Brandfuel24 presentatie vincent everts sept2011©
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Brandfuel24 presentatie vincent everts sept2011©

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The latet in digital marketing technology

The latet in digital marketing technology

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Brandfuel24 presentatie vincent everts sept2011© Brandfuel24 presentatie vincent everts sept2011© Presentation Transcript

  • Vincent@Everts.net Whats Next? +31647180864 @vincente Slideshare.net/vincenteSunday, September 4, 2011
  • Vincent@Everts.net Whats Next? +31647180864 @vincente Slideshare.net/vincenteSunday, September 4, 2011
  • Vincent Everts?Sunday, September 4, 2011
  • Vincent Everts?Sunday, September 4, 2011
  • Innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilSunday, September 4, 2011
  • Innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilSunday, September 4, 2011
  • Tudou.com earlier then YouTubeSunday, September 4, 2011
  • Tudou.com earlier then YouTubeSunday, September 4, 2011
  • Social Media 2.0Sunday, September 4, 2011
  • • Mijn ToolsSunday, September 4, 2011
  • VideobloggerSunday, September 4, 2011
  • Videoblogger Talk to Me!Sunday, September 4, 2011
  • • kassaSunday, September 4, 2011
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  • Future of TV?Sunday, September 4, 2011
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  • Opkomst internet connected TV bron: GfKSunday, September 4, 2011
  • Opkomst internet connected TV 2010: 425.000 bron: GfKSunday, September 4, 2011
  • Opkomst internet connected TV 2010: 425.000 2011: 820.000 2013: 60% bron: GfKSunday, September 4, 2011
  • Internet + televisie = Philips Net TVSunday, September 4, 2011
  • Sunday, September 4, 2011
  • On demand IP videoSunday, September 4, 2011
  • Apple TVSunday, September 4, 2011
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  • Make your own company TV ChannelSunday, September 4, 2011
  • Make your own company TV ChannelSunday, September 4, 2011
  • www.yubby.comSunday, September 4, 2011
  • www.yubby.comSunday, September 4, 2011
  • Automatisch zoeken op 30 video netwerkenSunday, September 4, 2011
  • www.yubby.comSunday, September 4, 2011
  • Eerste week: 2.000 ingezonden video’s 300.000 unieke kijkers www.yubby.comSunday, September 4, 2011
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  • Volg Vincent Everts live in zijn elektrische Leaf - Live auto lifestats - Live streaming video - Live Google maps - Twitter met bestuurder - Twitter met de auto - InterviewsSunday, September 4, 2011
  • Volg Vincent Everts live in zijn elektrische LeafSunday, September 4, 2011
  • What are we going to talk about?Sunday, September 4, 2011
  • What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trendsSunday, September 4, 2011
  • Web 1.0Sunday, September 4, 2011
  • Web 1.0Sunday, September 4, 2011
  • 7Sunday, September 4, 2011
  • 7Sunday, September 4, 2011
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  • 7Sunday, September 4, 2011
  • 7Sunday, September 4, 2011
  • How do we spend our time? 4% 6% 39% 19% 33%Sunday, September 4, 2011
  • How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers MagazinesSunday, September 4, 2011
  • Sunday, September 4, 2011
  • Time & advertisement TV 3 hours/day/user Advertisement !200M public + !600 commercial advertisment/hour TV watching ! 0,06 Time online: 1,5 h pp/day Online adds !500M/yr Adds ! 0,07 pp/h NewsPapers 20 min/day !750M adv revenue Adds ! 2,00 pp/h Magazines18 m/day Advertisement !700 Reclame inkomsten: ! 2,50 pp/phSunday, September 4, 2011
  • Sunday, September 4, 2011
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  • Comscore: CPA/CPC You are not rewarded for what you doSunday, September 4, 2011
  • Comscore: CPA/CPC You are not rewarded for what you do 85% never clicks on anything during the month 3% does 80% of the clicks 80% increase in visiting websites within 2 month 100% increase in search 17% increase in offline sales 27% increase in online salesSunday, September 4, 2011
  • • $32 billion sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etcSunday, September 4, 2011
  • Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTubeSunday, September 4, 2011
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  • Sunday, September 4, 2011
  • Sunday, September 4, 2011
  • Why callSunday, September 4, 2011 via computer?
  • It’s personal!Sunday, September 4, 2011
  • It’s personal!Sunday, September 4, 2011
  • It’s personal!Sunday, September 4, 2011
  • Sunday, September 4, 2011
  • Sunday, September 4, 2011
  • MS Paid $6bn for online advertising company aQuantive in 2007 $40B for Tmobile USASunday, September 4, 2011
  • MS Paid $6bn for online advertising company aQuantive 668M clients in 2007 145M active users/month 207B minutes +39B minutes 2010 $40B for Tmobile USA $13/$52 user $5/yr $860M/2010 9x Sales Business?Sunday, September 4, 2011
  • MS Paid $6bn for online advertising company aQuantive 668M clients in 2007 145M active users/month 207B minutes +39B minutes 2010 $40B for Tmobile USA $13/$52 user $5/yr “Microsoft has $860M/2010 always had the 9x Sales ability to take really Business? great technology and ruin it”Sunday, September 4, 2011
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  • Complexity is huge! TBG-digitalSunday, September 4, 2011
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  • §Sunday, September 4, 2011
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  • IMPACT ON BUSINESS 12Sunday, September 4, 2011
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  • DELL CaseSunday, September 4, 2011
  • DELL CaseSunday, September 4, 2011
  • Dell notebooksSunday, September 4, 2011
  • Dell notebooksSunday, September 4, 2011
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  • 17Sunday, September 4, 2011
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  • tekstSunday, September 4, 2011
  • tekstSunday, September 4, 2011
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  • E-commerce worldwide 2010: !500B +15% Web influenced: !3000B bron: forresterSunday, September 4, 2011
  • Online bestedingen 2009: 7,3 miljard euro 2010: 9 miljard euro Web-influenced 48 miljardSunday, September 4, 2011 bron: thuiswinkel.org
  • Social tools ProductinformatieSunday, September 4, 2011
  • Social tools ProductinformatieSunday, September 4, 2011
  • Sunday, September 4, 2011
  • Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customersSunday, September 4, 2011
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  • Customer serviceSunday, September 4, 2011
  • Customer serviceSunday, September 4, 2011
  • Sunday, September 4, 2011
  • It’s now mainstream!Sunday, September 4, 2011
  • It’s now mainstream!Sunday, September 4, 2011
  • “What are you doing in 140 characters”Sunday, September 4, 2011
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  • LondonCalling.mobiSunday, September 4, 2011
  • LondonCalling.mobiSunday, September 4, 2011
  • LondonCalling.mobiSunday, September 4, 2011
  • •sSunday, September 4, 2011
  • •sSunday, September 4, 2011
  • kindleSunday, September 4, 2011
  • kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterfaceSunday, September 4, 2011
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  • Tablet market in 2014 99Sunday, September 4, 2011
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  • SonicViewSunday, September 4, 2011
  • Playmate 105Sunday, September 4, 2011
  • Playmate 105Sunday, September 4, 2011
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  • betaSunday, September 4, 2011
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  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksSunday, September 4, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksSunday, September 4, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksSunday, September 4, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksSunday, September 4, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksSunday, September 4, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksSunday, September 4, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksSunday, September 4, 2011
  • WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksSunday, September 4, 2011
  • Who talksSunday, September 4, 2011
  • Blogs demografie Bron: Technorati 2008Sunday, September 4, 2011
  • Blogs demografie Bron: Technorati 2008Sunday, September 4, 2011
  • Blogs demografie Bron: Technorati 2008Sunday, September 4, 2011
  • ProfessionalSunday, September 4, 2011
  • ProfessionalSunday, September 4, 2011
  • 7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have fine printSunday, September 4, 2011
  • RSSSunday, September 4, 2011
  • RSS ReadersSunday, September 4, 2011
  • RSS ReadersSunday, September 4, 2011
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  • Social NetworkingSunday, September 4, 2011
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  • Internet is pain!Sunday, September 4, 2011
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  • Communication 2.0Sunday, September 4, 2011
  • Communication 2.0Sunday, September 4, 2011
  • Why callSunday, September 4, 2011 via computer?
  • It’s personal!Sunday, September 4, 2011
  • It’s personal!Sunday, September 4, 2011
  • It’s personal!Sunday, September 4, 2011
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  • Wordprocessing 1951Sunday, September 4, 2011
  • Wordprocessing 1985Sunday, September 4, 2011
  • Wordprocessing 1985Sunday, September 4, 2011
  • Wordprocessing 2008Sunday, September 4, 2011
  • Wordprocessing 2008Sunday, September 4, 2011
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  • Online collaborationSunday, September 4, 2011
  • RevisionsSunday, September 4, 2011 compare
  • Web 2.0 Trend: Co-CreationSunday, September 4, 2011
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  • Social Media 2.0Sunday, September 4, 2011
  • Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864Sunday, September 4, 2011