2013 speakliverecord


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  • Covering these Oral rhetoric + words & voice Rhetoric = “argue without anger”, “tap into social power” persuasion, tested tools- Aristotle still totally relevant Heinrichs Different tools for different media – live & recorded
  • Talk differently – with friends? In school? To parents? To authority figures? Why? How learn?
  • Little bit of history
  • Centuries of oracy – developed awareness of what worked to persuade, to be powerful “ Smooth talkers” – what traits, techniques? Speaking not just a rational transfer of information (why legal writing is so complex and detailed) Getting people to do what you want – more than fiat, especially among equals or inferiors. Spin, art (beauty has power)
  • Information overload, multiple choices for every moment of attention
  • Best, most readable, modern book on the power of rhetoric
  • Recognize unconsciously – sound nervous, angry, etc. Faking sincerity Reading aloud – sounds like reading b/c just showing you recognize the words. Reading with MEANING – takes skill, like method acting, hold meaning, emotion in mind and let it be heard in voice
  • Set up for empathy, but especially attunement (Dan Pink)
  • Ask about persuading – parents, employer, friends, police officer who stops you
  • British articulation – Gian Ghomeshi & many other media people – British upbringing but no apparent accent Family member – on phone – similar? Mimicking experts, teachers?
  • Classrooms, work spaces, listening! Increasingly difficult – “Elevator pitch – what happens in elevators currently? Back to getting and holding attention Other listening spaces? Effect?
  • Logical, pathetic, ethical
  • Whip audience into a frenzy – Canadians not so much, maybe at sports “What do we want? When do we want it?” Increasingly – this works on us – we see & hear - more than read – more vulnerable to emotions - Veronique Pozner – 5 year old Noah – shot 11 times, jaw & left hand, mostly gone.
  • Big with academics, part of why you cite, write essays, reports -> Using “logic” so it “makes sense” to audience Ever written an essay knowing what your teacher wanted? We think that’s what we decide by, pay attention because of BUT
  • What do we know about their expertise? American politics, not Canadian - Jon Stewart vs Fox News Why citations are important – Wikipedia?
  • Of course, just old logos, pathos and ethos Examples?
  • Clothing, attitude, language, props Business people & Second City – WRI330 – most fun assignment – speaking & listening live to stories Learned to show you recognize words & can pronounce them
  • Skype & Google hangouts & webinars Podcasts, YouTube, SoundCloud, AudioBoo – More later
  • Unconsciously classify as boring Just give up listening? or easily distracted Interesting voices Language skills for memory & ’softening’
  • Repeat same word at beginning of series of phrases – Where is the life we have lost in living? Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information? T.S. Eliot Around the rugged rock, the ragged rascal ran – poetry & memorable
  • Other common fillers?
  • Interviews, speeches, recordings
  • First 2 – you can record using them OR upload a recording
  • Open Audacity, get someone to speak at the computer to record
  • 2013 speakliverecord

    1. 1. Speaking:Live & RecordedJoan Vinall-Cox, Ph.D.
    2. 2. Your Voice, Your Tool Speaking - a powerful tool Words AND VOICE! Rhetoric Live Recorded  Web tools
    3. 3. Oral Language Skills Today How important is speaking or talking? On the job – writing or speaking predominates? Audible minorities  impact?
    4. 4. Before Writing Oral / aural societies Memory central to preserving knowledge Persuasiveness – the source of power Schools – taught speaking skills
    5. 5. Aristotle Using spoken language to get what you want Probably not author as much as scribe of pre-literate oral knowledge The Art of Persuasion  Still completely relevant today
    6. 6. What is Rhetoric Today? Getting the audience’s attention Keeping the audience’s attention Getting the audience to see your point of view Getting audience to do what you want them to do
    7. 7. “Thank You For Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About The Art Of Persuasion” Jay Heinrichs http://www.amazon.ca/Thank-You-Arguing-A
    8. 8. Words Alone are Limited Paralanguage and meaning - emotive quality  Loudness, rate, pitch http://en.wikipedia.org/wiki/Paralanguage Meaning - 7% by words, 38% by tone Albert Mehrabian - http://en.wikipedia.org/wiki/Body_language
    9. 9. Attunement Needed Beyond but including empathy Speaking to ...  not just in front of Totally involved in the meaning Totally focussed on the audience “getting” the meaning
    10. 10. What About the Audience? Learn as much as you can about its composition  Ages -  Backgrounds -  Interests -  Abilities -
    11. 11. “To Sell is Human: The Surprising Truth About Moving Others” Dan Pink http://www.amazon.ca/To-Sell-Is-Human-Surp Persuasion =  Interpersonal Intelligence  Rhetoric
    12. 12. Where is Speaking Learned? Learning to speak? Learning to sound professional? Where do people ‘practise’ speaking? Where ‘practise’ speaking professionally?
    13. 13. Audience Needs for Listening  Comfort (speech intelligibility)  Comfort (seating)  Comfort (temperature & air quality)  Comfort (lighting)  Comfort (content level)
    14. 14. Rhetorical Basics –How to get Attention?  Pathos  Logos  Ethos
    15. 15. Pathos Pathos – argument by emotion  Audience’s mood – sympathy, and playing back the same emotion  Laughter – play up to laughter from your audience?  Go after the breath intake of shock/fear?
    16. 16. Logos Logos – argument by logic  Not just intelligence and accurate information  Use group’s accepted beliefs to “frame” your argument (Attunement – To Sell is Human)  Heinrichs – Thank You for Arguing
    17. 17. Ethos Ethos – argument by character  Trustworthness  Reputation, professional role,  Examples  Scholarship level.  Shock of Russell Williams being sex murderer as well as military rising star  Match yourself to audience (and move on)  Clothing, speech patterns, beliefs
    18. 18. 3 Rhetorical Stances Today Obvious (Logos)  “Of course” response Emotional (Pathos)  Immediate reaction Credible (Ethos)  Trusted source
    19. 19. Speaking to a Live Audience Attunement (Dan Pink)  Before and during Improvisation  Follow the audience’s energy NEVER, NEVER, NEVER read a word- for-word script  Unless you want the audience to stop listening to you and yawn!
    20. 20. Media Live (interactive)  Same space  Same time  Skype, webinars, Google Hangouts Asynchronous (recorded)  Different space  Different time  Podcasts, YouTube, SoundCloud
    21. 21. For Live and Recorded Speech Speech intelligibility  Sound quality  Articulation Prosody  pitch, loudness, tempo and rhythm Figures of Speech and Tropes
    22. 22. Figures of Speech & Tropes http://en.wikipedia.org/wiki/Figure_of_Speec  Repetition  Rhetorical Questions  Alliteration  Dramatic pauses  Obama  Lots more
    23. 23. Avoid Fillers! Um Uh You know Like Right?
    24. 24. Avoid Up-talk Making statements sound like questions – voice rises at end Surprisingly common among young people Creates impression you’re uncertain or don’t really know
    25. 25. Preparing Practise articulating clearly  Slower is better than faster,  Unless you’re Rick Mercer Over-enunciate  Especially before important speaking or recording  Alone – car (not driving) or bathroom etc.
    26. 26. Recorded Speech Harder to get and hold attention Replace live energy, improv impact  Sound effects  Music  Story structure
    27. 27. Comparisons - Starting Story Live  Less formal,  Can fill gaps, correct impressions  Rhetorical skills Recorded  Strong opening needed  Set up mystery, create curiosity  Strong story structure  Art – rhetorical skills
    28. 28. Story Structure – Rising Action
    29. 29. Recording Tools SoundCloud – web-based accounts  Hear what you sound like - practise AudioBoo - web-based accounts Audacity – Free audio-editing software – lots of free tutorials GarageBand - Mac
    30. 30. Learning Audacity Over 1, 280, 000 hits on Google for “Audacity Tutorials” A favorite -  http://audacity.sourceforge.net/manual-1.2/tutorials.html Essential – for MP3s, LAME needed  http://www.makeuseof.com/tag/how-to- create-valid-mp3-files-with-audacity/
    31. 31. Looking at Audacity http://www.youtube.com/watch? v=EGocD5a12-w&list=UUFUW2VNu- R2KIwPYmLJnuRA&index=30 http://www.youtube.com/watch? v=G7BZjjH4I9M&list=UUFUW2VNu- R2KIwPYmLJnuRA http://www.youtube.com/watch? v=HQ2GoReFgV0&list=UUFUW2VNu- R2KIwPYmLJnuRA
    32. 32. Copyright Safe Sounds https://creativecommons.org/legalmu sicforvideos http://soundcloud.com/tracks/search ? q[cc_licensed]=true&q[fulltext]=sound %20effects%20free&q[derivative]=true https://creativecommons.org/legalmu sicforvideos
    33. 33. Free Blogging Platforms Free and easy blog tools where you can add audio files –> podcasts  Posterous – www.posterous.com  Blogger – Google it  WordPress.com - http://wordpress.com/
    34. 34. Oral Rhetoric for Aural Reception Speaking with power Words – Rhetorical art Voice – rich with meaning Audience Requirements  Live and recorded Tools for recording