Akd advocaten & sm
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Hoe kan AKD advocaten SM (social media) gebruiken? Een introductie!

Hoe kan AKD advocaten SM (social media) gebruiken? Een introductie!

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Akd advocaten & sm Presentation Transcript

  • 1. Vincent@Everts.net Advocaten & social media +31647180864 AKD 17 juni @vincenteFriday, June 17, 2011
  • 2. Vincent@Everts.net Advocaten & social media +31647180864 AKD 17 juni @vincenteFriday, June 17, 2011
  • 3. Friday, June 17, 2011
  • 4. Vincent Everts?Friday, June 17, 2011
  • 5. Vincent Everts?Friday, June 17, 2011
  • 6. Innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilFriday, June 17, 2011
  • 7. Innovation acceleration Innovation study trips: 2008: China 2009: Russia 2010: BrazilFriday, June 17, 2011
  • 8. Tudou.com earlier then YouTubeFriday, June 17, 2011
  • 9. Tudou.com earlier then YouTubeFriday, June 17, 2011
  • 10. Social Media 2.0Friday, June 17, 2011
  • 11. • Generatie • X,Y, ZFriday, June 17, 2011
  • 12. • Generatie • X,Y, ZFriday, June 17, 2011
  • 13. • Mijn ToolsFriday, June 17, 2011
  • 14. VideobloggerFriday, June 17, 2011
  • 15. Videoblogger Talk to Me!Friday, June 17, 2011
  • 16. • kassaFriday, June 17, 2011
  • 17. Friday, June 17, 2011
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  • 28. Friday, June 17, 2011
  • 29. internet connected TV bron: GfKFriday, June 17, 2011
  • 30. internet connected TV 2010: 7% bron: GfKFriday, June 17, 2011
  • 31. internet connected TV 2010: 7% 2011: 15% 2013: 60% bron: GfKFriday, June 17, 2011
  • 32. Power of online VideoFriday, June 17, 2011
  • 33. Friday, June 17, 2011
  • 34. YouTube uploads per minuutFriday, June 17, 2011
  • 35. YouTube uploads per minuut 33 22 11 2007 I 2007 II 2008 I 0 2008 II 2009 I 2009 II 2010 I 2010 IIFriday, June 17, 2011
  • 36. Video wordt top kwaliteitFriday, June 17, 2011
  • 37. Friday, June 17, 2011
  • 38. Friday, June 17, 2011
  • 39. Make your own company TV ChannelFriday, June 17, 2011
  • 40. Make your own company TV ChannelFriday, June 17, 2011
  • 41. www.yubby.comFriday, June 17, 2011
  • 42. www.yubby.comFriday, June 17, 2011
  • 43. Search automatically on 30 networksFriday, June 17, 2011
  • 44. www.yubby.comFriday, June 17, 2011
  • 45. First week users send in 2000 video’s 300.000 unique viewers www.yubby.comFriday, June 17, 2011
  • 46. Friday, June 17, 2011
  • 47. SM @AKD • Sales: Word of mouth • Huidige klanten, • Recepties, Seminars, • Artikellen • Sociale Media • Linkedin passief, paar discussies • NOT Twitter, Facebook (was verboden) • NOT Youtube, BlogsFriday, June 17, 2011
  • 48. Volg Vincent Everts live in zijn elektrische Leaf - Live auto lifestats - Live 1.6mbit streaming video - Live Google maps - Twitter with driver - Twitter with Car - InterviewsFriday, June 17, 2011
  • 49. Volg Vincent Everts live in zijn elektrische LeafFriday, June 17, 2011
  • 50. Friday, June 17, 2011
  • 51. Friday, June 17, 2011
  • 52. Friday, June 17, 2011
  • 53. Internet is pain!Friday, June 17, 2011
  • 54. Friday, June 17, 2011
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  • 61. Friday, June 17, 2011
  • 62. What are we going to talk about?Friday, June 17, 2011
  • 63. What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trendsFriday, June 17, 2011
  • 64. Web 1.0Friday, June 17, 2011
  • 65. Web 1.0Friday, June 17, 2011
  • 66. 7Friday, June 17, 2011
  • 67. 7Friday, June 17, 2011
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  • 69. 7Friday, June 17, 2011
  • 70. 7Friday, June 17, 2011
  • 71. How do we spend our time? 4% 6% 39% 19% 33%Friday, June 17, 2011
  • 72. How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers MagazinesFriday, June 17, 2011
  • 73. Time & advertisement TV 3 hours/day/user Advertisement €200M public + €600 commercial advertisment/hour TV watching € 0,06 Time online: 1,5 h pp/day Online adds €500M/yr Adds € 0,07 pp/h NewsPapers 20 min/day €750M adv revenue Adds € 2,00 pp/h Magazines18 m/day Advertisement €700 Reclame inkomsten: € 2,50 pp/phFriday, June 17, 2011
  • 74. Friday, June 17, 2011
  • 75. • $32 billion sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etcFriday, June 17, 2011
  • 76. Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTubeFriday, June 17, 2011
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  • 90. Friday, June 17, 2011
  • 91. Friday, June 17, 2011
  • 92. Why callFriday, June 17, 2011 via computer?
  • 93. It’s personal!Friday, June 17, 2011
  • 94. It’s personal!Friday, June 17, 2011
  • 95. It’s personal!Friday, June 17, 2011
  • 96. Friday, June 17, 2011
  • 97. Friday, June 17, 2011
  • 98. MS Paid $6bn for online advertising company aQuantive in 2007 $40B for Tmobile USAFriday, June 17, 2011
  • 99. MS Paid $6bn for online advertising company aQuantive 668M clients in 2007 145M active users/month 207B minutes +39B minutes 2010 $40B for Tmobile USA $13/$52 user $5/yr $860M/2010 9x Sales Business?Friday, June 17, 2011
  • 100. MS Paid $6bn for online advertising company aQuantive 668M clients in 2007 145M active users/month 207B minutes +39B minutes 2010 $40B for Tmobile USA $13/$52 user $5/yr “Microsoft has $860M/2010 always had the 9x Sales ability to take really Business? great technology and ruin it”Friday, June 17, 2011
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  • 106. 59Friday, June 17, 2011
  • 107. Tablet market in 2014 60Friday, June 17, 2011
  • 108. 61Friday, June 17, 2011
  • 109. Friday, June 17, 2011
  • 110. Playmate 63Friday, June 17, 2011
  • 111. Playmate 63Friday, June 17, 2011
  • 112. Interview Chief Architect VtsPN @marcelnFriday, June 17, 2011
  • 113. IMPACT ON BUSINESS 12Friday, June 17, 2011
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  • 123. DELL CaseFriday, June 17, 2011
  • 124. DELL CaseFriday, June 17, 2011
  • 125. Dell notebooksFriday, June 17, 2011
  • 126. Dell notebooksFriday, June 17, 2011
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  • 147. Online bestedingen 2009: 7,3 miljard euro 2010: 9 miljard euro Web-influenced 48Friday, June 17, 2011 miljard bron: thuiswinkel.org
  • 148. Social tools ProductinformatieFriday, June 17, 2011
  • 149. Social tools ProductinformatieFriday, June 17, 2011
  • 150. Friday, June 17, 2011
  • 151. Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customersFriday, June 17, 2011
  • 152. betaFriday, June 17, 2011
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  • 156. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksFriday, June 17, 2011
  • 157. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksFriday, June 17, 2011
  • 158. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksFriday, June 17, 2011
  • 159. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksFriday, June 17, 2011
  • 160. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksFriday, June 17, 2011
  • 161. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksFriday, June 17, 2011
  • 162. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksFriday, June 17, 2011
  • 163. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • FacebooksFriday, June 17, 2011
  • 164. Who talksFriday, June 17, 2011
  • 165. Friday, June 17, 2011
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  • 167. “What are you doing in 140 characters”Friday, June 17, 2011
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  • 186. LondonCalling.mobiFriday, June 17, 2011
  • 187. LondonCalling.mobiFriday, June 17, 2011
  • 188. •sFriday, June 17, 2011
  • 189. •sFriday, June 17, 2011
  • 190. Friday, June 17, 2011
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  • 192. Social NetworkingFriday, June 17, 2011
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  • 200. Wordprocessing 1951Friday, June 17, 2011
  • 201. Wordprocessing 1985Friday, June 17, 2011
  • 202. Wordprocessing 1985Friday, June 17, 2011
  • 203. Wordprocessing 2008Friday, June 17, 2011
  • 204. Wordprocessing 2008Friday, June 17, 2011
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  • 206. Friday, June 17, 2011
  • 207. Online collaborationFriday, June 17, 2011
  • 208. RevisionsFriday, June 17, 2011 compare
  • 209. Web 2.0 Trend: Co-CreationFriday, June 17, 2011
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  • 212. 49Friday, June 17, 2011
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  • 214. Social Media 2.0Friday, June 17, 2011
  • 215. Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente +31647180864Friday, June 17, 2011