Making It Sticky: how to effectively Present your Ideas

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  • wilddragon Donald Dung 2 months ago
    Great slides than - can i have a copy to dung.ngviet@gmail.com. Deeply appreciated for that ^^.
  • kevinbarry kevinbarry 3 months ago
    Good content, might have a worked a liitle bit better if they showed some stories, especially on the aspect of our audiences self needs, and how we can focus the presentation on this, do you think the story telling should be relevant to the topic or as a example of type, besides all that it ranks alongside the steve jones of mac style, simple effective and really sticks, please send me a copy to kevin.barry@ajs-isc.com
  • ematuco ematuco 4 months ago
    Great presentation. Just enough details to make the message stick.
    please kindly send me a copy emmanuel_matuco@ts.tsuneishi.co.jp.

    really thanks in advance.
  • guest60d45 guest60d45 4 months ago
    Wonderful presentation!!
    Please send copy to abkabada@yahoo.com

    Thanks!
  • gueste6231f5 gueste6231f5 6 months ago
    V, can i get a copy of this? yhline (at) gmail.com
  • guest7091a guest7091a 8 months ago
    gondo gondo nomon
  • GreenBeingNancy Nancy Poh 9 months ago
    Great job, Vinamaria. I am stuck with you.
  • guestade52a guestade52a 10 months ago
    Great presentation, minus the Picture of Al Gore, next to the 'quote credible people'. He took a scene from 'The day after tomorrow' to show how our polar caps are melting . . . what a sham. Otherwise good info.
  • tegupura Teguh Poeradisastra 10 months ago
    OMG, what a great presentation. I'd lo9ve if you don't mind to send me a copy to tegupura@yahoo.com. Thanx so much.
  • binutk2 binutk2 10 months ago
    really great...can i get at binutk2@gmail.com....

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Making It Sticky: how to effectively Present your Ideas - Presentation Transcript

  1. Making it Sticky
  2. On presenting ideas, based on the book *Made to Stick* by Chip and Dan Heath
  3. How do we make ideas stick ?
  4. Keep it simple.
  5. Simplicity is not the opposite of complex
  6. 1 Instead of offering the ten good reasons to do something, offer the one best reason .
  7. Be unexpected.
  8. Break Patterns.
  9. when two or more principles come together in one idea, they reinforce each other, multiplying the stickiness factor .
  10. Make it Concrete.
  11. Concrete details allow us to imagine a scene and, crucially, imagine ourselves in it.
  12. providing the right detail for the intended audience.
  13. Know your audience .
  14. Credibility Counts.
  15. Four out of five dentists prefer statistics .
  16. Quote credible people…
  17. … and be credible yourself .
  18. Appeal to Emotion.
  19. Human behavior is driven by a number of innate needs.
  20. we are looking for ways of engaging our audience’s self-interest — their need to fulfill their needs — in ways that allow them to be the kind of people they want to be.
  21. You have to really know, not just who your audience is…
  22. … but who your audience thinks it is.
  23. Just tell Stories.
  24. Like life itself, stories offer more meaning than we imagine.
  25. Stories have an innate ability to open up virtually direct access to our audience’s minds.
  26. Stories are more easily retained in our minds than information presented in just about any other way.
  27. What makes ideas stick ?
  28. S imple U nexpected C oncrete C redible E motional S tories = S ticky

vinamariavinamaria, 2 years ago

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