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Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
Igniting Organic SEO Efforts with Viral Marketing
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Igniting Organic SEO Efforts with Viral Marketing

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  • Links are much less likely to be clicked beyond the initial set of people they are shared with. In other words, if you share a link directly with me and I know you, I will probably click on it. But if I then pass that link along to people once or twice removed from you, the chances they will click on the link falls dramatically.
  • Numbers don’t lie. Most of their posts receiving FB shares in the several thousands and tens of thousands of visitors from SU & Digg.
  • Stay away from Clipart, Wikipedia and other easy forms of graphic creation.
  • No social buttons anywhere. Embed and PDF download are the last things you should have.
  • CEO’s & Investors don’t care about traffic or front pages unless it boils down to earning the site $$. Rankings can do that.
  • Transcript

    • 1. Igniting Organic Efforts withViral Marketing<br />
    • 2. Let’s Start with the W’s<br />Who<br />What<br />Where<br />When<br />Why<br />
    • 3. Who<br />
    • 4. What<br />
    • 5. Where<br />
    • 6. When<br />
    • 7. Why<br />Social Indicators<br />Unique &amp; Natural Links<br />High Exposure<br />
    • 8. Best of All<br />
    • 9. Creating Great Content<br />“Great content isn’t great unless it’s discovered and shared.” <br />-Lee Oden<br />
    • 10. Build Your Networks!<br />“Submitting to Digg, Stumbleupon, Facebook, and Twitter is not a promotion strategy.”<br />-Wil Reynolds<br />
    • 11. Facebook: The King of Sharing<br />*estimated that sharing produces 10% of all internet traffic<br />Source: http://techcrunch.com/2011/06/06/sharethis-facebook-38-percent-traffic<br />
    • 12. StumbleUpon<br />Growing 20% per month since 2011<br />Accounts for 43% of social media site traffic<br />13 Million Users<br />43% SM Site Traffic<br />500 Million Users<br />38% SM Site Traffic<br />
    • 13. Popular Types of Viral Articles<br />
    • 14. Key Ingredients<br />Compelling title<br />Skimmability<br />Supporting images and/or video<br />Awesome adjectives = WIN!<br />
    • 15. Cracked.com Cracked the Code<br />
    • 16. If All Else Fails<br />
    • 17. Creating Great Graphics<br />“Infographics are not dead, info[crap]ics are!”<br />-Chris Bennett<br />
    • 18. Clippy Won’t Help You!<br />
    • 19. Necessary Combos<br />(not either/or)<br />
    • 20. Gather Solid Research<br />“Data earns links; opinions…not so much.”<br />-Rand Fishkin<br />
    • 21. Too Much Info, Not Enough Graphic<br />
    • 22. Let Me Be Social!<br />Source: http://www.dewittlaw.com/casey-anthony-trial-analysis-infographic/<br />
    • 23. Extra Effort on Design<br />
    • 24. Or…Vary Your Design<br />
    • 25. Find What Users Like Best<br />3,235 views<br />2,184 views<br />2,496 views<br />2,870 views<br />4,417 views<br />Winner, Winner, Chicken Dinner<br />
    • 26. Interactive Graphics<br />Source: http://www.nytimes.com/interactive/2010/02/01/us/budget.html?hp<br />
    • 27. Effects on SEO<br />meh.<br />Source: http://www.mnui.com/travel-accidents<br />
    • 28. Smart Social<br />Keyword-Rich URL<br />Alt &amp; Title Tags<br />Optimized Embed Code<br />
    • 29. Results<br />Generating a<br />steady stream of<br />2,500 uniques<br />each month.<br />
    • 30. Guest Virals<br />
    • 31. Check for Attribution<br />Source: Tineye.com<br />
    • 32. Easy Exposure &amp; Links<br />
    • 33. Last, but Not Least<br />Test, test, test…<br />
    • 34. Vince Blackham<br />@vinceblackham<br />vinblackham@gmail.com<br />

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