Atradius social media for the enterprise

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During the worldwide Attradius day in Volendam I gave a presentation about social media in the enterprise and the update of SXSW

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Atradius social media for the enterprise

  1. 1. Social Media 2012Follow the consumer! Vincent@Everts.net +31647180864 @vincente Slideshare.net/vincente
  2. 2. • Einstein?
  3. 3. Vincent Everts?
  4. 4. Innovation acceleration Innovation study trips: 2007: Korea 2008: China 2009: Russia 2010: Brazil
  5. 5. Tudou.com earlier then YouTube
  6. 6. Social Media 2.0
  7. 7. • Mijn Tools
  8. 8. Videoblogger Talk to Me!
  9. 9. DELL Case
  10. 10. Dell notebooks
  11. 11. Dell & Social Media
  12. 12. Dell social media• 100k employees• 12 people listen to conversation• 15 people create policy• 30.000 did SMACU Training & can listen• 4.000 can speak on behalf of Dell on Twitter/Facebook/Blogs
  13. 13. • 2007 Twitter: Whats hot?• 2009 4Square Which locations are hot?• 2012 Highlight: Location based social media
  14. 14. Location based Social Media
  15. 15. Whit.li api
  16. 16. Lytro camera
  17. 17. Measure yourself
  18. 18. Bodymedia
  19. 19. • 12MM dik• 10 sec boot• super screen• 10H batteries
  20. 20. SlideRocket
  21. 21. WeVideo
  22. 22. UrthecastEarth HD streaming
  23. 23. Gamification• 100.000 games• 120.000 kids
  24. 24. Gamification: Names recognition
  25. 25. Draw Something20 Million downloads/6 weeks
  26. 26. • Tablets everywhere!
  27. 27. Connected Cars
  28. 28. I can do better!
  29. 29. Volg Vincent Everts live in zijn elektrische Leaf- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews
  30. 30. Not always good!
  31. 31. Olie Future?
  32. 32. What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 MultitaskingTwitter Amazon Yubby Co-Creation Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral MarketingKryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trends
  33. 33. 7
  34. 34. How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min.Newspaper: 6% 20 min 33%Magazines: 4% 18 min TV Radio Internet Newspapers Magazines
  35. 35. Time & advertisement TV 3 hours/day/user Advertisement !200M public + !600 commercial advertisment/hour TV watching ! 0,06 Time online: 1,5 h pp/day Online adds !500M/yr Adds ! 0,07 pp/h NewsPapers 20 min/day !750M adv revenue Adds ! 2,00 pp/h Magazines18 m/day Advertisement !700 Reclame inkomsten: ! 2,50 pp/ph
  36. 36. • $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from Youtube, Google earth/ map, gmail, apps etc
  37. 37. Google adwords •Easy to set-up •Easy to budget •Price per keywordAlso onYouTube
  38. 38. 56
  39. 39. IMPACT ON BUSINESS 12
  40. 40. Online bestedingen 2009: 9 billion euro2011: 10 billion euroWeb-influenced 48 miljard bron: thuiswinkel.org
  41. 41. Social tools Productinformatie
  42. 42. Product info what else do people buy what do they recommend? Description of customersSocial tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customers
  43. 43. beta
  44. 44. YouTube uploads per minute 33 22 112007 I 2007 II 2008 I 0 2008 II 2009 I 2009 II 2010 I 2010 II
  45. 45. 3 billion video’s /day 48 uur video upload /minute 800 Million Visitors 30 minuten per dagIn 30 days upload equal to 3 USA TV channels broadcast in 60 years 2 d search engine worldwide 1 billion subscriptions
  46. 46. What do they look bron: Frank N. Magid Media Futures 2010: Online video
  47. 47. Which channels have we selected? You Tube 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
  48. 48. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
  49. 49. 75
  50. 50. Who talks
  51. 51. Blogs demografie Bron: Technorati 2008
  52. 52. Free
  53. 53. Professional
  54. 54. 7 guidelines1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print
  55. 55. RSS
  56. 56. RSS Readers
  57. 57. Social Networking
  58. 58. It’s now mainstream!
  59. 59. Customer service
  60. 60. “What are you doing in 140 characters”
  61. 61. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
  62. 62. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
  63. 63. The world is obsessed with Facebook
  64. 64. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
  65. 65. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
  66. 66. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
  67. 67. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
  68. 68. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
  69. 69. Social media in Business• Collaboration• Customer care• Product research• Monitoring market• Build Authority• Events• Product demo’s• lead generation• Target Marketing• Sell
  70. 70. Web 2.0 Trend: Co-Creation
  71. 71. 49
  72. 72. Social Media 2.0
  73. 73. Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864

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