Erasmus college-mba

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Erasmus college-mba

  1. 1. Social innovation 2011 Follow the consumer! Vincent@Everts.net +31647180864 @vincente Slideshare.net/vincenteThursday, December 1, 2011
  2. 2. • Einstein?Thursday, December 1, 2011
  3. 3. Thursday, December 1, 2011
  4. 4. Thursday, December 1, 2011
  5. 5. Volg Vincent Everts live in zijn elektrische Leaf - Live auto lifestats - Live streaming video - Live Google maps - Twitter met bestuurder - Twitter met de auto - InterviewsThursday, December 1, 2011
  6. 6. Nadelen!Thursday, December 1, 2011
  7. 7. Olie de toekomst?Thursday, December 1, 2011
  8. 8. Thursday, December 1, 2011
  9. 9. Thursday, December 1, 2011
  10. 10. Vincent Everts?Thursday, December 1, 2011
  11. 11. Innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilThursday, December 1, 2011
  12. 12. Tudou.com earlier then YouTubeThursday, December 1, 2011
  13. 13. Social Media 2.0Thursday, December 1, 2011
  14. 14. • Mijn ToolsThursday, December 1, 2011
  15. 15. Videoblogger Talk to Me!Thursday, December 1, 2011
  16. 16. • kassaThursday, December 1, 2011
  17. 17. Thursday, December 1, 2011
  18. 18. Thursday, December 1, 2011
  19. 19. Thursday, December 1, 2011
  20. 20. •Thursday, December 1, 2011
  21. 21. Thursday, December 1, 2011
  22. 22. Power of online VideoThursday, December 1, 2011
  23. 23. Thursday, December 1, 2011
  24. 24. YouTube uploads per minuut 33 22 11 2007 I 2007 II 2008 I 0 2008 II 2009 I 2009 II 2010 I 2010 IIThursday, December 1, 2011
  25. 25. 2 miljard video’s per dag 33 uur video upload per minuut Bezoekers 15 minuten per dag In 60 dagen wordt net zoveel geupload als 3 TV kanalen in 60 jaar uitzenden 2 de zoekmachine wereldwijd 1 miljard abonneesThursday, December 1, 2011
  26. 26. 3 miljoen leden gebruiken auto-share om video’s te delen 1 Tweet levert 7 bezoekers Video consumptie per dag: Facebook: 46.2 jaar MySpace: 5.6 jaar Orkut: 12.7 jaar Hi5: 1.2 jaarThursday, December 1, 2011
  27. 27. Multi screenThursday, December 1, 2011
  28. 28. Gebruiksverdeling bron: twist 2011Thursday, December 1, 2011
  29. 29. Thursday, December 1, 2011
  30. 30. Thursday, December 1, 2011
  31. 31. Thursday, December 1, 2011
  32. 32. Thursday, December 1, 2011
  33. 33. Thursday, December 1, 2011
  34. 34. Thursday, December 1, 2011
  35. 35. Thursday, December 1, 2011
  36. 36. iPhone 4Thursday, December 1, 2011
  37. 37. Thursday, December 1, 2011
  38. 38. Make your own company TV ChannelThursday, December 1, 2011
  39. 39. www.yubby.comThursday, December 1, 2011
  40. 40. Automatisch zoeken op 30 video netwerkenThursday, December 1, 2011
  41. 41. Eerste week: 2.000 ingezonden video’s 300.000 unieke kijkers www.yubby.comThursday, December 1, 2011
  42. 42. Future of TV?Thursday, December 1, 2011
  43. 43. Thursday, December 1, 2011
  44. 44. Thursday, December 1, 2011
  45. 45. internet connected TV 2010: 425.000 2011: 820.000 2013: 60% bron: GfKThursday, December 1, 2011
  46. 46. Thursday, December 1, 2011
  47. 47. Thursday, December 1, 2011
  48. 48. Thursday, December 1, 2011
  49. 49. Thursday, December 1, 2011
  50. 50. Thursday, December 1, 2011
  51. 51. • Geen verschil tussen passieve of actieve 3D brillen • Na 8 kijkuren / 5 dagen lang geen negatieve effecten op gezondheidThursday, December 1, 2011
  52. 52. ESPN 3D World Cup bevindingen 90% 60% +5% +15% +17% +34% 30% +27% 0% Presence Reclame retentie Koop intentie Reclame liking Reclame Koop Reclame Kijkplezier Kijkplezier Aanwezigheid aandacht intentie genot 2D 3D bron: Engadget HDThursday, December 1, 2011
  53. 53. NewsThursday, December 1, 2011
  54. 54. Thursday, December 1, 2011
  55. 55. Thursday, December 1, 2011
  56. 56. Thursday, December 1, 2011
  57. 57. Thursday, December 1, 2011
  58. 58. What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trendsThursday, December 1, 2011
  59. 59. 7Thursday, December 1, 2011
  60. 60. How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers MagazinesThursday, December 1, 2011
  61. 61. Time & advertisement TV 3 hours/day/user Advertisement !200M public + !600 commercial advertisment/hour TV watching ! 0,06 Time online: 1,5 h pp/day Online adds !500M/yr Adds ! 0,07 pp/h NewsPapers 20 min/day !750M adv revenue Adds ! 2,00 pp/h Magazines18 m/day Advertisement !700 Reclame inkomsten: ! 2,50 pp/phThursday, December 1, 2011
  62. 62. Thursday, December 1, 2011
  63. 63. Thursday, December 1, 2011
  64. 64. Comscore: CPA/CPC You are not rewarded for what you do 85% never clicks on anything during the month 3% does 80% of the clicks 80% increase in visiting websites within 2 month 100% increase in search 17% increase in offline sales 27% increase in online salesThursday, December 1, 2011
  65. 65. • $32 billion sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etcThursday, December 1, 2011
  66. 66. Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTubeThursday, December 1, 2011
  67. 67. 1991Thursday, December 1, 2011
  68. 68. 1994Thursday, December 1, 2011
  69. 69. 1996Thursday, December 1, 2011
  70. 70. 1997Thursday, December 1, 2011
  71. 71. 1999Thursday, December 1, 2011
  72. 72. 2000Thursday, December 1, 2011
  73. 73. 9200 Nokia 2001Thursday, December 1, 2011
  74. 74. 2002Thursday, December 1, 2011
  75. 75. Thursday, December 1, 2011
  76. 76. Andy Rubin 2005Thursday, December 1, 2011
  77. 77. 2007Thursday, December 1, 2011
  78. 78. Thursday, December 1, 2011
  79. 79. 2007Thursday, December 1, 2011
  80. 80. Thursday, December 1, 2011
  81. 81. 2008Thursday, December 1, 2011
  82. 82. 2008Thursday, December 1, 2011
  83. 83. Developers 83Thursday, December 1, 2011
  84. 84. Thursday, December 1, 2011
  85. 85. Thursday, December 1, 2011
  86. 86. Thursday, December 1, 2011
  87. 87. Thursday, December 1, 2011
  88. 88. Thursday, December 1, 2011
  89. 89. Thursday, December 1, 2011
  90. 90. Why callThursday, December 1, 2011 via computer?
  91. 91. It’s personal!Thursday, December 1, 2011
  92. 92. Thursday, December 1, 2011
  93. 93. MS Paid $6bn for online advertising company aQuantive 668M clients in 2007 145M active users/month 207B minutes +39B minutes 2010 $40B for Tmobile USA $13/$52 user $5/yr “Microsoft has $860M/2010 always had the 9x Sales ability to take really Business? great technology and ruin it”Thursday, December 1, 2011
  94. 94. Thursday, December 1, 2011
  95. 95. Thursday, December 1, 2011
  96. 96. Thursday, December 1, 2011
  97. 97. Thursday, December 1, 2011
  98. 98. Thursday, December 1, 2011
  99. 99. Thursday, December 1, 2011
  100. 100. 100Thursday, December 1, 2011
  101. 101. Vision 2020 enterprise mobilityThursday, December 1, 2011
  102. 102. Thursday, December 1, 2011
  103. 103. Thursday, December 1, 2011
  104. 104. Thursday, December 1, 2011
  105. 105. §Thursday, December 1, 2011
  106. 106. Thursday, December 1, 2011
  107. 107. Thursday, December 1, 2011
  108. 108. Thursday, December 1, 2011
  109. 109. 109Thursday, December 1, 2011
  110. 110. Tablet market in 2014 110Thursday, December 1, 2011
  111. 111. 111Thursday, December 1, 2011
  112. 112. 112Thursday, December 1, 2011
  113. 113. SonicViewThursday, December 1, 2011
  114. 114. Thursday, December 1, 2011
  115. 115. IMPACT ON BUSINESS 12Thursday, December 1, 2011
  116. 116. Thursday, December 1, 2011
  117. 117. DELL CaseThursday, December 1, 2011
  118. 118. Dell notebooksThursday, December 1, 2011
  119. 119. Thursday, December 1, 2011
  120. 120. 17Thursday, December 1, 2011
  121. 121. Thursday, December 1, 2011
  122. 122. Thursday, December 1, 2011
  123. 123. tekstThursday, December 1, 2011
  124. 124. Thursday, December 1, 2011
  125. 125. Thursday, December 1, 2011
  126. 126. Thursday, December 1, 2011
  127. 127. Thursday, December 1, 2011
  128. 128. E-commerce worldwide 2010: !500B +15% Web influenced: !3000B bron: forresterThursday, December 1, 2011
  129. 129. Online bestedingen 2009: 7,3 miljard euro 2010: 9 miljard euro Web-influenced 48 miljardThursday, December 1, 2011 bron: thuiswinkel.org
  130. 130. Social tools ProductinformatieThursday, December 1, 2011
  131. 131. Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customersThursday, December 1, 2011
  132. 132. kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterfaceThursday, December 1, 2011
  133. 133. Thursday, December 1, 2011
  134. 134. Thursday, December 1, 2011
  135. 135. 135Thursday, December 1, 2011
  136. 136. Negroponte 136Thursday, December 1, 2011
  137. 137. Are books going away? 137Thursday, December 1, 2011
  138. 138. 138Thursday, December 1, 2011
  139. 139. 139Thursday, December 1, 2011
  140. 140. 140Thursday, December 1, 2011
  141. 141. Thursday, December 1, 2011
  142. 142. Thursday, December 1, 2011
  143. 143. Thursday, December 1, 2011
  144. 144. Thursday, December 1, 2011
  145. 145. Thursday, December 1, 2011
  146. 146. betaThursday, December 1, 2011
  147. 147. Thursday, December 1, 2011
  148. 148. Thursday, December 1, 2011
  149. 149. Who talksThursday, December 1, 2011
  150. 150. Blogs demografie Bron: Technorati 2008Thursday, December 1, 2011
  151. 151. FreeThursday, December 1, 2011
  152. 152. ProfessionalThursday, December 1, 2011
  153. 153. 7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have fine printThursday, December 1, 2011
  154. 154. RSSThursday, December 1, 2011
  155. 155. RSS ReadersThursday, December 1, 2011
  156. 156. Thursday, December 1, 2011
  157. 157. Thursday, December 1, 2011
  158. 158. Social NetworkingThursday, December 1, 2011
  159. 159. Thursday, December 1, 2011
  160. 160. Thursday, December 1, 2011
  161. 161. Thursday, December 1, 2011
  162. 162. “What are you doing in 140 characters”Thursday, December 1, 2011
  163. 163. Thursday, December 1, 2011
  164. 164. The world is obsessed with FacebookThursday, December 1, 2011
  165. 165. Internet is pain!Thursday, December 1, 2011
  166. 166. Thursday, December 1, 2011
  167. 167. Wordprocessing 1951Thursday, December 1, 2011
  168. 168. Wordprocessing 1985Thursday, December 1, 2011
  169. 169. Wordprocessing 2008Thursday, December 1, 2011
  170. 170. Revisions Onlinecompare collaborationThursday, December 1, 2011
  171. 171. Web 2.0 softwareSocial bookmarking del.icio.usWeb 2.0 startpagina Netvibes & iGoogleOnline to do lists Ta-da list & Remember the MilkPeer production news Digg & eKudosPhoto management Flickr & PicasaWeb wordprocessing Google DocsOnline calendar Google CalendarProject management BasecampMindmapping MindmeisterThursday, December 1, 2011
  172. 172. Get feedbackThursday, December 1, 2011
  173. 173. Thursday, December 1, 2011
  174. 174. Thursday, December 1, 2011
  175. 175. Thursday, December 1, 2011
  176. 176. Thursday, December 1, 2011
  177. 177. Thursday, December 1, 2011
  178. 178. Thursday, December 1, 2011
  179. 179. Web 2.0 Trend: Co-CreationThursday, December 1, 2011
  180. 180. Thursday, December 1, 2011
  181. 181. 49Thursday, December 1, 2011
  182. 182. Social Media 2.0Thursday, December 1, 2011
  183. 183. Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864Thursday, December 1, 2011

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