Admaster Online Media Tracking And Consulting Service Intro 20090601 V8
by vincent4sica on Jun 03, 2009
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Admaster is a leading online marketing consulting firm which is founded in early 2006 and headquartered in Shanghai with Beijing branch. With its proprietary technology, Admaster offers full process ...
Admaster is a leading online marketing consulting firm which is founded in early 2006 and headquartered in Shanghai with Beijing branch. With its proprietary technology, Admaster offers full process online media tracking, analytical, research and consulting service including:
a) Basic parameters: banner exposure (PV), reach (UV & IP) and frequency, click, and click (UV & IP), after-click interaction such as registration, purchase, time-spent (by media and by ad position);
b) Advanced analysis including media overlap degree, conversion rate analysis, geographic analysis, anti-click fraud detection, mini-site optimization analysis;
c) Survey-based brand metric measurement including demographic analysis by media, pre and after exposure comparison on brand awareness, purchase intent which measure campaign’s success beyond simple CPM & CPC.
Admaster has established partnership with various well-known 4A agencies in China and served more than 30 brand advertisers including Nivea, L’Oreal, Triumph, UNICEF, Bacardi, Jaguar, Goodyear, Puma, Novell, China Industry Bank, Bank of China Fund, 3suisses.
Admaster has been awarded as “Shanghai High-Tech Achievement SME” by Shanghai Government in 2009. Additionally, Admaster is also the first carbon-neutral internet company in China who offsets its CO2 emission via greenhouse gas reduction projects since 2008 as part of our CSR initiative.
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