Designing happiness

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This was one of my talks for goto; conference in Zurich

Designing Happiness isn't just about proper pixel placement, fancy animations or unnecessary mobile gestures. This is about trying to genuinely understand that our users aren't just "click's or views" and instead people with complex emotions. User Experience Design is a wrapper that contains the vision, strategy and overall design in mind while going through the stages of building a product, and as digital professionals we can use Maslow's hierarchy of needs to re-map the emotional connections to our products.

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Designing happiness

  1. 1. 3030 A TALK BY ME FOR AWESOME PEOPLE LIKE YOU
  2. 2. DesigningHappinessPresentation by:Vince Baskerville | Mobile Product Manager
  3. 3. Lithium Technologies engage create reach infuseon existing networks a content hub customers anywhere across the enterprise social web communities mobile developer nation self-service vibrant & connected experience continuity enable more innovation customer care globalized uniquely-branded modern device developer outreach & integrations engagement capabilities support analytics insights social intelligence performance
  4. 4. what exactlyis happiness
  5. 5. vince baskerville | @whoisvince
  6. 6. vince baskerville | @whoisvince
  7. 7. it’s co-dependent on your current situation.So..... how do you design forsomething that’s constantly changing? vince baskerville | @whoisvince
  8. 8. vince baskerville | @whoisvince
  9. 9. vince baskerville | @whoisvince
  10. 10. PL EA ACHIEV SUFUNCTIONAL RELIABLE USABLE ABLE RE AB LE vince baskerville | @whoisvince
  11. 11. PL ACHIE EAFUNCTIONAL RELIABLE USABLE VABL SU RE E AB LE vince baskerville | @whoisvince
  12. 12. CLEAR MAILBOX FLY DELTA vince baskerville | @whoisvince
  13. 13. design foropposable thumbs
  14. 14. vince baskerville | @whoisvince
  15. 15. not baby fingers vince baskerville | @whoisvince
  16. 16. actual fingers accommodating for the taps & drags of ourclumsy fingers & thumbs vince baskerville | @whoisvince
  17. 17. 44px vince baskerville | @whoisvince
  18. 18. vince baskerville | @whoisvince
  19. 19. tablets & the in-betweensmartphone things vince baskerville | @whoisvince
  20. 20. rocket science? no.... vince baskerville | @whoisvince
  21. 21. one- thousandlittle things
  22. 22. vs. vince baskerville | @whoisvince
  23. 23. vince baskerville | @whoisvince
  24. 24. context matters vince baskerville | @whoisvince
  25. 25. the device wars vince baskerville | @whoisvince
  26. 26. vince baskerville | @whoisvince
  27. 27. vince baskerville | @whoisvince
  28. 28. vince baskerville | @whoisvince
  29. 29. vince baskerville | @whoisvince
  30. 30. vince baskerville | @whoisvince
  31. 31. vince baskerville | @whoisvince
  32. 32. throughout the designprocess, our work shouldbe situated in the context where it will be used vince baskerville | @whoisvince
  33. 33. vince baskerville | @whoisvince
  34. 34. vince baskerville | @whoisvince
  35. 35. wells fargo vince baskerville | @whoisvince
  36. 36. vince baskerville | @whoisvince
  37. 37. vince baskerville | @whoisvince
  38. 38. my bank is mobile too, but doesn’t make me happy. I expect it. vince baskerville | @whoisvince
  39. 39. vince baskerville | @whoisvince
  40. 40. context matters vince baskerville | @whoisvince
  41. 41. simple & usable is always a great start, but there’s stillmore that can be achieved as your audience grows* vince baskerville | @whoisvince
  42. 42. TRIPLINGO vince baskerville | @whoisvince
  43. 43. give userswhat they need
  44. 44. not what they ask for vince baskerville | @whoisvince
  45. 45. observe problems & listento the questions that our users are asking vince baskerville | @whoisvince
  46. 46. unlike page view metrics,(visitors, returning visitors, & conversions), nothing instantly tells you what you need to know. vince baskerville | @whoisvince
  47. 47. 4 simple yet powerfulreasons why metrics &user data are invaluable vince baskerville | @whoisvince
  48. 48. 1. having data solves arguments. it removes opinions from fact; either it’s true or not2. data helps improve your intuition3. data shows you how to increase conversions4. investors / clients / stakeholders love data
  49. 49. build aproduct; not features
  50. 50. vince baskerville | @whoisvince
  51. 51. gradually expose the depth of your product vince baskerville | @whoisvince
  52. 52. vince baskerville | @whoisvince
  53. 53. vince baskerville | @whoisvince
  54. 54. vince baskerville | @whoisvince
  55. 55. 90/10 rule vince baskerville | @whoisvince
  56. 56. what greataesthetics can’t do
  57. 57. design supports the strategy, promotes theproduct which is built by your team & lead by a strong vision vince baskerville | @whoisvince
  58. 58. vince baskerville | @whoisvince
  59. 59. GOOGLE+ VINE COLOR vince baskerville | @whoisvince
  60. 60. engagement loads
  61. 61. 1.cognitive2.visual3.motor vince baskerville | @whoisvince
  62. 62. cognitive loads are the *mostexpensive* — take lots of humanenergywhile motor loads are the leastexpensive vince baskerville | @whoisvince
  63. 63. vince baskerville | @whoisvince
  64. 64. vince baskerville | @whoisvince
  65. 65. vince baskerville | @whoisvince
  66. 66. when you lower all the loads you are also loweringengagement & entertainment vince baskerville | @whoisvince
  67. 67. “The constraints in mobile devices force us to focus on what really matters emphasize the most valuable parts [..] notjust the parts of our offering we think ‘make sense.” - LUKE WROBLEWSKI vince baskerville | @whoisvince
  68. 68. danke vince baskerville | @whoisvince

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