Digitalwindow keynote london #inspire2011

Friday, March 11, 2011

Mobile & Social media March 10th 2011 DigitalWindows Vincent Everts +31647180864Friday, March 11, 2011

Vincent Everts?Friday, March 11, 2011

InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilFriday, March 11, 2011

Tudou.com earlier then YouTubeFriday, March 11, 2011

Social Media 2.0Friday, March 11, 2011

• Mijn ToolsFriday, March 11, 2011

VideobloggerFriday, March 11, 2011

Videoblogger Talk to Me!Friday, March 11, 2011

• kassaFriday, March 11, 2011

You are not rewarded for what you doFriday, March 11, 2011

Future of TV?Friday, March 11, 2011

On demand IP videoFriday, March 11, 2011

Apple TVFriday, March 11, 2011

Cut the cableFriday, March 11, 2011

1.6 miljoen in 2 yr (1,6% of total)Cut the cableFriday, March 11, 2011

Power of online VideoFriday, March 11, 2011

Why online video? 30.317.131.000 vs. 15.500.000.000 searches US Comscore Video Metrix - videos views April 2010Friday, March 11, 2011

iPhone 4Friday, March 11, 2011

Make your own company TV ChannelFriday, March 11, 2011

www.yubby.comFriday, March 11, 2011

Talking Car! Twitter Google Maps Youtube UitzendingFriday, March 11, 2011

What are we going to talk about?Friday, March 11, 2011

What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trendsFriday, March 11, 2011

Web 1.0Friday, March 11, 2011

7Friday, March 11, 2011

How do we spend our time? 4% 6% 39% 19% 33%Friday, March 11, 2011

How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers MagazinesFriday, March 11, 2011

Time & advertisement TV 3 hours/day/user Advertisement €200M public + €600 commercial advertisment/hour TV watching € 0,06 Time online: 1,5 h pp/day Online adds €500M/yr Adds € 0,07 pp/h NewsPapers 20 min/day €750M adv revenue Adds € 2,00 pp/h Magazines18 m/day Advertisement €700 Reclame inkomsten: € 2,50 pp/phFriday, March 11, 2011

Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTubeFriday, March 11, 2011

• $32 billion sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etcFriday, March 11, 2011

Friday, March 11, 2011 1997

9200 NokiaFriday, March 11, 2011 2001

Andy Rubin 2005Friday, March 11, 2011

Developers 62Friday, March 11, 2011

Chairman Sr. Michael Lyon BBC: Mobile & Social Media is a challengeFriday, March 11, 2011

Complexity is huge! TBG-digitalFriday, March 11, 2011

§Friday, March 11, 2011

IMPACT ON BUSINESS 12Friday, March 11, 2011

DELL CaseFriday, March 11, 2011

Dell notebooksFriday, March 11, 2011

E-commerce worldwide 2010: €500B +15% Web inﬂuenced: €3000B bron: forresterFriday, March 11, 2011

Social tools ProductinformatieFriday, March 11, 2011

Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customersFriday, March 11, 2011

Customer serviceFriday, March 11, 2011

It’s now mainstream!Friday, March 11, 2011

kindleFriday, March 11, 2011

kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterfaceFriday, March 11, 2011

Negroponte 93Friday, March 11, 2011

Are books going away? 94Friday, March 11, 2011

Tablet market in 2014 96Friday, March 11, 2011

SonicViewFriday, March 11, 2011

HP WebOSFriday, March 11, 2011

Playmate 103Friday, March 11, 2011

betaFriday, March 11, 2011

WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksFriday, March 11, 2011

Who talksFriday, March 11, 2011

Blogs demograﬁe Bron: Technorati 2008Friday, March 11, 2011

ProfessionalFriday, March 11, 2011

7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have ﬁne printFriday, March 11, 2011

RSSFriday, March 11, 2011

RSS ReadersFriday, March 11, 2011

Social NetworkingFriday, March 11, 2011

Internet is pain!Friday, March 11, 2011

Communication 2.0Friday, March 11, 2011

Why callFriday, March 11, 2011 via computer?

It’s personal!Friday, March 11, 2011

Wordprocessing 1951Friday, March 11, 2011

Online collaborationFriday, March 11, 2011

RevisionsFriday, March 11, 2011 compare

Web 2.0 Trend: Co-CreationFriday, March 11, 2011

Social Media 2.0Friday, March 11, 2011

Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864Friday, March 11, 2011

Digitalwindow keynote london #inspire2011

by vincent everts

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