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Tijdens de workshop voor de eredivisie hield Vincent Everts een presentatie over de toekomst van TV, Mobiel & social media

Tijdens de workshop voor de eredivisie hield Vincent Everts een presentatie over de toekomst van TV, Mobiel & social media

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Eredivisie presentatie toekomst media Eredivisie presentatie toekomst media Presentation Transcript

  • Mobile & Social media March 18th 2011 Eredivisie workshop Vincent Everts +31647180864Monday, March 21, 2011
  • Mobile & Social media March 18th 2011 Eredivisie workshop Vincent Everts +31647180864Monday, March 21, 2011
  • Vincent Everts?Monday, March 21, 2011
  • Vincent Everts?Monday, March 21, 2011
  • Innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilMonday, March 21, 2011
  • Innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilMonday, March 21, 2011
  • Tudou.com earlier then YouTubeMonday, March 21, 2011
  • Tudou.com earlier then YouTubeMonday, March 21, 2011
  • Social Media 2.0Monday, March 21, 2011
  • • Mijn ToolsMonday, March 21, 2011
  • VideobloggerMonday, March 21, 2011
  • Videoblogger Talk to Me!Monday, March 21, 2011
  • • kassaMonday, March 21, 2011
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  • Comscore: CPA/CPC You are not rewarded for what you doMonday, March 21, 2011
  • Comscore: CPA/CPC You are not rewarded for what you do 85% never clicks on anything during the month 3% does 80% of the clicks 80% increase in visiting websites within 2 month 100% increase in search 17% increase in offline sales 27% increase in online salesMonday, March 21, 2011
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  • Future of TV?Monday, March 21, 2011
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  • Opkomst internet connected TV bron: GfKMonday, March 21, 2011
  • Opkomst internet connected TV 2010: 425.000 bron: GfKMonday, March 21, 2011
  • Opkomst internet connected TV 2010: 425.000 2011: 820.000 2013: 60% bron: GfKMonday, March 21, 2011
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  • Internet + televisie = Philips Net TVMonday, March 21, 2011
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  • met een volwaardig PSV TV-kanaalMonday, March 21, 2011
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  • On demand IP videoMonday, March 21, 2011
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  • Apple TVMonday, March 21, 2011
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  • Cut the cableMonday, March 21, 2011
  • 1.6 miljoen in 2 yr (1,6% of total)Cut the cableMonday, March 21, 2011
  • 3D Revolutie?Monday, March 21, 2011
  • Monday, March 21, 2011
  • • Geen verschil tussen passieve of actieve 3D brillen • Na 8 kijkuren / 5 dagen lang geen negatieve effecten op gezondheidMonday, March 21, 2011
  • ESPN 3D World Cup bevindingen 90% 60% +5% +15% +17% +34% 30% +27% 0% Presence Reclame retentie Koop intentie Reclame liking Reclame Koop Reclame Kijkplezier Kijkplezier Aanwezigheid aandacht intentie genot 2D 3D bron: Engadget HDMonday, March 21, 2011
  • Power of online VideoMonday, March 21, 2011
  • Why online video? 30.317.131.000 vs. 15.500.000.000 searches US Comscore Video Metrix - videos views April 2010Monday, March 21, 2011
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  • YouTube uploads per minuutMonday, March 21, 2011
  • YouTube uploads per minuut 33 22 11 2007 I 2007 II 2008 I 0 2008 II 2009 I 2009 II 2010 I 2010 IIMonday, March 21, 2011
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  • 2 miljard video’s per dag 33 uur video upload per minuut Bezoekers 15 minuten per dag In 60 dagen wordt net zoveel geupload als 3 TV kanalen in 60 jaar uitzenden 2 de zoekmachine wereldwijd 1 miljard abonneesMonday, March 21, 2011
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  • 3 miljoen leden gebruiken auto-share om video’s te delen 1 Tweet levert 7 bezoekers Video consumptie per dag: Facebook: 46.2 jaar MySpace: 5.6 jaar Orkut: 12.7 jaar Hi5: 1.2 jaarMonday, March 21, 2011
  • Life of a YouTube video bron: Silicon Alley InsiderMonday, March 21, 2011
  • Wat kijken ze? bron: Frank N. Magid Media Futures 2010: Online videoMonday, March 21, 2011
  • YouTube kanaal kijkers Ajax 15,879,583 Eredivisie Live 7,417,457 PSV 6,975,862 FC Utrecht 502,748SC Heerenveen 426,704 Willem II 114,652Monday, March 21, 2011
  • YouTube kanaal bezoek Ajax 948,043 PSV 496,129 Eredivisie Live 201,009SC Heerenveen 32,495 FC Utrecht 13,636 Willem II 4,931Monday, March 21, 2011
  • YouTube abonnees Ajax 7,281 Eredivisie Live 3,803 PSV 2,845SC Heerenveen 539 FC Utrecht 344 Willem II 80Monday, March 21, 2011
  • Geen YouTube kanaal ADO Den Haag Heracles AZ NAC Breda De Graafschap NEC Excelsior FC Twente Feyenoord Roda JC FC Groningen VitesseMonday, March 21, 2011
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  • Meest bekeken video 610,227 kijkersMonday, March 21, 2011
  • Waar komen dekijkers vandaan?1. Yahoo Mexico 216k2. Yahoo Argentina 77k3. Yahoo Spain 64k4. iol Portugal 28k5. YouTube 25kMonday, March 21, 2011
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  • Multi screenMonday, March 21, 2011
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  • Gebruiksverdeling bron: twist 2011Monday, March 21, 2011
  • Tijdsbesteding bron: twist 2011Monday, March 21, 2011
  • Welk scherm voor wat? bron: twist 2011Monday, March 21, 2011
  • Aandacht per scherm bron: twist 2011Monday, March 21, 2011
  • Wat kan je niet missen? bron: twist 2011Monday, March 21, 2011
  • Monday, March 21, 2011
  • Internet junkies gaan TV redden bron: Harvard Business ReviewMonday, March 21, 2011
  • De manier waarop we live evenementen bekijken is aan het veranderen bron: Harvard Business ReviewMonday, March 21, 2011
  • Advertenties tijdens live evenementen blijken direct een hit te zijn op internet bron: Harvard Business ReviewMonday, March 21, 2011
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  • Interactie met de beelden op iPad?Monday, March 21, 2011
  • Statistieken in sport zijn van levensbelangMonday, March 21, 2011
  • Live hartslag meten? Het kon al in 1986!Monday, March 21, 2011
  • iPhone 4Monday, March 21, 2011
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  • Make your own company TV ChannelMonday, March 21, 2011
  • Make your own company TV ChannelMonday, March 21, 2011
  • www.yubby.comMonday, March 21, 2011
  • www.yubby.comMonday, March 21, 2011
  • Automatisch zoeken op 30 video netwerkenMonday, March 21, 2011
  • www.yubby.comMonday, March 21, 2011
  • Eerste week: 2.000 ingezonden video’s 300.000 unieke kijkers www.yubby.comMonday, March 21, 2011
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  • Volg Vincent Everts live in zijn elektrische Leaf - Live auto lifestats - Live streaming video - Live Google maps - Twitter met bestuurder - Twitter met de auto - InterviewsMonday, March 21, 2011
  • Volg Vincent Everts live in zijn elektrische LeafMonday, March 21, 2011
  • What are we going to talk about?Monday, March 21, 2011
  • What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trendsMonday, March 21, 2011
  • Web 1.0Monday, March 21, 2011
  • Web 1.0Monday, March 21, 2011
  • 7Monday, March 21, 2011
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  • How do we spend our time? 4% 6% 39% 19% 33%Monday, March 21, 2011
  • How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers MagazinesMonday, March 21, 2011
  • Time & advertisement TV 3 hours/day/user Advertisement !200M public + !600 commercial advertisment/hour TV watching ! 0,06 Time online: 1,5 h pp/day Online adds !500M/yr Adds ! 0,07 pp/h NewsPapers 20 min/day !750M adv revenue Adds ! 2,00 pp/h Magazines18 m/day Advertisement !700 Reclame inkomsten: ! 2,50 pp/phMonday, March 21, 2011
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  • • $32 billion sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etcMonday, March 21, 2011
  • Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTubeMonday, March 21, 2011
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  • PSV app voor iPhone en AndroidMonday, March 21, 2011
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  • Complexity is huge! TBG-digitalMonday, March 21, 2011
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  • Augmented Reality met LayarMonday, March 21, 2011
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  • IMPACT ON BUSINESS 12Monday, March 21, 2011
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  • DELL CaseMonday, March 21, 2011
  • DELL CaseMonday, March 21, 2011
  • Dell notebooksMonday, March 21, 2011
  • Dell notebooksMonday, March 21, 2011
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  • tekstMonday, March 21, 2011
  • tekstMonday, March 21, 2011
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  • E-commerce worldwide 2010: !500B +15% Web influenced: !3000B bron: forresterMonday, March 21, 2011
  • Online bestedingen 2009: 7,3 miljard euro 2010: 9 miljard euro Web-influenced 48 miljardMonday, March 21, 2011 bron: thuiswinkel.org
  • Social tools ProductinformatieMonday, March 21, 2011
  • Social tools ProductinformatieMonday, March 21, 2011
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  • Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customersMonday, March 21, 2011
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  • Customer serviceMonday, March 21, 2011
  • Customer serviceMonday, March 21, 2011
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  • It’s now mainstream!Monday, March 21, 2011
  • It’s now mainstream!Monday, March 21, 2011
  • “What are you doing in 140 characters”Monday, March 21, 2011
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  • LondonCalling.mobiMonday, March 21, 2011
  • LondonCalling.mobiMonday, March 21, 2011
  • LondonCalling.mobiMonday, March 21, 2011
  • LondonCalling.mobiMonday, March 21, 2011
  • kindleMonday, March 21, 2011
  • kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterfaceMonday, March 21, 2011
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  • Negroponte 152Monday, March 21, 2011
  • Negroponte 152Monday, March 21, 2011
  • Negroponte 152Monday, March 21, 2011
  • Negroponte 152Monday, March 21, 2011
  • Negroponte 152Monday, March 21, 2011
  • Negroponte 152Monday, March 21, 2011
  • Are books going away? 153Monday, March 21, 2011
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  • Tablet market in 2014 155Monday, March 21, 2011
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  • SonicViewMonday, March 21, 2011
  • HP WebOSMonday, March 21, 2011
  • Playmate 163Monday, March 21, 2011
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  • Externe ervaringen met Telegraaf 175Monday, March 21, 2011
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  • betaMonday, March 21, 2011
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  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksMonday, March 21, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksMonday, March 21, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksMonday, March 21, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksMonday, March 21, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksMonday, March 21, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksMonday, March 21, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksMonday, March 21, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksMonday, March 21, 2011
  • Who talksMonday, March 21, 2011
  • Blogs demografie Bron: Technorati 2008Monday, March 21, 2011
  • Blogs demografie Bron: Technorati 2008Monday, March 21, 2011
  • Blogs demografie Bron: Technorati 2008Monday, March 21, 2011
  • ProfessionalMonday, March 21, 2011
  • ProfessionalMonday, March 21, 2011
  • 7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have fine printMonday, March 21, 2011
  • RSSMonday, March 21, 2011
  • RSS ReadersMonday, March 21, 2011
  • RSS ReadersMonday, March 21, 2011
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  • Social NetworkingMonday, March 21, 2011
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  • Internet is pain!Monday, March 21, 2011
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  • Communication 2.0Monday, March 21, 2011
  • Communication 2.0Monday, March 21, 2011
  • Why callMonday, March 21, 2011 via computer?
  • It’s personal!Monday, March 21, 2011
  • It’s personal!Monday, March 21, 2011
  • It’s personal!Monday, March 21, 2011
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  • Wordprocessing 1951Monday, March 21, 2011
  • Wordprocessing 1985Monday, March 21, 2011
  • Wordprocessing 1985Monday, March 21, 2011
  • Wordprocessing 2008Monday, March 21, 2011
  • Wordprocessing 2008Monday, March 21, 2011
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  • Online collaborationMonday, March 21, 2011
  • RevisionsMonday, March 21, 2011 compare
  • Web 2.0 Trend: Co-CreationMonday, March 21, 2011
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  • 49Monday, March 21, 2011
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  • Social Media 2.0Monday, March 21, 2011
  • Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864Monday, March 21, 2011