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What filth had to think of
when targeting local and
Global Audiences in
Marketing?
By Vincent, Matthew, Yousef
Trailer
 The official trailer should include subtitles so that
different nationalities can understand it.
 Filth trailer...
Posters
Posters
 There are different languages for filth posters such as
Japanese, Korean and Australian.
 They do not have a po...
First Release
 James McAvoy seems to be famous in Japan because
Filth was released in Japan before any other country.
 I...
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Filth marketing audience

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Filth marketing

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Transcript of "Filth marketing audience"

  1. 1. What filth had to think of when targeting local and Global Audiences in Marketing? By Vincent, Matthew, Yousef
  2. 2. Trailer  The official trailer should include subtitles so that different nationalities can understand it.  Filth trailer is uploaded on the official Lionsgate YouTube channel so they can increase their audiences, as the film is not targeted globally.
  3. 3. Posters
  4. 4. Posters  There are different languages for filth posters such as Japanese, Korean and Australian.  They do not have a poster in America, possibly because Americans would not understand the British humour and they may be offended by the content of the film.  Americans may not understand Scottish Accent, therefore they are not part of the targeted audience.
  5. 5. First Release  James McAvoy seems to be famous in Japan because Filth was released in Japan before any other country.  It was released on the 16th September 2013.
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