SOCIAL MEDIA MARKETING   PART II : Social Media Optimization Vietseo.vn 28/10/2011 – SMM conference Oct 2011 SHARE VERSION...
Social Media Marketing in Vietnam ? http://www.slideshare.net/vinalink/social-media-in-vietnam-2011
Part 1 : About  SMM
Definitions <ul><li>SM : Social Media </li></ul><ul><li>SMM : Social Media Marketing </li></ul><ul><li>SMO : Social Media ...
 
Top 100 Social Network sites
Social media types (Over 20) <ul><li>Social Networking   : Facebook, Zing.Me </li></ul><ul><li>Social News  : Linkhay, New...
Social media types <ul><li>Video Sharing  : Youtube, Viadeo, Vimeo </li></ul><ul><li>Photo Sharing  : Picasa, Flickr </li>...
Social media types <ul><li>Document shares : Slideshare.net </li></ul><ul><li>Social knowledge : Wiki </li></ul><ul><li>So...
Social media types <ul><li>Social map : Wikimap, GGmap, diadiem </li></ul><ul><li>Social Group on : Muachung, nhommua </li...
 
Facebook marketing skills
 
Facebook Basic skills for Fanpage <ul><li>Suggest to friends (choose real friends) </li></ul><ul><li>Email marketing for l...
<ul><li>SMS fanpage integrated </li></ul><ul><li>Broadcast fanpage on offline ads </li></ul><ul><li>Call members put Fanpa...
Suggest to friends (choose real friends)
Put Like button on email campaign <ul><li>http:// www.facebook.com/plugins/likebox.php?id =69330700152   </li></ul>
Put Like button on email campaign
Put Like button on email campaign
Place Like box beside/ under Best viral content (Video, hot contents)
 
Upload video to facebook fanpage and embed on websites/ forum
Comment Box on any websites
Fanpage offline promotion
Engaging not just selling
Let Fan talking !
Using full land
Be responsive
Empowering super fan
Using game and App
Using KPI metric tools
<ul><li>YOUTUBE MARKETING </li></ul>
Make full customized Video channel
Integrated with other platform
Full HD Videos
5’’ brand flash at the end
Landing pages placed on description
Easy share, Embed
Build audients comments
Make big and clickable thumbs
Automatic sharing to SM
Apply for Youtube partner
Video metric
Youtube  Download
Use :   Tube Mogul
 
How Video tools can work? <ul><li>Send Friends request </li></ul><ul><li>Send Ms to multi accounts </li></ul><ul><li>Send ...
 
About Author <ul><li>TuanHa –  http://about.me/tuanha </li></ul><ul><li>Facebook :  http://facebook.com/vinalink </li></ul...
About VINALINK MEDIA <ul><li>Vinalink services  :   Tư   vấn   Thương   hiệu ,  Nhận   diện   thương   hiệu  ,  Tư   vấn  ...
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Facebook marketing, Youtube Marketing, Advanced skills of Facebook and youtube marketing , Social media Optimization

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  1. 1. SOCIAL MEDIA MARKETING PART II : Social Media Optimization Vietseo.vn 28/10/2011 – SMM conference Oct 2011 SHARE VERSION (49 Pages) For Full version (62 pages) Pls register VIETSEO.VN member
  2. 2. Social Media Marketing in Vietnam ? http://www.slideshare.net/vinalink/social-media-in-vietnam-2011
  3. 3. Part 1 : About SMM
  4. 4. Definitions <ul><li>SM : Social Media </li></ul><ul><li>SMM : Social Media Marketing </li></ul><ul><li>SMO : Social Media Optimization </li></ul><ul><li>SMM = SMO + SM ads </li></ul><ul><li>http://smm.vn to see more </li></ul>
  5. 6. Top 100 Social Network sites
  6. 7. Social media types (Over 20) <ul><li>Social Networking : Facebook, Zing.Me </li></ul><ul><li>Social News : Linkhay, Newsvine, Digg </li></ul><ul><li>Social Measuring : Technorati, BlogPulse </li></ul><ul><li>Microblogging : Twitter </li></ul><ul><li>Blogs : Opera, Yahoo +, Blogspot, WP </li></ul><ul><li>Social Bookmarking : Diggo, Delicious </li></ul><ul><li>Social Q&A : Google, Yahoo answer, VG </li></ul>
  7. 8. Social media types <ul><li>Video Sharing : Youtube, Viadeo, Vimeo </li></ul><ul><li>Photo Sharing : Picasa, Flickr </li></ul><ul><li>Social Search : Google vertical search </li></ul><ul><li>Professional Networks : Calavat, Hoclamgiau </li></ul><ul><li>Niche Communities : Vinametal, Tinhte, Phuot </li></ul><ul><li>Forum / Group </li></ul><ul><li>Blogging Communities </li></ul>
  8. 9. Social media types <ul><li>Document shares : Slideshare.net </li></ul><ul><li>Social knowledge : Wiki </li></ul><ul><li>Social job : Linkedin, Freelancer </li></ul><ul><li>Social shop : Vatgia, ebay, amazon… </li></ul><ul><li>Social reviews/ advice : Aha, Virtual tourist, Lonelyplanet, Tripadvisor </li></ul><ul><li>Social lens : Squidoo </li></ul><ul><li>Social study / Online learning, violet, Go.vn </li></ul>
  9. 10. Social media types <ul><li>Social map : Wikimap, GGmap, diadiem </li></ul><ul><li>Social Group on : Muachung, nhommua </li></ul><ul><li>Social chat : Yahoo chatgroup, Bebo, Paltalk </li></ul><ul><li>Social Game : Zing, VTC… </li></ul><ul><li>Social music : Nhaccuatui </li></ul><ul><li>Social bid : Game, Money bid </li></ul><ul><li>Social health : </li></ul><ul><li>Social application/widget : Apple store </li></ul>
  10. 12. Facebook marketing skills
  11. 14. Facebook Basic skills for Fanpage <ul><li>Suggest to friends (choose real friends) </li></ul><ul><li>Email marketing for like </li></ul><ul><li>Place Like box beside/ under Best viral content (Video, hot contents) </li></ul><ul><li>Call friends Tag on their photos </li></ul><ul><li>Upload video to facebook fanpage and embed on websites/ forum </li></ul><ul><li>Connect Fanpage to twitter </li></ul><ul><li>Comment Box on any websites </li></ul>
  12. 15. <ul><li>SMS fanpage integrated </li></ul><ul><li>Broadcast fanpage on offline ads </li></ul><ul><li>Call members put Fanpage Badge at their profile pages </li></ul><ul><li>Use @tag on any status link to fanpage at any walls (Friends, other Fanpages) </li></ul>
  13. 16. Suggest to friends (choose real friends)
  14. 17. Put Like button on email campaign <ul><li>http:// www.facebook.com/plugins/likebox.php?id =69330700152 </li></ul>
  15. 18. Put Like button on email campaign
  16. 19. Put Like button on email campaign
  17. 20. Place Like box beside/ under Best viral content (Video, hot contents)
  18. 22. Upload video to facebook fanpage and embed on websites/ forum
  19. 23. Comment Box on any websites
  20. 24. Fanpage offline promotion
  21. 25. Engaging not just selling
  22. 26. Let Fan talking !
  23. 27. Using full land
  24. 28. Be responsive
  25. 29. Empowering super fan
  26. 30. Using game and App
  27. 31. Using KPI metric tools
  28. 32. <ul><li>YOUTUBE MARKETING </li></ul>
  29. 33. Make full customized Video channel
  30. 34. Integrated with other platform
  31. 35. Full HD Videos
  32. 36. 5’’ brand flash at the end
  33. 37. Landing pages placed on description
  34. 38. Easy share, Embed
  35. 39. Build audients comments
  36. 40. Make big and clickable thumbs
  37. 41. Automatic sharing to SM
  38. 42. Apply for Youtube partner
  39. 43. Video metric
  40. 44. Youtube Download
  41. 45. Use : Tube Mogul
  42. 47. How Video tools can work? <ul><li>Send Friends request </li></ul><ul><li>Send Ms to multi accounts </li></ul><ul><li>Send comment to many walls </li></ul><ul><li>Send comment to many videos </li></ul><ul><li>Share video by Messages </li></ul><ul><li>Users/ videos/ friends management </li></ul>
  43. 49. About Author <ul><li>TuanHa – http://about.me/tuanha </li></ul><ul><li>Facebook : http://facebook.com/vinalink </li></ul><ul><li>Twitter : http://www.twitter.com/vinalink </li></ul><ul><li>G+ : https://plus.google.com/100142064847360799012 </li></ul><ul><li>Social media site : http://www.smm.vn </li></ul><ul><li>SEO site : http://www.seotop1google.com </li></ul><ul><li>SHARE VERSION (49 Pages) For Full version (62 pages) Pls register VIETSEO.VN member </li></ul>
  44. 50. About VINALINK MEDIA <ul><li>Vinalink services :  Tư vấn Thương hiệu , Nhận diện thương hiệu , Tư vấn chiến lược Online Marketing , Thiet ke web , Quảng cáo Google Adwords , Đào tạo Seo , Dịch vụ seo , Internet Marketing , Thiết kế Logo , Nghiên cứu và thực hiện Khảo sát thị trường ,  Đại lý quảng cáo Admicro - Facebook ads - Adwords, Đào tạo biên tập viên Báo điện tử , Tư vấn chiến lược nội dung website, Tư vấn mở Sàn giao dịch B2C /B2B. </li></ul>

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