Social Media in Vietnam 2011

Social media in Vietnam
Social media marketing conference Hanoi June 2011
TUAN HA – VINALINK MEDIA VIETNAM SEO CLUB President
www.vietseo.vn

Vietnam Social media report on June 2011 by Vietnamsurvey.com
WHO IS VIETNAMSURVEY ?
►VietnamSurvey.com / Khaosatthitruong.vn is one of biggest Sub-contractor in Vietnam on Online market survey (From 2006)
► Every year : VietnamSurvey runs over 60 studies for TNS Global, Ac nielsen, GlobalTestMarket for most wellknown brands : HITACHI, SONY, YAMAHA, HONDA, TOYOTA, VIETNAM AIRLINES, AT&T, GE…
► This report made from 5000 samples in 2 months by online method
► This report focuses on Internet users in Vietnam

WHERE USERS GO?

WHERE THEY GO?
54,3% Vietnam Internet users
Using SOCIAL NETWORK

VIETNAM SOCIAL NETWORK SHARES

VIETNAM SOCIAL
NETWORK SHARES

WHERE THEY MAKE MOST DISCUSSION?

WHERE THEY READ BEFORE ORDER A PRODUCT/SERVIVCE?
25.3% collect products/services information from SN

SMM in Vietnam?
70.3% American companies using FACEBOOK, 58% using LinkedIn, 40% using Twitter, 26.8% using Youtube for business (Source: MCI - Circle Merchant Confidence index April 2011)
Only 0.4% Vietnam companies using FACEBOOK, 0.07% using Youtube, Only 0.2% using LinkedIn, Twitter, and Other Vietnam SN for business

Social media marketing
Solution For vietnam

Localized Social Media

► Only 3.7% using Linkedin
► 9.5% using TWITTER

+
► 72% for friends connect
► 57% seeking new friends
► 26% Make notes
Vote source :facebookvietnam

Forums role
Forums/ Blogs also are Social Media channels
Forums reach 53,3% internet users
Forums seeding reach more rank in SERP
Forums seeding is focused and can influence faster with low cost.
Forums seeding left long engagement than SN
Forums seeding can be more interactive
Forums seeding campaign can reach more impressions
Forums not for Building User Loyaltylike SN

Tracking media users
TEENS SOCIAL NETWORK
POPULAR SOCIAL NETWORK

Do social media Guidelines for employees
Employees is not a representative ,but he/she can break company’s brand

SM marketers must be trained to be Social Media Master
Understand SM regulations, Risk and crisis management .
Get connected with local SN supporters
Understand SM algorisms such as edgeRank algorism to do SMO
Understand viral flow on SMM
Relations with OCM (Online Community Managers )
Pull but not Push / quality over quantity

SM News Feed Optimization

Use Integrated marketing for SMM
Use SM tools on mobile/sms , email, web, blogs, video/audio channels and other digital channels.
Mixing traditional media with social media creates an integrated marketing strategy (Example : Do SMM on/after offline events will get more interactive)

User loyalty building
Offers more to community (CRM on SMM)
Be responsive with user.
Maintain / convert community active on/after campaign
Tracking user behavior to get more CRO (Convert silent fans to active fans)

Be more creative Applying creative ideas will help you more success on SMM
Viral is better than buzz
Be Analytical & Observant
Don’t hate Practice and trial
Listen to community every time
Doing social trends content

Thank you for attention !
About me : http://about.me/tuanha

http://smm.vn	1819
http://www.tiepthiinternet.com	1697
http://sugo-blog.com	647
http://seotop1google.com	553
http://vietnam.info.vn	232
http://www.quangbaweb.com	152
http://socialmediamarketing.vn	128
http://www.socialmediamarketing.vn	16
http://www.vietnam.info.vn	5
http://websites.vn	4
http://www.seotop1google.com	4
http://www.surveymonkey.com	3
http://translate.googleusercontent.com	3
http://www.smm.vn	2
http://www.websites.vn	2
http://webcache.googleusercontent.com	2
http://tinhangngay.com	1
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Social Media in Vietnam 2011

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