Social media marketing - Tiếp thị trên Mạng xã hôi

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Social media marketing - Free version by Tuan Ha - Vinalink. For Full version includes 64 pages ,Advanced Facebook marketing and Youtube Marketing with case studies

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  • Ngày 30/09/2011 tại văn phòng CLB SEOViệt nam sẽ diễn ra buổi sinh hoạt chuyên đề “Social Media Marketing” – Nội dung của chuyên đề lần này sẽ là các thuật toán của SN, làm thế nào để thực hiện SMO và các kỹ thuật Social media Integrated cho Tiếp thị trực tuyến. Đặc biệt sẽ đi sâu vào phân tích các cơ chế của Viral Marketing.

    Đối tượng tham dự :
    + Các Online ad agency muốn thực hành SMM, SMO
    + Các CMO muốn tìm hiểu kỹ thuật viral marketing
    + Seoer muốn sử dụng kỹ thuật Seo nâng cao từ SMO, SMM
    + Marketing Manager muốn thực hiện chiến dịch online marketing hoàn hảo.
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Social media marketing - Tiếp thị trên Mạng xã hôi

  1. 1. SOCIAL MEDIA MARKETING Vietseo.vn 30/09/2011 Share version Pls become VIETSEO PRO member for Full version (41 pages)
  2. 2. In general <ul><li>SM : Social Media </li></ul><ul><li>SMM : Social Media Marketing </li></ul><ul><li>SMO : Social Media Optimization </li></ul><ul><li>SMM = SMO + SM ads </li></ul>
  3. 4. Social media types (Over 20) <ul><li>Social Networking : Facebook, Zing.Me </li></ul><ul><li>Social News : Linkhay, Newsvine, Digg </li></ul><ul><li>Social Measuring : Technorati, BlogPulse </li></ul><ul><li>Microblogging : Twitter </li></ul><ul><li>Blogs : Opera, Yahoo +, Blogspot, WP </li></ul><ul><li>Social Bookmarking : Diggo, Delicious </li></ul><ul><li>Social Q&A : Google, Yahoo answer, VG </li></ul>
  4. 5. Social media types <ul><li>Video Sharing : Youtube, Viadeo, Vimeo </li></ul><ul><li>Photo Sharing : Picasa, Flickr </li></ul><ul><li>Social Search : Google vertical search </li></ul><ul><li>Professional Networks : Calavat, Hoclamgiau </li></ul><ul><li>Niche Communities : Vinametal, Tinhte, Phuot </li></ul><ul><li>Forum / Group </li></ul><ul><li>Blogging Communities </li></ul>
  5. 6. Social media types <ul><li>Document shares : Slideshare.net </li></ul><ul><li>Social knowledge : Wiki </li></ul><ul><li>Social job : Linkedin, Freelancer </li></ul><ul><li>Social shop : Vatgia, ebay, amazon… </li></ul><ul><li>Social reviews/ advice : Aha, Virtual tourist, Lonelyplanet, Tripadvisor </li></ul><ul><li>Social lens : Squidoo </li></ul><ul><li>Social study / Online learning, violet, Go.vn </li></ul>
  6. 7. Social media types <ul><li>Social map : Wikimap, GGmap, diadiem </li></ul><ul><li>Social Group on : Muachung, nhommua </li></ul><ul><li>Social chat : Yahoo chatgroup, Bebo, Paltalk </li></ul><ul><li>Social Game : Zing, VTC… </li></ul><ul><li>Social music : Nhaccuatui </li></ul><ul><li>Social bid : Money bid game </li></ul><ul><li>Social health </li></ul><ul><li>Social application/widget : Apple store </li></ul>
  7. 12. SMM targets and measure for SME
  8. 13. SMM other targets <ul><li>Employee management (Guideline, rule) </li></ul><ul><li>Employee motivation (Group, share, game, friendship) </li></ul><ul><li>Recruitment (Head hunter) </li></ul>
  9. 14. Social Media marketing ways <ul><li>Buzz marketing </li></ul><ul><li>Brand : Display ads, News, photos, Make Profile, Fanpage, Channel, Place content, Post, share, follow, comment, like, plus, tweet, status, mapping, CRM. </li></ul><ul><li>Audients : See, read, download, vote, like, click, join, check in, bookmark, play, action , comment, become fan, follow, pay attention , (Engagement, consider, buying, booking) </li></ul>
  10. 15. Social Media marketing ways <ul><li>Make playing (Application, game, experiences content) </li></ul><ul><li>Viral marketing </li></ul><ul><li>Brand : Make creative content/campaign + buzz marketing </li></ul><ul><li>Audients : As buzz + SEND, SHARE, Recommend , tweet, copy, post, edit, re used, chat, talk, write to Mass media </li></ul><ul><li>Reveal (Secrets, Unlock, explore, experiences) </li></ul>
  11. 16. <ul><li>Game flow <> Integrated marketing </li></ul><ul><li>(Multi channels: SEM, offline marketing, Digital ways…) </li></ul><ul><li>Multi Social media types : Text, game, Video, voice, photos </li></ul><ul><li>Multi content (Game show, Contest, Experiences, Fan motivating…) </li></ul><ul><li>Influencer / SM PR </li></ul><ul><li>Engaging : Quiz, Gifting, Reviews, Scoring, </li></ul>
  12. 17. SMM simple plan
  13. 19. Viral flow <ul><li>1. Viral content </li></ul><ul><li>+ Creative </li></ul><ul><li>+ Trust </li></ul><ul><li>+ Helpful </li></ul><ul><li>+ Strange </li></ul><ul><li>+ Unique </li></ul><ul><li>+ Celebs </li></ul><ul><li>+ Benefit </li></ul>
  14. 20. 2. Viral Marketing Checklist <ul><li>Make it Easy to Find and Access </li></ul><ul><li> Avoid creating private content behind account logins </li></ul><ul><li> Common private areas: Facebook, Google Groups, email inboxes </li></ul><ul><li> Selectively share your content in existing in relevant places and networks </li></ul><ul><li>Make it Easy to Share </li></ul><ul><li>Social sharing tools: </li></ul><ul><li> ShareThis: sharethis.com </li></ul><ul><li> NEW - Google + 1: </li></ul><ul><li>Facebook sharing plugins: </li></ul><ul><li> Like/ Recommend button: developers.facebook.com/docs/reference/plugins/like/ </li></ul><ul><li> Comments: http://developers.facebook.com/docs/reference/plugins/comments/ </li></ul><ul><li>Create a friendly URL </li></ul><ul><li> Enable embedding and sharing options </li></ul>
  15. 21. <ul><li>Encourage Sharing </li></ul><ul><li> Motivate: contests, giveaways, discounts, status, recognition, influence, be understood </li></ul><ul><li> Selectively make personal requests of influencers, leaders and champions </li></ul><ul><li> Make it fun </li></ul><ul><li> Say “thank you” </li></ul><ul><li> Track and promote the sharing by others (remember your tags and hashtags) </li></ul>
  16. 22. 3. Viral secrets
  17. 23. About Author <ul><li>TuanHa – http://about.me/tuanha </li></ul><ul><li>Facebook : http://facebook.com/vinalink </li></ul><ul><li>Twitter : http://www.twitter.com/vinalink </li></ul><ul><li>G+ : https://plus.google.com/100142064847360799012 </li></ul><ul><li>Social media site : http://www.smm.vn </li></ul><ul><li>SEO site : http://www.seotop1google.com </li></ul>

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