Digitalwindow keynote london #inspire2011
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Digitalwindow keynote london #inspire2011

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Digital Marketing in the transaction economie has to include social, mobile, tv & word of mouse.

Digital Marketing in the transaction economie has to include social, mobile, tv & word of mouse.

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Digitalwindow keynote london #inspire2011 Digitalwindow keynote london #inspire2011 Presentation Transcript

  • Friday, March 11, 2011
  • Mobile & Social media March 10th 2011 DigitalWindows Vincent Everts +31647180864Friday, March 11, 2011
  • Mobile & Social media March 10th 2011 DigitalWindows Vincent Everts +31647180864Friday, March 11, 2011
  • Vincent Everts?Friday, March 11, 2011
  • Vincent Everts?Friday, March 11, 2011
  • InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilFriday, March 11, 2011
  • InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilFriday, March 11, 2011
  • Tudou.com earlier then YouTubeFriday, March 11, 2011
  • Tudou.com earlier then YouTubeFriday, March 11, 2011
  • Social Media 2.0Friday, March 11, 2011
  • • Mijn ToolsFriday, March 11, 2011
  • VideobloggerFriday, March 11, 2011
  • Videoblogger Talk to Me!Friday, March 11, 2011
  • Videoblogger Talk to Me!Friday, March 11, 2011
  • • kassaFriday, March 11, 2011
  • You are not rewarded for what you doFriday, March 11, 2011
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  • Future of TV?Friday, March 11, 2011
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  • On demand IP videoFriday, March 11, 2011
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  • Apple TVFriday, March 11, 2011
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  • Cut the cableFriday, March 11, 2011
  • 1.6 miljoen in 2 yr (1,6% of total)Cut the cableFriday, March 11, 2011
  • Power of online VideoFriday, March 11, 2011
  • Why online video? 30.317.131.000 vs. 15.500.000.000 searches US Comscore Video Metrix - videos views April 2010Friday, March 11, 2011
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  • iPhone 4Friday, March 11, 2011
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  • Make your own company TV ChannelFriday, March 11, 2011
  • Make your own company TV ChannelFriday, March 11, 2011
  • www.yubby.comFriday, March 11, 2011
  • www.yubby.comFriday, March 11, 2011
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  • Talking Car! Twitter Google Maps Youtube UitzendingFriday, March 11, 2011
  • What are we going to talk about?Friday, March 11, 2011
  • What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trendsFriday, March 11, 2011
  • Web 1.0Friday, March 11, 2011
  • Web 1.0Friday, March 11, 2011
  • 7Friday, March 11, 2011
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  • 7Friday, March 11, 2011
  • 7Friday, March 11, 2011
  • How do we spend our time? 4% 6% 39% 19% 33%Friday, March 11, 2011
  • How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers MagazinesFriday, March 11, 2011
  • Friday, March 11, 2011
  • Time & advertisement TV 3 hours/day/user Advertisement €200M public + €600 commercial advertisment/hour TV watching € 0,06 Time online: 1,5 h pp/day Online adds €500M/yr Adds € 0,07 pp/h NewsPapers 20 min/day €750M adv revenue Adds € 2,00 pp/h Magazines18 m/day Advertisement €700 Reclame inkomsten: € 2,50 pp/phFriday, March 11, 2011
  • Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTubeFriday, March 11, 2011
  • Friday, March 11, 2011
  • • $32 billion sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etcFriday, March 11, 2011
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  • 1991Friday, March 11, 2011
  • 1991Friday, March 11, 2011
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  • 9200 NokiaFriday, March 11, 2011 2001
  • 9200 NokiaFriday, March 11, 2011 2001
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  • Andy Rubin 2005Friday, March 11, 2011
  • Andy Rubin 2005Friday, March 11, 2011
  • 2007Friday, March 11, 2011
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  • 2008Friday, March 11, 2011
  • 2008Friday, March 11, 2011
  • Developers 62Friday, March 11, 2011
  • Developers 62Friday, March 11, 2011
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  • Chairman Sr. Michael Lyon BBC: Mobile & Social Media is a challengeFriday, March 11, 2011
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  • Complexity is huge! TBG-digitalFriday, March 11, 2011
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  • §Friday, March 11, 2011
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  • IMPACT ON BUSINESS 12Friday, March 11, 2011
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  • DELL CaseFriday, March 11, 2011
  • DELL CaseFriday, March 11, 2011
  • Dell notebooksFriday, March 11, 2011
  • Dell notebooksFriday, March 11, 2011
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  • E-commerce worldwide 2010: €500B +15% Web influenced: €3000B bron: forresterFriday, March 11, 2011
  • Social tools ProductinformatieFriday, March 11, 2011
  • Social tools ProductinformatieFriday, March 11, 2011
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  • Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customersFriday, March 11, 2011
  • Friday, March 11, 2011
  • Customer serviceFriday, March 11, 2011
  • Customer serviceFriday, March 11, 2011
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  • It’s now mainstream!Friday, March 11, 2011
  • It’s now mainstream!Friday, March 11, 2011
  • kindleFriday, March 11, 2011
  • kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterfaceFriday, March 11, 2011
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  • 92Friday, March 11, 2011
  • Negroponte 93Friday, March 11, 2011
  • Negroponte 93Friday, March 11, 2011
  • Negroponte 93Friday, March 11, 2011
  • Negroponte 93Friday, March 11, 2011
  • Negroponte 93Friday, March 11, 2011
  • Negroponte 93Friday, March 11, 2011
  • Are books going away? 94Friday, March 11, 2011
  • 95Friday, March 11, 2011
  • Tablet market in 2014 96Friday, March 11, 2011
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  • SonicViewFriday, March 11, 2011
  • HP WebOSFriday, March 11, 2011
  • Playmate 103Friday, March 11, 2011
  • Playmate 103Friday, March 11, 2011
  • 104Friday, March 11, 2011
  • betaFriday, March 11, 2011
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  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksFriday, March 11, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksFriday, March 11, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksFriday, March 11, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksFriday, March 11, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksFriday, March 11, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksFriday, March 11, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksFriday, March 11, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksFriday, March 11, 2011
  • Who talksFriday, March 11, 2011
  • Blogs demografie Bron: Technorati 2008Friday, March 11, 2011
  • Blogs demografie Bron: Technorati 2008Friday, March 11, 2011
  • Blogs demografie Bron: Technorati 2008Friday, March 11, 2011
  • ProfessionalFriday, March 11, 2011
  • ProfessionalFriday, March 11, 2011
  • 7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have fine printFriday, March 11, 2011
  • RSSFriday, March 11, 2011
  • RSS ReadersFriday, March 11, 2011
  • RSS ReadersFriday, March 11, 2011
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  • Social NetworkingFriday, March 11, 2011
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  • Internet is pain!Friday, March 11, 2011
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  • Communication 2.0Friday, March 11, 2011
  • Communication 2.0Friday, March 11, 2011
  • Why callFriday, March 11, 2011 via computer?
  • It’s personal!Friday, March 11, 2011
  • It’s personal!Friday, March 11, 2011
  • It’s personal!Friday, March 11, 2011
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  • Wordprocessing 1951Friday, March 11, 2011
  • Wordprocessing 1985Friday, March 11, 2011
  • Wordprocessing 1985Friday, March 11, 2011
  • Wordprocessing 2008Friday, March 11, 2011
  • Wordprocessing 2008Friday, March 11, 2011
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  • Online collaborationFriday, March 11, 2011
  • RevisionsFriday, March 11, 2011 compare
  • Web 2.0 Trend: Co-CreationFriday, March 11, 2011
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  • 49Friday, March 11, 2011
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  • Social Media 2.0Friday, March 11, 2011
  • Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864Friday, March 11, 2011