Where the Web is Going

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An overview of how the web is developing

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Where the Web is Going

  1. 1. Web 2.0: Way Beyond Email
  2. 2. The Internet <ul><li>Communication Milestones </li></ul><ul><li>Impacts on Business </li></ul><ul><li>Some Current Benefits </li></ul>
  3. 3. Communication Milestones <ul><li>The original communication was oral </li></ul><ul><ul><li>For millennia </li></ul></ul><ul><li>Writing - started around 3000 B.C.E. </li></ul><ul><ul><li>Texts - Aristotle, Plato, etc.(300 B.C.E.) </li></ul></ul><ul><ul><ul><li>wrote out already sophisticated (oral) knowledge </li></ul></ul></ul><ul><li>Printing - 1450s </li></ul><ul><ul><li>Mass media </li></ul></ul><ul><ul><li>Drive for universal literacy </li></ul></ul>
  4. 4. Milestones Beyond Print <ul><li>Late Nineteenth Century and Twentieth </li></ul><ul><ul><li>Photography </li></ul></ul><ul><ul><li>Sound recording </li></ul></ul><ul><ul><li>Moving pictures - film </li></ul></ul><ul><ul><li>Radio </li></ul></ul><ul><ul><li>Television </li></ul></ul><ul><li>Visual & auditory - “Secondary Orality” </li></ul>
  5. 5. The Computer and the Internet <ul><li>Originally military and academic uses </li></ul><ul><li>The Web - 1990 - Tim Berners-Lee </li></ul><ul><li>Rapid and broad-based adoption of email </li></ul><ul><li>Peer-to-peer - distinct from mass media </li></ul><ul><ul><li>Active rather than receptive only </li></ul></ul><ul><li>A sign of things to come! </li></ul>
  6. 6. The Web, Information & Business <ul><li>Late 1990s -Term Life Insurance </li></ul><ul><ul><li>Dropped dramatically - Quotesmith.com </li></ul></ul><ul><ul><ul><li>Prices compared </li></ul></ul></ul><ul><li>Yesterday - Star business section </li></ul><ul><li>4 internet related articles </li></ul><ul><ul><li>New developments - Google will be able to tell Wal-Mart shoppers if there are better bargains nearby </li></ul></ul><ul><li>Huge list of services available at Google now </li></ul><ul><li>Revenues growing at 100% a year! </li></ul>
  7. 7. The Web, Music, and Business <ul><li>Remember email - massive adoption </li></ul><ul><ul><li>Peer-to-peer </li></ul></ul><ul><li>P2P - Napster - 1999 </li></ul><ul><ul><li>Music industry shudders & sues </li></ul></ul><ul><ul><li>The iPod as an answer </li></ul></ul><ul><li>Podcasting </li></ul><ul><li>VoIP - Skype </li></ul>
  8. 8. The Web & Travel <ul><li>Expedia.com etc. - individual as agent </li></ul><ul><li>WAYN - social sharing for travelers </li></ul><ul><li>TripAdvisor - the customer speaks </li></ul><ul><ul><li>word-of-mouth, magnified </li></ul></ul>
  9. 9. The Information Age <ul><li>Mass Media - previously </li></ul><ul><ul><li>one way with “gatekeepers” </li></ul></ul><ul><ul><ul><li>Cost & technical complexity </li></ul></ul></ul><ul><li>Web - multi-media platform </li></ul><ul><ul><li>Text, images, sound, movies </li></ul></ul><ul><ul><li>User-friendly </li></ul></ul><ul><ul><ul><li>decreasing technical complexity </li></ul></ul></ul><ul><ul><ul><li>Cost - MIT & $100.00 computer for Developing World </li></ul></ul></ul>
  10. 10. Web 2.0: The Social Web <ul><li>P2P </li></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Chat / Messaging </li></ul></ul><ul><ul><li>File sharing </li></ul></ul><ul><li>Social </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Social Bookmarking & tags </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><ul><li>Wikipedia vs Encarta </li></ul></ul></ul><ul><ul><ul><li>Potential for businesses </li></ul></ul></ul>
  11. 11. The Web & Society <ul><li>Only 15 years - yet the change is massive! </li></ul><ul><li>Marriages & relationships - by the Web </li></ul><ul><li>Long distance </li></ul><ul><ul><li>Webcams and faraway relatives </li></ul></ul><ul><li>Youth and myspace.com </li></ul><ul><ul><li>“ friending” & influence - changing advertising </li></ul></ul><ul><li>News & Flickr </li></ul><ul><ul><li>London bombing, Katrina etc. </li></ul></ul>
  12. 12. How Business Can Benefit <ul><li>OpenOffice - free office software </li></ul><ul><li>Skype - free VoIP </li></ul><ul><li>Wikispaces - JotSpot - Writely </li></ul><ul><ul><li>Multiple authors, shared documents </li></ul></ul><ul><ul><li>Ease of keeping information current </li></ul></ul><ul><li>Flickr - free image sharing </li></ul>
  13. 13. More Benefits <ul><li>Have to keep track of many websites? </li></ul><ul><ul><li>Try Bloglines & RSS feeds </li></ul></ul><ul><li>Worried about a possible web scam </li></ul><ul><ul><li>Use Google to search for information & free help </li></ul></ul>
  14. 14. The Web - Just Beginning <ul><li>Email - massive adoption </li></ul><ul><ul><li>First sign of the Web’s potential in P2P </li></ul></ul><ul><li>Multi-media with few gatekeepers </li></ul><ul><ul><li>Amazing platform for personal, educational and business purposes </li></ul></ul><ul><li>Social aspect - P2P & sharing words, images, audio </li></ul>
  15. 15. The Web is Changing Business <ul><li>Can’t stop it - - - </li></ul><ul><li>But, with awareness of what is happening and what is available, </li></ul><ul><li>Can soften the hard changes </li></ul><ul><ul><li>And even benefit! </li></ul></ul>

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