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Digitale intimiteit bij een uitvaart verzekeraar als Dela
 

Digitale intimiteit bij een uitvaart verzekeraar als Dela

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Hoe maak je van je klanten ambassadeurs. Hoe werkt delen bij begrafenissen? Wat doe je met video, big data, social media en wat zijn de nieuwe trends? Ik hield een verhaal op

Hoe maak je van je klanten ambassadeurs. Hoe werkt delen bij begrafenissen? Wat doe je met video, big data, social media en wat zijn de nieuwe trends? Ik hield een verhaal op

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    Digitale intimiteit bij een uitvaart verzekeraar als Dela Digitale intimiteit bij een uitvaart verzekeraar als Dela Presentation Transcript

    • Monday, October 7, 13
    • Dela 7 october 2013 Lessen uit andere sectoren In 2020 is DELA de meest betrokken coöperatie die het leven meer betekenis geeft Vincent@Everts.net +31647180864 @vincente Slideshare.net/vincente Monday, October 7, 13
    • • Mijn Tools Monday, October 7, 13
    • • Einstein? Monday, October 7, 13
    • Monday, October 7, 13
    • Monday, October 7, 13
    • Monday, October 7, 13
    • Monday, October 7, 13
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    • Monday, October 7, 13
    • Monday, October 7, 13
    • Monday, October 7, 13
    • Monday, October 7, 13
    • Social Media 2.0 Monday, October 7, 13
    • time consumption Web 1.0 Viral Marketing (PP) travel RSS Explained Web 2.0 Kindle explained Marketing 2.0Google Adwords Tudou Google Docs Online video elections 2.0 Multitasking Twitter Amazon Yubby Co-Creation Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0VMS Zoomz HD ebay news resume VMS Google trends What are we going to talk about? Monday, October 7, 13
    • 7 Monday, October 7, 13
    • TV: 39% 178 min. Radio: 33% 151 min. Internet: 19% 86 min. Newspaper: 6% 20 min Magazines: 4% 18 min How do we spend our time? 4% 6% 19% 33% 39% TV Radio Internet Newspapers Magazines Monday, October 7, 13
    • Time & advertisement Time online: 1,5 h pp/day Online adds €500M/yr Adds € 0,07 pp/h TV 3 hours/day/user Advertisement €200M public + €600 commercial advertisment/hour TV watching € 0,06 NewsPapers 20 min/day €750M adv revenue Adds € 2,00 pp/h Magazines18 m/day Advertisement €700 Reclame inkomsten: € 2,50 pp/ph Monday, October 7, 13
    • • $32 billion sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etc Monday, October 7, 13
    • Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTube Monday, October 7, 13
    • Monday, October 7, 13
    • Monday, October 7, 13
    • Monday, October 7, 13
    • Monday, October 7, 13
    • Monday, October 7, 13
    • • Monday, October 7, 13
    • Monday, October 7, 13
    • Lesson one: Video Monday, October 7, 13
    • Videoblogger Talk to Me! Monday, October 7, 13
    • • 1 Monday, October 7, 13
    • Monday, October 7, 13
    • • Peter van Schaik Uitvaart.nl Monday, October 7, 13
    • Monday, October 7, 13
    • Monday, October 7, 13
    • Volg Vincent Everts live in zijn elektrische Leaf - Live auto lifestats - Live streaming video - Live Google maps - Twitter met bestuurder - Twitter met de auto - Interviews Monday, October 7, 13
    • Leafplan project • a Monday, October 7, 13
    • Elektrische rouwauto? Monday, October 7, 13
    • Monday, October 7, 13
    • Tesla 2.0 Monday, October 7, 13
    • Monday, October 7, 13
    • Monday, October 7, 13
    • Monday, October 7, 13
    • 4G 2013 onderscheid mobiel en fixed netwerk verdwijnt Monday, October 7, 13
    • Video vertelt het verhaal achter het product Monday, October 7, 13
    • bron: Unruly Media Monday, October 7, 13
    • 4 miljard bekeken video’s opYouTube dagelijksMonday, October 7, 13
    • 100 uurvideo’s geupload opYouTube per minuut Monday, October 7, 13
    • • d Download Incrowd app Zoek: Dela Neem foto’s en video’s Monday, October 7, 13
    • Monday, October 7, 13
    • Lesson two Everybody in the company needs to do Social Media Monday, October 7, 13
    • DELL Case Monday, October 7, 13
    • Dell notebooks Monday, October 7, 13
    • Monday, October 7, 13
    • Dell & Social Media Monday, October 7, 13
    • • 100k employees • 12 people listen to conversation • 15 people create policy • 30.000 did SMACU Training & can listen • 8.000 can speak on behalf of Dell on Twitter/Facebook/Blogs Dell social media Monday, October 7, 13
    • Monday, October 7, 13
    • Monday, October 7, 13
    • Monday, October 7, 13
    • Lesson 3 Mobile first Monday, October 7, 13
    • Monday, October 7, 13
    • Monday, October 7, 13
    • Monday, October 7, 13
    • Monday, October 7, 13
    • Monday, October 7, 13
    • Monday, October 7, 13
    • • Tablets everywhere! Monday, October 7, 13
    • Monday, October 7, 13
    • Monday, October 7, 13
    • Monday, October 7, 13
    • Lesson 5 Who are you & where & who you Monday, October 7, 13
    • 97%Weten wat social media is 68%Gebruiken social media Monday, October 7, 13
    • 1miljard Facebook gebruikers Monday, October 7, 13
    • 7.9 miljoen leden in Nederland Monday, October 7, 13
    • 2.5 miljard status updates per dag gedeeld op Facebook Monday, October 7, 13
    • 2.7 miljard likes per dag Monday, October 7, 13
    • 555 miljoen Twitter accounts Monday, October 7, 13
    • 12.233Tweets per seconde Monday, October 7, 13
    • 3.3 miljoen actieve Nederlandse Twitteraars Monday, October 7, 13
    • 3.9 miljoen Nederlanders op Linkedin Monday, October 7, 13
    • 91% jongeren actief op social media Monday, October 7, 13
    • • 2007 Twitter:Whats hot? • 2009 4Square Which locations are hot? • 2013 Highlight: Location based social media Monday, October 7, 13
    • Monday, October 7, 13
    • Monday, October 7, 13
    • Monday, October 7, 13
    • Who talks Monday, October 7, 13
    • Blogs demografie Monday, October 7, 13
    • Monday, October 7, 13
    • Lesson E-commerce & Word of mouse Monday, October 7, 13
    • Online bestedingen 2013: 13 billion euro 2011: 9 billion euro bron: thuiswinkel.org Web-influenced 48 miljardMonday, October 7, 13
    • ProductinformatieSocial tools Monday, October 7, 13
    • 90% social tools Product info Social tools what else do people buy what do they recommend? Tags of clients What do they buy in the end? what else? Description of customers reviews of the customers review of the reviews Monday, October 7, 13
    • Monday, October 7, 13
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    • Monday, October 7, 13
    • Lesson 6 DATA DATA DATA Monday, October 7, 13
    • Monday, October 7, 13
    • Lesson 7 Expect change! Monday, October 7, 13
    • Google Glas Monday, October 7, 13
    • Urthecast Earth HD streaming Monday, October 7, 13
    • Monday, October 7, 13
    • Crowd sourcing Monday, October 7, 13
    • Monday, October 7, 13
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    • Monday, October 7, 13
    • Social Media 2.0 Monday, October 7, 13
    • www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864 Vincent Everts Text Monday, October 7, 13