Your SlideShare is downloading. ×
0
Making It Sticky: how to effectively Present your Ideas
Making It Sticky: how to effectively Present your Ideas
Making It Sticky: how to effectively Present your Ideas
Making It Sticky: how to effectively Present your Ideas
Making It Sticky: how to effectively Present your Ideas
Making It Sticky: how to effectively Present your Ideas
Making It Sticky: how to effectively Present your Ideas
Making It Sticky: how to effectively Present your Ideas
Making It Sticky: how to effectively Present your Ideas
Making It Sticky: how to effectively Present your Ideas
Making It Sticky: how to effectively Present your Ideas
Making It Sticky: how to effectively Present your Ideas
Making It Sticky: how to effectively Present your Ideas
Making It Sticky: how to effectively Present your Ideas
Making It Sticky: how to effectively Present your Ideas
Making It Sticky: how to effectively Present your Ideas
Making It Sticky: how to effectively Present your Ideas
Making It Sticky: how to effectively Present your Ideas
Making It Sticky: how to effectively Present your Ideas
Making It Sticky: how to effectively Present your Ideas
Making It Sticky: how to effectively Present your Ideas
Making It Sticky: how to effectively Present your Ideas
Making It Sticky: how to effectively Present your Ideas
Making It Sticky: how to effectively Present your Ideas
Making It Sticky: how to effectively Present your Ideas
Making It Sticky: how to effectively Present your Ideas
Making It Sticky: how to effectively Present your Ideas
Making It Sticky: how to effectively Present your Ideas
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Making It Sticky: how to effectively Present your Ideas

38,530

Published on

Tips on presenting your ideas based on the book "Made to Stick" by Chip and Dan Heath

Tips on presenting your ideas based on the book "Made to Stick" by Chip and Dan Heath

Published in: Business, Education
28 Comments
194 Likes
Statistics
Notes
  • Excellent presentation, could you please send me a copy drpuwat@yahoo.com ?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • May I have a copy . kim4114lynn@yahoo.com. Thank you very much
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Pls send me the slide. Thank you very much for your kindness. My email: mrchaini@yahoo.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • This is a great presentation! I'd love to use it with my 12th grade students. Any way you could send it to me? janessa.jordan@thesoulsvillecharterschool.org .

    Thank you!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Loved your presentation! Very stimulating and great visuals...
    If you could share, I'd be grateful. Lynda
    lolepcha@gmail.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
38,530
On Slideshare
0
From Embeds
0
Number of Embeds
29
Actions
Shares
0
Downloads
0
Comments
28
Likes
194
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Making it Sticky
  • 2. On presenting ideas, based on the book *Made to Stick* by Chip and Dan Heath
  • 3. How do we make ideas stick ?
  • 4. Keep it simple.
  • 5. Simplicity is not the opposite of complex
  • 6. 1 Instead of offering the ten good reasons to do something, offer the one best reason .
  • 7. Be unexpected.
  • 8. Break Patterns.
  • 9. when two or more principles come together in one idea, they reinforce each other, multiplying the stickiness factor .
  • 10. Make it Concrete.
  • 11. Concrete details allow us to imagine a scene and, crucially, imagine ourselves in it.
  • 12. providing the right detail for the intended audience.
  • 13. Know your audience .
  • 14. Credibility Counts.
  • 15. Four out of five dentists prefer statistics .
  • 16. Quote credible people…
  • 17. … and be credible yourself .
  • 18. Appeal to Emotion.
  • 19. Human behavior is driven by a number of innate needs.
  • 20. we are looking for ways of engaging our audience’s self-interest — their need to fulfill their needs — in ways that allow them to be the kind of people they want to be.
  • 21. You have to really know, not just who your audience is…
  • 22. … but who your audience thinks it is.
  • 23. Just tell Stories.
  • 24. Like life itself, stories offer more meaning than we imagine.
  • 25. Stories have an innate ability to open up virtually direct access to our audience’s minds.
  • 26. Stories are more easily retained in our minds than information presented in just about any other way.
  • 27. What makes ideas stick ?
  • 28. S imple U nexpected C oncrete C redible E motional S tories = S ticky

×