Designing happiness
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Designing happiness

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This was one of my talks for goto; conference in Zurich ...

This was one of my talks for goto; conference in Zurich

Designing Happiness isn't just about proper pixel placement, fancy animations or unnecessary mobile gestures. This is about trying to genuinely understand that our users aren't just "click's or views" and instead people with complex emotions. User Experience Design is a wrapper that contains the vision, strategy and overall design in mind while going through the stages of building a product, and as digital professionals we can use Maslow's hierarchy of needs to re-map the emotional connections to our products.

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Designing happiness Designing happiness Presentation Transcript

  • 3030 A TALK BY ME FOR AWESOME PEOPLE LIKE YOU
  • DesigningHappinessPresentation by:Vince Baskerville | Mobile Product Manager
  • Lithium Technologies engage create reach infuseon existing networks a content hub customers anywhere across the enterprise social web communities mobile developer nation self-service vibrant & connected experience continuity enable more innovation customer care globalized uniquely-branded modern device developer outreach & integrations engagement capabilities support analytics insights social intelligence performance View slide
  • what exactlyis happiness View slide
  • vince baskerville | @whoisvince
  • vince baskerville | @whoisvince
  • it’s co-dependent on your current situation.So..... how do you design forsomething that’s constantly changing? vince baskerville | @whoisvince
  • vince baskerville | @whoisvince
  • vince baskerville | @whoisvince
  • PL EA ACHIEV SUFUNCTIONAL RELIABLE USABLE ABLE RE AB LE vince baskerville | @whoisvince
  • PL ACHIE EAFUNCTIONAL RELIABLE USABLE VABL SU RE E AB LE vince baskerville | @whoisvince
  • CLEAR MAILBOX FLY DELTA vince baskerville | @whoisvince
  • design foropposable thumbs
  • vince baskerville | @whoisvince
  • not baby fingers vince baskerville | @whoisvince
  • actual fingers accommodating for the taps & drags of ourclumsy fingers & thumbs vince baskerville | @whoisvince
  • 44px vince baskerville | @whoisvince
  • vince baskerville | @whoisvince
  • tablets & the in-betweensmartphone things vince baskerville | @whoisvince
  • rocket science? no.... vince baskerville | @whoisvince
  • one- thousandlittle things
  • vs. vince baskerville | @whoisvince
  • vince baskerville | @whoisvince
  • context matters vince baskerville | @whoisvince
  • the device wars vince baskerville | @whoisvince
  • vince baskerville | @whoisvince
  • vince baskerville | @whoisvince
  • vince baskerville | @whoisvince
  • vince baskerville | @whoisvince
  • vince baskerville | @whoisvince
  • vince baskerville | @whoisvince
  • throughout the designprocess, our work shouldbe situated in the context where it will be used vince baskerville | @whoisvince
  • vince baskerville | @whoisvince
  • vince baskerville | @whoisvince
  • wells fargo vince baskerville | @whoisvince
  • vince baskerville | @whoisvince
  • vince baskerville | @whoisvince
  • my bank is mobile too, but doesn’t make me happy. I expect it. vince baskerville | @whoisvince
  • vince baskerville | @whoisvince
  • context matters vince baskerville | @whoisvince
  • simple & usable is always a great start, but there’s stillmore that can be achieved as your audience grows* vince baskerville | @whoisvince
  • TRIPLINGO vince baskerville | @whoisvince
  • give userswhat they need
  • not what they ask for vince baskerville | @whoisvince
  • observe problems & listento the questions that our users are asking vince baskerville | @whoisvince
  • unlike page view metrics,(visitors, returning visitors, & conversions), nothing instantly tells you what you need to know. vince baskerville | @whoisvince
  • 4 simple yet powerfulreasons why metrics &user data are invaluable vince baskerville | @whoisvince
  • 1. having data solves arguments. it removes opinions from fact; either it’s true or not2. data helps improve your intuition3. data shows you how to increase conversions4. investors / clients / stakeholders love data
  • build aproduct; not features
  • vince baskerville | @whoisvince
  • gradually expose the depth of your product vince baskerville | @whoisvince
  • vince baskerville | @whoisvince
  • vince baskerville | @whoisvince
  • vince baskerville | @whoisvince
  • 90/10 rule vince baskerville | @whoisvince
  • what greataesthetics can’t do
  • design supports the strategy, promotes theproduct which is built by your team & lead by a strong vision vince baskerville | @whoisvince
  • vince baskerville | @whoisvince
  • GOOGLE+ VINE COLOR vince baskerville | @whoisvince
  • engagement loads
  • 1.cognitive2.visual3.motor vince baskerville | @whoisvince
  • cognitive loads are the *mostexpensive* — take lots of humanenergywhile motor loads are the leastexpensive vince baskerville | @whoisvince
  • vince baskerville | @whoisvince
  • vince baskerville | @whoisvince
  • vince baskerville | @whoisvince
  • when you lower all the loads you are also loweringengagement & entertainment vince baskerville | @whoisvince
  • “The constraints in mobile devices force us to focus on what really matters emphasize the most valuable parts [..] notjust the parts of our offering we think ‘make sense.” - LUKE WROBLEWSKI vince baskerville | @whoisvince
  • danke vince baskerville | @whoisvince