Making it Sticky
On presenting ideas, based on the book *Made to Stick*   by Chip and Dan Heath
How do we make ideas   stick ?
Keep it simple.
Simplicity is  not  the opposite of complex
1 Instead of offering the ten good reasons to do something, offer the one  best reason .
Be unexpected.
Break Patterns.
when two or more principles come together in one idea, they reinforce each other, multiplying the  stickiness factor .
Make it Concrete.
Concrete details allow us to imagine a scene and, crucially, imagine  ourselves  in it.
providing the  right  detail  for the intended audience.
Know your  audience .
Credibility Counts.
Four out of five dentists prefer  statistics .
Quote credible people…
…  and be credible  yourself .
Appeal to Emotion.
Human behavior is driven by a  number of innate needs.
we are looking for ways of  engaging our audience’s self-interest  — their need to fulfill their needs —   in ways that al...
You have to really know,  not just  who  your audience is…
… but who your audience  thinks  it is.
Just tell Stories.
Like life itself, stories offer more meaning than we imagine.
Stories have an innate ability to open up  virtually  direct access  to our audience’s minds.
Stories are more easily retained in our minds  than information  presented in just about any other way.
What makes ideas   stick ?
S imple U nexpected C oncrete C redible E motional S tories =   S ticky
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Making It Sticky: how to effectively Present your Ideas

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Tips on presenting your ideas based on the book "Made to Stick" by Chip and Dan Heath

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Making It Sticky: how to effectively Present your Ideas

  1. 1. Making it Sticky
  2. 2. On presenting ideas, based on the book *Made to Stick* by Chip and Dan Heath
  3. 3. How do we make ideas stick ?
  4. 4. Keep it simple.
  5. 5. Simplicity is not the opposite of complex
  6. 6. 1 Instead of offering the ten good reasons to do something, offer the one best reason .
  7. 7. Be unexpected.
  8. 8. Break Patterns.
  9. 9. when two or more principles come together in one idea, they reinforce each other, multiplying the stickiness factor .
  10. 10. Make it Concrete.
  11. 11. Concrete details allow us to imagine a scene and, crucially, imagine ourselves in it.
  12. 12. providing the right detail for the intended audience.
  13. 13. Know your audience .
  14. 14. Credibility Counts.
  15. 15. Four out of five dentists prefer statistics .
  16. 16. Quote credible people…
  17. 17. … and be credible yourself .
  18. 18. Appeal to Emotion.
  19. 19. Human behavior is driven by a number of innate needs.
  20. 20. we are looking for ways of engaging our audience’s self-interest — their need to fulfill their needs — in ways that allow them to be the kind of people they want to be.
  21. 21. You have to really know, not just who your audience is…
  22. 22. … but who your audience thinks it is.
  23. 23. Just tell Stories.
  24. 24. Like life itself, stories offer more meaning than we imagine.
  25. 25. Stories have an innate ability to open up virtually direct access to our audience’s minds.
  26. 26. Stories are more easily retained in our minds than information presented in just about any other way.
  27. 27. What makes ideas stick ?
  28. 28. S imple U nexpected C oncrete C redible E motional S tories = S ticky

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