 18th 2011 Eredivisie workshop Vincent Everts +31647180864Monday, March 21, 2011
  3. 3. Vincent Everts?Monday, March 21, 2011
  4. 4. Vincent Everts?Monday, March 21, 2011
  5. 5. Innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilMonday, March 21, 2011
  6. 6. Innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilMonday, March 21, 2011
  7. 7. Tudou.com earlier then YouTubeMonday, March 21, 2011
  8. 8. Tudou.com earlier then YouTubeMonday, March 21, 2011
  9. 9. Social Media 2.0Monday, March 21, 2011
  10. 10. • Mijn ToolsMonday, March 21, 2011
  11. 11. VideobloggerMonday, March 21, 2011
  12. 12. Videoblogger Talk to Me!Monday, March 21, 2011
  13. 13. • kassaMonday, March 21, 2011
  14. 14. Monday, March 21, 2011
  15. 15. Monday, March 21, 2011
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  27. 27. Monday, March 21, 2011
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  29. 29. Comscore: CPA/CPC You are not rewarded for what you doMonday, March 21, 2011
  30. 30. Comscore: CPA/CPC You are not rewarded for what you do 85% never clicks on anything during the month 3% does 80% of the clicks 80% increase in visiting websites within 2 month 100% increase in search 17% increase in offline sales 27% increase in online salesMonday, March 21, 2011
  31. 31. Monday, March 21, 2011
  32. 32. Future of TV?Monday, March 21, 2011
  33. 33. Monday, March 21, 2011
  34. 34. Monday, March 21, 2011
  35. 35. Opkomst internet connected TV bron: GfKMonday, March 21, 2011
  36. 36. Opkomst internet connected TV 2010: 425.000 bron: GfKMonday, March 21, 2011
  37. 37. Opkomst internet connected TV 2010: 425.000 2011: 820.000 2013: 60% bron: GfKMonday, March 21, 2011
  38. 38. Monday, March 21, 2011
  39. 39. Internet + televisie = Philips Net TVMonday, March 21, 2011
  40. 40. Monday, March 21, 2011
  41. 41. met een volwaardig PSV TV-kanaalMonday, March 21, 2011
  42. 42. Monday, March 21, 2011
  43. 43. On demand IP videoMonday, March 21, 2011
  44. 44. Monday, March 21, 2011
  45. 45. Apple TVMonday, March 21, 2011
  46. 46. Monday, March 21, 2011
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  56. 56. Monday, March 21, 2011
  57. 57. Monday, March 21, 2011
  58. 58. Cut the cableMonday, March 21, 2011
  59. 59. 1.6 miljoen in 2 yr (1,6% of total)Cut the cableMonday, March 21, 2011
  60. 60. 3D Revolutie?Monday, March 21, 2011
  61. 61. Monday, March 21, 2011
  62. 62. • Geen verschil tussen passieve of actieve 3D brillen • Na 8 kijkuren / 5 dagen lang geen negatieve effecten op gezondheidMonday, March 21, 2011
  63. 63. ESPN 3D World Cup bevindingen 90% 60% +5% +15% +17% +34% 30% +27% 0% Presence Reclame retentie Koop intentie Reclame liking Reclame Koop Reclame Kijkplezier Kijkplezier Aanwezigheid aandacht intentie genot 2D 3D bron: Engadget HDMonday, March 21, 2011
  64. 64. Power of online VideoMonday, March 21, 2011
  65. 65. Why online video? 30.317.131.000 vs. 15.500.000.000 searches US Comscore Video Metrix - videos views April 2010Monday, March 21, 2011
  66. 66. Monday, March 21, 2011
  67. 67. YouTube uploads per minuutMonday, March 21, 2011
  68. 68. YouTube uploads per minuut 33 22 11 2007 I 2007 II 2008 I 0 2008 II 2009 I 2009 II 2010 I 2010 IIMonday, March 21, 2011
  69. 69. Monday, March 21, 2011
  70. 70. 2 miljard video’s per dag 33 uur video upload per minuut Bezoekers 15 minuten per dag In 60 dagen wordt net zoveel geupload als 3 TV kanalen in 60 jaar uitzenden 2 de zoekmachine wereldwijd 1 miljard abonneesMonday, March 21, 2011
  71. 71. Monday, March 21, 2011
  72. 72. 3 miljoen leden gebruiken auto-share om video’s te delen 1 Tweet levert 7 bezoekers Video consumptie per dag: Facebook: 46.2 jaar MySpace: 5.6 jaar Orkut: 12.7 jaar Hi5: 1.2 jaarMonday, March 21, 2011
  73. 73. Life of a YouTube video bron: Silicon Alley InsiderMonday, March 21, 2011
  74. 74. Wat kijken ze? bron: Frank N. Magid Media Futures 2010: Online videoMonday, March 21, 2011
  75. 75. YouTube kanaal kijkers Ajax 15,879,583 Eredivisie Live 7,417,457 PSV 6,975,862 FC Utrecht 502,748SC Heerenveen 426,704 Willem II 114,652Monday, March 21, 2011
  76. 76. YouTube kanaal bezoek Ajax 948,043 PSV 496,129 Eredivisie Live 201,009SC Heerenveen 32,495 FC Utrecht 13,636 Willem II 4,931Monday, March 21, 2011
  77. 77. YouTube abonnees Ajax 7,281 Eredivisie Live 3,803 PSV 2,845SC Heerenveen 539 FC Utrecht 344 Willem II 80Monday, March 21, 2011
  78. 78. Geen YouTube kanaal ADO Den Haag Heracles AZ NAC Breda De Graafschap NEC Excelsior FC Twente Feyenoord Roda JC FC Groningen VitesseMonday, March 21, 2011
  79. 79. Monday, March 21, 2011
  80. 80. Meest bekeken video 610,227 kijkersMonday, March 21, 2011
  81. 81. Waar komen dekijkers vandaan?1. Yahoo Mexico 216k2. Yahoo Argentina 77k3. Yahoo Spain 64k4. iol Portugal 28k5. YouTube 25kMonday, March 21, 2011
  82. 82. Monday, March 21, 2011
  83. 83. Monday, March 21, 2011
  84. 84. Monday, March 21, 2011
  85. 85. Monday, March 21, 2011
  86. 86. Multi screenMonday, March 21, 2011
  87. 87. Monday, March 21, 2011
  88. 88. Gebruiksverdeling bron: twist 2011Monday, March 21, 2011
  89. 89. Tijdsbesteding bron: twist 2011Monday, March 21, 2011
  90. 90. Welk scherm voor wat? bron: twist 2011Monday, March 21, 2011
  91. 91. Aandacht per scherm bron: twist 2011Monday, March 21, 2011
  92. 92. Wat kan je niet missen? bron: twist 2011Monday, March 21, 2011
  93. 93. Monday, March 21, 2011
  94. 94. Internet junkies gaan TV redden bron: Harvard Business ReviewMonday, March 21, 2011
  95. 95. De manier waarop we live evenementen bekijken is aan het veranderen bron: Harvard Business ReviewMonday, March 21, 2011
  96. 96. Advertenties tijdens live evenementen blijken direct een hit te zijn op internet bron: Harvard Business ReviewMonday, March 21, 2011
  97. 97. Monday, March 21, 2011
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  105. 105. Interactie met de beelden op iPad?Monday, March 21, 2011
  106. 106. Statistieken in sport zijn van levensbelangMonday, March 21, 2011
  107. 107. Live hartslag meten? Het kon al in 1986!Monday, March 21, 2011
  108. 108. iPhone 4Monday, March 21, 2011
  109. 109. Monday, March 21, 2011
  110. 110. Monday, March 21, 2011
  111. 111. Make your own company TV ChannelMonday, March 21, 2011
  112. 112. Make your own company TV ChannelMonday, March 21, 2011
  113. 113. www.yubby.comMonday, March 21, 2011
  114. 114. www.yubby.comMonday, March 21, 2011
  115. 115. Automatisch zoeken op 30 video netwerkenMonday, March 21, 2011
  116. 116. www.yubby.comMonday, March 21, 2011
  117. 117. Eerste week: 2.000 ingezonden video’s 300.000 unieke kijkers www.yubby.comMonday, March 21, 2011
  118. 118. Monday, March 21, 2011
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  120. 120. Monday, March 21, 2011
  121. 121. Volg Vincent Everts live in zijn elektrische Leaf - Live auto lifestats - Live streaming video - Live Google maps - Twitter met bestuurder - Twitter met de auto - InterviewsMonday, March 21, 2011
  122. 122. Volg Vincent Everts live in zijn elektrische LeafMonday, March 21, 2011
  123. 123. What are we going to talk about?Monday, March 21, 2011
  124. 124. What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trendsMonday, March 21, 2011
  125. 125. Web 1.0Monday, March 21, 2011
  126. 126. Web 1.0Monday, March 21, 2011
  127. 127. 7Monday, March 21, 2011
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  132. 132. How do we spend our time? 4% 6% 39% 19% 33%Monday, March 21, 2011
  133. 133. How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers MagazinesMonday, March 21, 2011
  134. 134. Time & advertisement TV 3 hours/day/user Advertisement !200M public + !600 commercial advertisment/hour TV watching ! 0,06 Time online: 1,5 h pp/day Online adds !500M/yr Adds ! 0,07 pp/h NewsPapers 20 min/day !750M adv revenue Adds ! 2,00 pp/h Magazines18 m/day Advertisement !700 Reclame inkomsten: ! 2,50 pp/phMonday, March 21, 2011
  135. 135. Monday, March 21, 2011
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  137. 137. Monday, March 21, 2011
  138. 138. • $32 billion sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etcMonday, March 21, 2011
  139. 139. Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTubeMonday, March 21, 2011
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  146. 146. PSV app voor iPhone en AndroidMonday, March 21, 2011
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  157. 157. Monday, March 21, 2011
  158. 158. Complexity is huge! TBG-digitalMonday, March 21, 2011
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  169. 169. Monday, March 21, 2011
  170. 170. Augmented Reality met LayarMonday, March 21, 2011
  171. 171. Monday, March 21, 2011
  172. 172. IMPACT ON BUSINESS 12Monday, March 21, 2011
  173. 173. Monday, March 21, 2011
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  181. 181. Monday, March 21, 2011
  182. 182. DELL CaseMonday, March 21, 2011
  183. 183. DELL CaseMonday, March 21, 2011
  184. 184. Dell notebooksMonday, March 21, 2011
  185. 185. Dell notebooksMonday, March 21, 2011
  186. 186. Monday, March 21, 2011
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  197. 197. tekstMonday, March 21, 2011
  198. 198. tekstMonday, March 21, 2011
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  212. 212. E-commerce worldwide 2010: !500B +15% Web influenced: !3000B bron: forresterMonday, March 21, 2011
  213. 213. Online bestedingen 2009: 7,3 miljard euro 2010: 9 miljard euro Web-influenced 48 miljardMonday, March 21, 2011 bron: thuiswinkel.org
  214. 214. Social tools ProductinformatieMonday, March 21, 2011
  215. 215. Social tools ProductinformatieMonday, March 21, 2011
  216. 216. Monday, March 21, 2011
  217. 217. Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customersMonday, March 21, 2011
  218. 218. Monday, March 21, 2011
  219. 219. Customer serviceMonday, March 21, 2011
  220. 220. Customer serviceMonday, March 21, 2011
  221. 221. Monday, March 21, 2011
  222. 222. It’s now mainstream!Monday, March 21, 2011
  223. 223. It’s now mainstream!Monday, March 21, 2011
  224. 224. “What are you doing in 140 characters”Monday, March 21, 2011
  225. 225. Monday, March 21, 2011
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  229. 229. LondonCalling.mobiMonday, March 21, 2011
  230. 230. LondonCalling.mobiMonday, March 21, 2011
  231. 231. LondonCalling.mobiMonday, March 21, 2011
  232. 232. LondonCalling.mobiMonday, March 21, 2011
  233. 233. kindleMonday, March 21, 2011
  234. 234. kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterfaceMonday, March 21, 2011
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  241. 241. 151Monday, March 21, 2011
  242. 242. Negroponte 152Monday, March 21, 2011
  243. 243. Negroponte 152Monday, March 21, 2011
  244. 244. Negroponte 152Monday, March 21, 2011
  245. 245. Negroponte 152Monday, March 21, 2011
  246. 246. Negroponte 152Monday, March 21, 2011
  247. 247. Negroponte 152Monday, March 21, 2011
  248. 248. Are books going away? 153Monday, March 21, 2011
  249. 249. 154Monday, March 21, 2011
  250. 250. Tablet market in 2014 155Monday, March 21, 2011
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  255. 255. Monday, March 21, 2011
  256. 256. SonicViewMonday, March 21, 2011
  257. 257. HP WebOSMonday, March 21, 2011
  258. 258. Playmate 163Monday, March 21, 2011
  259. 259. Playmate 163Monday, March 21, 2011
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  271. 271. Externe ervaringen met Telegraaf 175Monday, March 21, 2011
  272. 272. 176Monday, March 21, 2011
  273. 273. betaMonday, March 21, 2011
  274. 274. Monday, March 21, 2011
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  276. 276. Monday, March 21, 2011
  277. 277. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksMonday, March 21, 2011
  278. 278. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksMonday, March 21, 2011
  279. 279. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksMonday, March 21, 2011
  280. 280. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksMonday, March 21, 2011
  281. 281. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksMonday, March 21, 2011
  282. 282. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksMonday, March 21, 2011
  283. 283. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksMonday, March 21, 2011
  284. 284. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksMonday, March 21, 2011
  285. 285. Who talksMonday, March 21, 2011
  286. 286. Blogs demografie Bron: Technorati 2008Monday, March 21, 2011
  287. 287. Blogs demografie Bron: Technorati 2008Monday, March 21, 2011
  288. 288. Blogs demografie Bron: Technorati 2008Monday, March 21, 2011
  289. 289. ProfessionalMonday, March 21, 2011
  290. 290. ProfessionalMonday, March 21, 2011
  291. 291. 7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have fine printMonday, March 21, 2011
  292. 292. RSSMonday, March 21, 2011
  293. 293. RSS ReadersMonday, March 21, 2011
  294. 294. RSS ReadersMonday, March 21, 2011
  295. 295. Monday, March 21, 2011
  296. 296. Monday, March 21, 2011
  297. 297. Social NetworkingMonday, March 21, 2011
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  304. 304. Monday, March 21, 2011
  305. 305. Internet is pain!Monday, March 21, 2011
  306. 306. Monday, March 21, 2011
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  309. 309. Monday, March 21, 2011
  310. 310. Communication 2.0Monday, March 21, 2011
  311. 311. Communication 2.0Monday, March 21, 2011
  312. 312. Why callMonday, March 21, 2011 via computer?
  313. 313. It’s personal!Monday, March 21, 2011
  314. 314. It’s personal!Monday, March 21, 2011
  315. 315. It’s personal!Monday, March 21, 2011
  316. 316. Monday, March 21, 2011
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  320. 320. Wordprocessing 1951Monday, March 21, 2011
  321. 321. Wordprocessing 1985Monday, March 21, 2011
  322. 322. Wordprocessing 1985Monday, March 21, 2011
  323. 323. Wordprocessing 2008Monday, March 21, 2011
  324. 324. Wordprocessing 2008Monday, March 21, 2011
  325. 325. Monday, March 21, 2011
  326. 326. Monday, March 21, 2011
  327. 327. Online collaborationMonday, March 21, 2011
  328. 328. RevisionsMonday, March 21, 2011 compare
  329. 329. Web 2.0 Trend: Co-CreationMonday, March 21, 2011
  330. 330. Monday, March 21, 2011
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  332. 332. 49Monday, March 21, 2011
  333. 333. Monday, March 21, 2011
  334. 334. Social Media 2.0Monday, March 21, 2011
  335. 335. Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864Monday, March 21, 2011

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