Web 2.0: Way Beyond Email

The Internet Communication Milestones Impacts on Business Some Current Benefits

Communication Milestones

Impacts on Business

Some Current Benefits

Communication Milestones The original communication was oral For millennia Writing - started around 3000 B.C.E. Texts - Aristotle, Plato, etc.(300 B.C.E.) wrote out already sophisticated (oral) knowledge Printing - 1450s Mass media Drive for universal literacy

The original communication was oral

For millennia

Writing - started around 3000 B.C.E.

Texts - Aristotle, Plato, etc.(300 B.C.E.)

wrote out already sophisticated (oral) knowledge

Printing - 1450s

Mass media

Drive for universal literacy

Milestones Beyond Print Late Nineteenth Century and Twentieth Photography Sound recording Moving pictures - film Radio Television Visual & auditory - “Secondary Orality”

Late Nineteenth Century and Twentieth

Photography

Sound recording

Moving pictures - film

Radio

Television

Visual & auditory - “Secondary Orality”

The Computer and the Internet Originally military and academic uses The Web - 1990 - Tim Berners-Lee Rapid and broad-based adoption of email Peer-to-peer - distinct from mass media Active rather than receptive only A sign of things to come!

Originally military and academic uses

The Web - 1990 - Tim Berners-Lee

Rapid and broad-based adoption of email

Peer-to-peer - distinct from mass media

Active rather than receptive only

A sign of things to come!

The Web, Information & Business Late 1990s -Term Life Insurance Dropped dramatically - Quotesmith.com Prices compared Yesterday - Star business section 4 internet related articles New developments - Google will be able to tell Wal-Mart shoppers if there are better bargains nearby Huge list of services available at Google now Revenues growing at 100% a year!

Late 1990s -Term Life Insurance

Dropped dramatically - Quotesmith.com

Prices compared

Yesterday - Star business section

4 internet related articles

New developments - Google will be able to tell Wal-Mart shoppers if there are better bargains nearby

Huge list of services available at Google now

Revenues growing at 100% a year!

The Web, Music, and Business Remember email - massive adoption Peer-to-peer P2P - Napster - 1999 Music industry shudders & sues The iPod as an answer Podcasting VoIP - Skype

Remember email - massive adoption

Peer-to-peer

P2P - Napster - 1999

Music industry shudders & sues

The iPod as an answer

Podcasting

VoIP - Skype

The Web & Travel Expedia.com etc. - individual as agent WAYN - social sharing for travelers TripAdvisor - the customer speaks word-of-mouth, magnified

Expedia.com etc. - individual as agent

WAYN - social sharing for travelers

TripAdvisor - the customer speaks

word-of-mouth, magnified

The Information Age Mass Media - previously one way with “gatekeepers” Cost & technical complexity Web - multi-media platform Text, images, sound, movies User-friendly decreasing technical complexity Cost - MIT & $100.00 computer for Developing World

Mass Media - previously

one way with “gatekeepers”

Cost & technical complexity

Web - multi-media platform

Text, images, sound, movies

User-friendly

decreasing technical complexity

Cost - MIT & $100.00 computer for Developing World

Web 2.0: The Social Web P2P Email Chat / Messaging File sharing Social Blogs Social Bookmarking & tags Wikis Wikipedia vs Encarta Potential for businesses

P2P

Email

Chat / Messaging

File sharing

Social

Blogs

Social Bookmarking & tags

Wikis

Wikipedia vs Encarta

Potential for businesses

The Web & Society Only 15 years - yet the change is massive! Marriages & relationships - by the Web Long distance Webcams and faraway relatives Youth and myspace.com “ friending” & influence - changing advertising News & Flickr London bombing, Katrina etc.

Only 15 years - yet the change is massive!

Marriages & relationships - by the Web

Long distance

Webcams and faraway relatives

Youth and myspace.com

“ friending” & influence - changing advertising

News & Flickr

London bombing, Katrina etc.

How Business Can Benefit OpenOffice - free office software Skype - free VoIP Wikispaces - JotSpot - Writely Multiple authors, shared documents Ease of keeping information current Flickr - free image sharing

OpenOffice - free office software

Skype - free VoIP

Wikispaces - JotSpot - Writely

Multiple authors, shared documents

Ease of keeping information current

Flickr - free image sharing

More Benefits Have to keep track of many websites? Try Bloglines & RSS feeds Worried about a possible web scam Use Google to search for information & free help

Have to keep track of many websites?

Try Bloglines & RSS feeds

Worried about a possible web scam

Use Google to search for information & free help

The Web - Just Beginning Email - massive adoption First sign of the Web’s potential in P2P Multi-media with few gatekeepers Amazing platform for personal, educational and business purposes Social aspect - P2P & sharing words, images, audio

Email - massive adoption

First sign of the Web’s potential in P2P

Multi-media with few gatekeepers

Amazing platform for personal, educational and business purposes

Social aspect - P2P & sharing words, images, audio

The Web is Changing Business Can’t stop it - - - But, with awareness of what is happening and what is available, Can soften the hard changes And even benefit!

Can’t stop it - - -

But, with awareness of what is happening and what is available,

Can soften the hard changes

And even benefit!