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BuyItDirect
Trends

Friday, October 18, 13

Vincent@Everts.net
+31647180864
@vincente
Slideshare.net/vincente
• Mijn Tools

Friday, October 18, 13
• Einstein?

Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Social Media

2.0

Friday, October 18, 13
What are we going to talk about?

Web 1.0 Viral Marketing (PP)
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google...
7
Friday, October 18, 13
• $32 billion sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail,...
Google adwords

•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Videoblogger

Talk to Me!

Friday, October 18, 13
Friday, October 18, 13
Wat gebruik ik als blogger

Friday, October 18, 13
• kassa

Friday, October 18, 13
•1

Friday, October 18, 13
Friday, October 18, 13
Olie Future?

Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Eenzaam koud & alleen
18 dec 2011 0.100-03.00

Friday, October 18, 13
Snelladers 2011& 2013

Friday, October 18, 13
170 Rijkswaterstaat
plekken

Friday, October 18, 13
Friday, October 18, 13
Lithium ion 100 watt/kg

Friday, October 18, 13
Car2Go

Friday, October 18, 13
Mitsubishi Outlander Plug-in-Hybrid EV

Friday, October 18, 13
BMW I3

Friday, October 18, 13
Renault Zoe

Friday, October 18, 13
Volvo V60

Friday, October 18, 13
• BYD $30.000 60kwh
300km range

Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
4G verandert alles!

•d

Friday, October 18, 13
Instant publishing

Friday, October 18, 13
Friday, October 18, 13
Instant publishing

Friday, October 18, 13
Video vertelt het
verhaal achter
het product
Friday, October 18, 13
Friday, October 18, 13
bron: Unruly Media
Friday, October 18, 13
b

Friday, October 18, 13
• 2007 Twitter: Whats hot?
• 2009 4Square Which locations are hot?
• 2012 Highlight: Location based social media

Friday, ...
Friday, October 18, 13
DELL Case

Friday, October 18, 13
Dell notebooks

Friday, October 18, 13
Friday, October 18, 13
Dell & Social Media

Friday, October 18, 13
Dell social media
• 100k employees
• 12 people listen to conversation
• 15 people create policy
• 30.000 did SMACU Trainin...
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
• Tablets everywhere!

Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Met je handen

Friday, October 18, 13
Friday, October 18, 13
Urthecast
Earth HD streaming

Friday, October 18, 13
Google Glas

Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
• Tesla

Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Crowd sourcing

Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
97%
Gebruiken
68%social media

Weten wat
social media is

Friday, October 18, 13
1

miljard
Facebook
gebruikers
Friday, October 18, 13
7.9 miljoen
leden in Nederland

Friday, October 18, 13
2.5 miljard
status updates per dag
gedeeld op Facebook

Friday, October 18, 13
2.7 miljard
likes per dag

Friday, October 18, 13
555 miljoen
Twitter accounts

Friday, October 18, 13
12.233

Tweets per seconde

Friday, October 18, 13
3.3 miljoen

actieve Nederlandse Twitteraars
Friday, October 18, 13
3.9 miljoen
Nederlanders op Linkedin

Friday, October 18, 13
91%
Friday, October 18, 13

jongeren
actief op
social media
4 miljard
bekeken video’s op YouTube
dagelijks
Friday, October 18, 13
100 uur

video’s geupload op YouTube

per minuut
Friday, October 18, 13
Friday, October 18, 13
Online bestedingen
2012: 11 billion euro

2013: 14 billion euro
Web-influenced 70
miljard
Friday, October 18, 13

bron: thu...
Friday, October 18, 13
Social tools
Friday, October 18, 13

Productinformatie
Product info

what else do people buy
what do they recommend?
Description of customers

Social tools

90% social tools
Wha...
Social Media

2.0

Friday, October 18, 13
Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864
Fri...
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Buyitdirect industry transformation and electric driving

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Hoe veranderen industrieën onder invloed van ICT? Als voorbeeld neem ik mobiliteit en energy maar de lessen kunnen we overal toepassen

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Transcript of "Buyitdirect industry transformation and electric driving"

  1. 1. BuyItDirect Trends Friday, October 18, 13 Vincent@Everts.net +31647180864 @vincente Slideshare.net/vincente
  2. 2. • Mijn Tools Friday, October 18, 13
  3. 3. • Einstein? Friday, October 18, 13
  4. 4. Friday, October 18, 13
  5. 5. Friday, October 18, 13
  6. 6. Friday, October 18, 13
  7. 7. Social Media 2.0 Friday, October 18, 13
  8. 8. What are we going to talk about? Web 1.0 Viral Marketing (PP) RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou time consumption travel Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Google Streetview Online collaboration Social tools Multitasking Dell Sucks Kryptonite Lock Support 2.0 Viral Marketing Enterprise 2.0 VMS Zoomz HD news resume VMS Google trends Friday, October 18, 13 ebay
  9. 9. 7 Friday, October 18, 13
  10. 10. • $32 billion sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etc Friday, October 18, 13
  11. 11. Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTube Friday, October 18, 13
  12. 12. Friday, October 18, 13
  13. 13. Friday, October 18, 13
  14. 14. Friday, October 18, 13
  15. 15. Friday, October 18, 13
  16. 16. Friday, October 18, 13
  17. 17. Friday, October 18, 13
  18. 18. Videoblogger Talk to Me! Friday, October 18, 13
  19. 19. Friday, October 18, 13
  20. 20. Wat gebruik ik als blogger Friday, October 18, 13
  21. 21. • kassa Friday, October 18, 13
  22. 22. •1 Friday, October 18, 13
  23. 23. Friday, October 18, 13
  24. 24. Olie Future? Friday, October 18, 13
  25. 25. Friday, October 18, 13
  26. 26. Friday, October 18, 13
  27. 27. Friday, October 18, 13
  28. 28. Friday, October 18, 13
  29. 29. Friday, October 18, 13
  30. 30. Friday, October 18, 13
  31. 31. Friday, October 18, 13
  32. 32. Eenzaam koud & alleen 18 dec 2011 0.100-03.00 Friday, October 18, 13
  33. 33. Snelladers 2011& 2013 Friday, October 18, 13
  34. 34. 170 Rijkswaterstaat plekken Friday, October 18, 13
  35. 35. Friday, October 18, 13
  36. 36. Lithium ion 100 watt/kg Friday, October 18, 13
  37. 37. Car2Go Friday, October 18, 13
  38. 38. Mitsubishi Outlander Plug-in-Hybrid EV Friday, October 18, 13
  39. 39. BMW I3 Friday, October 18, 13
  40. 40. Renault Zoe Friday, October 18, 13
  41. 41. Volvo V60 Friday, October 18, 13
  42. 42. • BYD $30.000 60kwh 300km range Friday, October 18, 13
  43. 43. Friday, October 18, 13
  44. 44. Friday, October 18, 13
  45. 45. Friday, October 18, 13
  46. 46. 4G verandert alles! •d Friday, October 18, 13
  47. 47. Instant publishing Friday, October 18, 13
  48. 48. Friday, October 18, 13
  49. 49. Instant publishing Friday, October 18, 13
  50. 50. Video vertelt het verhaal achter het product Friday, October 18, 13
  51. 51. Friday, October 18, 13
  52. 52. bron: Unruly Media Friday, October 18, 13
  53. 53. b Friday, October 18, 13
  54. 54. • 2007 Twitter: Whats hot? • 2009 4Square Which locations are hot? • 2012 Highlight: Location based social media Friday, October 18, 13
  55. 55. Friday, October 18, 13
  56. 56. DELL Case Friday, October 18, 13
  57. 57. Dell notebooks Friday, October 18, 13
  58. 58. Friday, October 18, 13
  59. 59. Dell & Social Media Friday, October 18, 13
  60. 60. Dell social media • 100k employees • 12 people listen to conversation • 15 people create policy • 30.000 did SMACU Training & can listen • 4.000 can speak on behalf of Dell on Twitter/Facebook/Blogs Friday, October 18, 13
  61. 61. Friday, October 18, 13
  62. 62. Friday, October 18, 13
  63. 63. Friday, October 18, 13
  64. 64. Friday, October 18, 13
  65. 65. Friday, October 18, 13
  66. 66. Friday, October 18, 13
  67. 67. • Tablets everywhere! Friday, October 18, 13
  68. 68. Friday, October 18, 13
  69. 69. Friday, October 18, 13
  70. 70. Friday, October 18, 13
  71. 71. Met je handen Friday, October 18, 13
  72. 72. Friday, October 18, 13
  73. 73. Urthecast Earth HD streaming Friday, October 18, 13
  74. 74. Google Glas Friday, October 18, 13
  75. 75. Friday, October 18, 13
  76. 76. Friday, October 18, 13
  77. 77. Friday, October 18, 13
  78. 78. • Tesla Friday, October 18, 13
  79. 79. Friday, October 18, 13
  80. 80. Friday, October 18, 13
  81. 81. Crowd sourcing Friday, October 18, 13
  82. 82. Friday, October 18, 13
  83. 83. Friday, October 18, 13
  84. 84. Friday, October 18, 13
  85. 85. Friday, October 18, 13
  86. 86. 97% Gebruiken 68%social media Weten wat social media is Friday, October 18, 13
  87. 87. 1 miljard Facebook gebruikers Friday, October 18, 13
  88. 88. 7.9 miljoen leden in Nederland Friday, October 18, 13
  89. 89. 2.5 miljard status updates per dag gedeeld op Facebook Friday, October 18, 13
  90. 90. 2.7 miljard likes per dag Friday, October 18, 13
  91. 91. 555 miljoen Twitter accounts Friday, October 18, 13
  92. 92. 12.233 Tweets per seconde Friday, October 18, 13
  93. 93. 3.3 miljoen actieve Nederlandse Twitteraars Friday, October 18, 13
  94. 94. 3.9 miljoen Nederlanders op Linkedin Friday, October 18, 13
  95. 95. 91% Friday, October 18, 13 jongeren actief op social media
  96. 96. 4 miljard bekeken video’s op YouTube dagelijks Friday, October 18, 13
  97. 97. 100 uur video’s geupload op YouTube per minuut Friday, October 18, 13
  98. 98. Friday, October 18, 13
  99. 99. Online bestedingen 2012: 11 billion euro 2013: 14 billion euro Web-influenced 70 miljard Friday, October 18, 13 bron: thuiswinkel.org
  100. 100. Friday, October 18, 13
  101. 101. Social tools Friday, October 18, 13 Productinformatie
  102. 102. Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customers Friday, October 18, 13
  103. 103. Social Media 2.0 Friday, October 18, 13
  104. 104. Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864 Friday, October 18, 13
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