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E-tourism                Vincent@Everts.net   30 maart 2011               +31647180864                                @vin...
E-tourism                Vincent@Everts.net   30 maart 2011               +31647180864                                @vin...
Vincent Everts?Wednesday, March 30, 2011
Vincent Everts?Wednesday, March 30, 2011
Innovation acceleration                               Innovation study trips:                               2008: China   ...
Innovation acceleration                               Innovation study trips:                               2008: China   ...
Tudou.com earlier then                              YouTubeWednesday, March 30, 2011
Tudou.com earlier then                              YouTubeWednesday, March 30, 2011
Social Media                               2.0Wednesday, March 30, 2011
• Mijn ToolsWednesday, March 30, 2011
VideobloggerWednesday, March 30, 2011
Videoblogger                            Talk to Me!Wednesday, March 30, 2011
• kassaWednesday, March 30, 2011
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Opkomst                      internet connected TV                                          bron: GfKWednesday, March 30, ...
Opkomst                      internet connected TV                             2010: 425.000                              ...
Opkomst                      internet connected TV                             2010: 425.000                             2...
Apple TVWednesday, March 30, 2011
Wednesday, March 30, 2011
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Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Power of                            online VideoWednesday, March 30, 2011
Wednesday, March 30, 2011
YouTube uploads                              per minuutWednesday, March 30, 2011
YouTube uploads                                per minuut                                                                 ...
iPhone 4Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Make your                            own company                             TV ChannelWednesday, March 30, 2011
Make your                            own company                             TV ChannelWednesday, March 30, 2011
www.yubby.comWednesday, March 30, 2011
www.yubby.comWednesday, March 30, 2011
Automatisch zoeken                            op 30 video netwerkenWednesday, March 30, 2011
www.yubby.comWednesday, March 30, 2011
Eerste week:                      2.000 ingezonden video’s                       300.000 unieke kijkers                   ...
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Volg Vincent Everts live                                     in zijn elektrische Leaf                - Live auto lifestats...
Volg Vincent Everts live                            in zijn elektrische LeafWednesday, March 30, 2011
What are we going to talk about?Wednesday, March 30, 2011
What are we going to talk about?                    Web 1.0 Viral Marketing (PP)            time consumption              ...
Web                            1.0Wednesday, March 30, 2011
Web                            1.0Wednesday, March 30, 2011
7Wednesday, March 30, 2011
7Wednesday, March 30, 2011
7Wednesday, March 30, 2011
7Wednesday, March 30, 2011
7Wednesday, March 30, 2011
How do we spend our time?                                       4%                                  6%                    ...
How do we spend our time?               TV:          39% 178 min.               4%                                        ...
Time & advertisement                                    TV 3 hours/day/user                                    Advertiseme...
Wednesday, March 30, 2011
Comscore: CPA/CPC                            You are not rewarded for what you doWednesday, March 30, 2011
Comscore: CPA/CPC                            You are not rewarded for what you do                    85% never clicks on a...
• $32 billion sales                            • 1 Billion searches/day                            • Money from Adwords   ...
Google adwords         •Easy to set-up         •Easy to budget         •Price per keyword   Also on   YouTubeWednesday, Ma...
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Complexity is huge! TBG-digitalWednesday, March 30, 2011
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IMPACT ON BUSINESS                                                 12Wednesday, March 30, 2011
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DELL CaseWednesday, March 30, 2011
DELL CaseWednesday, March 30, 2011
Dell notebooksWednesday, March 30, 2011
Dell notebooksWednesday, March 30, 2011
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E-commerce worldwide                            2010: €500B                         +15%         Web influenced: €3000B    ...
Online bestedingen                            2009: 7,3 miljard euro                     2010: 9 miljard euro             ...
Social tools   ProductinformatieWednesday, March 30, 2011
Social tools   ProductinformatieWednesday, March 30, 2011
Wednesday, March 30, 2011
Product info      what else do people buy                             what do they recommend?                             ...
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Customer serviceWednesday, March 30, 2011
Customer serviceWednesday, March 30, 2011
Wednesday, March 30, 2011
It’s now mainstream!Wednesday, March 30, 2011
It’s now mainstream!Wednesday, March 30, 2011
“What are you doing in 140 characters”Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
LondonCalling.mobiWednesday, March 30, 2011
LondonCalling.mobiWednesday, March 30, 2011
LondonCalling.mobiWednesday, March 30, 2011
•sWednesday, March 30, 2011
•sWednesday, March 30, 2011
kindleWednesday, March 30, 2011
kindle       Buy books wirelessly                                   Download everything                                   ...
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82Wednesday, March 30, 2011
Tablet market in 2014                             83Wednesday, March 30, 2011
84Wednesday, March 30, 2011
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Wednesday, March 30, 2011
Wednesday, March 30, 2011
SonicViewWednesday, March 30, 2011
Playmate                            89Wednesday, March 30, 2011
Playmate                            89Wednesday, March 30, 2011
90Wednesday, March 30, 2011
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betaWednesday, March 30, 2011
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WEB 2.0     •   Weblogs     •   Flickr     •   Wiki’s     •   RSS     •   RSS readers     •   Del.icio.us     •   Youtube ...
WEB 2.0     •   Weblogs     •   Flickr     •   Wiki’s     •   RSS     •   RSS readers     •   Del.icio.us     •   Youtube ...
WEB 2.0     •   Weblogs     •   Flickr     •   Wiki’s     •   RSS     •   RSS readers     •   Del.icio.us     •   Youtube ...
WEB 2.0     •   Weblogs     •   Flickr     •   Wiki’s     •   RSS     •   RSS readers     •   Del.icio.us     •   Youtube ...
WEB 2.0     •   Weblogs     •   Flickr     •   Wiki’s     •   RSS     •   RSS readers     •   Del.icio.us     •   Youtube ...
WEB 2.0     •   Weblogs     •   Flickr     •   Wiki’s     •   RSS     •   RSS readers     •   Del.icio.us     •   Youtube ...
WEB 2.0     •   Weblogs     •   Flickr     •   Wiki’s     •   RSS     •   RSS readers     •   Del.icio.us     •   Youtube ...
WEB 2.0     •   Weblogs     •   Flickr     •   Wiki’s     •   RSS     •   RSS readers     •   Del.icio.us     •   Youtube ...
Who talksWednesday, March 30, 2011
Blogs demografie                                              Bron: Technorati 2008Wednesday, March 30, 2011
Blogs demografie                                              Bron: Technorati 2008Wednesday, March 30, 2011
Blogs demografie                                              Bron: Technorati 2008Wednesday, March 30, 2011
ProfessionalWednesday, March 30, 2011
ProfessionalWednesday, March 30, 2011
7 guidelines             1.         Know what you are doing             2.         Avoid marketing talk             3.    ...
RSSWednesday, March 30, 2011
RSS ReadersWednesday, March 30, 2011
RSS ReadersWednesday, March 30, 2011
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Social NetworkingWednesday, March 30, 2011
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Internet is pain!Wednesday, March 30, 2011
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Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Communication 2.0Wednesday, March 30, 2011
Communication 2.0Wednesday, March 30, 2011
Why callWednesday, March 30, 2011                            via computer?
It’s                            personal!Wednesday, March 30, 2011
It’s                            personal!Wednesday, March 30, 2011
It’s                            personal!Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wordprocessing 1951Wednesday, March 30, 2011
Wordprocessing 1985Wednesday, March 30, 2011
Wordprocessing 1985Wednesday, March 30, 2011
Wordprocessing 2008Wednesday, March 30, 2011
Wordprocessing 2008Wednesday, March 30, 2011
Wednesday, March 30, 2011
Wednesday, March 30, 2011
Online collaborationWednesday, March 30, 2011
RevisionsWednesday, March 30, 2011                            compare
Web 2.0 Trend:                             Co-CreationWednesday, March 30, 2011
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49Wednesday, March 30, 2011
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Social Media                               2.0Wednesday, March 30, 2011
Vincent Everts                                   www.vincente.nl                                   www.yubby.com          ...
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E tourisme inspiratie dag presentatie

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Wat moet de tourisme branche met alle social media? Een kort overzicht waarbij ik niet genoeg tijd voor had

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Transcript of "E tourisme inspiratie dag presentatie"

  1. 1. E-tourism Vincent@Everts.net 30 maart 2011 +31647180864 @vincente www.bit.ly/etourismWednesday, March 30, 2011
  2. 2. E-tourism Vincent@Everts.net 30 maart 2011 +31647180864 @vincente www.bit.ly/etourismWednesday, March 30, 2011
  3. 3. Vincent Everts?Wednesday, March 30, 2011
  4. 4. Vincent Everts?Wednesday, March 30, 2011
  5. 5. Innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilWednesday, March 30, 2011
  6. 6. Innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilWednesday, March 30, 2011
  7. 7. Tudou.com earlier then YouTubeWednesday, March 30, 2011
  8. 8. Tudou.com earlier then YouTubeWednesday, March 30, 2011
  9. 9. Social Media 2.0Wednesday, March 30, 2011
  10. 10. • Mijn ToolsWednesday, March 30, 2011
  11. 11. VideobloggerWednesday, March 30, 2011
  12. 12. Videoblogger Talk to Me!Wednesday, March 30, 2011
  13. 13. • kassaWednesday, March 30, 2011
  14. 14. Wednesday, March 30, 2011
  15. 15. Wednesday, March 30, 2011
  16. 16. Wednesday, March 30, 2011
  17. 17. Wednesday, March 30, 2011
  18. 18. Wednesday, March 30, 2011
  19. 19. Wednesday, March 30, 2011
  20. 20. Wednesday, March 30, 2011
  21. 21. Opkomst internet connected TV bron: GfKWednesday, March 30, 2011
  22. 22. Opkomst internet connected TV 2010: 425.000 bron: GfKWednesday, March 30, 2011
  23. 23. Opkomst internet connected TV 2010: 425.000 2011: 820.000 2013: 60% bron: GfKWednesday, March 30, 2011
  24. 24. Apple TVWednesday, March 30, 2011
  25. 25. Wednesday, March 30, 2011
  26. 26. Wednesday, March 30, 2011
  27. 27. Wednesday, March 30, 2011
  28. 28. Wednesday, March 30, 2011
  29. 29. Wednesday, March 30, 2011
  30. 30. Wednesday, March 30, 2011
  31. 31. Power of online VideoWednesday, March 30, 2011
  32. 32. Wednesday, March 30, 2011
  33. 33. YouTube uploads per minuutWednesday, March 30, 2011
  34. 34. YouTube uploads per minuut 33 22 11 2007 I 2007 II 2008 I 0 2008 II 2009 I 2009 II 2010 I 2010 IIWednesday, March 30, 2011
  35. 35. iPhone 4Wednesday, March 30, 2011
  36. 36. Wednesday, March 30, 2011
  37. 37. Wednesday, March 30, 2011
  38. 38. Make your own company TV ChannelWednesday, March 30, 2011
  39. 39. Make your own company TV ChannelWednesday, March 30, 2011
  40. 40. www.yubby.comWednesday, March 30, 2011
  41. 41. www.yubby.comWednesday, March 30, 2011
  42. 42. Automatisch zoeken op 30 video netwerkenWednesday, March 30, 2011
  43. 43. www.yubby.comWednesday, March 30, 2011
  44. 44. Eerste week: 2.000 ingezonden video’s 300.000 unieke kijkers www.yubby.comWednesday, March 30, 2011
  45. 45. Wednesday, March 30, 2011
  46. 46. Wednesday, March 30, 2011
  47. 47. Volg Vincent Everts live in zijn elektrische Leaf - Live auto lifestats - Live streaming video - Live Google maps - Twitter met bestuurder - Twitter met de auto - InterviewsWednesday, March 30, 2011
  48. 48. Volg Vincent Everts live in zijn elektrische LeafWednesday, March 30, 2011
  49. 49. What are we going to talk about?Wednesday, March 30, 2011
  50. 50. What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trendsWednesday, March 30, 2011
  51. 51. Web 1.0Wednesday, March 30, 2011
  52. 52. Web 1.0Wednesday, March 30, 2011
  53. 53. 7Wednesday, March 30, 2011
  54. 54. 7Wednesday, March 30, 2011
  55. 55. 7Wednesday, March 30, 2011
  56. 56. 7Wednesday, March 30, 2011
  57. 57. 7Wednesday, March 30, 2011
  58. 58. How do we spend our time? 4% 6% 39% 19% 33%Wednesday, March 30, 2011
  59. 59. How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers MagazinesWednesday, March 30, 2011
  60. 60. Time & advertisement TV 3 hours/day/user Advertisement €200M public + €600 commercial advertisment/hour TV watching € 0,06 Time online: 1,5 h pp/day Online adds €500M/yr Adds € 0,07 pp/h NewsPapers 20 min/day €750M adv revenue Adds € 2,00 pp/h Magazines18 m/day Advertisement €700 Reclame inkomsten: € 2,50 pp/phWednesday, March 30, 2011
  61. 61. Wednesday, March 30, 2011
  62. 62. Comscore: CPA/CPC You are not rewarded for what you doWednesday, March 30, 2011
  63. 63. Comscore: CPA/CPC You are not rewarded for what you do 85% never clicks on anything during the month 3% does 80% of the clicks 80% increase in visiting websites within 2 month 100% increase in search 17% increase in offline sales 27% increase in online salesWednesday, March 30, 2011
  64. 64. • $32 billion sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etcWednesday, March 30, 2011
  65. 65. Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTubeWednesday, March 30, 2011
  66. 66. Wednesday, March 30, 2011
  67. 67. Wednesday, March 30, 2011
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  90. 90. Wednesday, March 30, 2011
  91. 91. Wednesday, March 30, 2011
  92. 92. Complexity is huge! TBG-digitalWednesday, March 30, 2011
  93. 93. Wednesday, March 30, 2011
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  106. 106. IMPACT ON BUSINESS 12Wednesday, March 30, 2011
  107. 107. Wednesday, March 30, 2011
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  115. 115. Wednesday, March 30, 2011
  116. 116. DELL CaseWednesday, March 30, 2011
  117. 117. DELL CaseWednesday, March 30, 2011
  118. 118. Dell notebooksWednesday, March 30, 2011
  119. 119. Dell notebooksWednesday, March 30, 2011
  120. 120. Wednesday, March 30, 2011
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  131. 131. E-commerce worldwide 2010: €500B +15% Web influenced: €3000B bron: forresterWednesday, March 30, 2011
  132. 132. Online bestedingen 2009: 7,3 miljard euro 2010: 9 miljard euro Web-influenced 48 miljardWednesday, March 30, 2011 bron: thuiswinkel.org
  133. 133. Social tools ProductinformatieWednesday, March 30, 2011
  134. 134. Social tools ProductinformatieWednesday, March 30, 2011
  135. 135. Wednesday, March 30, 2011
  136. 136. Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customersWednesday, March 30, 2011
  137. 137. Wednesday, March 30, 2011
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  140. 140. Wednesday, March 30, 2011
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  142. 142. Wednesday, March 30, 2011
  143. 143. Customer serviceWednesday, March 30, 2011
  144. 144. Customer serviceWednesday, March 30, 2011
  145. 145. Wednesday, March 30, 2011
  146. 146. It’s now mainstream!Wednesday, March 30, 2011
  147. 147. It’s now mainstream!Wednesday, March 30, 2011
  148. 148. “What are you doing in 140 characters”Wednesday, March 30, 2011
  149. 149. Wednesday, March 30, 2011
  150. 150. Wednesday, March 30, 2011
  151. 151. Wednesday, March 30, 2011
  152. 152. LondonCalling.mobiWednesday, March 30, 2011
  153. 153. LondonCalling.mobiWednesday, March 30, 2011
  154. 154. LondonCalling.mobiWednesday, March 30, 2011
  155. 155. •sWednesday, March 30, 2011
  156. 156. •sWednesday, March 30, 2011
  157. 157. kindleWednesday, March 30, 2011
  158. 158. kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterfaceWednesday, March 30, 2011
  159. 159. Wednesday, March 30, 2011
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  165. 165. 82Wednesday, March 30, 2011
  166. 166. Tablet market in 2014 83Wednesday, March 30, 2011
  167. 167. 84Wednesday, March 30, 2011
  168. 168. Wednesday, March 30, 2011
  169. 169. Wednesday, March 30, 2011
  170. 170. Wednesday, March 30, 2011
  171. 171. SonicViewWednesday, March 30, 2011
  172. 172. Playmate 89Wednesday, March 30, 2011
  173. 173. Playmate 89Wednesday, March 30, 2011
  174. 174. 90Wednesday, March 30, 2011
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  182. 182. betaWednesday, March 30, 2011
  183. 183. Wednesday, March 30, 2011
  184. 184. Wednesday, March 30, 2011
  185. 185. Wednesday, March 30, 2011
  186. 186. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksWednesday, March 30, 2011
  187. 187. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksWednesday, March 30, 2011
  188. 188. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksWednesday, March 30, 2011
  189. 189. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksWednesday, March 30, 2011
  190. 190. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksWednesday, March 30, 2011
  191. 191. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksWednesday, March 30, 2011
  192. 192. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksWednesday, March 30, 2011
  193. 193. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksWednesday, March 30, 2011
  194. 194. Who talksWednesday, March 30, 2011
  195. 195. Blogs demografie Bron: Technorati 2008Wednesday, March 30, 2011
  196. 196. Blogs demografie Bron: Technorati 2008Wednesday, March 30, 2011
  197. 197. Blogs demografie Bron: Technorati 2008Wednesday, March 30, 2011
  198. 198. ProfessionalWednesday, March 30, 2011
  199. 199. ProfessionalWednesday, March 30, 2011
  200. 200. 7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have fine printWednesday, March 30, 2011
  201. 201. RSSWednesday, March 30, 2011
  202. 202. RSS ReadersWednesday, March 30, 2011
  203. 203. RSS ReadersWednesday, March 30, 2011
  204. 204. Wednesday, March 30, 2011
  205. 205. Wednesday, March 30, 2011
  206. 206. Social NetworkingWednesday, March 30, 2011
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  214. 214. Internet is pain!Wednesday, March 30, 2011
  215. 215. Wednesday, March 30, 2011
  216. 216. Wednesday, March 30, 2011
  217. 217. Wednesday, March 30, 2011
  218. 218. Wednesday, March 30, 2011
  219. 219. Communication 2.0Wednesday, March 30, 2011
  220. 220. Communication 2.0Wednesday, March 30, 2011
  221. 221. Why callWednesday, March 30, 2011 via computer?
  222. 222. It’s personal!Wednesday, March 30, 2011
  223. 223. It’s personal!Wednesday, March 30, 2011
  224. 224. It’s personal!Wednesday, March 30, 2011
  225. 225. Wednesday, March 30, 2011
  226. 226. Wednesday, March 30, 2011
  227. 227. Wednesday, March 30, 2011
  228. 228. Wednesday, March 30, 2011
  229. 229. Wordprocessing 1951Wednesday, March 30, 2011
  230. 230. Wordprocessing 1985Wednesday, March 30, 2011
  231. 231. Wordprocessing 1985Wednesday, March 30, 2011
  232. 232. Wordprocessing 2008Wednesday, March 30, 2011
  233. 233. Wordprocessing 2008Wednesday, March 30, 2011
  234. 234. Wednesday, March 30, 2011
  235. 235. Wednesday, March 30, 2011
  236. 236. Online collaborationWednesday, March 30, 2011
  237. 237. RevisionsWednesday, March 30, 2011 compare
  238. 238. Web 2.0 Trend: Co-CreationWednesday, March 30, 2011
  239. 239. Wednesday, March 30, 2011
  240. 240. Wednesday, March 30, 2011
  241. 241. 49Wednesday, March 30, 2011
  242. 242. Wednesday, March 30, 2011
  243. 243. Social Media 2.0Wednesday, March 30, 2011
  244. 244. Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864Wednesday, March 30, 2011
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