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Wikibility of Innovation Oriented Workplaces - The CERN Case
 

Wikibility of Innovation Oriented Workplaces - The CERN Case

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Master Thesis - Presentation

Master Thesis - Presentation
"Wikibility of Innovation Oriented Workplaces
The CERN Case

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  • Ciao Roberto, evoluzioni non proprio, anche se la strada sarebbe spianata per chi volesse realizzare e testare il WIOWA... ho inoltre preso contatti con una piccola societa' di consulenza - www.open-knowledge.it - di milano per eventuali collaborazioni: loro infatti approcciano l'e2.0 dal punto di vista culturale e non tecnologico, come faccio io nella tesi.
    Approposito se vuoi puoi scaricare la tesi qui: www.wisetwice.eu scorrendo la pagina, dopo la presentazione.
    Ciao V.
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  • Complimenti, molto interesante. Ci sono state altre evoluzioni da un anno a questa parte?
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  • The value of this work is the approach:
    1. I link the use of Wiki, and more in general E2.0, to Innovation production and so to the Competitive Advantage of an Organization.
    2. The Organizational Culture perspective that is not linked with the use of technology but with the way to work.

    The propose of a Wikibility Audit is the result of this approach to E 2.0 and the link with ROI.
    If you are interested ask me the .pdf of my thesis!


    The thesis is Top Winner at Insightory.com 2007 Contest.<br /><br/>
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  • Great presentation. Interesting to see an update on internal communications at the world's largest particle physics laboratory!<br /><br/>
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    Wikibility of Innovation Oriented Workplaces - The CERN Case Wikibility of Innovation Oriented Workplaces - The CERN Case Presentation Transcript

    • Lugano - 11, Dec. 2007 SA 2007-2008 Wikibility of Innovation Oriented Workplaces The CERN Case USI MSc in Communication and Economics Major in Corporate Communication ©2007 Thesis by Vincenzo Cammarata University of Lugano
    • Wikibility of Innovation Oriented Workplaces The CERN Case 1 The topic | The Research Question | The Model | Insights | The CERN Case Web 2.0 Workplaces Philosophy Organizational Culture Tags & Key Words Tim Berners-Lee Cooperation Collaboration Social Networking 1 Enterprise 2.0 Knowledge Base UGC Conversational 15 Knowledge Management Corporate Wiki Andrew McAfee Blog Sharing Tom Davenport Wikinomics Net Generation Innovation Social Networking Brainstorming Notes Competitive Advantages Openness Long Tail Wikibility Starfish & Spider Peering Effectiveness Virtual Workplaces Dimension Environment Resistance Flexibility Coaching Community of Practice Quickness “Beta-mode” Wiki Potential Creativity Idea Spaces Innovation Enablers Cultural Key Driver Trust Cockpit Cobwebs WIOWA Audit Tool CERN Case Wiki Approach USI MSc in Communication and Economics Major in Corporate Communication ©2007 Thesis by Vincenzo Cammarata University of Lugano
    • Wikibility of Innovation Oriented Workplaces The CERN Case 1 The topic | The Research Question | The Model | Insights | The CERN Case The “2.0” Shifting 2 15 1.0 2.0 Web Page to browse User Contribution (UGC) “ From “nouns”… Knowledge Management Conversational KM …to “verbs” ” Cooperation Collaboration Ross Mayfield Workgroup Platforms Wiki, Blog, RSS… Socialtext CEO USI MSc in Communication and Economics Major in Corporate Communication ©2007 Thesis by Vincenzo Cammarata University of Lugano
    • Wikibility of Innovation Oriented Workplaces The CERN Case 2 The Research Question | The Model | Insights | The CERN Case The topic | “ Inside the Debate Enterprise 2.0 change Organizational Culture? 3 ” 15 E2.0 won't transform organizations E2.0 will change the way to work Andrew McAfee (personal blog) Tom Davenport (HBR on-line) Harvard Business School Babson College Associate Professor President’s Chair in IT of Business Administration and Management USI MSc in Communication and Economics Major in Corporate Communication ©2007 Thesis by Vincenzo Cammarata University of Lugano
    • Wikibility of Innovation Oriented Workplaces The CERN Case 2 The Research Question | The Model | Insights | The CERN Case The topic | Wikibility On 4 15 > Which are the cultural key drivers that make Wikible* an innovation oriented organization? audit this Wikibility? > How to * a workplace where Wiki (E2.0) really works in an effective way. USI MSc in Communication and Economics Major in Corporate Communication ©2007 Thesis by Vincenzo Cammarata University of Lugano
    • Wikibility of Innovation Oriented Workplaces The CERN Case 3 The Model | Insights | The CERN Case The topic | The Research Question | Focus on Organizational Culture 5 15 Org. Culture Innovation Wiki (Competitive Advantage) (Enterprise 2.0) USI MSc in Communication and Economics Major in Corporate Communication ©2007 Thesis by Vincenzo Cammarata University of Lugano
    • Wikibility of Innovation Oriented Workplaces The CERN Case 4 Insights | The CERN Case The topic | The Research Question | The Model | Cultural Key Drivers 1/2 Identifying 6 15 Wiki improves… Innovation needs… quickness decision making agility flexibility teaming sharing collaboration time allocation collaboration flexibility on process design decision making social networking openness to ideas peering resource allocation openness support to people communication trust USI MSc in Communication and Economics Major in Corporate Communication ©2007 Thesis by Vincenzo Cammarata University of Lugano
    • Wikibility of Innovation Oriented Workplaces The CERN Case 4 Insights | The CERN Case The topic | The Research Question | The Model | Cultural Key Drivers 2/2 Identifying Org. Culture 7 15 quickness Key drivers flexibility sharing collaboration social networking peering openness trust Innovation Wiki (Competitive Advantage) (Enterprise 2.0) USI MSc in Communication and Economics Major in Corporate Communication ©2007 Thesis by Vincenzo Cammarata University of Lugano
    • Wikibility of Innovation Oriented Workplaces The CERN Case 4 Insights | The CERN Case The topic | The Research Question | The Model | How to audit Wikibility? 8 > Formulating a survey that considers 15 Virtual Workplace Dimensions. a. Support to effectiveness b. Organizational services c. Knowledge and collaborative support d. Communication and socialization USI MSc in Communication and Economics Major in Corporate Communication ©2007 Thesis by Vincenzo Cammarata University of Lugano
    • Wikibility of Innovation Oriented Workplaces The CERN Case 4 Insights | The CERN Case The topic | The Research Question | The Model | How to audit Wikibility? 9 15 Wiki improves… Innovation needs… quickness flexibility teaming decision making agility sharing time allocation collaboration collaboration decision making flexibility on process design social networking peering resource allocation openness to ideas openness communication support to people trust USI MSc in Communication and Economics Major in Corporate Communication ©2007 Thesis by Vincenzo Cammarata University of Lugano
    • Wikibility of Innovation Oriented Workplaces The CERN Case 4 Insights | The CERN Case The topic | The Research Question | The Model | The WIOWA* survey (not yet validated) 10 15 *(Wikibility Innovation Oriented Workplace Audit) USI MSc in Communication and Economics Major in Corporate Communication ©2007 Thesis by Vincenzo Cammarata University of Lugano
    • Wikibility of Innovation Oriented Workplaces The CERN Case 4 Insights | The CERN Case The topic | The Research Question | The Model | a. Support to effectiveness b. Organizational services The WIOWA* “cockpit” quickness quickness flexibility flexibility trust trust 11 openness sharing openness sharing 15 peering peering a. b. collaboration collaboration *(Wikibility Innovation Oriented Workplace Audit) Support Organizational social networking social networking to effectiveness services c. Knowledge and collaborative support d. Communication and socialization quickness quickness flexibility flexibility trust trust sharing openness openness sharing c. d. Knowledge and Communication collaborative peering peering and socialization collaboration collaboration support social networking social networking USI MSc in Communication and Economics Major in Corporate Communication ©2007 Thesis by Vincenzo Cammarata University of Lugano
    • Wikibility of Innovation Oriented Workplaces The CERN Case 5 The CERN Case The topic | The Research Question | The Model | Insights | Why investigate the CERN? 12 15 “Sociological” relevance community > CERN social network > not only LHC physicians’ lab Wiki adopted since 2002-03 > Mature context > end of enthusiasm for the “new” tool >3000 CERN employee CERN as Innovation producer > >8000 Researcher from Tech. Transfer Group > discoveries or inventions for biz 500 institutes > Invention of Web by Sir Tim Berners-Lee 56 countries USI MSc in Communication and Economics Major in Corporate Communication ©2007 Thesis by Vincenzo Cammarata University of Lugano
    • Wikibility of Innovation Oriented Workplaces The CERN Case 5 The CERN Case The topic | The Research Question | The Model | Insights | The CERN wiki adoption 13 15 Mainly used for documentations: Knowledge & collaborative support >2000 registered users >27000 topics produced >1.8 M monthly topic views >25000 monthly updates USI MSc in Communication and Economics Major in Corporate Communication ©2007 Thesis by Vincenzo Cammarata University of Lugano
    • Wikibility of Innovation Oriented Workplaces The CERN Case 5 The CERN Case The topic | The Research Question | The Model | Insights | My CERN experience 14 From 8 to 12 October 2007 (tnx to my social network☺) 15 Collect material for the case history & interviews > > Verify Cultural Key Drivers and WIOWA’s questions feasibility Interview to Pete L. Jones CERN TWiki administrator > > Precious contribution for the two CERN Case Histories 5 TWiki users (4 physics different groups + 1 IT) > > Wiki Culture and Wiki Approach + Questions testers USI MSc in Communication and Economics Major in Corporate Communication ©2007 Thesis by Vincenzo Cammarata University of Lugano
    • Wikibility of Innovation Oriented Workplaces The CERN Case 6 The topic | The Research Question | The Model | Insights | The CERN Case At the end of the day 15 Wiki produces new Knowledge > Innovation but… > 15 > …Wiki is effective if supported by Cultural Key Drivers Enterprise 2.0 changes the way to work (Culture) > > but needs requirements and a preliminary Workplace attitude The concept of Wikibility and the Audit > > A tool that can help management that wants to adopt E2.0 Further studies and researches > validate WIOWA > USI MSc in Communication and Economics Major in Corporate Communication ©2007 Thesis by Vincenzo Cammarata University of Lugano
    • Wikibility of Innovation Oriented Workplaces The CERN Case “ […] I think that assessing “wikibility” is a good idea, and a brief skim of your thesis tells me that you are Feedback Overseas onto something. I'm not surprised that wikis work well in an environment like CERN. […] “ Tom ” […] Much appreciated. Don ” Tom Davenport Don Tapscott Babson College - President’s Chair in IT and Management Co-author of “Wikinomics “ “ “ […] looks very interesting […] I'm […] Your coining of the term wikibility is both creative writing a quot;follow upquot; to my book on wikis, exploring social software and provocative; as well as your quot;cockpitquot;pictures.[…] more generically, so I may even Paul quote from you ... ” ” Paul Carlile Jane Klobas Boston University - Ass. Prof., Information Systems Department Author of “Wiki: Tools for Information Look and Collaboration “ USI MSc in Communication and Economics Major in Corporate Communication ©2007 Thesis by Vincenzo Cammarata University of Lugano
    • Lugano - 11, Dec. 2007 SA 2007-2008 Wikibility of Innovation Oriented Workplaces The CERN Case Thank you for your attention. Questions? vincenzo.cammarata@lu.unisi.ch USI MSc in Communication and Economics Major in Corporate Communication ©2007 Thesis by Vincenzo Cammarata University of Lugano