What filth had to think of
when targeting local and
Global Audiences in
By Vincent, Matthew, Yousef
The official trailer should include subtitles so that
different nationalities can understand it.
Filth trailer is uploaded on the official Lionsgate
YouTube channel so they can increase their audiences,
as the film is not targeted globally.
There are different languages for filth posters such as
Japanese, Korean and Australian.
They do not have a poster in America, possibly
because Americans would not understand the British
humour and they may be offended by the content of the
Americans may not understand Scottish Accent,
therefore they are not part of the targeted audience.
James McAvoy seems to be famous in Japan because
Filth was released in Japan before any other country.
It was released on the 16th September 2013.