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090514 Circom The Future Of Tv Today

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    090514 Circom The Future Of Tv Today - Presentation Transcript

    1. The future of TV, today! Vincent Everts dinsdag 19 mei 2009
    2. Who is Vincent Everts? dinsdag 19 mei 2009
    3. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA 2008: Japan Healthcare innovation event Innovation in Government dinsdag 19 mei 2009
    4. dinsdag 19 mei 2009
    5. dinsdag 19 mei 2009
    6. Videoblogger Talk to Me! dinsdag 19 mei 2009
    7. dinsdag 19 mei 2009
    8. dinsdag 19 mei 2009
    9. find, collect, publish www.yubby.com dinsdag 19 mei 2009
    10. • kassa dinsdag 19 mei 2009
    11. What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trends dinsdag 19 mei 2009
    12. Web 1.0 dinsdag 19 mei 2009
    13. 7 dinsdag 19 mei 2009
    14. How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 26 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers Magazines dinsdag 19 mei 2009
    15. Time & advertisement TV 3 hours/day/user Advertisement !200M public + !600 commercial advertisment/hour TV watching ! 0,06 Time online: 1,5 h pp/day Online adds !500M/yr Adds ! 0,07 pp/h NewsPapers 20 min/day !750M adv revenue Adds ! 0,50 pp/h Magazines18 m/day Advertisement !700 Reclame inkomsten: ! 0,70 pp/ph dinsdag 19 mei 2009
    16. • $20 miljard sales • 3 Billion searches/day • Only money from Adwords dinsdag 19 mei 2009
    17. IMPACT ON BUSINESS 12 dinsdag 19 mei 2009
    18. dinsdag 19 mei 2009
    19. dinsdag 19 mei 2009
    20. dinsdag 19 mei 2009
    21. E-commerce worldwide 2008: 400 billion euro 2009: 500 miljard euro +25% bron: thuiswinkel.org dinsdag 19 mei 2009
    22. Social tools Productinformatie dinsdag 19 mei 2009
    23. Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customers dinsdag 19 mei 2009
    24. kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterface dinsdag 19 mei 2009
    25. dinsdag 19 mei 2009
    26. dinsdag 19 mei 2009
    27. beta dinsdag 19 mei 2009
    28. dinsdag 19 mei 2009
    29. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks dinsdag 19 mei 2009
    30. dinsdag 19 mei 2009
    31. Who talks dinsdag 19 mei 2009
    32. Blogs demografie Bron: Technorati 2008 dinsdag 19 mei 2009
    33. Weblogs Everyone blogs! dinsdag 19 mei 2009
    34. dinsdag 19 mei 2009
    35. dinsdag 19 mei 2009
    36. Try for free dinsdag 19 mei 2009
    37. Also professional dinsdag 19 mei 2009
    38. dinsdag 19 mei 2009
    39. 7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have fine print dinsdag 19 mei 2009
    40. RSS dinsdag 19 mei 2009
    41. RSS Readers dinsdag 19 mei 2009
    42. dinsdag 19 mei 2009
    43. dinsdag 19 mei 2009
    44. Email is broken dinsdag 19 mei 2009
    45. Communication 2.0 dinsdag 19 mei 2009
    46. Why call dinsdag 19 mei 2009 via computer?
    47. It’s personal! dinsdag 19 mei 2009
    48. dinsdag 19 mei 2009
    49. Wordprocessing 1951 dinsdag 19 mei 2009
    50. Wordprocessing 1985 dinsdag 19 mei 2009
    51. Wordprocessing 2008 dinsdag 19 mei 2009
    52. Revisions Onlinecompare collaboration dinsdag 19 mei 2009
    53. Best Web 2.0 software Social bookmarking del.icio.us Web 2.0 startpagina Netvibes & iGoogle Online to do lists Ta-da list & Remember the Milk Peer production news Digg & eKudos Photo management Flickr & Picasa Web wordprocessing Google Docs Online calendar Google Calendar Project management Basecamp Mindmapping Mindmeister dinsdag 19 mei 2009
    54. Web 2.0 Trend: Co-Creation dinsdag 19 mei 2009
    55. dinsdag 19 mei 2009
    56. 49 dinsdag 19 mei 2009
    57. Social Networking dinsdag 19 mei 2009
    58. dinsdag 19 mei 2009
    59. dinsdag 19 mei 2009
    60. Internet goes mobile 88 dinsdag 19 mei 2009
    61. Mobile internet is where internet was 5 years ago dinsdag 19 mei 2009
    62. Impact of internet and video on TV? dinsdag 19 mei 2009
    63. The New TV? • Digital TV • Harddisk recorder / PVR • HDTV • Internet TV dinsdag 19 mei 2009
    64. 1,5 Mio 1,2 Mio BOOM \"Platte\" TV dinsdag 19 mei 2009
    65. Penetration of HD recorders (estimated) dinsdag 19 mei 2009
    66. HDTV & PVR’s in US # PVR’s % PVR’s 2008 28,6M 25% 2014 52,3M 44% source: MAGNA 25% has HDTV & PVR dinsdag 19 mei 2009
    67. Connected devices 100 100 M 75 50 57 M 25 0 2009 2013 Connected devices will almost double in 4 years source: Park Associates dinsdag 19 mei 2009
    68. Next: Internet TV’s dinsdag 19 mei 2009
    69. dinsdag 19 mei 2009
    70. Internet overtakes TV If the current growth continues the internet will overtake TV as most consumed media in 2010 dinsdag 19 mei 2009
    71. Video Everywhere dinsdag 19 mei 2009
    72. 35 15-02-07 ROOS - Regionale TV in 2010 35 dinsdag 19 mei 2009
    73. dinsdag 19 mei 2009
    74. dinsdag 19 mei 2009
    75. dinsdag 19 mei 2009
    76. Growth of YouTube 300 now: 13 hour of video millions of unique visitors added every minute 225 march 2007 Viacom sues YouTube for $1 miljard october 2006 Google buys 150 july 2006 YouTube for Daily more then $1,65 billion april 2005 100 million first video watched videos 75 and 65.000 added 0 jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009 dinsdag 19 mei 2009
    77. Internetvideo is not just YouTube! dinsdag 19 mei 2009
    78. Tudou.com bigger YouTube dinsdag 19 mei 2009
    79. How big is video? 13,072,164,000 312 minutes of video watched videos available on average 3.5 minutes average duration 75.5% of internet audience of the video viewed online video watched source: ComScore Feb 2009 dinsdag 19 mei 2009
    80. Online video is the most popular online entertainment, with more than 1 in 4 (28%) Europeans watching video An increase of over 150% since 2006 dinsdag 19 mei 2009
    81. TV vs Web viewing Obama inauguration 35.5M TV viewers 69.8M Web viewers dinsdag 19 mei 2009
    82. dinsdag 19 mei 2009
    83. dinsdag 19 mei 2009
    84. dinsdag 19 mei 2009
    85. dinsdag 19 mei 2009
    86. NBC.com 1 Billion full episode streams in 2 years 43B 43% via embeds & widgets 57B Embeds / Widgets NBC.com source: NewTeeVee dinsdag 19 mei 2009
    87. 2008 stats 1,6M unique visitors 44% increase from 2007 130M streams started 70% increase from 2007 source: Uitzendinggemist.nl / NPO dinsdag 19 mei 2009
    88. dinsdag 19 mei 2009
    89. Watch it anywhere Samenvatting Hele uitzending Widgets Clips Updates dinsdag 19 mei 2009
    90. If you don’t do it, someone else will... dinsdag 19 mei 2009
    91. With these HD devices anyone can do it! dinsdag 19 mei 2009
    92. Easy & everywhere • Create videos with ease • Let customers create videos about you dinsdag 19 mei 2009
    93. Lifestreaming • Quick & easy - live with 1 click • If you have a webcam you can stream dinsdag 19 mei 2009
    94. Produce your own TV dinsdag 19 mei 2009
    95. Lifestreaming dinsdag 19 mei 2009
    96. Lifestreaming • Studio in a box dinsdag 19 mei 2009
    97. Lifestreaming • Live streaming on mobile phone • Nokia, iPhone, Blackberry • Put on blogs, facebook • Robert Scoble popularized dinsdag 19 mei 2009
    98. Lifestreaming Life blogging with mobile without installation dinsdag 19 mei 2009
    99. HD Internetvideo • Super quality • Available in next 5 years everywhere Click to play dinsdag 19 mei 2009
    100. Find 35+ sources (more on the way) Find, Collect, Publish dinsdag 19 mei 2009
    101. Friends & profiles dinsdag 19 mei 2009
    102. +35 video sources & more to follow! dinsdag 19 mei 2009
    103. Collect Drag & drop Edit meta data See previews dinsdag 19 mei 2009 Find, Collect, Publish
    104. Player page dinsdag 19 mei 2009
    105. Manage video dinsdag 19 mei 2009
    106. Publish it with widgets dinsdag 19 mei 2009
    107. dinsdag 19 mei 2009
    108. Elections 2.0 Obama Girl dinsdag 19 mei 2009
    109. Elections 2.0 dinsdag 19 mei 2009
    110. dinsdag 19 mei 2009
    111. The phenomenon dinsdag 19 mei 2009
    112. dinsdag 19 mei 2009
    113. 80 dinsdag 19 mei 2009
    114. dinsdag 19 mei 2009
    115. “What are you doing in 140 characters” dinsdag 19 mei 2009
    116. Customer service dinsdag 19 mei 2009
    117. Twittering during TV High peaks = broadcast Low peaks = rerun dinsdag 19 mei 2009
    118. Track viewers interest dinsdag 19 mei 2009
    119. When & how do I use Twitter? source: Twitstats.com of @vincente dinsdag 19 mei 2009
    120. It’s now mainstream! dinsdag 19 mei 2009
    121. tweet deck dinsdag 19 mei 2009
    122. + TV = Social TV? dinsdag 19 mei 2009
    123. Marketing 2.0 dinsdag 19 mei 2009
    124. Todo list 2009 • 10% viewers online • 1% of users to contribute through reactions, blogs, twitter Emails, IM • Start Mobile presence • 2.5% of advertisement revenue dinsdag 19 mei 2009
    125. Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente dinsdag 19 mei 2009

    + vincent evertsvincent everts, 5 months ago

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    Circom is the organisation of 200 local tv stations more

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