Role of IPRIn Creativity and Knowledge EconomySubmitted by: Submitted to:Vinay Prajapati & Kathiravan Ms. Amisha MehtaM.F.Tech, Sem-I, FacultyNIFT, Gandhinagar NIFT, Gandhinagar
Introduction Intellectual Property• Intellectual property is unique, as it is the fruit of personal creation and inventiveness.• It is nothing but inventing some new products and introducing it to the society and having the rights to that product by the creator, in order to protect the creation from infringement. For e.g.: PICASSO painting, a MANI RATNAM film, aR.K.NARAYAN’S novel, a new method of irrigation for farmers inarid regions, the invention of the light bulb, a computer chip or amicroprocessor.
CreativityCreativity is an act of turning new andImaginative ideas into reality. Creativityinvolves two processes: thinking,then producing.Knowledge EconomyThe knowledge economy is a term that refers either to aneconomy of knowledge focused on the production andmanagement of knowledge in the frame of economicconstraints. In a knowledge economy, knowledge is a product.
IPR & Creativity• Intellectual property rights provide people to benefit from their innovations and creative work.• Prevent others from copying or unfairly gaining from the inventor’s creativity and investment. According to IPR, society provides an incentive for people andorganizations to invest time, resources and original thinking to developinnovative products and technologies and expand knowledge and culture.Examples: CavinKare introduces sachet of shampoo for first time. In order to attract the middle class and lower class people Pre-paid mobile services is the boon to the communication. AirTel was the first to introduce pre-paid services.
How does the IPR plays an important role in preventing theirown creativity?• This is well explained by one example, 3-idiots movie issue.• About 70% of the story is copied from the novel FIVE POINT SOMEONE by CHETAN BHAGAT.• Problems creates when copyrights are violated.So that, IPR plays an important role in preventing one’s owncreation or innovation.
IPR & Knowledge Economy• More and more innovations based knowledge are evolving in the markets.• Developing the new protocols, procedures and finding requires protection of knowledge.• IPR registration offer protection that is essential in the global market for knowledge and innovation where ability to create and sustain global networks.
How does IPR plays an important role in preventing the rights of knowledgeeconomy? one of the good example for rights prevention in knowledge economy is PHILIPS.• Before 1985, Philips business model was based on investments on R&D, the resultant R&D outputs were converted to products.• then the products were manufactured, marketed and sold resulting in return on investments.• Globalisation changes in the last 20 years both in marketing and manufacturing.• More companies, more competition, lower margins, shorter product life cycles, increased price erosion, cost of R&D increasing made the return on R&D investments more difficult for Philips.• This is the best example for knowledge economy.
Cont.…• Philips is doing business for more than 100 years.• It has patents for medical X-ray tube(1918), neon tube(1922), audio cassettes(1963), VCR (1971), Audio CD (1983), GSM speech (de-) coder (1985), DVD (1996), CD-R, CD-RW (1997), Blue-ray disc (2002).
• By the year 1993, Philips had 877 patents; it has increased to 3144 in the year 2002.• Philips’s current IPR portfolio boasts of about 95,000 patents based on 19,000 inventions.• Philips’s successful transition from the manufacturing era to the knowledge based era was a result of its recognition of importance of IP and its protection.
IPR In Fashion Industry• Fashion industry introduces creativity and specifically based on creative heritage.• Moving and adapting itself to demand.• Creation in the fashion industry is unique and non cumulative knowledge.• Thus creative products have a strong cultural and economic value.• Here we take French fashion industries, it is purely linked with creativity.• So, management of IPR is also a key point in those industries.
• Now a days, the fashion industry is now moving from an Old model, the Haute Couture system.• A new model of management through IPR is there emerging.
IPR – A New Model• The Haute Couture system is a French invention, was the first place where IPR problems emerge.• Moreover, it is for the first time in France that financial groups of luxury succeed in integrating the apparel system in a larger set.• The set of luxury goods, and try to implement a new model of IPR management.
Conclusion• IPR protects the creativity and knowledge economy of the products for its designer/ developer.• Also helps to provide incentives to designer/developer for further research and development in same area or other.